Web Analytics Certification | Web Analytics Training Course – Simplilearn

Key features


How this works :

At Simplilearn, we greatly value the trust of our patrons. Our courses were designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!

For Instructor Led Training :

Raise refund request within 7 days of commencement of the first batch you are eligible to attend. Money back guarantee is void if the participant has accessed more than 25% content of an e-learning course or has attended Online Classrooms for more than 1 day.

  • 20 hours of Instructor led online training
  • Comprehensive up to date content
  • Topics on Google Analytics, Data Analytics, Acquisition, KPIs and Social Analytics
  • 15 mini Projects
  • Downloadable Ebook
  • End of the course assessment

Course description

  • What’s the focus of the Course?

    Web Analytics is the science of analysis that focuses on Internet data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization's digital ecosystem and supporting business processes. Data from websites, mobile applications, social media, Internet of Things, or third party sources are commonly combined with back-office Customer Relationship Management (CRM) and Sales systems to inform business decisions.

    Web Analytics has become an integral part of core business strategies, workflow optimization, and maintaining a competitive edge.

    Simplilearn’s Advanced Web Analytics course covers fundamental concepts of analytics and deep dives into social and web analytics common scenarios. Although this course approaches on learning Digital Analytics from a managerial perspective, it will showcase tips and techniques for the most common google web analytics platform and several other relevant tools along the way.

  • Course objectives

    Advanced Web Analytics course gives participants well-rounded knowledge in digital data analytics, including:
    • How to leverage data from various sources to conduct quantitative and qualitative research, and deliver actionable, data-informed business insights
    • How digital data analytics drives important insights for all aspects of your customer’s life cycle across the entire digital world
    • Uncover and learn about the various analysis capabilities enabled through digital data
    • How to better inform business decisions with rigorous analysis techniques
    • This Advanced Web Analytics training will not only prepare the students for the most sought after analytics certifications in the market but leverages all the important concepts of web data analytics as per the current market trends.
    • Getting the participants ready from ground 0 of what is web analytics to mastering the analytics domain in the entire digital field.
    • The course is structured to provide an in-depth knowledge surrounding the domain of web analytics, social analytics and content analytics, giving the participants all the tools required to master the Digital Analytics domain.
    • Provide the learners with the complete end-to-end understanding of how Digital and Data Analytics impacts the Conversion Funnel, Customer retention & acquisition, CPA, LTV and the customer engagement.
    • Product knowledge of - google analytics platform, Google Digital Studio, Klipfolio and Tableau.

  • Who should take up this course?

    This Web Analytics training module is suitable for professionals who want to learn and specialize in digital analytics to boost their skillsets in the digital marketing industry and beyond. This course is best suited for participants who are:
    • Online Web Analytics Implementers
    • Online Web Analytics Data Reporters
    • Digital Analysts
    • Digital Marketers
    • Managers
    • Web Analytics Certification Aspirants

Course preview

    • Section 1 : Introduction to Digital Analytics
      • 1. Introduction to Digital Analytics
      • 2. Building Blocks
    • Section 2 : Fundamentals of Digital Analytics
      • 1. Fundamentals of Digital Analytics
    • Section 3 : Business Perspective
      • 1. Business Perspective
    • Section 4 : Analysis Perspective
      • 1. The Methodology
      • 2. Data Analysis Fundamentals
    • Section 5 : Analysis Perspective: Providing Insights
      • 1. Analysis Perspective: Providing Insights
    • Section 6 : Enabling Capabilities
      • 1. Enabling Capabilities
    • Section 7 : Managing Analytics
      • 1. Managing Analytics
    • Section 8 : Audience
      • 1. Audience
    • Section 9 : Acquisition
      • 1. Acquisition
    • Section 10 : Behavior
      • 1. Behavior
    • Section 11 : Conversions & Onboarding
      • 1. Conversions & Onboarding
    • Section 12 : Retention and Expansion
      • 1. Retention and Expansion
    • Section 13 : Advocacy
      • 1. Advocacy
    • Section 14 : Privacy and Ethics
      • 1. Privacy and Ethics
    • Section 15 : Wrapping Up
      • 1. Wrapping Up
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Exam & certification

  • How do I get certified in advanced Web Analytics?

    When you have completed the training course, you’ll receive your certification by passing the Advanced Web Analytics examination.

  • What are the prerequisites for the certification?

    There are no specific prerequisites for the Advanced Web Analytics certification. However, it would be beneficial if the participant has a working knowledge of:
    • Business indicators like revenue, margins, and profitability
    • Business functions like sales, marketing, and customer relationships
    • How to access websites, how to make online purchases, how to interact with a business online


  • What are the key highlights of the course?

    Advanced Web Analytics course is a 20-hour Instructor led online classroom training where the participants have the option to attend the course remotely from their desktop, laptop via video conferencing. This format saves productivity challenges and decreases your time spent away from work or home.

  • What is the additional material provided?

    As a part of the course the participants will get a downloadable e-book. 15 mini projects to work on and end of the course assessment with a total of 40 questions.

  • Is the training up to date and relevant?

    Simplilearn strives to provide best quality content which is latest and up-to -date with the industry standards. Our experienced trainers and Subject Matter Experts constantly research on the latest trends to infuse them into our training programs. Every change happening in the market is immediately considered and our training packages are regularly upgraded and updated.

  • How long does the course take to complete?

    It is a 20-hour Instructor led online classroom training spread across 5 classes. Each of these 5-online classroom trainings will be 4-hour long.

  • What are the prerequisites for this course?

    Individuals are expected to have a fair idea on popular search engines and working knowledge of the MS Office suite which includes Word, Excel and PowerPoint.

    Along with this, knowledge on the sections- ‘Introduction to Online Marketing’ and ‘Internet Marketing Fundamentals’ are also recommended. Therefore it is advised that students complete the above sections before getting into the complex components of the course.

  • What if I miss a class?

    We provide the recordings of the class after the session is conducted. So, if you miss a class then you can go through the recordings before the next session.

  • Can I cancel my enrolment? Do I get a refund?

    Yes, you can cancel your enrolment. We provide a complete refund after deducting the administration fee. To know more, please go through our refund policy.

  • What are the payment options?

    Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email.

    • Visa Debit/credit Card
    • American Express and Diners Club Card
    • Master Card
    • PayPal

  • I want to know more about the training program. Whom do I contact?

    Please join our Live Chat for instant support, call us, or Request a Call Back to have your query resolved.

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  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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