The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.
92% of $500+mn companies spend on Online marketingGartner Survey, 2014
Marketing Specialist jobs to grow 41% this decadeBLS Report 2010–2020
Online Marketing Managers are paid 82% moreIndeed Salary Data
At Simplilearn, we greatly value the trust of our patrons. Our courses are designed to deliver an effective learning experience, and have helped over half a million find their professional calling. But if you feel your course is not to your liking, we offer a 7-day money-back guarantee. Just send us a refund request within 7 days of purchase, and we will refund 100% of your payment, no questions asked!
For Instructor Led Training :
Raise refund request within 7 days of commencement of the first batch you are eligible to attend. Money back guarantee is void if the participant has accessed more than 25% content of an e-learning course or has attended Online Classrooms for more than 1 day.
20+ hours of live instructor-led online classes
126 live demos of Google Ads, Google Analytics and YouTube Advertising tools
Get hands-on with 5 industry-specific projects
Prepares you for Google Ads Certification exams
Get to know tools like Google Ads, Google Analytics and Conversion Tracking Methodologies
Get insights on Display Marketing, Remarketing and Content Marketing
For individuals
Online Classroom Flexi-Pass
90 days of flexible access to instructor-led online training classes
Lifetime access to high-quality self-paced e-learning content and live class recordings
Pay Per Click (PPC) is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. Simplilearn’s Advanced Pay Per Click course trains professionals in the fields of PPC and Paid Search. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history.
What are the course objectives?
This Advanced Pay Per Click (PPC) course helps participants to gain expertise in Pay Per Click and Paid Search. After completing this course, participants will:
Have knowledge and expertise on various aspects of Pay Per Click advertising.
Be familiar with the auction model, ranking algorithms, and post-click activity.
Understand the differences between various search engines and how each one can affect a campaign.
Be able to assess the market shared by the search engines.
Analyze past and future Pay Per Click trends.
Define, measure, and compare keywords and choose the best to fit the advertising model.
Have a strong awareness of campaign settings, how to structure a campaign, and pricing models.
Be proficient in writing your own ads, developing landing pages, and using ad groups.
Review the market trends to decipher which PPC campaign works for other marketers.
Track clicks and the Return on Investment to determine success for each campaign.
Will have knowledge of display advertising
Will gain insights into advanced Content marketing and advanced website conversion rate optimization
The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. You’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions and other resources to enable you to master the skills you’ll need to become a complete PPC specialist.
Who can become a PPC Specialist?
PPC skills are ideal for those who seek leadership positions in paid marketing. The following roles are best suited to be PPC specialists:
Marketing managers
Digital marketing executives
Marketing and sales professionals
Management, engineering, business, and communication graduates
Entrepreneurs and business owners
Why become a PPC Specialist?
Paid marketing is the most effective way to target digital audiences and accounts for 40+ percent of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals such as brand awareness, lead generation, and sales conversion. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization and search engine marketing to manage campaigns that drive real ROI.
There is impressive year over year growth of paid digital spending and a huge global demand for pay per click specialists. A few supporting facts and figures:
There are 2700+ jobs in the USA and 5300+ jobs in the UK that require PPC skills
In India, there are 4000+ jobs on Naukri.com for PPC specialists
What skills will you learn?
At the end of this PPC Certification course, you will be able to:
Ensure that your business can be found easily on search engine results
Dramatically increase the traffic to your site
Enhance your reach to both local and global customers
Control your ad budget
Measure your ads’ performances
Get leads quickly and improve your lead generation results
When you have completed the training, you will become certified when you pass the PPC examination.
How do I earn the advanced pay per click(PPC) certificate?
On completion of the following program requirements, you will be eligible to receive the master’s program certificate that will testify to your skillset as a PPC specialist.
Course
Required for the certificate?
Simulation Exam
Project Certificate
PPC Foundations
Yes
Not required
Advanced PPC
Yes
Score>60%
Required
Display Advertising
Yes
Not required
Advanced Content Marketing
Yes
Not required
Advanced Website Conversion Rate Optimization
Yes
Not required
What are the prerequisites for the advanced pay per click certification?
There are no prerequisites for this course.
What do I need to do to unlock my Simplilearn certificate?
Complete 85% of the OSL course
Attend one batch of LVC
Complete the Advanced PPC simulation test and receive a minimum score of 60%
Complete at least 3 project submissions
Is this Advanced PPC course accredited?
Yes, this Advanced PPC course is certified by OMCP. It is also aligned with Google Ads Certification exams.
When is the next Advanced PPC Certification exam?
Users can choose a convenient date while booking the exam.
Do you provide assistance with the OMCP exam application process?
How long does it take to receive the Advanced PPC Certification?
Upon completion of this online PPC course successfully and passing the exam, it will take about three days to receive your certificate.
How many attempts do I have to pass the Advanced PPC Certification exam?
You have only one attempt to pass this online Advanced PPC Certification exam.
How long is the Advanced PPC Certificate valid for?
There is no validity attached to it. Once you download the certificate, it is valid for a lifetime.
If I need to cancel my enrollment, can I get a refund?
Yes. You can cancel your enrollment if necessary. We will provide you a complete refund after deducting the administration fee. To learn more, please refer to our refund policy.
How can I learn more about this training program?
Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.
Course advisor
Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author
Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.
Reviews
Mckinley Fitzgerald
I learned about some traffic tips. Now it's time for me to apply these methods. Thanks Simplilearn for coming up with this awesome course.
Jayleen Doyle
Really Amazing tricks that you must have. Highly recommended.
FAQs
What is digital marketing all about?
Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.
What are the key highlights of the course?
This course is all-inclusive, providing more than 35 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.
Is the training up to date and relevant?
Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.
How long does the course take to complete?
You should expect to spend about 40-50 hours to complete the course and take the certification exam.
Which courses will be available for live instructor led online classes?
The following course is available for live instructor-led online classes:
Sl.No
Course Name
Monthly no. of online classes available
1
Advanced Pay Per Click (PPC) Certification Program
2
You will get access to 20+ live instructor-led online classes over the span of a year, giving you the ability to revisit each course as needed, and you will have access to our batch session recordings to complete the entire learning path.
How do I enroll in the advanced pay per click program?
You can enroll for this Master’s Program on our website and make an online payment using any of the following options:
Visa Credit or Debit Card
MasterCard
American Express
Diner’s Club
PayPal
Once payment is received you will automatically receive a payment receipt and access information via email.
What do I get with the advanced pay per click course?
You will gain access to e-learning content for all courses included in the learning path, exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Advanced PPC course certificate.
Where and how can I access the e-learning content?
Once you register for a course by paying the course fee, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation email will guide you through the process.
If I am not able to access the Advanced PPC course online, whom do I contact for a solution?
Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.
Do you provide a money-back guarantee?
Yes. We provide a seven-day money-back guarantee for this course. Refer to our Refund Policy and submit refund requests via our Help and Support portal.
Is the exam fee included with this course?
No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for this course.
Who are our trainers and how are they selected?
All of our highly qualified trainers are industry experts with at least 10-12 years of relevant teaching experience.
Each of them has gone through a rigorous selection process which includes profile screening, technical evaluation, and training demo before they are certified to train for us. We also ensure that only those trainers with a high alumni rating continue to train for us.
What is online classroom training?
All of the classes are conducted via live online streaming. They are interactive sessions that enable you to ask questions and participate in discussions during class time.
What are the system requirements to attend the training sessions?
You will require a laptop/PC with a good Internet connection and a headset (optional).
Is this live training or will I watch pre-recorded videos?
If you enroll for self-paced e-learning, you will have access to pre-recorded videos. If you enroll for the online classroom Flexi-Pass, you will have access to live training conducted online as well as the pre-recorded videos.
Are the training and course material effective in preparing me for the Advanced PPC Certification exam?
Yes, Simplilearn’s training and course materials guarantee success with the Advanced PPC certification exam.
What is covered under the 24/7 support promise?
We offer 24/7 support through email, chat, and calls.
We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.
Who provides the certification?
Upon completion of Simplilearn’s Advanced PPC training, you will receive a certificate from Simplilearn.
What if I miss a session?
Simplilearn provides recordings of each class so you can review them as needed before the next session.
What is Global Teaching Assistance?
Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.
The course is part of Simplilearn’s contract with GSA (only US) with special pricing for GSA approved agencies & organizations. To know more click here
How do i know if I am eligible to buy this course at GSA price?
You should be employed with GSA approved agencies & organizations. The list of approved agencies is provided here