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Course description

  • What’s the focus of this course?

    Pay Per Click (PPC) is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. Simplilearn’s Advanced Pay Per Click course trains professionals in the fields of PPC and Paid Search. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history.

  • What are the course objectives?

    This Advanced Pay Per Click (PPC) course helps participants to gain expertise in Pay Per Click and Paid Search. After completing this course, participants will:

    • Have knowledge and expertise on various aspects of Pay Per Click advertising.
    • Be familiar with the auction model, ranking algorithms, and post-click activity.
    • Understand the differences between various search engines and how each one can affect a campaign.
    • Be able to assess the market shared by the search engines.
    • Analyze past and future Pay Per Click trends.
    • Define, measure, and compare keywords and choose the best to fit the advertising model.
    • Have a strong awareness of campaign settings, how to structure a campaign, and pricing models.
    • Be proficient in writing your own ads, developing landing pages, and using ad groups.
    • Review the market trends to decipher which PPC campaign works for other marketers.
    • Track clicks and the Return on Investment to determine success for each campaign.
    • Will have knowledge of display advertising
    •  Will gain insights into advanced Content marketing and advanced website conversion rate optimization

     
     
    The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. You’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions and other resources to enable you to master the skills you’ll need to become a complete PPC specialist.
     
     

  • Who can become a PPC Specialist?

    PPC skills are ideal for those who seek leadership positions in paid marketing. The following roles are best suited to be PPC specialists:
    • Marketing managers
    • Digital marketing executives
    • Marketing and sales professionals
    • Management, engineering, business, and communication graduates
    • Entrepreneurs and business owners
       

  • Why become a PPC Specialist?

    Paid marketing is the most effective way to target digital audiences and accounts for 40+ percent of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals such as brand awareness, lead generation, and sales conversion. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization and search engine marketing to manage campaigns that drive real ROI.
     
    There is impressive year over year growth of paid digital spending and a huge global demand for pay per click specialists. A few supporting facts and figures: 

    • There are 2700+ jobs in the USA and 5300+ jobs in the UK that require PPC skills
    • In India, there are 4000+ jobs on Naukri.com for PPC specialists
       

  • What skills will you learn?

    At the end of this PPC Certification course, you will be able to:

    • Ensure that your business can be found easily on search engine results
    • Dramatically increase the traffic to your site
    • Enhance your reach to both local and global customers
    • Control your ad budget
    • Measure your ads’ performances 
    • Get leads quickly and improve your lead generation results

  • What are the projects and tools included in the course?

    As part of the courseware, you will get to work on 5 projects based on industry use cases. Below are its details: 

    Project 1: Keyword Research Using the Keyword Planner, do initial research on keywords that encompass your target services.

    Project 2: Ad Creation Using the keywords, create ads for your product or service to reach your target.

    Project 3: Audience Targeting and Strategy You need to create an audience to help reach your target market and to keep those who converted by seeing your ads.

    Project 4: Account Organization Understanding the relationship between the layers of your account will help you organize your ads, keywords, and ad groups into effective campaigns that target the right audience.

    Project 5: Create a Marketing Plan Understanding the business goals and objectives to plan the strategy for promoting your products and services.

Tools covered

Analytics Tools
Google Analytics YouTube Analytics
Keyword Tools
Google Keyword Planner
Marketing Tools
Google Ads Manager Google Data Studio Google Tag Manager
Platform Tools
Bing Ads Mangager Google Ads Youtube Advertising

Course preview

  • Advanced Pay Per Click
    • Course Introduction 03:02
      • 0.01 Course Introduction 03:02
    • Lesson 01 - Psychology of Search 11:01
      • 1.01 Introduction 01:13
      • 1.02 The Search Process 03:27
      • 1.03 How an Advertiser Fits into the Search Process 05:54
      • 1.04 Key Takeaways 00:27
      • Knowledge Check
    • Lesson 02 - Buying Funnel 21:09
      • 2.01 Introduction 01:29
      • 2.02 Understanding The Buying Funnel 09:03
      • 2.03 Target Users throughout the Funnel 07:37
      • 2.04 Channels to Leverage throughout the Buying Funnel 02:00
      • 2.05 Key Takeaways 01:00
      • Knowledge Check
    • Lesson 03 - Understanding Keyword Organization 16:44
      • 3.01 Introduction 02:06
      • 3.02 How Keywords Change During the Buying Funnel 08:54
      • 3.03 Types of Keywords 01:59
      • 3.04 Identify the Primary Searcher 02:55
      • 3.05 Key Takeaways 00:50
      • Knowledge Check
    • Lesson 04 - Keyword Match Types 17:08
      • 4.01 Introduction 01:24
      • 4.02 Difference Between Semantic and Syntactic Match Types 01:28
      • 4.03 Using Syntactic Match Types Phrase Match 02:56
      • 4.04 Using Semantic Match Types 10:21
      • 4.05 Key Takeaways 00:59
      • Knowledge Check
    • Lesson 05 - Negative Keywords and Managing Search Terms 26:57
      • 5.01 Introduction 01:39
      • 5.02 Search Terms used to Trigger your Keywords 04:56
      • 5.03 Negative Keyword Match Types Function 06:51
      • 5.04 How to Use Negative Keywords Throughout your Account 07:27
      • 5.05 N-Gram Analysis 04:46
      • 5.06 Key Takeaways 01:18
      • Knowledge Check
    • Lesson 06 - Keyword Research 15:31
      • 6.01 Introduction 01:09
      • 6.02 Examine the Website for Keywords and Keyword Ideas 01:46
      • 6.03 Utilize the Analytics for Keyword Ideas 01:03
      • 6.04 Utilize Google Keyword Planner Tool to Gain Keyword Ideas 10:01
      • 6.05 Key Takeaways 01:32
      • Knowledge Check
    • Lesson 07 - Creating Compelling Ads 22:36
      • 7.01 Introduction 01:18
      • 7.02 Understand Ad Components 06:41
      • 7.03 Where to Send Traffic 05:24
      • 7.04 Features and Benefits 02:48
      • 7.05 Create a Call-to-Action 02:10
      • 7.06 Craft Ads That Match the Buying Cycle 02:59
      • 7.07 Key Takeaways 01:16
      • Knowledge Check
    • Lesson 08 - Advanced Ad Features 17:35
      • 8.01 Introduction 01:01
      • 8.02 Dynamically Customize Ads 12:02
      • 8.03 Prequalify a B2B Audience 01:15
      • 8.04 Ensure Your Ads Are Complete 02:27
      • 8.05 Key Takeaways 00:50
      • Knowledge Check
    • Lesson 09 - Ad Testing 30:05
      • 9.01 Introduction 01:24
      • 9.02 Types of Ad Testing 02:35
      • 9.03 Single and Multi Ad Group Testing 12:36
      • 9.04 Testing Metrics and Data 12:31
      • 9.05 Key Takeaways 00:59
      • Knowledge Check
    • Lesson 10 - Ad Extensions 22:02
      • 10.01 Introduction 01:39
      • 10.02 Meaning of Ad Extensions 02:32
      • 10.03 Utilize Informational Extensions 04:20
      • 10.04 List Additional Options to Interact with Your Business 02:38
      • 10.05 Create Special Promotions and Prices for Ads 02:07
      • 10.06 Use Additional Options 07:31
      • 10.07 Key Takeaways 01:15
      • Knowledge Check
    • Lesson 11 - Campaign Types Budget and Reach 15:30
      • 11.01 Introduction 01:21
      • 11.02 Choosing the Appropriate Campaign Type 02:12
      • 11.03 Selecting the Right Networks for Your Ads 01:32
      • 11.04 Setting and Controlling Your Budgets 05:24
      • 11.05 Exploring Other Settings 03:55
      • 11.06 Key Takeaways 01:06
      • Knowledge Check
    • Lesson 12 - Location and Language Targeting 13:38
      • 12.01 Introduction 01:36
      • 12.02 Choosing the Locations for Your Ads 02:06
      • 12.03 Using Advanced Location 04:48
      • 12.04 Selecting the Appropriate 03:54
      • 12.05 Key Takeaways 01:14
      • Knowledge Check
    • Lesson 13 - Introduction to Audience Types 17:07
      • 13.01 Introduction 01:57
      • 13.02 The Remarketing Process 05:48
      • 13.03 Customer Match with CRM Data 02:14
      • 13.04 Expand Audiences with Similar Lists 02:08
      • 13.05 Target Users with In-Market and Affinity Audiences 01:51
      • 13.06 Demographic Targeting Options 02:08
      • 13.07 Key Takeaways 01:01
      • Knowledge Check
    • Lesson 14 - How to Segment Data and Create Lists 26:23
      • 14.01 Introduction 01:19
      • 14.02 Segment your data 12:24
      • 14.03 Creating a Remarketing List 06:39
      • 14.04 Creating Customer Match 04:56
      • 14.05 Key Takeaways 01:05
      • Knowledge Check
    • Lesson 15 - Using the Audience Lists to Reach Customers 08:45
      • 15.01 Introduction 01:00
      • 15.02 Comparing Targeting and Observation 02:43
      • 15.03 Using Audience Bid Modifiers 02:31
      • 15.04 Analyzing Customer Data Using Audience Insights 01:26
      • 15.05 Key Takeaways 01:05
      • Knowledge Check
    • Lesson 16 - Introduction to the Display Network 17:10
      • 16.01 Introduction 01:20
      • 16.02 Understanding the Targeting Options 07:30
      • 16.03 Listing the Display Ad Formats 05:05
      • 16.04 Choosing the Targeting Method Based on the Funnel 02:10
      • 16.05 Key Takeaways 01:05
      • Knowledge Check
    • Lesson 17 - Display Targeting Options 22:46
      • 17.01 Introduction 01:39
      • 17.02 Contextual Targeting 07:54
      • 17.03 Placement Targeting 06:04
      • 17.04 Layered Targeting 04:35
      • 17.05 Blocking Inappropriate Content 00:57
      • 17.06 Key Takeaways 01:37
      • Knowledge Check
    • Lesson 18 - Display Ad Formats 17:05
      • 18.01 Introduction 01:34
      • 18.02 Create Effective Responsive Ads 07:58
      • 18.03 Upload Image Ads 05:30
      • 18.04 When to Use Image and Responsive Ads 00:51
      • 18.05 Key Takeaways 01:12
      • Knowledge Check
    • Lesson 19 - Setting And Measuring Goals 29:09
      • 19.01 Introduction 01:26
      • 19.02 Setting Goals 09:07
      • 19.03 Measuring Goals 08:43
      • 19.04 Attribution Methods 08:56
      • 19.05 Key Takeaways 00:57
      • Knowledge Check
    • Lesson 20 - Bidding and Attribution 33:34
      • 20.01 Introduction 01:03
      • 20.02 Choose a Bid Method 16:08
      • 20.03 Automate Manual Bidding 05:20
      • 20.04 Apply Bid Modifiers 10:26
      • 20.05 Key Takeaways 00:37
      • Knowledge Check
    • Lesson 21 - Reporting and Testing 26:59
      • 21.01 Introduction 01:35
      • 21.02 Customize the Interface 09:19
      • 21.03 Create Reports and Dashboards 05:37
      • 21.04 Click Fraud 02:53
      • 21.05 Drafts and Experiments 06:02
      • 21.06 Key Takeaways 01:33
      • Knowledge Check
    • Lesson 22 - Ad group organization 20:51
      • 22.01 Introduction 01:08
      • 22.02 Create Tightly Themed Ad Groups 05:42
      • 22.03 Bulk Ad Group Creation 12:43
      • 22.04 Key Takeaways 01:18
      • Knowledge Check
    • Lesson 23 - Campaign Organization 22:00
      • 23.01 Introduction 01:34
      • 23.02 When to Create Seperate Campaigns 09:10
      • 23.03 Organize Campaigns Based on the Goals 07:49
      • 23.04 Process of Account Organization 02:18
      • 23.05 Key Takeaways.mp4 01:09
      • Knowledge Check
    • Lesson 24 - Working with Multiple Accounts 15:05
      • 24.01 Introduction 00:59
      • 24.02 Working with Google Ads Manager 05:41
      • 24.03 Managing Multiple Users Account Access 02:56
      • 24.04 Making Bulk Changes with the Google Ads Editor 04:58
      • 24.05 Key Takeaways 00:31
      • Knowledge Check
    • Lesson 25 - Introduction to Quality Score 16:36
      • 25.01 Introduction 01:23
      • 25.02 How Ad Rank Functions 02:48
      • 25.03 The Quality Score Factors 10:34
      • 25.04 Difference between Visible vs Auction Quality Scores 01:06
      • 25.05 Key Takeaways 00:45
      • Knowledge Check
    • Lesson 26 - Working with Quality Score 28:40
      • 26.01 Working with Quality Score 01:12
      • 26.02 Assess Quality Score Data 12:07
      • 26.03 Improving Your Quality Score 08:40
      • 26.04 Using Impression Share 05:13
      • 26.05 keytakeaway 01:28
      • Knowledge Check
    • Lesson 27 - Quality Score Diagnosis and Pivot Tables 14:20
      • 27.01 Introduction 01:05
      • 27.02 Downloading Quality Score Data 00:51
      • 27.03 Creating Pivot Tables 11:36
      • 27.04 Key Takeaways 00:48
      • Knowledge Check
    • Lesson 28 - Setting Up Your PPC Strategy 21:49
      • 28.01 Introduction 02:46
      • 28.02 Plan and conduct a strategic Interview 11:05
      • 28.03 Create a Maketing Plan 05:22
      • 28.04 Create a checklist to ensure Completion 01:50
      • 28.05 Key takeways 00:46
      • Knowledge Check
    • Lesson 29 - Creating Your Account 25:19
      • 29.01 Introduction 01:16
      • 29.02 Implementing Account Tracking 03:17
      • 29.03 Planning Account Creation 17:33
      • 29.04 Create the Account 02:04
      • 29.05 Key Takeaways 01:09
      • Knowledge Check
    • Lesson 30 - Managing Your Account 15:12
      • 30.01 Introduction 01:19
      • 30.02 Operate an Active Campaign to Keep It on Target 03:40
      • 30.03 Refine the Campaigns Targets 03:29
      • 30.04 Manage a Long-Term PPC Account 05:33
      • 30.05 Key Takeaways 01:11
      • Knowledge Check
    • Lesson 31 - Shopping and Video Campaigns 17:09
      • 31.01 Introduction 01:15
      • 31.02 Create a Shopping Campaign 08:27
      • 31.03 Create a Video Campaign 06:19
      • 31.04 Key Takeaways 01:08
      • Knowledge Check
    • Lesson 32 - Automation and Other Tools 18:51
      • 32.01 Introduction 01:12
      • 32.02 Automating Your Google Ads Account 09:49
      • 32.03 Other Tools Required for Automation 06:22
      • 32.04 Key takeways 01:28
      • Knowledge Check
  • Free Course
    Advanced Content Marketing
    • Section 1 : Introduction to Content Marketing 44:59
      • 1.1 Introduction 00:56
      • 1.2 What's In It For Me 01:18
      • 1.3 What Is Content Marketing 02:26
      • 1.4 How to Become a Best-in-Class Content Marketer 01:23
      • 1.5 Becoming an Effective Content Marketer - 1 02:49
      • 1.6 Becoming an Effective Content Marketer - 2 03:36
      • 1.7 Becoming an Effective Content Marketer - 3 01:36
      • 1.8 Becoming an Effective Content Marketer - 4 02:04
      • 1.9 Becoming an Effective Content Marketer - 5 03:26
      • 1.10 Becoming an Effective Content Marketer - 6 02:30
      • 1.11 Becoming an Effective Content Marketer - 7 01:31
      • 1.12 Becoming an Effective Content Marketer - 8 01:41
      • 1.13 Becoming an Effective Content Marketer - 9 01:42
      • 1.14 Becoming an Effective Content Marketer - 10 01:42
      • 1.15 Becoming an Effective Content Marketer - 11 01:30
      • 1.16 Becoming an Effective Content Marketer - 12 02:51
      • 1.17 Becoming an Effective Content Marketer - 13 01:53
      • 1.18 Becoming an Effective Content Marketer - 14 03:15
      • 1.19 Becoming an Effective Content Marketer - 15 03:26
      • 1.20 Becoming an Effective Content Marketer - 16 02:16
      • 1.21 Key Takeaways 01:08
      • Quiz: Introduction to Content Marketing
    • Section 2 : Developing a Vision of Content Marketing Success 33:23
      • 2.1 Introduction 00:19
      • 2.2 What's In It For Me 00:59
      • 2.3 Vision for Successful Content Marketing 02:17
      • 2.4 The Michelin Guide Story 08:10
      • 2.5 Hindustan Unilever 05:23
      • 2.6 Volvo Trucks 07:16
      • 2.7 Dell's Take It Easy 06:17
      • 2.8 Key Takeaways 02:42
      • Quiz: Developing a Vision of Content Marketing Success
    • Section 3 : Developing a Business Case for Content Marketing 51:10
      • 3.1 Introduction 00:28
      • 3.2 What's In It For Me 00:42
      • 3.3 Content Marketing Budget 01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs) 12:25
      • 3.5 Challenges and Impact 10:45
      • 3.6 Best Practices 10:40
      • 3.7 Benefits and Financial Impact 06:26
      • 3.8 Build your Business Case 02:56
      • 3.9 Compare the Value of Content Marketing 03:21
      • 3.10 Key Takeaways 01:54
      • Quiz: Developing a Business Case for Content Marketing
    • Project 1 : Developing a Business Case for Content Marketing
      • Developing the business case for content marketing
    • Section 4 : Creating a Successful Content Marketing Strategy 50:13
      • 4.1 Introduction 00:16
      • 4.2 What's In It For Me 01:15
      • 4.3 Creating a Successful Content Marketing Strategy 03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy 08:00
      • 4.5 Content Marketing Strategy - Two-Step Model 08:29
      • 4.6 Two Step Model - First Phase 14:22
      • 4.7 Two-Step Model - Second Phase 10:03
      • 4.8 Benefit of Two-Step flow Model 02:03
      • 4.9 Key Takeaways 02:22
      • Quiz: Creating a Successful Content Marketing Strategy
    • Section 5 : Creating a Remarkable Editorial Mission Statement 37:05
      • 5.1 Introduction 00:20
      • 5.2 What's In It For Me 00:44
      • 5.3 Editorial Mission Statements 12:21
      • 5.4 Create Remarkable Content 06:53
      • 5.5 Top Global Ad Campaigns 07:49
      • 5.6 Remarkable Editorial Mission Statement 07:30
      • 5.7 Key Takeaways 01:28
      • Quiz: Creating a Remarkable Editorial Mission Statement
    • Section 6 : Targeting Customer Intent Instead of Demographics 34:28
      • 6.1 Introduction 00:17
      • 6.2 What's In It For Me 00:45
      • 6.3 Target Intent over Demographic 02:46
      • 6.4 Target Customers on Mobile Devices 04:56
      • 6.5 Target Intent on YouTube 03:46
      • 6.6 Know Your Customers' Intent 10:23
      • 6.7 Have a Mobile-friendly Website 01:47
      • 6.8 Video are Preferred Over Text 08:11
      • 6.9 Key Takeaways 01:37
      • Quiz: Target Customer Intent Instead of Demographics
    • Section 7 : Targeting Key Influencers 36:57
      • 7.1 Introduction 00:18
      • 7.2 What's In It For Me 00:43
      • 7.3 Importance Of Influencer Marketing 07:14
      • 7.4 Process Of Augmenting With Influencers 20:26
      • 7.5 Case Study—Orange France 06:03
      • 7.6 Key Takeaways 02:13
      • Quiz: Targeting Key Influencers
    • Project 2 : Targeting Key Influencers Who Influence Your Customers
      • Targeting key influencers who influence your customers
    • Section 8 : Producing Help, Hub, and Hero Content Consistently 27:46
      • 8.1 Introduction 00:24
      • 8.2 What's In It For Me 00:46
      • 8.3 Help Content 09:11
      • 8.4 Hub Content 07:45
      • 8.5 Hero Content 08:43
      • 8.6 Key Takeaways 00:57
      • Quiz: Produce Help Hub and Hero Content Consistently
    • Section 9 : Producing Engaging Content More Frequently 24:41
      • 9.1 Introduction 00:22
      • 9.2 What's In It For Me 00:44
      • 9.3 Producing Engaging Content 03:24
      • 9.4 Engagement Through Video and Text 03:49
      • 9.5 Text Vs Video 03:51
      • 9.6 What to Seek 08:38
      • 9.7 Checklist - When to Use Video or Text 02:28
      • 9.8 Key Takeaways 01:25
      • Quiz: Producing Engaging Content More Frequently
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics 1:19:21
      • 10.1 Introduction 00:24
      • 10.2 What's In It For Me 01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage 02:51
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness 01:34
      • 10.5 Email Newsletters 04:33
      • 10.6 In-person Events 04:00
      • 10.7 Illustrations/Photos 03:14
      • 10.8 Social Media content 07:11
      • 10.9 Infographics 02:41
      • 10.10 Videos—B2C 03:17
      • 10.11 Videos—B2B 02:56
      • 10.12 Online Presentations 03:21
      • 10.13 Microsites 03:13
      • 10.14 Website Articles 02:56
      • 10.15 Blogs 02:40
      • 10.16 Webinars 02:45
      • 10.17 Case Studies 02:15
      • 10.18 Mobile Apps 03:08
      • 10.19 Print Magazines 03:10
      • 10.20 Digital Magazines 01:40
      • 10.21 Books 03:37
      • 10.22 Podcasts 02:04
      • 10.23 White Papers 03:58
      • 10.24 Research Reports 02:32
      • 10.25 E-Books 02:20
      • 10.26 Branded Content Tools 01:39
      • 10.27 Virtual Conferences 02:11
      • 10.28 Key Takeaways 01:42
      • Quiz: Use Effective B2C and B2B Content Marketing Tactics
    • Project 3 : Using Effective B2C and B2B Content Marketing Tactics
      • Using effective B2C and B2B content marketing tactics
    • Section 11 : Building Successful B2C and B2B Social Media Platforms 1:10:20
      • 11.1 Introduction 00:18
      • 11.2 What's In It For Me 01:07
      • 11.3 Social Media Platforms 02:59
      • 11.4 Facebook 15:22
      • 11.5 LinkedIn 15:02
      • 11.6 YouTube 05:47
      • 11.7 YouTube - Create Great Content 08:26
      • 11.8 YouTube - Develop a Programming Strategy 11:09
      • 11.9 Twitter 08:12
      • 11.10 Key Takeaways 01:58
      • Quiz: Building Successful B2C and B2B Social Media Platforms
    • Section 12 : Helping Customers find the Information They Seek 54:47
      • 12.1 Introduction 00:17
      • 12.2 What's In It For Me 00:47
      • 12.3 Optimizing Your Content For Your Web Site 03:45
      • 12.4 Creating A Google-friendly Web Site 11:15
      • 12.5 Optimizing Web Pages For Keywords 12:38
      • 12.6 Optimizing Video Content 06:37
      • 12.7 Micro-moments 17:46
      • 12.8 Key Takeaways 01:42
      • Quiz: Helping Customers find the Information They Seek
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process 37:28
      • 13.1 Introduction 00:20
      • 13.2 What's In It For Me 00:53
      • 13.3 Influencing the Influencers 04:12
      • 13.4 Schmooze Optimization 02:57
      • 13.5 Nurture Key Relationships 01:46
      • 13.6 Example - WineWorld 03:00
      • 13.7 Four Key Influencers 03:16
      • 13.8 Engaging Digital Presence 01:36
      • 13.9 Keys to Success 05:04
      • 13.10 Work together with influencers 02:55
      • 13.11 GE with influential YouTube creators 04:52
      • 13.12 Creations in support with GE 05:21
      • 13.13 Key Takeaways 01:16
      • Quiz: Help Key Influencers Impact the Buyers Decision-Making Process
    • Project 4 : Helping Key Influencers Impact the Buyer’s Decision-Making Process
      • Helping key influencers impact the buyer’s decision-making process
    • Section 14 : Measuring Content Effectiveness 48:22
      • 14.1 Introduction 00:23
      • 14.2 What's In It For Me 00:59
      • 14.3 Sales and Sales Lead Quality 01:03
      • 14.4 Touchpoints in the Customer Journey 01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales 04:12
      • 14.6 Focus on the Right Metrics 11:51
      • 14.7 Value Your Best Customer 05:21
      • 14.8 Attribute Value Across the Journey 14:03
      • 14.9 Prove Marketing Impact 06:50
      • 14.10 Key Takeaways 02:28
      • Quiz: Measuring Content Effectiveness
    • Section 15 : Measuring Return on Marketing Investment 38:40
      • 15.1 Introduction 00:23
      • 15.2 What's In It For Me 00:52
      • 15.3 Return on Marketing Investment 06:21
      • 15.4 The Power of the Press Release 07:23
      • 15.5 Test 1 - ROMI Revisited 08:29
      • 15.6 Test 2 - Impact of a Budget Cut 06:20
      • 15.7 Test 3 - Impact of Using Multimedia 07:24
      • 15.8 Key Takeaways 01:28
      • Quiz: Measuring Return on Marketing Investment
    • Section 16 : Improving by Experimenting With New Initiatives 27:21
      • 16.1 Introduction 00:22
      • 16.2 What's In It For Me 00:44
      • 16.3 Creating Engaging Content 14:56
      • 16.4 What is Effective and What is Not 09:33
      • 16.5 Key Takeaways 01:46
      • Quiz: Improving by Experimenting With New Initiatives
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature 41:05
      • 17.1 Introduction 00:21
      • 17.2 What's In It For Me 00:52
      • 17.3 Content Marketing Maturity 07:08
      • 17.4 Get Value from Editorial Meetings 09:15
      • 17.5 Content Marketing in Organizations 04:33
      • 17.6 Content Marketing with SEO and Social Media 04:55
      • 17.7 Leverage Paid Advertising 02:48
      • 17.8 Sophisticated Content Marketers 03:38
      • 17.9 Analytics Tips 05:46
      • 17.10 Key Takeaways 01:49
      • Quiz: Improve Effectiveness by Becoming More Sophisticated or Mature
    • Section 18 : Content Marketing in the Foreseeable Future 48:55
      • 18.1 Introduction 00:15
      • 18.2 What's In It For Me 00:45
      • 18.3 Content Marketing Forecast 02:48
      • 18.4 Impact on Content Marketing Strategy 01:07
      • 18.5 Video Sharing Platforms—Audience Segments 01:39
      • 18.6 Video Sharing Platforms—Content Genres 00:57
      • 18.7 YouTube vs Facebook 05:10
      • 18.8 YouTube Best Practices—Part 1 08:26
      • 18.9 YouTube Best Practices—Part 2 10:07
      • 18.10 Virtual Reality 04:38
      • 18.11 Facebook Best Practices 04:45
      • 18.12 Instagram and Twitter Best Practices 05:36
      • 18.13 Key Takeaways 02:42
      • Quiz: Content Marketing in the Foreseeable Future
    • Project 5 : Improving by Becoming More Sophisticated or Mature
      • Improving by becoming more sophisticated or mature
  • Free Course
    Advanced Website Conversion Rate Optimization
    • Section 1 : Introduction to Website Conversion Rate Optimization 19:51
      • 1 Introduction to Website Conversion Rate Optimization 19:51
      • 2 Quiz
    • Section 2 : Conversion Planning 1:03:13
      • 1 Three Steps to Increase Conversion 08:36
      • 2 Developing an Optimization Framework 24:27
      • 3 Getting to Know the Four Key Personas 12:00
      • 4 Planning with Personas 18:10
      • 5 Quiz
    • Project 1 : Evaluating / Planning the website
      • Evaluating / Planning the website
    • Section 3 : The Design Concepts of Conversion 45:14
      • 1 Designing for Conversion 09:46
      • 2 Building the Perfect Landing Page 16:51
      • 3 Designing for Mobile 10:42
      • 4 The 2 Minute Visitor 07:55
      • 5 Quiz
    • Section 4 : Creating Conversion Structure 24:44
      • 1 Discovering The Testing Cycle 09:01
      • 2 Eye Tracking Heatmaps and Visual Clarity 08:55
      • 3 Website Conversion Rate Optimization Toolbox 06:48
      • 4 Quiz
    • Project 2 : Designing the website
      • Designing the website
    • Section 5 : Gaining Momentum 24:36
      • 1 Building Your Credibility 06:29
      • 2 All About Us 05:51
      • 3 Build a Consistent Trail 07:04
      • 4 Attention Interest Desire Action Satisfaction (AIDAS) 05:12
      • 5 Quiz
    • Section 6 : Starting the Conversation 23:47
      • 1 Optimizing your Web Copy 07:43
      • 2 The Voice of the Customer 03:56
      • 3 Improving Blog Conversions 06:39
      • 4 Getting Email Marketing Right 05:29
      • 5 Quiz
    • Project 3 : Producing the content for the website
      • Producing the content for the website
    • Section 7 : Web Analytics Analysis and Measurement 18:39
      • 1 Analytics and Optimization 08:01
      • 2 Working with KPI 10:38
      • 3 Quiz
    • Section 8 : Taking Action and Optimizing your Product 28:43
      • 1 Converting with Social Media Trends 06:42
      • 2 Dealing with Shopping Cart Abandonment 10:24
      • 3 The Key Elements of Any Product Page 11:37
      • Quiz
    • Project 4 : Engaging with the customer
      • Engaging with the customer
    • Section 9 : Conversion with PPC 09:34
      • 1 Conversion with PPC 09:34
      • 2 Quiz
    • Project 5 : Running a PPC campaign
      • Running a PPC campaign
  • Free Course
    PPC Foundations
    • Lesson 00 - Course Introduction 00:35
      • Course Introduction 00:35
    • Lesson 01 - Introduction to Pay Per Click 23:14
      • 1.1 Introduction 00:36
      • 1.2 Defining Paid Search Advertising 07:25
      • 1.3 How PPC Works for Various Business Types 08:33
      • 1.4 Advantages of PPC 03:18
      • 1.5 The Three Rs of PPC 02:24
      • 1.6 Key Takeaways 00:58
      • Quiz
    • Lesson 02 - Psychology of Search 15:32
      • 2.1 Introduction 00:42
      • 2.2 The Search Process 06:08
      • 2.3 How Ads and Landing Pages 04:18
      • 2.4 Aligning Goals for Successful Search 03:29
      • 2.5 Key Takeaways 00:55
      • Quiz
    • Lesson 03 - Account Hierarchy 11:28
      • 3.1 Introduction 00:31
      • 3.2 Hierarchy of a PPC account 02:33
      • 3.3 Campaign Settings 02:06
      • 3.4 Structuring of Ad Groups 05:31
      • 3.5 Key Takeaways 00:47
      • Quiz
    • Lesson 04 - Search Ads and Keyword Targeting 39:41
      • 4.1 Introduction 00:31
      • 4.2 How to Create a Compelling Search Ad 15:21
      • 4.3 How Keywords and Search Queries Work Together 23:02
      • 4.4 Key Takeaways 00:47
      • Quiz
    • Lesson 05 - Increasing Reach With Display Network 13:06
      • 5.1 Introduction 00:32
      • 5.2 Display Network and its Reach 01:56
      • 5.3 Display Network Targeting Options 06:29
      • 5.4 Available Ad Formats 03:28
      • 5.5 Key Takeaways 00:41
      • Quiz
    • Lesson 06 - Reaching Target Audiences 19:59
      • 6.1 Introduction 00:35
      • 6.2 Who Is the Audience 01:39
      • 6.3 Remarketing Across Search and Display 11:45
      • 6.4 Reaching New Audience 01:46
      • 6.5 Segmenting Audience Based on Behavior 03:33
      • 6.6 Key Takeaways 00:41
      • Quiz
    • Lesson 07 - The Buying Funnel 22:13
      • 7.1 Introduction 00:35
      • 7.2 Overview of the Buying Funnel 07:39
      • 7.3 Targeting Users Throughout the Funnel 11:46
      • 7.4 Channels to Leverage throughout the Buying Funnel 01:25
      • 7.5 Key Takeaways 00:48
      • Quiz
    • Lesson 08 - The Paid Search Auction 19:52
      • 8.1 Introduction 00:29
      • 8.2 Functioning of Ad Ranks 04:40
      • 8.3 Effect of Bids on Ad Position 03:03
      • 8.4 Quality Score 11:01
      • 8.5 Key Takeaways 00:39
      • Quiz
    • Lesson 09 - Setting and Measuring Marketing Goals 19:38
      • 9.1 Introduction 00:37
      • 9.2 Setting and Measuring Marketing Goals 06:35
      • 9.3 Making Data Driven Decisions in Bidding and Account Management 06:32
      • 9.4 How Customer Journey can Use Attribution Management in Bidding 05:16
      • 9.5 Key Takeaways 00:38
      • Quiz
    • Lesson 10 - How PPC Fits into the Digital Strategy 24:06
      • 10.1 Introduction 00:35
      • 10.2 PPC and Other Marketing Channels 04:56
      • 10.3 PPC Management in Various Business Types 11:27
      • 10.4 Future of PPC 06:43
      • 10.5 Key Takeaways 00:25
      • Quiz
  • Free Course
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Exam & certification FREE PRACTICE TEST

  • How do I become certified in Advanced PPC course?

    Once you have completed the training,  you need to pass the PPC examination to become certified.

  • How do I earn the advanced pay per click(PPC) certificate?

    On completion of the following program requirements, you will be eligible to receive the master’s program certificate that will testify to your skillset as a PPC specialist.
    Course Required for the certificate? Simulation Exam Project Certificate
    PPC Foundations Yes   Not required
    Advanced PPC Yes Score>60% Required
    Display Advertising Yes   Not required
    Advanced Content Marketing Yes   Not required
    Advanced Website Conversion Rate Optimization Yes   Not required

     

  • What are the prerequisites for the advanced pay per click certification?

    There are no prerequisites for this course.
     

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the OSL course
    • Attend one batch of LVC
    • Complete the Advanced PPC simulation test and receive a minimum score of 60%
    • Complete at least 3 project submissions
       

  • Is this Advanced PPC course accredited?

    Yes, this Advanced PPC course is certified by OMCP. It is also aligned with Google Ads and Bing Ads Certification exams

  • When is the next Advanced PPC Certification exam?

    Users can choose a convenient date while booking the exam.

  • Do you provide assistance with the OMCP exam application process?

    We don’t provide specific assistance for the application process, but it is very simple. Please refer to the OMCP website: https://omcp.org/register-for-the-omcp-exam/

  • How long does it take to receive the Advanced PPC Certification?

    Upon completion of this online PPC course successfully and passing the exam, it will take about three days to receive your certificate.

  • How many attempts do I have to pass the Advanced PPC Certification exam?

    You have only one attempt to pass this online Advanced PPC Certification exam.

  • How long is the Advanced PPC Certificate valid for?

    There is no validity attached to it. Once you download the certificate, it is valid for a lifetime.

  • If I need to cancel my enrollment, can I get a refund?

    Yes. You can cancel your enrollment if necessary. We will provide you with a complete refund after deducting the administration fee. To learn more, please refer to our refund policy.

  • How can I learn more about this training program?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.

  • How will I earn the Google Ads Certification?

     

    Once you’ve completed the Advanced PPC course, you’ll need to register on the Google Academy website. From there, you’ll sign up to take the Google Ads Certification Exam. To be certified, you need to take 2 assessments — the Google Ads Fundamentals and an additional product area assessment. When you take the assessments, you need to pass the Fundamentals assessment before you can access the product area assessment. The additional product assessments are Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.  

    The Google Ads  Fundamental Exam is comprised of 100 questions with an allotment of 120 minutes to complete the examination. The additional exams allot only 70 questions with 90 minutes to complete the examination. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months, after which you’ll need to re-take the exam to maintain your certification status.

  • How will I earn the Bing Ads Certification?

    Once you’ve completed the Advanced PPC course, you’ll need to register on the Microsoft website. From there, you’ll sign up to take the Bing Ads Certification Exam. Only current Bing Ads customers can qualify to become an Accredited Professional. To be certified, visit Bing Ads training section to view the free training materials which focuses on features of Bing Ads, Bing Ads Editor, campaign optimization and budgeting.

    The exam is comprised of 100 multiple-choice questions and takes 90 minutes to complete. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months, after which you’ll need to re-take the exam to maintain your certification status.

Course advisor

Brad Geddes
Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author

Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

Reviews

Mckinley Fitzgerald
Mckinley Fitzgerald

I learned about some traffic tips. Now it's time for me to apply these methods. Thanks Simplilearn for coming up with this awesome course.

Jayleen Doyle
Jayleen Doyle

Really Amazing tricks that you must have. Highly recommended.

FAQs

  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the course?

    This course is all-inclusive, providing more than 35 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.
     

  • Is the training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.
     

  • How long does the course take to complete?

    You should expect to spend about 40-50 hours to complete the course and take the certification exam.
     

  • Which courses will be available for live instructor led online classes?

    The following course is available for live instructor-led online classes:

    Sl.No Course Name Monthly no. of online classes available
    1 Advanced Pay Per Click (PPC) Certification Program 2

    You will get access to 20+ live instructor-led online classes over the span of a year, giving you the ability to revisit each course as needed, and you will have access to our batch session recordings to complete the entire learning path.
     
     

  • How do I enroll in the advanced pay per click program?

    You can enroll for this Master’s Program on our website and make an online payment using any of the following options:

    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal 

    Once payment is received you will automatically receive a payment receipt and access information via email.
     

  • What do I get with the advanced pay per click course?

    You will gain access to e-learning content for all courses included in the learning path, exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Advanced PPC course certificate.

     

  • Where and how can I access the e-learning content?

    Once you register for a course by paying the course fee, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation email will guide you through the process.
     

  • If I am not able to access the Advanced PPC course online, whom do I contact for a solution?

    Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.
     

  • Do you provide a money-back guarantee?

    Yes. We provide a seven-day money-back guarantee for this course. Refer to our Refund Policy and submit refund requests via our Help and Support portal.

  • Is the exam fee included with this course?

    No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for this course.
     

  • Who are our trainers and how are they selected?

    All of our highly qualified trainers are industry experts with at least 10-12 years of relevant teaching experience.
    Each of them has gone through a rigorous selection process which includes profile screening, technical evaluation, and training demo before they are certified to train for us.  We also ensure that only those trainers with a high alumni rating continue to train for us.

  • What is online classroom training?

    All of the classes are conducted via live online streaming. They are interactive sessions that enable you to ask questions and participate in discussions during class time.

  • What are the system requirements to attend the training sessions?

    You will require a laptop/PC with a good Internet connection and a headset (optional).
     

  • Is this live training or will I watch pre-recorded videos?

    If you enroll for self-paced e-learning, you will have access to pre-recorded videos. If you enroll for the online classroom Flexi-Pass, you will have access to live training conducted online as well as the pre-recorded videos.
     

  • Are the training and course material effective in preparing me for the Advanced PPC Certification exam?

    Yes, Simplilearn’s training and course materials guarantee success with the Advanced PPC certification exam.

  • What is covered under the 24/7 support promise?

    We offer 24/7 support through email, chat, and calls. 
    We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

  • Who provides the certification?

    Upon completion of Simplilearn’s Advanced PPC training, you will receive a certificate from Simplilearn.

  • What if I miss a session?

    Simplilearn provides recordings of each class so you can review them as needed before the next session.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.

  • What is the OMCP Exam Fee Refund Policy?

    Please refer to the Exam Fee Refund Policy at: 
    https://omcp.org/frequently-asked-questions-about-omcp/

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