Have you always been the one chosen by friends and family to word anything that necessitates the flawless use of vocabulary, grammar, and expressions? Do you enjoy reading, researching, or wordplay and want to express your thoughts? Content-in-all-forms-textual or visual (including video) rules the industry and social media, and as a result, content writers will always be in high demand. So, if you believe you can explain any topic or notion creatively, effectively, and intelligently, here is a step-by-step guide on how to become a content writer.
What is Content?
Content is any information that educates, informs, entertains, motivates, inspires, convinces, or persuades a particular group of people.
What is Content Writing?
The goal of content writing is to solve problems for a specific audience. Because you are solving problems, you add value to this group of people. And when you give importance to this group of people, you establish trust, which is a required component in building a brand.
Who is a Content Writer?
A content writer is an individual who is proficient in painting a picture with their words. In addition, they have mastery over language skills and are excellent written communicators.
If the content required is to entertain people, then the writer must unfurl their creative and witty side. On the other hand, if the content needed is supposed to educate, then the content writer must be able to do diligent research on the subject.
The content writer is an individual who makes sure that the organization's motto, their goals, are conveyed clearly to their clientele through written media.
What Does a Content Writer Do?
In no order, some of the critical responsibilities of the content writer include:
- Diligently research information
- Create content that is crisp and to the point
- Ensure that the organization's goals are met through your words
- Edit content to make it concise
- Use their skills to write different content like blogs, marketing content, scriptwriting, etc.
Types of Content Writers
There are ten popular types of content writers:
1. Blog Writer
A blog writer understands how to turn complicated topics into friendly dialogs. Blog writers employ their investigative skills to find and source data pieces that improve blog material. They will spend hours on a single article's draft and contemplate many blog titles. The blog writer will eventually settle on a title with the most click-through potential. Because a published blog post is essentially another page on your website, blog writers typically have SEO knowledge.
A blog writer is responsible for:
- Blog Posts
2. Brand Journalist
A brand journalist is a storyteller. They don't stop until they discover their tale. They will portray your brand favorably, whether they produce press releases or customer anecdotes. They recognize the value of a brand's reputation; therefore, it's in their nature to double-check facts and quotes before they're released. They also have a talent for creating headlines that entice people to click and share.
A brand journalist is great for:
- Brand Tales
- Customer Stories
- Press Releases
- Company Bios
- Internal Communication
A copywriter is quick to flip their creative thought between a wide range of themes and projects. They speak both your brand's and your customer's language. Copywriters weave experiences into every syllable, from product descriptions to website pages.
A copywriter creates:
- Website Text
- Print Media
- Sales Collateral
- Product Descriptions
A ghostwriter is a chameleon, able to shapeshift into the committed voice that belongs to both brands and people. Ghostwriters fill the content resource gap when your organization lacks the bandwidth, skills, drive, or above. When hiring a ghostwriter, businesses want someone who exudes confidence and trustworthiness. They will be entrusting them with the more incredible voice of their brand and the people behind the brand.
A Ghostwriter is ideal for:
- White Papers
- Thought Leadership
- Website Copy
- Off-page Material
5. Technical Writer
A technical writer is an expert at making highly technical stuff understandable to others. They explain technology in detail, including how to use it, make it, the procedures, the components, the inner workings, and the mechanics. Whether they're creating guides, FAQs, or manuals, they'll demonstrate your product to non-technical people so they grasp its capabilities.
A Technical Writer creates the following:
- UX (User Experience) Messaging
6. Social Media Writer
A social media writer is probably a brand's loudest voice. Social media writers stay on top of ever-changing capabilities and algorithms with social networks to ensure content success.
They speak each platform's language effectively to engage followers with appropriate messaging and interactive elements such as polls and queries. Again, trust is essential when choosing a social media writer because this person will become your brand's representative.
A social media writer is responsible for:
- Social Media Postings
- Interactive Material
- Public Relations Outreach
- Platform-specific Content
7. Email Writer
The purpose of an email writer's copy is to drive action. They are well-versed in lead generation strategies and how content may help such efforts. Psychology plays a significant role in their creative process. They create and put every word in headlines and call-to-action phrases, taking buyer stages and sales initiatives into account. A professional email writer is adamant about A/B testing text and will constantly examine and adjust their writing to attain the best conversion outcomes.
An Email Writer creates:
- Transactional Emails
- Drip Campaigns
- Customer Nurturing
- Sales Nurturing
A scriptwriter is an essential component of multimedia ventures. They bring storytelling expertise while remaining committed to the messaging approach. Scriptwriters envision how words on a page will eventually convert to more rich formats, such as videos and podcasts.
You'll know you've found the appropriate scriptwriter when they can see the big picture of your content vision from the beginning.
A Scriptwriter is a creative resource for:
- Video Scripts
- Podcast Scripts
- Explainer Video Scripts
- Radio/Audio Advertising
- Motion Graphics Scripts
9. Long-form Content Writer
A long-form content writer is a cross between a novelist and a marathon runner. Long-form content writers frequently become subject matter experts by default due to their enthusiasm for analytics and knowledge.
While many writers are intimidated by 2,000+ words, long-form content writers favor longer formats since they can incorporate insights into a cohesive and robust framework.
A Long-Form Content Writer creates:
- White Papers
- Data Studies
- Case Studies
- Pillar Blog Entries
10. Ad and Promo Writer
An ad and promo writer understands how to maximize prime real estate with any material they create. Within character count constraints, powerful messages are readily generated.
They have to develop messages that resonate with prospects and inspire them to take a specific action that results in a captured lead for sales.
An Ad and Promo Writer would work best for:
- Advertising Text
- Landing Pages
- Direct Mail Copy
- Promo Blurbs Onsite
- Sales Material
- Product Descriptions
It is not, and should not be, one-size-fits-all. Because content is demanding, many writing specialists exist to assist brands in succeeding.
How to Become a Content Writer?
When you combine skills, such as content writing, with a specialized niche, you will become an excellent content writer. It might be a very appealing proposal because you now have subject matter expertise and technical skill related to this subject area. The following steps are what you need to know about how to become a content writer:
Step 1: Create a Portfolio
After choosing an industry or specialty, brainstorm content ideas, develop content for that industry, and create a few blog pieces, an ebook, or a case study. A strong portfolio will provide you with a solid foundation to expand. But it alone will not help you.
You require social proof!
Step 2: Begin Generating Social Proof
You can use this as a content writer to produce your own social proof. Quora is an excellent place to do this. Quora not only allows you to flex your content writing muscles, but it also attracts the required social proof and demonstrates how people are not just consuming but also engaging with your information.
Step 3: Establish Authority by Blogging
Now you can attract more clients and convert them at a much higher price if you establish a sense of authority and knowledge. A blog is a simple way to accomplish this. It will use your blog to demonstrate your expertise and management. It is a reasonably easy way to set up a blog, and there are numerous sites online that will show you how.
Step 4: Develop a Pitch
A great pitch is straightforward, to the point, and articulate. These are the components of a practical angle:
- A clear, personalized topic line
- Address the recipient by name
- Mention where you found their requirement (or why you think they need content)
- Explain why you believe you are a good fit for the provision or company
- Examples of your work and portfolio
- Links to your blog and other social media outlets (like Quora, Upwork, etc.)
- Links to your social media accounts
- An effective email signature
And keep in mind that the treasures are in the follow-ups. Remember to follow up after you pitch.
Step 5: Start on Websites for Freelancers
Fiverr and Upwork, the online marketplaces for freelance services, have led the writing gig economy. Many of you may say that it is saturated, but we believe there are still a lot of opportunities on these platforms. Giving out free labor in exchange for evaluations is a simple method to gain success on Fiverr and Upwork. You can also choose to use these content pieces to build your portfolio, so it's a win-win situation. Once you've accumulated a certain number of reviews, you'll have a better chance of landing assignments on these sites.
Step 6: Create Your Linkedin Profile
A LinkedIn account is the key if you want to be a part of the literary gig economy. The first and most obvious step is to create a complete profile with all relevant information.
After that, it's time to optimize your profile. LinkedIn is also a search engine, so make sure you show up when organizations look for people with specific skill sets. To accomplish this, ensure that keywords are included in both the title and the description.
Step 7: Apply to Firms That Have Openings
Keep an eye out for organizations seeking full-time content writers on job boards. It also includes digital marketing and advertising firms. They're almost always on the lookout for writers. Even if they have full-time writers, agency life is unpredictable, and you never know when your need will expand overnight. So, contact the appropriate individual at these organizations and pitch your services to them.
Step 8: Participate in Content Platforms
You won't be able to choose your clients here, but it's the perfect place to begin if you're starting out. There are other alternative venues, but their payments are lesser. In any case, it's absolutely worth a go.
Skills Required to Become a Content Writer
Usefulness is a critical concept to grasp because wannabe writers either approach content writing as a technique to appease search engines or become scared because they believe they must be innovative. Both ways are incorrect because simply inserting keywords adds little value to our audience, and content writing is usually more about usefulness than creativity.
Clarity is what you should strive for while producing material. When you have clarity, you will be able to explain it lucidly, which is far more appealing than trying to sound clever and full of jargon.
Each of us has these skills, which can only improve through practice and consistency. Just as any muscle in your body can be conditioned and improved over time, so are your writing skills.
Copywriting vs. Content Writing
The purpose of the content on the internet is to motivate, inspire, convince, or persuade people on the internet. Content does this through either educating, informing, entertaining, or selling to this group.
Copywriting and content writing differ from each other in their purpose.
Copywriting focuses on selling a product or service. Meanwhile, content writing focuses on entertaining or educating.
Content Writing Tools
Here are some tools writers use to elevate their writing. Do note, though, that these tools will make good writing better. It will not make lousy writing look good.
- SEMRush Writing assistant: For writing SEO-friendly content.
- Grammarly: A powerful software that helps improve spelling, grammar, and punctuation.
- Readable: To ensure that your content is readable to all readers.
- Hemmingway Editor: Hemmingway is a simple tool highlighting how your content can improve.
- Copyscape: To ensure your content is free of plagiarism.
Content Writing Platforms
Content platforms are an excellent way for budding writers to stretch their creative muscles and write content for various clients. Content platforms are sites actively hiring writers to write on multiple subjects. Of course, you won't have control over who your client is, but it generally pays well. So, it's an excellent place to start.
Here are some excellent content platforms:
- Constant Content
- Media Shower
- Write Access
Content Writer Salary in India
Content writers in India are often paid lower than their foreign counterparts. This is because a vast majority of written digital content is written in English. And as Indians, we are non-native English speakers.
According to Glassdoor, the average content writer in India earns, on average, Rs. 21,000 in monthly wages. Experienced content writers, or content managers, can make, on average, Rs. 32,000.
Content Writer Salary in the USA
Skilled labor wages are significantly higher in the US when compared with India. However, so is the cost of living. The average content writer in the US earns $22/hour.
Qualifications to Become a Content Writer
It is a statistical fact that a degree or an advanced degree can net you a higher salary. As such, content writers with higher qualifications take away higher wages. But, the only qualification required to be a good content writer is a flair for writing, a grasp of the language, and creativity. Stuff can only get you these skills.
Additionally, it counts if you have excellent typing skills and know-how of software used for writing.
Tips to Become a Successful Content Writer
Keep Honing Your Skills
As you write more content, keep sharpening your skills as a writer. Only settle down on one particular style of writing and explore new techniques and approaches once you find something that works and gives you results.
Read Digital Content
Reading is one of the simplest ways to improve your writing. Ensure you read digital content from the best writers on the platform to understand their styles and how they approach the core concepts of entertaining, educating, and selling.
Since your job is to write, you must avoid tying yourself down with one firm. Freelancing will open new vistas for the budding content writer. This will also put you in touch with many new clients.
Editing and Proofreading
A good content writer must have an eye for perfection. A writer must develop the skills to edit and proofread their work to become successful in this field.
Identify Your Niche
There is something that everyone is passionate about. If content writer identifies their niche and pursues a career writing about what they are passionate about, they can have a far more fruitful career. Remember, there is a reasonable amount of content on the internet. Everybody needs content, be it board games, food, sports, or current events.
Challenges of Being a Content Writer
As with any other profession, content writers face their own challenges. However, good content writers overcome these and make steady headway in their respective careers. Here are a few challenges that you may face as a content writer:
The pressure of constantly coming up with new and innovative ways to portray your content may prove taxing for many. As a result, content writers may often feel like they have reached the limits of their creativity. This Is not true. However, it is simply mental fatigue from the rigors of the invention.
On rare occasions, writers can experience what's called writer's block. A simple analogy to this is those rare occasions when you can't find the right word you're looking for. Writers may experience this when writing too much too quickly.
The content writer profile requires a lot of grind during the initial phase. As you start, you will be working for meager pay since this is one of the most accessible profiles on the job market. Career progression will also gradually happen as you prove your mettle as an artist with words.
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Content writing is both an art and a science. Content writing is frequently confused with creative writing, but it is more about utility than creativity. If you grasp the science behind it, you can wrap it in art (creativity). Understanding how to become a content writer has more to do with marketing content, which is most important for content writing. With a fundamental understanding of SEO and social media networks, you can create content that not only works but also spreads.
Simplilearn offers a IMT Ghaziabad Digital Marketing Program that focuses on the critical concepts, tactics, and best practices that a writer needs to establish and improve an effective content marketing strategy. Enroll in the program today!