Everyone today is on some social media platform. Teenagers on TikTok, influencers and small businesses on Instagram and Facebook, or professionals on LinkedIn - social media is the first option that comes to mind when looking for expanding connections in any field.

Social media - if used intelligently - can bring in loads of success. Since it is the best form of direct contact with the target audience, these platforms have what it takes to make anyone's life better. To understand this better, here are a few aspects that reflect the importance of social media in today's world.

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1. Staying Connected With the People 

It is next to impossible to meet your friends and relatives every day in today's world of increasing stress and workload. However, dropping a short text asking about their day or sharing your achievements are a few ways you can still maintain healthy contact with your close ones or corporate colleagues. Social media platforms have effectively bridged this communication gap.

2. Staying Opinionated 

In our daily lives, we may not necessarily be surrounded by people who think in the same direction as we do. A difference in opinion is bound to occur. However, we can share our opinions safely and even find people online who think the same way as us on social media platforms. It even paves the way to gaining a strong voice for the situations you feel are essential to discuss and have a fruitful discussion.

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3. Entertainment

There is so much more to social media than just work, communication and branding. Sometimes, all we want is a little entertainment at the end of the day. Social media platforms provide tired individuals with customized feeds consisting of memes, news, and short clips of videos as per the user's activity. It provides people with a much-needed break from their busy schedules.

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Benefits of Social Media for Businesses

1. Direct Contact With Target Audience

Thanks to social media platforms, you don't have to call or email people randomly to check if they are interested in your brand or not. With almost the whole world on social media, it is now possible that your target audience is simply a click away from you. Using hashtags, you can directly land your brand on your target audiences' page - giving yourself an enormous reach.

2. Increasing Popularity With Ease

For people in the content and digital marketing arena, the ability to attract popularity is what matters most. The social media platforms provide such a section of people with precisely what they're looking for - increased exposure. Carrying out simple, engaging tasks such as answering queries, posting times, and so on would ensure that you blow up on these sites after some time. Even though it requires some time investment, the hefty returns are worth it at the end of the day.

3. Better Traffic

Since there is a wide diversity of active people on social media, the scope for diverse traffic is also broadened. Optimizing social media per your needs can ensure that you receive visits and traffic from various people. Since today people are on their phones most of the time, it is highly likely that people would come across your brand or work. Proper usage of keywords and other SEO guidelines would also ensure heavier and better traffic.

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4. Create a Lasting Image

If you are looking to work so that your piece of content leaves an imprint on the viewer's brain, using social media is the best way to go about it. Granted, people do look at their emails too. But how often can we find people spending hours surfing through their emails? In contrast, people love spending countless hours surfing through social media on their phones. Hence, if you can optimize your work efficiently there, you will likely leave your mark.

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5. Collaborations

Another effective way social media platforms benefit businesses is by providing the means to collaborate with appropriate accounts. Today, there are many influencers on every social media platform - each open to promoting the product they deem fit for their followers. Businesses looking to grow usually contact such influencers who do pay ads on their page, bringing heavy traffic to the business account.

6. Availability of Tools for Analysis 

Another aspect of social media that fuels its importance amongst businesses and content creators is the option to look into the insights. Hence, business and content accounts can analyze their posts and understand which post gained the most popularity and why - and how they can improve their feed. On Instagram, there is an option for post insights for professional accounts - where one can see which posts got the most saves, likes, or reaches.

7. Get Inspired 

Since most content and business pages are public, one can quickly go through their feeds and gain inspiration. If your account is not doing exceptionally well compared to the other accounts in the field, you can analyze their feeds and see what you're missing out on. Fixing these problems may help boost your popularity immensely.

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Even though the extreme usage of social media is a debatable topic, we can never overlook the importance of social media and the immense opportunities that it provides its users with. With various benefits and validations of the importance of social media listed above, hopefully, you will be able to use these platforms for your benefit as much as possible. If you wish to master social media marketing you should enroll in Simplilearn's Post Graduate Program in Digital Marketing and become a successful AI-driven marketer! 


1. What makes Social Media so impactful in today’s world?

Ans. One of the most important impacts of social media in today's world lies within its ability to distribute information to the whole world. With most people on some other social media platforms today, no news of importance cools down without proper discussion. By doing so, social media platforms act as a unifying unit of various kinds of people.

2. What will happen if Social Media goes down in the near future?

Ans. As we head closer to a developed society every single day, the scope of digitalization broadens. With this key fact in mind, there are no chances of social media and its importance going down anytime soon. If anything, the importance and dependence on social media are only predicted to increase as time passes.

About the Author


Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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