How can you outrank your competitors quickly? The answer is simple: create good SEO content and promote it the right way. But SEO content creation isn’t that simple. Planning your content requires keyword research, checking out competitors’ ranking keywords, analyzing the difficulty of ranking on the first page of Google search, prioritizing keywords, link building, and more. You can make all that possible within minutes with Moz SEO Tools. 

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What Is Moz?

Moz is an all-in-one SEO software suite that helps you improve your search engine visibility by providing fresh insights and empowering you to stay competitive. Moz offers 55+ SEO tools for all businesses and individuals to improve search rankings, drive traffic, and get customers. 

Why Is Moz Useful for SEO?

SEO is a powerful digital marketing strategy, and Moz Tools grant you the power to optimize your website by measuring, evaluating, and monitoring the onsite and off-site aspects. It helps businesses track various aspects of SEO campaigns. Thus, facilitating their growth by luring valuable traffic. 

Key Features: Moz Pro vs Moz Local

Depending on your end goals, you can choose from the two options: Moz Pro and Moz Local. The following table enumerates the key features of the two:

Moz Pro

  • Intuitive Suggestions
  • Access to Proven metrics
  • Accurate Volume Estimates
  • Competitor Rank Tracking
  • List import/export
  • Global Rank Tracking
  • Local Rankings
  • Search Visibility Score
  • Mobile Rankings
  • Universal and Enhanced Search Rankings
  • SERP Analysis
  • Link Profile Analysis
  • Link Opportunities
  • Competitive Link Metrics
  • Spam Analysis
  • Fresh Links
  • Page Optimization
  • Page Optimization Checklist
  • Automated and custom report
  • Historical Reporting
  • Competitive Reporting
  • Crawl Diagnostics
  • Issue Prioritization
  • New Issue Alerts
  • Instant Site Recrawl
  • Speed Crawl
  • Issue Ignore
  • Branded Reports
  • Report Export
  • In-Depth SERP Reporting

Moz Local

  • On-page recommendations
  • Weekly crawl and rank tracking
  • Competitive analysis
  • Open site explorer
  • Continual improvements
  • Moz toolbar
  • Keyword difficulty
  • Beta access to the news tools
  • Pro training webinars
  • Online marketing guides
  • Q&A forum
  • Pro Q&A forum
  • Discounted Moz seminars

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What Can You Do in Moz?

Some top options for Moz users are as follows:

  • Link Explorer to navigate links for effective link building.
  • Keyword Explorer to conduct keyword research.
  • Free Competitive Research to check competitive analysis.
  • MozBar to examine and analyze page metrics of any site you visit in your Google Chrome browser.
  • My Online Presence to check out how your location appears on local search engines and directories.
  • MozCast to track day to day weather changes.
  • Free Domain Analysis to see SEO metrics such as top pages, ranking keywords, and more.

Free SEO Tools From Moz

Here are some free SEO tools that Moz has to offer. Learn how to use each of these tools and maximize your website’s growth. 

Moz SEO Tool for Keyword Research

If you are hunting for websites that are ranking for the same search terms as yours or the top keywords for your topics, Moz SEO’s keywords research tool with Moz Pro is your one-stop solution. It allows you to seamlessly create, add, and manage keyword lists in one place. The tool categorizes, prioritizes, and compares keywords. Keywords are incredibly valuable for SEO, but only if we use them right. 


Using the Keyword Research Tool:

1. To research for a keyword, enter a search term into the keyword explorer bar. You can also search by root domain, subdomain or page. You can check the target country in the search bar.


Moz Homepage

2. Clicking on the analyze button will display monthly volume, the difficulty on the first page of Google search results, organic click-through rate, and Priority. Priority is a special Moz feature that amalgamates all other scores and helps you determine which keywords to use first.

3. You can also see the top-ranking pages for the keyword. 

4. On the left-hand side of the page, you can click on keyword suggestions to broaden your range of keywords and choose specifically. 


Keyword Suggestion in Moz

5. The tool allows you to choose from keywords:

  • Including a mix of sources (default)
  • Including query terms
  • Excluding query terms
  • Based on closely related topics
  • Based on broadly related topics
  • Questions

6. You can alter the volume range as per your requirements.

7. Select the keywords and click on the “Add to keyword list” option. You can set up a keyword list for as many keywords as possible.

8. Open the recently created keyword list under the “Keyword lists option”.

9. The list will have the keywords you selected and prioritize them to make things easier for you. You can navigate the list to choose low difficulty rates and high organic click-through rates. 

10. Once you choose the words, you can also export the list as CSV to Excel or Google Drive.

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Moz SEO for Link Research

This tool works wonders for those who plan to create a web page by offering insights into their competitor’s website. It allows you to compare link profiles and scan other relevant link information.

1. Visit the official website page, access the Link Explorer, and enter the URL into the search bar. 

2. You will be able to check out the website’s domain authority, ranking keywords, linking domains, and inbound links. 


Link Explorer in Moz

3. It also displays the recent links that a website has lost or gained. Thus, you get a chance to work on the links and try to get them back.

4. You can download the information as a PDF or a spreadsheet to analyze it further or share it with stakeholders.

MozBar Free Chrome Extension

The MozBar chrome extension can be your choice to outrank competitors in the search engines. 

MozBar calculates the authority of websites in the search engines on a scale of 0 - 100. MozBar displays link metrics for domains and pages as you search. It provides the domain authority, page authority, and the number of backlinks for sites. You can also delve into various page elements and scan search results from other engines, countries, regions, or cities. MozBar allows access to run unlimited page optimization reports with a Moz Pro subscription.

You can install it for free on Google Chrome.

Steps to Enable MozBar in Chrome

1. Visit the SEO toolbar page on MozBar.

2. Click on the “Download MozBar for free” button. 

3. Next, click on the “Add to Chrome” button on the Chrome web store page.

4. Once installed, log in to your Moz account or create an account with an email and password. 


Moz for Chrome

5. The MozBar 'M' icon will appear on the toolbar at your browser's top right-hand side corner. The icon turns blue when you enable it. 

6. Enable third-party cookies for via your browser settings.

With MozBar enabled on chrome, you will be able to see domain and page authority scores every time you search.


Moz Extension on Chrome

You can click on the link analysis option and check the site's details via the Link Explorer tool.

When you visit a page, you will see some important data towards the top. E.g. This page in the image below has an authority of 44, but the entire domain authority is 91. 


Page Overview on Moz

The Moz magnifying glass icon on the left-hand side allows you to go through a web page's On-Page Elements, link metrics, markup, HTTP status for this page, and general attributes.

Conclusively,  these are a few Moz SEO tools. There is a lot that the platform has to offer for seamless search engine optimization, elevating your rank on Google and being your assistance in pursuing your business goals. 


1. Is Moz domain authority accurate?

Moz Domain Authority is an accurate reflection of Google's algorithm. It is a significantly ideal tool for assessing a website's quality of the inbound links. While a score between 40 and 50 is rated as average, one between 50 and 60 is good, and above 60 represents excellent domain authority.

2. What is Keyword Priority in Moz?

The Keyword Explorer tool in Moz has a "Priority" option, an assemblage of the other metrics, including search volume, CTR, and difficulty. So, a keyword with a high priority score has a higher CTR and volume and lower competition scores.

3. What are some Moz best practices?

Some Moz SEO best practices are:

  • Creating human-readable URLs extends a better idea and attracts users to click on them
  • Checking your website's analytics setup
  • Improving page and domain authority
  • Ensuring that a website is mobile-friendly.
Master many facets of SEO including keyword research, technical SEO, link building, analytics, with the Search Engine Optimization training course.


Moz is definitely a great SEO tool that can help you grow your website traffic. Do you know there are several other tools like Moz that can multiply your growth if you learn how to use them optimally?  

Our exclusive SEO Certificate course can give you insights into the digital marketing challenges and best solutions to tackle them. You will learn combining data, analytics, content marketing, HTML, technical SEO and many other useful topics. This SEO course will make you an effective marketing strategist.

Another popular option for SEO and Digital Marketing enthusiasts is our Professional Certificate in Digital Marketing. Become a field expert with the help of the professional certificate, offered by IMT Ghaziabad in collaboration with Simplilearn. You will become an expert in domains like SEO, Social Media, PPC, Web Analytics, and Marketing Analytics.

About the Author


Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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