Google and other search engines use SEO, or Search Engine Optimization, as a term for optimizing your pages so that they appear higher in the search results. If you want to increase the number of visitors to your website, SEO should be an important part of your marketing plan. Yoast SEO is a popular WordPress plugin and one of many available SEO tools. Yoast SEO, which more than 12 million websites have used, provides a wide range of features essential to WordPress SEO.

Become One of The Highest Paid Digital Marketer

With Purdue Digital Marketing PG ProgramExplore Course
Become One of The Highest Paid Digital Marketer

Benefits of Using Yoast SEO WordPress Plugin

The Yoast SEO WordPress Plugin is one of many useful add-ons. This plugin is a must-have for any WordPress site or blog whose content is optimized for search engines. It has a slew of advantages, including these:

1. An Easy-to-Use and Readily Available Tool

One of the most popular WordPress SEO plugins is Yoast SEO by Yoast. When used correctly, it's easy to get to and doesn't take long to learn. As you use this tool, you'll be able to see the results it generates for you. Search engine optimization (SEO) is aided in many ways by this tool.

2. Makes Proofreading Easier

Proofreading is the most critical step in the writing process. It's possible that we'll use an incorrect term or misspell a focus keyword in the blog. It becomes tedious and uninteresting because of the content's flaws. Yoast SEO excels in this area because it performs content editing and proofreading. It helps us find typos and other mistakes in our posts.

3. Prevents Content Scraping

Scraping websites use RSS feeds to gather content from a variety of sources and combine it into a single feed. It's possible that, as a result, search engines may begin to rank the published information higher than your website, which is the case here. Yoast SEO adds an RSS feed link to your content to prevent this from happening.

4. Suggests Focused Keywords

Yoast provides SEO writing advice based on the number of keywords in your content. One or more keywords can be entered into this tool, and the frequency with which they appear in the source material is evaluated.

5. Assists You in Rectifying Errors

We can use Yoast SEO to find problems with readability, grammar, passive sentences, and other aspects of our content. If you're interested in learning more about search engine optimization, Yoast recommends that you do so.

How to Set Up Yoast SEO on WordPress?

To get Yoast SEO up and running, just implement these simple instructions:

  • Step1: Log into your WordPress website using your username and password.

Once you check-in, you should be in your 'Dashboard' panel.

  • Step 2: Select 'Plugins'

An options menu will be visible on the left side of the screen. When you get to that menu, click on "Plugins."

  • Step 3: Type in "Yoast SEO"



The top of the screen will have a 'Add New.' button. Using the search query, enter "Yoast SEO."

  • Step 4: Plugin installation



You'll get a page of search results if you do an online search. Yoast's SEO plugin should now be accessible in your browser. To begin installing the plugin, click the 'Install Now' button.

Become One of The Highest Paid Digital Marketer

With Purdue Digital Marketing PG ProgramExplore Course
Become One of The Highest Paid Digital Marketer

  • Step 5: Enable the Plugin

After the installation is complete, click the 'Activate' button to begin using the software. An "Install Now" button has now emerged in its place.

  • Step 6: The process is now complete

It's now time to go in and set up the plugin.

Pros and Cons of Yoast SEO



Enhances readability

Prone to intricacies

Helps find the right keywords

Incapable of recognizing intent

Prevents content scrapers from scraping your RSS feed

It could pose a risk to the security of your blog


1. Which version of Yoast is the most recent?

SEO 16.8 by Yoast is out now! In addition, readability analysis has been updated to include support for two new languages: Norwegian and Slovak.

2. Is it possible to use both Yoast and Rank Math SEO?

You'll quickly learn the basics with both Rank Math and Yoast SEO. Both are also quite user-friendly in general. When it comes down to it, it's only a matter of preference in which one you favor.

3. Is Yoast available for free?

WordPress SEO plugins don't come much more comprehensive than this one, and it's completely free. Yoast SEO extensions are available for purchase. However, the plugin's most critical features are included in the free version.

Free Course: Digital Marketing Tools & Techniques

Learn SEO, Email, Paid, Affiliate Marketing & MoreEnroll Now
Free Course: Digital Marketing Tools & Techniques

4. Is Yoast an effective SEO tool?

It's not a coincidence that Yoast is one of the most popular SEO plugins for WordPress. Because of this, it can handle a wide range of content. Titles, meta descriptions, and keyword use can all be checked. Additionally, Yoast is incredibly user-friendly, especially for beginners.

5. Is Yoast necessary for your website?

Yoast SEO has a lot of hidden features. Many technical SEO concerns can be solved using Yoast SEO, which does not require user participation. Search engines love these traits. Therefore every website can benefit from them. They are essential to every website.

Conclusion: Final Thoughts!

SEO plugins are a must-have for any website owner. Hence, Yoast SEO should not be overlooked despite other well-known alternatives. The plugin helps you improve your content SEO by assisting you in finding keywords and advising you on how to optimize your content to rank for those keywords, which is a key component of SEO. It also helps improve the readability of your content by providing constructive feedback that you can easily incorporate into your writing style. 

Yoast also helps with technical SEO by taking care of many technical details, expanding your business, and engaging with more people. To get a taste of what the plugin offers, download it and start playing around with it right away.

Master the multiple facets of SEO with the Advanced Search Engine Optimization Certification Training. Check out the course preview now!

Become a SEO Specialist 

Advanced SEO course will transform you into a full-stack SEO professional driving sustained growth in your website’s most critical marketing channel. You will master the many facets of SEO like keyword research, technical SEO, link building, analytics, and much more with this SEO training course.

Our Digital Marketing Courses Duration And Fees

Digital Marketing Courses typically range from a few weeks to several months, with fees varying based on program and institution.

Program NameDurationFees
Post Graduate Program in Digital Marketing

Cohort Starts: 29 Feb, 2024

8 Months$ 3,000
Digital Marketing Specialist

Cohort Starts: 6 Mar, 2024

8 Months$ 1,649