Google Data Studio is among many free reporting and data visualization tools available nowadays. It is a simple, cheap, and easy way to show off complicated data sets like Facebook Ads Accounts, Google Spreadsheets, and CSV files. With the help of up to a dozen different data sources, including Attribution 360, BigQuery, Google Analytics, AdWords, and YouTube Analytics, it creates a simple yet comprehensive report using widgets. In addition to widgets, the platform provides graphs, charts, maps, and other visualizations of your data. 

Google Data Studio helps save time and money by quickly creating, reading, and sharing reports with a team. Data Studio's ease of use and versatility aid a business team in making faster and better decisions. Expensive reporting tools can make you pay a lot for services, but Google continues to respond to the needs of marketers and entrepreneurs by providing a free reporting option.

Benefits of Using Google Data Studio

There are several advantages to using Google Data Studio, such as:

1. Add as Many Widgets as You Want

You can use 12 widgets per dashboard in a report with Google Data Studio. Using this function, you can present your data in graphs, pie charts, bar charts, tables, and more. Each of these widgets can also be customized using metrics of numbers, percentages, durations, currencies, etc. With Google Data Studio, you have a wide range of options for designing and presenting your data report. 

2. Gather Information From Various Sources

Google Data Studio's capacity to pull data from up to 12 different data sources makes it one of the platform's most unique and valuable features. That means that you have access to data from various essential sources. A few examples of this are: 

  • Use these tools to write a detailed report on how your company works.
  • As a result of this innovation, Google Data Studio and Google PageSpeed Insights have become a one-stop shop for your reporting needs. Let a company's decision-makers and digital marketing advocates "wow" with this free tool.

3. It Is Easy to Distribute Data Studio Reports

Suppose you have to work with many data and metrics in Data Studio reports. In that case, you may want to quickly solicit input from your team, a dedicated account manager, or company decision-makers. It takes time to download and deliver files, especially if you need feedback right away. 

Data Studio comes in handy in such complex situations. It has the same built-in sharing options as other Google tools like Google Docs because Google understands the importance of sharing.

You can share a link with your colleagues and allow others to read and change them. With this feature, you can also make changes while sharing in real-time. Everyone on your team may see the same report simultaneously and make adjustments. Businesses and marketers can save time by making their content more easily shared.

4. Create Reports That Everyone Can Understand

Data Studio reports can be anywhere between 1 to 20 pages. You get the option to break it into smaller parts based on the customizations. Using it is a stress-free experience because it is customized to meet the specific demands of your business. It's much better because you can design their layout. You can easily modify the fonts and colors and the sizes and themes for each report. Additionally, you can include one to ten widgets on each page. Using this layout, you can show your team and your company's leaders and how the campaign is progressing.

5. Dynamic Reporting

Google Data Studio draws real-time data into your reports while you allow your team to make modifications in real-time. Reports and widgets can be programmed to update the most recent data automatically. Everything in your report can be tailored to your needs, including the layout. Widgets that show current data are fine, but you can also use older data, such as last month's. This dynamic report provides endless data alternatives to better serve your business.

6. Create Engaging, Multi-Sensory Experiences

You can bring life to widgets. You don't have to keep graphs and charts in one-dimensional form. Using digital means, you may distribute reports and let a company's executives choose whatever data points they want to see. Using this interactive feature, you can quickly and easily visualize information.

Step-Wise Guide to Use Google Data Studio

Here are the steps you need to take to start using Google Data Studio.

1. Using your Google account, log into Data Studio.

2. In the upper left corner, click "Create."

3. "Data Source" should be selected.


Data Studio Homepage 

4. Google Analytics, for example, can be linked to your data.

5. Take a look at the Google Data Studio dashboard again.

6. Click the "Create" button at the top of the page.

7. Select "Report."

8. The right-hand side of the window lets you choose which data sources you want to add.

9. Rearrange and recolor your report's layout and more.

10. Select "Share" from the "Share" menu in the upper right corner to distribute your report.

11. The "Template Gallery" in the Data Studio dashboard selects pre-made reports. Play around with templates and custom reports to get the most out of Google Data Studio.

Build an Advanced Report With OWOX BI

The only purpose of Google Data Studio and Google page insights is for data visualization. You can use OWOX BI solutions to do more complicated calculations and make dashboards based on them.


OWOX BI Report

  • Facebook, Criteo, Bing Ads, and several ad sources can all be automatically added to the cost data in Google Analytics.
  • Get all the information you need for in-depth marketing research: Data from your website, Google Analytics, etc., may all be accessed through OWOX Business Intelligence. Connectors and manual data cleaning and processing are not required.
  • They go through the OWOX BI Smart Data interface to obtain whatever reports you require. If you are new to OWOX BI Smart Data, you can follow the steps mentioned above to use Google Data Studio.
  • ROPO, ad campaigns (ROI, attribution), cohort, RFM, and CPA partners analysis, CAC and LTV can be used to build reports and figure out what performs best in your marketing.
  • The last step is to export the report to Google Data Studio.


Google Data Studio Report


1. What accomplishments are required to become a Google Certified Data Studio analyst?

Get started with Data Studio at the Google Analytics Academy. To get a certificate of completion at the end of a course module, you must pass the tests. It's not a certification exam, but it awards you with a "Certificate of Completion in Google Data Studio."

2. Is Data Studio better than Google Analytics, or the other way around?

Data Studio is used to see Google Analytics results. If you have a website, app, or other internet-connected devices, you can use Google Analytics to see how people discover and use it. The same information provided in Analytics custom reporting may be shown in Data Studio.

3. What information does Google Analytics collect?

Google Analytics, like many other online analytics systems, collects information about the type of device, operating system, and browser used to access a page. Having set up individual user monitoring, you can also track a limited number of user-level attributes (up to a maximum of 20).

4. What is the purpose of Google Data Studio?

The primary function of Google Data Studio is data visualization. Dashboards and reports can be generated with this free utility. Data Studio makes dashboards and very useful reports easy to read and share.

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