The race to digital was never more pronounced than this year. With the global pandemic forcing people into their homes, the way businesses engage and transact with them and their own employees have undergone an overnight shift. According to the latest data from IBM's U.S. Retail Index, the crisis has supercharged this collective transition from physical to digital by nearly five years.
Traditional marketing taking a backseat in this new normal has pushed digital marketing and advertising to the forefront. The worldwide digital ad spending is expected to cross $375 Bn by 2021 as businesses turn away from promoting their ads via TV, radio, and other traditional mediums. Allowing businesses to take advantage of every monetizable square inch of the internet, digital ads are fast becoming an essential means for companies of all stripes to expand their growth, reach, and engagement.
But as more and more businesses enter the online realm, the competition is heating up. When competitors crowd the search engines and congest the social media feeds, forward-thinking companies are opting for effective alternatives. That's where Google Display Network (GDN) comes into the picture. As the largest display advertising network available on the internet today, Google Display Network can form the base for a solid marketing strategy. As such, it's vital for aspiring digital marketers to be familiar with this platform and how it works.
Our GDN beginner’s guide aims to introduce you to the key concepts of Google Display Network and explores the basics of working on GDN campaigns, key terminologies, ways to strategize and much more. Download the GDN beginner’s guide now!