Course description

  • What’s the focus of this course?

    Pay Per Click (PPC) is an effective internet advertising model used to direct traffic to websites. Advertisers pay the publisher or the website owner only when the advertisement is clicked. Simplilearn’s Advanced Pay Per Click course trains professionals in the fields of PPC and Paid Search. In the digital world, a PPC-certified professional is able to display compelling campaigns to target an audience based on expressed interests and demonstrated search history.

  • What are the course objectives?

    This Advanced Pay Per Click (PPC) course helps participants to gain expertise in Pay Per Click and Paid Search. After completing this course, participants will:

    • Have knowledge and expertise on various aspects of Pay Per Click advertising.
    • Be familiar with the auction model, ranking algorithms, and post-click activity.
    • Understand the differences between various search engines and how each one can affect a campaign.
    • Be able to assess the market shared by the search engines.
    • Analyze past and future Pay Per Click trends.
    • Define, measure, and compare keywords and choose the best to fit the advertising model.
    • Have a strong awareness of campaign settings, how to structure a campaign, and pricing models.
    • Be proficient in writing your own ads, developing landing pages, and using ad groups.
    • Review the market trends to decipher which PPC campaign works for other marketers.
    • Track clicks and the Return on Investment to determine success for each campaign.
    • Will have knowledge of display advertising
    •  Will gain insights into advanced Content marketing and advanced website conversion rate optimization

     
     
    The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. You’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions and other resources to enable you to master the skills you’ll need to become a complete PPC specialist.
     
     

  • Who can become a PPC Specialist?

    PPC skills are ideal for those who seek leadership positions in paid marketing. The following roles are best suited to be PPC specialists:
    • Marketing managers
    • Digital marketing executives
    • Marketing and sales professionals
    • Management, engineering, business, and communication graduates
    • Entrepreneurs and business owners
       

  • Why become a PPC Specialist?

    Paid marketing is the most effective way to target digital audiences and accounts for 40+ percent of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals such as brand awareness, lead generation, and sales conversion. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization and search engine marketing to manage campaigns that drive real ROI.
     
    There is impressive year over year growth of paid digital spending and a huge global demand for pay per click specialists. A few supporting facts and figures: 

    • There are 2700+ jobs in the USA and 5300+ jobs in the UK that require PPC skills
    • In India, there are 4000+ jobs on Naukri.com for PPC specialists
       

  • What skills will you learn?

    At the end of this PPC Certification course, you will be able to:

    • Ensure that your business can be found easily on search engine results
    • Dramatically increase the traffic to your site
    • Enhance your reach to both local and global customers
    • Control your ad budget
    • Measure your ads’ performances 
    • Get leads quickly and improve your lead generation results

  • What are the projects and tools included in the course?

    As part of the courseware, you will get to work on 5 projects based on industry use cases. Below are its details: 

    Project 1: Keyword Research Using the Keyword Planner, do initial research on keywords that encompass your target services.

    Project 2: Ad Creation Using the keywords, create ads for your product or service to reach your target.

    Project 3: Audience Targeting and Strategy You need to create an audience to help reach your target market and to keep those who converted by seeing your ads.

    Project 4: Account Organization Understanding the relationship between the layers of your account will help you organize your ads, keywords, and ad groups into effective campaigns that target the right audience.

    Project 5: Create a Marketing Plan Understanding the business goals and objectives to plan the strategy for promoting your products and services.

Tools covered

Analytics Tools
Google Analytics YouTube Analytics
Keyword Tools
Google Keyword Planner
Marketing Tools
Google Ads Manager Google Data Studio Google Tag Manager
Platform Tools
Bing Ads Mangager Google Ads Youtube Advertising

Course preview

    • Course Introduction

      03:02
      • 0.01 Course Introduction
        03:02
    • Lesson 01 - Psychology of Search

      11:01
      • 1.01 Introduction
        01:13
      • 1.02 The Search Process
        03:27
      • 1.03 How an Advertiser Fits into the Search Process
        05:54
      • 1.04 Key Takeaways
        00:27
      • Knowledge Check
    • Lesson 02 - Buying Funnel

      21:09
      • 2.01 Introduction
        01:29
      • 2.02 Understanding The Buying Funnel
        09:03
      • 2.03 Target Users throughout the Funnel
        07:37
      • 2.04 Channels to Leverage throughout the Buying Funnel
        02:00
      • 2.05 Key Takeaways
        01:00
      • Knowledge Check
    • Lesson 03 - Understanding Keyword Organization

      16:44
      • 3.01 Introduction
        02:06
      • 3.02 How Keywords Change During the Buying Funnel
        08:54
      • 3.03 Types of Keywords
        01:59
      • 3.04 Identify the Primary Searcher
        02:55
      • 3.05 Key Takeaways
        00:50
      • Knowledge Check
    • Lesson 04 - Keyword Match Types

      17:08
      • 4.01 Introduction
        01:24
      • 4.02 Difference Between Semantic and Syntactic Match Types
        01:28
      • 4.03 Using Syntactic Match Types Phrase Match
        02:56
      • 4.04 Using Semantic Match Types
        10:21
      • 4.05 Key Takeaways
        00:59
      • Knowledge Check
    • Lesson 05 - Negative Keywords and Managing Search Terms

      26:57
      • 5.01 Introduction
        01:39
      • 5.02 Search Terms used to Trigger your Keywords
        04:56
      • 5.03 Negative Keyword Match Types Function
        06:51
      • 5.04 How to Use Negative Keywords Throughout your Account
        07:27
      • 5.05 N-Gram Analysis
        04:46
      • 5.06 Key Takeaways
        01:18
      • Knowledge Check
    • Lesson 06 - Keyword Research

      15:31
      • 6.01 Introduction
        01:09
      • 6.02 Examine the Website for Keywords and Keyword Ideas
        01:46
      • 6.03 Utilize the Analytics for Keyword Ideas
        01:03
      • 6.04 Utilize Google Keyword Planner Tool to Gain Keyword Ideas
        10:01
      • 6.05 Key Takeaways
        01:32
      • Knowledge Check
    • Lesson 07 - Creating Compelling Ads

      22:36
      • 7.01 Introduction
        01:18
      • 7.02 Understand Ad Components
        06:41
      • 7.03 Where to Send Traffic
        05:24
      • 7.04 Features and Benefits
        02:48
      • 7.05 Create a Call-to-Action
        02:10
      • 7.06 Craft Ads That Match the Buying Cycle
        02:59
      • 7.07 Key Takeaways
        01:16
      • Knowledge Check
    • Lesson 08 - Advanced Ad Features

      17:35
      • 8.01 Introduction
        01:01
      • 8.02 Dynamically Customize Ads
        12:02
      • 8.03 Prequalify a B2B Audience
        01:15
      • 8.04 Ensure Your Ads Are Complete
        02:27
      • 8.05 Key Takeaways
        00:50
      • Knowledge Check
    • Lesson 09 - Ad Testing

      30:05
      • 9.01 Introduction
        01:24
      • 9.02 Types of Ad Testing
        02:35
      • 9.03 Single and Multi Ad Group Testing
        12:36
      • 9.04 Testing Metrics and Data
        12:31
      • 9.05 Key Takeaways
        00:59
      • Knowledge Check
    • Lesson 10 - Ad Extensions

      22:02
      • 10.01 Introduction
        01:39
      • 10.02 Meaning of Ad Extensions
        02:32
      • 10.03 Utilize Informational Extensions
        04:20
      • 10.04 List Additional Options to Interact with Your Business
        02:38
      • 10.05 Create Special Promotions and Prices for Ads
        02:07
      • 10.06 Use Additional Options
        07:31
      • 10.07 Key Takeaways
        01:15
      • Knowledge Check
    • Lesson 11 - Campaign Types Budget and Reach

      15:30
      • 11.01 Introduction
        01:21
      • 11.02 Choosing the Appropriate Campaign Type
        02:12
      • 11.03 Selecting the Right Networks for Your Ads
        01:32
      • 11.04 Setting and Controlling Your Budgets
        05:24
      • 11.05 Exploring Other Settings
        03:55
      • 11.06 Key Takeaways
        01:06
      • Knowledge Check
    • Lesson 12 - Location and Language Targeting

      13:38
      • 12.01 Introduction
        01:36
      • 12.02 Choosing the Locations for Your Ads
        02:06
      • 12.03 Using Advanced Location
        04:48
      • 12.04 Selecting the Appropriate
        03:54
      • 12.05 Key Takeaways
        01:14
      • Knowledge Check
    • Lesson 13 - Introduction to Audience Types

      17:07
      • 13.01 Introduction
        01:57
      • 13.02 The Remarketing Process
        05:48
      • 13.03 Customer Match with CRM Data
        02:14
      • 13.04 Expand Audiences with Similar Lists
        02:08
      • 13.05 Target Users with In-Market and Affinity Audiences
        01:51
      • 13.06 Demographic Targeting Options
        02:08
      • 13.07 Key Takeaways
        01:01
      • Knowledge Check
    • Lesson 14 - How to Segment Data and Create Lists

      26:23
      • 14.01 Introduction
        01:19
      • 14.02 Segment your data
        12:24
      • 14.03 Creating a Remarketing List
        06:39
      • 14.04 Creating Customer Match
        04:56
      • 14.05 Key Takeaways
        01:05
      • Knowledge Check
    • Lesson 15 - Using the Audience Lists to Reach Customers

      08:45
      • 15.01 Introduction
        01:00
      • 15.02 Comparing Targeting and Observation
        02:43
      • 15.03 Using Audience Bid Modifiers
        02:31
      • 15.04 Analyzing Customer Data Using Audience Insights
        01:26
      • 15.05 Key Takeaways
        01:05
      • Knowledge Check
    • Lesson 16 - Introduction to the Display Network

      17:10
      • 16.01 Introduction
        01:20
      • 16.02 Understanding the Targeting Options
        07:30
      • 16.03 Listing the Display Ad Formats
        05:05
      • 16.04 Choosing the Targeting Method Based on the Funnel
        02:10
      • 16.05 Key Takeaways
        01:05
      • Knowledge Check
    • Lesson 17 - Display Targeting Options

      22:46
      • 17.01 Introduction
        01:39
      • 17.02 Contextual Targeting
        07:54
      • 17.03 Placement Targeting
        06:04
      • 17.04 Layered Targeting
        04:35
      • 17.05 Blocking Inappropriate Content
        00:57
      • 17.06 Key Takeaways
        01:37
      • Knowledge Check
    • Lesson 18 - Display Ad Formats

      17:05
      • 18.01 Introduction
        01:34
      • 18.02 Create Effective Responsive Ads
        07:58
      • 18.03 Upload Image Ads
        05:30
      • 18.04 When to Use Image and Responsive Ads
        00:51
      • 18.05 Key Takeaways
        01:12
      • Knowledge Check
    • Lesson 19 - Setting And Measuring Goals

      29:09
      • 19.01 Introduction
        01:26
      • 19.02 Setting Goals
        09:07
      • 19.03 Measuring Goals
        08:43
      • 19.04 Attribution Methods
        08:56
      • 19.05 Key Takeaways
        00:57
      • Knowledge Check
    • Lesson 20 - Bidding and Attribution

      33:34
      • 20.01 Introduction
        01:03
      • 20.02 Choose a Bid Method
        16:08
      • 20.03 Automate Manual Bidding
        05:20
      • 20.04 Apply Bid Modifiers
        10:26
      • 20.05 Key Takeaways
        00:37
      • Knowledge Check
    • Lesson 21 - Reporting and Testing

      26:59
      • 21.01 Introduction
        01:35
      • 21.02 Customize the Interface
        09:19
      • 21.03 Create Reports and Dashboards
        05:37
      • 21.04 Click Fraud
        02:53
      • 21.05 Drafts and Experiments
        06:02
      • 21.06 Key Takeaways
        01:33
      • Knowledge Check
    • Lesson 22 - Ad group organization

      20:51
      • 22.01 Introduction
        01:08
      • 22.02 Create Tightly Themed Ad Groups
        05:42
      • 22.03 Bulk Ad Group Creation
        12:43
      • 22.04 Key Takeaways
        01:18
      • Knowledge Check
    • Lesson 23 - Campaign Organization

      22:00
      • 23.01 Introduction
        01:34
      • 23.02 When to Create Seperate Campaigns
        09:10
      • 23.03 Organize Campaigns Based on the Goals
        07:49
      • 23.04 Process of Account Organization
        02:18
      • 23.05 Key Takeaways.mp4
        01:09
      • Knowledge Check
    • Lesson 24 - Working with Multiple Accounts

      15:05
      • 24.01 Introduction
        00:59
      • 24.02 Working with Google Ads Manager
        05:41
      • 24.03 Managing Multiple Users Account Access
        02:56
      • 24.04 Making Bulk Changes with the Google Ads Editor
        04:58
      • 24.05 Key Takeaways
        00:31
      • Knowledge Check
    • Lesson 25 - Introduction to Quality Score

      16:36
      • 25.01 Introduction
        01:23
      • 25.02 How Ad Rank Functions
        02:48
      • 25.03 The Quality Score Factors
        10:34
      • 25.04 Difference between Visible vs Auction Quality Scores
        01:06
      • 25.05 Key Takeaways
        00:45
      • Knowledge Check
    • Lesson 26 - Working with Quality Score

      28:40
      • 26.01 Working with Quality Score
        01:12
      • 26.02 Assess Quality Score Data
        12:07
      • 26.03 Improving Your Quality Score
        08:40
      • 26.04 Using Impression Share
        05:13
      • 26.05 keytakeaway
        01:28
      • Knowledge Check
    • Lesson 27 - Quality Score Diagnosis and Pivot Tables

      14:20
      • 27.01 Introduction
        01:05
      • 27.02 Downloading Quality Score Data
        00:51
      • 27.03 Creating Pivot Tables
        11:36
      • 27.04 Key Takeaways
        00:48
      • Knowledge Check
    • Lesson 28 - Setting Up Your PPC Strategy

      21:49
      • 28.01 Introduction
        02:46
      • 28.02 Plan and conduct a strategic Interview
        11:05
      • 28.03 Create a Maketing Plan
        05:22
      • 28.04 Create a checklist to ensure Completion
        01:50
      • 28.05 Key takeways
        00:46
      • Knowledge Check
    • Lesson 29 - Creating Your Account

      25:19
      • 29.01 Introduction
        01:16
      • 29.02 Implementing Account Tracking
        03:17
      • 29.03 Planning Account Creation
        17:33
      • 29.04 Create the Account
        02:04
      • 29.05 Key Takeaways
        01:09
      • Knowledge Check
    • Lesson 30 - Managing Your Account

      15:12
      • 30.01 Introduction
        01:19
      • 30.02 Operate an Active Campaign to Keep It on Target
        03:40
      • 30.03 Refine the Campaigns Targets
        03:29
      • 30.04 Manage a Long-Term PPC Account
        05:33
      • 30.05 Key Takeaways
        01:11
      • Knowledge Check
    • Lesson 31 - Shopping and Video Campaigns

      17:09
      • 31.01 Introduction
        01:15
      • 31.02 Create a Shopping Campaign
        08:27
      • 31.03 Create a Video Campaign
        06:19
      • 31.04 Key Takeaways
        01:08
      • Knowledge Check
    • Lesson 32 - Automation and Other Tools

      18:51
      • 32.01 Introduction
        01:12
      • 32.02 Automating Your Google Ads Account
        09:49
      • 32.03 Other Tools Required for Automation
        06:22
      • 32.04 Key takeways
        01:28
      • Knowledge Check
    • Section 1 : Introduction to Content Marketing

      44:42
      • 1.1 Introduction
        00:56
      • 1.2 What's In It For Me
        01:18
      • 1.3 What Is Content Marketing
        02:09
      • 1.4 How to Become a Best-in-Class Content Marketer
        01:23
      • 1.5 Develop a Clear Vision
        02:49
      • 1.6 Develop a Business Case
        03:36
      • 1.7 Document your Content Marketing Strategy
        01:36
      • 1.8 Create a Editorial Mission Statement
        02:04
      • 1.9 Target Customers based on their Intent
        03:26
      • 1.10 Target Key Influencers
        02:30
      • 1.11 Produce Help, Hub, and Hero Content
        01:31
      • 1.12 Produce Engaging Content
        01:41
      • 1.13 Use Content Marketing Tactics
        01:42
      • 1.14 Use Social Media Platforms
        01:42
      • 1.15 Help Customers Find the Information
        01:30
      • 1.16 Help Key Influencers Impact the Buyer’s Decision Making Process
        02:51
      • 1.17 Measure Content Effectiveness
        01:53
      • 1.18 Measure ROMI
        03:15
      • 1.19 Improve by Experimenting with New Initiatives
        03:26
      • 1.20 Improve by Becoming Sophisticated and Mature
        02:16
      • 1.21 Key Takeaways
        01:08
      • Knowledge Check
    • Section 2 : Developing a Vision of Content Marketing Success

      33:23
      • 2.1 Introduction
        00:19
      • 2.2 What's In It For Me
        00:59
      • 2.3 Vision for Successful Content Marketing
        02:17
      • 2.4 The Michelin Guide Story
        08:10
      • 2.5 Hindustan Unilever
        05:23
      • 2.6 Volvo Trucks
        07:16
      • 2.7 Dell's Take It Easy
        06:17
      • 2.8 Key Takeaways
        02:42
      • Knowledge Check
    • Section 3 : Developing a Business Case for Content Marketing

      51:10
      • 3.1 Introduction
        00:28
      • 3.2 What's In It For Me
        00:42
      • 3.3 Content Marketing Budget
        01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs)
        12:25
      • 3.5 Challenges and Impact
        10:45
      • 3.6 Best Practices
        10:40
      • 3.7 Benefits and Financial Impact
        06:26
      • 3.8 Build your Business Case
        02:56
      • 3.9 Compare the Value of Content Marketing
        03:21
      • 3.10 Key Takeaways
        01:54
      • Knowledge Check
    • Section 4 : Creating a Successful Content Marketing Strategy

      50:13
      • 4.1 Introduction
        00:16
      • 4.2 What's In It For Me
        01:15
      • 4.3 Creating a Successful Content Marketing Strategy
        03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy
        08:00
      • 4.5 Content Marketing Strategy - Two-Step Model
        08:29
      • 4.6 Two Step Model - First Phase
        14:22
      • 4.7 Two-Step Model - Second Phase
        10:03
      • 4.8 Benefit of Two-Step flow Model
        02:03
      • 4.9 Key Takeaways
        02:22
      • Knowledge Check
    • Section 5 : Creating a Remarkable Editorial Mission Statement

      37:05
      • 5.1 Introduction
        00:20
      • 5.2 What's In It For Me
        00:44
      • 5.3 Editorial Mission Statements
        12:21
      • 5.4 Create Remarkable Content
        06:53
      • 5.5 Top Global Ad Campaigns
        07:49
      • 5.6 Remarkable Editorial Mission Statement
        07:30
      • 5.7 Key Takeaways
        01:28
      • Knowledge Check
    • Section 6 : Targeting Customer Intent Instead of Demographics

      34:28
      • 6.1 Introduction
        00:17
      • 6.2 What's In It For Me
        00:45
      • 6.3 Target Intent over Demographic
        02:46
      • 6.4 Target Customers on Mobile Devices
        04:56
      • 6.5 Target Intent on YouTube
        03:46
      • 6.6 Know Your Customers' Intent
        10:23
      • 6.7 Have a Mobile-friendly Website
        01:47
      • 6.8 Video are Preferred Over Text
        08:11
      • 6.9 Key Takeaways
        01:37
      • Knowledge Check
    • Section 7 : Targeting Key Influencers

      36:57
      • 7.1 Introduction
        00:18
      • 7.2 What's In It For Me
        00:43
      • 7.3 Importance Of Influencer Marketing
        07:14
      • 7.4 Process Of Augmenting With Influencers
        20:26
      • 7.5 Case Study—Orange France
        06:03
      • 7.6 Key Takeaways
        02:13
      • Knowledge Check
    • Section 8 : Producing Help, Hub, and Hero Content Consistently

      27:45
      • 8.1 Introduction
        00:24
      • 8.2 What's In It For Me
        00:46
      • 8.3 Help Content
        09:10
      • 8.4 Hub Content
        07:45
      • 8.5 Hero Content
        08:43
      • 8.6 Key Takeaways
        00:57
      • Knowledge Check
    • Section 9 : Producing Engaging Content More Frequently

      24:41
      • 9.1 Introduction
        00:22
      • 9.2 What's In It For Me
        00:44
      • 9.3 Producing Engaging Content
        03:24
      • 9.4 Engagement Through Video and Text
        03:49
      • 9.5 Text Vs Video
        03:51
      • 9.6 What to Seek
        08:38
      • 9.7 Checklist - When to Use Video or Text
        02:28
      • 9.8 Key Takeaways
        01:25
      • Knowledge Check
    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics

      1:19:16
      • 10.1 Introduction
        00:24
      • 10.2 What's In It For Me
        01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage
        02:47
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness
        01:34
      • 10.5 Email Newsletters
        04:33
      • 10.6 In-person Events
        04:00
      • 10.7 Illustrations/Photos
        03:14
      • 10.8 Social Media content
        07:11
      • 10.9 Infographics
        02:41
      • 10.10 Videos—B2C
        03:17
      • 10.11 Videos—B2B
        02:56
      • 10.12 Online Presentations
        03:21
      • 10.13 Microsites
        03:13
      • 10.14 Website Articles
        02:56
      • 10.15 Blogs
        02:40
      • 10.16 Webinars
        02:45
      • 10.17 Case Studies
        02:15
      • 10.18 Mobile Apps
        03:07
      • 10.19 Print Magazines
        03:10
      • 10.20 Digital Magazines
        01:40
      • 10.21 Books
        03:37
      • 10.22 Podcasts
        02:04
      • 10.23 White Papers
        03:58
      • 10.24 Research Reports
        02:32
      • 10.25 E-Books
        02:20
      • 10.26 Branded Content Tools
        01:39
      • 10.27 Virtual Conferences
        02:11
      • 10.28 Key Takeaways
        01:42
      • Knowledge Check
    • Section 11 : Building Successful B2C and B2B Social Media Platforms

      1:09:44
      • 11.1 Introduction
        00:17
      • 11.2 What's In It For Me
        01:07
      • 11.3 Social Media Platforms
        02:24
      • 11.4 Facebook
        15:22
      • 11.5 LinkedIn
        15:02
      • 11.6 YouTube
        05:47
      • 11.7 YouTube - Create Great Content
        08:26
      • 11.8 YouTube - Develop a Programming Strategy
        11:09
      • 11.9 Twitter
        08:12
      • 11.10 Key Takeaways
        01:58
      • Knowledge Check
    • Section 12 : Helping Customers find the Information They Seek

      54:47
      • 12.1 Introduction
        00:17
      • 12.2 What's In It For Me
        00:47
      • 12.3 Optimizing Your Content For Your Web Site
        03:45
      • 12.4 Creating A Google-friendly Web Site
        11:15
      • 12.5 Optimizing Web Pages For Keywords
        12:38
      • 12.6 Optimizing Video Content
        06:37
      • 12.7 Micro-moments
        17:46
      • 12.8 Key Takeaways
        01:42
      • Knowledge Check
    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process

      37:28
      • 13.1 Introduction
        00:20
      • 13.2 What's In It For Me
        00:53
      • 13.3 Influencing the Influencers
        04:12
      • 13.4 Schmooze Optimization
        02:57
      • 13.5 Nurture Key Relationships
        01:46
      • 13.6 Example - WineWorld
        03:00
      • 13.7 Four Key Influencers
        03:16
      • 13.8 Engaging Digital Presence
        01:36
      • 13.9 Keys to Success
        05:04
      • 13.10 Work together with influencers
        02:55
      • 13.11 GE with influential YouTube creators
        04:52
      • 13.12 Creations in support with GE
        05:21
      • 13.13 Key Takeaways
        01:16
      • Knowledge Check
    • Section 14 : Measuring Content Effectiveness

      48:22
      • 14.1 Introduction
        00:23
      • 14.2 What's In It For Me
        00:59
      • 14.3 Sales and Sales Lead Quality
        01:03
      • 14.4 Touchpoints in the Customer Journey
        01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales
        04:12
      • 14.6 Focus on the Right Metrics
        11:51
      • 14.7 Value Your Best Customer
        05:21
      • 14.8 Attribute Value Across the Journey
        14:03
      • 14.9 Prove Marketing Impact
        06:50
      • 14.10 Key Takeaways
        02:28
      • Knowledge Check
    • Section 15 : Measuring Return on Marketing Investment

      38:40
      • 15.1 Introduction
        00:23
      • 15.2 What's In It For Me
        00:52
      • 15.3 Return on Marketing Investment
        06:21
      • 15.4 The Power of the Press Release
        07:23
      • 15.5 Test A - ROMI Revisited
        08:29
      • 15.6 Test B - Impact of a Budget Cut
        06:20
      • 15.7 Test C - Impact of Using Multimedia
        07:24
      • 15.8 Key Takeaways
        01:28
      • Knowledge Check
    • Section 16 : Improving by Experimenting With New Initiatives

      27:21
      • 16.1 Introduction
        00:22
      • 16.2 What's In It For Me
        00:44
      • 16.3 Creating Engaging Content
        14:56
      • 16.4 What is Effective and What is Not
        09:33
      • 16.5 Key Takeaways
        01:46
      • Knowledge Check
    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature

      41:05
      • 17.1 Introduction
        00:21
      • 17.2 What's In It For Me
        00:52
      • 17.3 Content Marketing Maturity
        07:08
      • 17.4 Get Value from Editorial Meetings
        09:15
      • 17.5 Content Marketing in Organizations
        04:33
      • 17.6 Content Marketing with SEO and Social Media
        04:55
      • 17.7 Leverage Paid Advertising
        02:48
      • 17.8 Sophisticated Content Marketers
        03:38
      • 17.9 Analytics Tips
        05:46
      • 17.10 Key Takeaways
        01:49
      • Knowledge Check
    • Section 18 : Content Marketing in the Foreseeable Future

      48:50
      • 18.1 Introduction
        00:15
      • 18.2 What's In It For Me
        00:45
      • 18.3 Content Marketing Forecast
        02:48
      • 18.4 Impact on Content Marketing Strategy
        01:07
      • 18.5 Video Sharing Platforms—Audience Segments
        01:39
      • 18.6 Video Sharing Platforms—Content Genres
        00:57
      • 18.7 YouTube vs Facebook
        05:05
      • 18.8 YouTube Best Practices—Part A
        08:26
      • 18.9 YouTube Best Practices—Part B
        10:07
      • 18.10 Virtual Reality
        04:38
      • 18.11 Facebook Best Practices
        04:45
      • 18.12 Instagram and Twitter Best Practices
        05:36
      • 18.13 Key Takeaways
        02:42
      • Knowledge Check
    • Section 1 : Introduction to Website Conversion Rate Optimization

      19:51
      • 1 Introduction to Website Conversion Rate Optimization
        19:51
      • 2 Knowledge Check
    • Section 2 : Conversion Planning

      1:03:12
      • 1 Three Steps to Increase Conversion
        08:35
      • 2 Developing an Optimization Framework
        24:27
      • 3 Getting to Know the Four Key Personas
        12:00
      • 4 Planning with Personas
        18:10
      • 5 Knowledge Check
    • Section 3 : The Design Concepts of Conversion

      45:14
      • 1 Designing for Conversion
        09:46
      • 2 Building the Perfect Landing Page
        16:51
      • 3 Designing for Mobile
        10:42
      • 4 The Two Minute Visitor
        07:55
      • 5 Knowledge Check
    • Section 4 : Creating Conversion Structure

      24:44
      • 1 Discovering The Testing Cycle
        09:01
      • 2 Eye Tracking Heatmaps and Visual Clarity
        08:55
      • 3 Website Conversion Rate Optimization Toolbox
        06:48
      • 4 Knowledge Check
    • Section 5 : Gaining Momentum

      24:39
      • 1 Building Your Credibility
        06:29
      • 2 All About Us
        05:51
      • 3 Build a Consistent Trail
        07:07
      • 4 Attention Interest Desire Action Satisfaction (AIDAS)
        05:12
      • 5 Knowledge Check
    • Section 6 : Starting the Conversation

      23:47
      • 1 Optimizing your Web Copy
        07:43
      • 2 The Voice of the Customer
        03:56
      • 3 Improving Blog Conversions
        06:39
      • 4 Getting Email Marketing Right
        05:29
      • 5 Knowledge Check
    • Section 7 : Web Analytics Analysis and Measurement

      18:40
      • 1 Analytics and Optimization
        08:01
      • 2 Working with KPI
        10:39
      • 3 Knowledge Check
    • Section 8 : Taking Action and Optimizing your Product

      28:40
      • 1 Converting with Social Media Trends
        06:42
      • 2 Dealing with Shopping Cart Abandonment
        10:21
      • 3 The Key Elements of Any Product Page
        11:37
      • Knowledge Check
    • Section 9 : Conversion with PPC

      09:34
      • 1 Conversion with PPC
        09:34
      • 2 Knowledge Check
    • Lesson 00 - Course Introduction

      00:35
      • Course Introduction
        00:35
    • Lesson 01 - Introduction to Pay Per Click

      23:14
      • 1.1 Introduction
        00:36
      • 1.2 Defining Paid Search Advertising
        07:25
      • 1.3 How PPC Works for Various Business Types
        08:33
      • 1.4 Advantages of PPC
        03:18
      • 1.5 The Three Rs of PPC
        02:24
      • 1.6 Key Takeaways
        00:58
      • Quiz
    • Lesson 02 - Psychology of Search

      15:32
      • 2.1 Introduction
        00:42
      • 2.2 The Search Process
        06:08
      • 2.3 How Ads and Landing Pages
        04:18
      • 2.4 Aligning Goals for Successful Search
        03:29
      • 2.5 Key Takeaways
        00:55
      • Quiz
    • Lesson 03 - Account Hierarchy

      11:28
      • 3.1 Introduction
        00:31
      • 3.2 Hierarchy of a PPC account
        02:33
      • 3.3 Campaign Settings
        02:06
      • 3.4 Structuring of Ad Groups
        05:31
      • 3.5 Key Takeaways
        00:47
      • Quiz
    • Lesson 04 - Search Ads and Keyword Targeting

      39:41
      • 4.1 Introduction
        00:31
      • 4.2 How to Create a Compelling Search Ad
        15:21
      • 4.3 How Keywords and Search Queries Work Together
        23:02
      • 4.4 Key Takeaways
        00:47
      • Quiz
    • Lesson 05 - Increasing Reach With Display Network

      13:06
      • 5.1 Introduction
        00:32
      • 5.2 Display Network and its Reach
        01:56
      • 5.3 Display Network Targeting Options
        06:29
      • 5.4 Available Ad Formats
        03:28
      • 5.5 Key Takeaways
        00:41
      • Quiz
    • Lesson 06 - Reaching Target Audiences

      19:59
      • 6.1 Introduction
        00:35
      • 6.2 Who Is the Audience
        01:39
      • 6.3 Remarketing Across Search and Display
        11:45
      • 6.4 Reaching New Audience
        01:46
      • 6.5 Segmenting Audience Based on Behavior
        03:33
      • 6.6 Key Takeaways
        00:41
      • Quiz
    • Lesson 07 - The Buying Funnel

      22:13
      • 7.1 Introduction
        00:35
      • 7.2 Overview of the Buying Funnel
        07:39
      • 7.3 Targeting Users Throughout the Funnel
        11:46
      • 7.4 Channels to Leverage throughout the Buying Funnel
        01:25
      • 7.5 Key Takeaways
        00:48
      • Quiz
    • Lesson 08 - The Paid Search Auction

      19:52
      • 8.1 Introduction
        00:29
      • 8.2 Functioning of Ad Ranks
        04:40
      • 8.3 Effect of Bids on Ad Position
        03:03
      • 8.4 Quality Score
        11:01
      • 8.5 Key Takeaways
        00:39
      • Quiz
    • Lesson 09 - Setting and Measuring Marketing Goals

      19:38
      • 9.1 Introduction
        00:37
      • 9.2 Setting and Measuring Marketing Goals
        06:35
      • 9.3 Making Data Driven Decisions in Bidding and Account Management
        06:32
      • 9.4 How Customer Journey can Use Attribution Management in Bidding
        05:16
      • 9.5 Key Takeaways
        00:38
      • Quiz
    • Lesson 10 - How PPC Fits into the Digital Strategy

      24:06
      • 10.1 Introduction
        00:35
      • 10.2 PPC and Other Marketing Channels
        04:56
      • 10.3 PPC Management in Various Business Types
        11:27
      • 10.4 Future of PPC
        06:43
      • 10.5 Key Takeaways
        00:25
      • Quiz
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Exam & certification FREE PRACTICE TEST

  • Once you have completed the training,  you need to pass the PPC examination to become certified.

  • On completion of the following program requirements, you will be eligible to receive the master’s program certificate that will testify to your skillset as a PPC specialist.
    Course Required for the certificate? Simulation Exam Project Certificate
    PPC Foundations Yes   Not required
    Advanced PPC Yes Score>60% Required
    Display Advertising Yes   Not required
    Advanced Content Marketing Yes   Not required
    Advanced Website Conversion Rate Optimization Yes   Not required

     

  • There are no prerequisites for this course.
     

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the OSL course
    • Attend one batch of LVC
    • Complete the Advanced PPC simulation test and receive a minimum score of 60%
    • Complete at least 3 project submissions
       

  • Is this Advanced PPC course accredited?

    Yes, this Advanced PPC course is certified by OMCP. It is also aligned with Google Ads and Bing Ads Certification exams

  • Users can choose a convenient date while booking the exam.

  • Do you provide assistance with the OMCP exam application process?

    We don’t provide specific assistance for the application process, but it is very simple. Please refer to the OMCP website: https://omcp.org/register-for-the-omcp-exam/

  • How long does it take to receive the Advanced PPC Certification?

    Upon completion of this online PPC course successfully and passing the exam, it will take about three days to receive your certificate.

  • You have only one attempt to pass this online Advanced PPC Certification exam.

  • There is no validity attached to it. Once you download the certificate, it is valid for a lifetime.

  • If I need to cancel my enrollment, can I get a refund?

    Yes. You can cancel your enrollment if necessary. We will provide you with a complete refund after deducting the administration fee. To learn more, please refer to our refund policy.

  • How can I learn more about this training program?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.

  •  

    Once you’ve completed the Advanced PPC course, you’ll need to register on the Google Academy website. From there, you’ll sign up to take the Google Ads Certification Exam. To be certified, you need to take 2 assessments — the Google Ads Fundamentals and an additional product area assessment. When you take the assessments, you need to pass the Fundamentals assessment before you can access the product area assessment. The additional product assessments are Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.  

    The Google Ads  Fundamental Exam is comprised of 100 questions with an allotment of 120 minutes to complete the examination. The additional exams allot only 70 questions with 90 minutes to complete the examination. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months, after which you’ll need to re-take the exam to maintain your certification status.

  • Once you’ve completed the Advanced PPC course, you’ll need to register on the Microsoft website. From there, you’ll sign up to take the Bing Ads Certification Exam. Only current Bing Ads customers can qualify to become an Accredited Professional. To be certified, visit Bing Ads training section to view the free training materials which focuses on features of Bing Ads, Bing Ads Editor, campaign optimization and budgeting.

    The exam is comprised of 100 multiple-choice questions and takes 90 minutes to complete. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months, after which you’ll need to re-take the exam to maintain your certification status.

Course advisor

Brad Geddes
Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author

Brad Geddes is the author of Advanced Google AdWords and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the Google Ads forum on Webmaster World. He has led more than 60 AdWords seminars.

Reviews

Mckinley Fitzgerald
Mckinley Fitzgerald New York City

I learned about some traffic tips. Now it's time for me to apply these methods. Thanks Simplilearn for coming up with this awesome course.

Jayleen Doyle
Jayleen Doyle New York City

Really Amazing tricks that you must have. Highly recommended.

    FAQs

    • What is digital marketing all about?

      Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

    • What are the key highlights of the course?

      This course is all-inclusive, providing more than 35 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.
       

    • Is the training up to date and relevant?

      Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.
       

    • How long does the course take to complete?

      You should expect to spend about 40-50 hours to complete the course and take the certification exam.
       

    • Which courses will be available for live instructor led online classes?

      The following course is available for live instructor-led online classes:

      Sl.No Course Name Monthly no. of online classes available
      1 Advanced Pay Per Click (PPC) Certification Program 2

      You will get access to 20+ live instructor-led online classes over the span of a year, giving you the ability to revisit each course as needed, and you will have access to our batch session recordings to complete the entire learning path.
       
       

    • How do I enroll in the advanced pay per click program?

      You can enroll for this Master’s Program on our website and make an online payment using any of the following options:

      • Visa Credit or Debit Card
      • MasterCard
      • American Express
      • Diner’s Club
      • PayPal 

      Once payment is received you will automatically receive a payment receipt and access information via email.
       

    • What do I get with the advanced pay per click course?

      You will gain access to e-learning content for all courses included in the learning path, exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Advanced PPC course certificate.

       

    • Where and how can I access the e-learning content?

      Once you register for a course by paying the course fee, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation email will guide you through the process.
       

    • If I am not able to access the Advanced PPC course online, whom do I contact for a solution?

      Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.
       

    • Do you provide a money-back guarantee?

      Yes. We provide a seven-day money-back guarantee for this course. Refer to our Refund Policy and submit refund requests via our Help and Support portal.

    • Is the exam fee included with this course?

      No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for this course.
       

    • Who are our trainers and how are they selected?

      All of our highly qualified trainers are industry experts with at least 10-12 years of relevant teaching experience.
      Each of them has gone through a rigorous selection process which includes profile screening, technical evaluation, and training demo before they are certified to train for us.  We also ensure that only those trainers with a high alumni rating continue to train for us.

    • What is online classroom training?

      All of the classes are conducted via live online streaming. They are interactive sessions that enable you to ask questions and participate in discussions during class time.

    • What are the system requirements to attend the training sessions?

      You will require a laptop/PC with a good Internet connection and a headset (optional).
       

    • Is this live training or will I watch pre-recorded videos?

      If you enroll for self-paced e-learning, you will have access to pre-recorded videos. If you enroll for the online classroom Flexi-Pass, you will have access to live training conducted online as well as the pre-recorded videos.
       

    • Are the training and course material effective in preparing me for the Advanced PPC Certification exam?

      Yes, Simplilearn’s training and course materials guarantee success with the Advanced PPC certification exam.

    • What is covered under the 24/7 support promise?

      We offer 24/7 support through email, chat, and calls. 
      We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

    • Who provides the certification?

      Upon completion of Simplilearn’s Advanced PPC training, you will receive a certificate from Simplilearn.

    • What if I miss a session?

      Simplilearn provides recordings of each class so you can review them as needed before the next session.

    • What is Global Teaching Assistance?

      Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.

    • What is the OMCP Exam Fee Refund Policy?

      Please refer to the Exam Fee Refund Policy at: 
      https://omcp.org/frequently-asked-questions-about-omcp/

    Our Atlanta Correspondence / Mailing address

    Simplilearn Americas, Inc, 260 Peachtree Street NW, Suite 2200, Atlanta, Georgia 30303, United States of America, Call us at: +1-844-532-7688

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.