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Digital Marketing Specialist
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PPC Course Overview

Through this PPC training course, you will master the nuances of Pay-Per-Click, display advertising, conversion optimization, and web analytics. Gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing for campaigns that drive measurable ROI.

PPC Course Key Features

100% Money Back Guarantee
No questions asked refund*

At Simplilearn, we value the trust of our patrons immensely. But, if you feel that a course does not meet your expectations, we offer a 7-day money-back guarantee. Just send us a refund request via email within 7 days of purchase and we will refund 100% of your payment, no questions asked!
  • 126 live demos of Google Ads, Google Analytics, and YouTube Ads tools
  • Five industry-specific projects
  • Aligned to Google Ads and Bing Ads Certification exams
  • Work with Google Ads, Google Analytics, and learn conversion tracking
  • Understand display marketing, remarketing, and content marketing

Skills Covered

  • Search psychology
  • Buying funnel
  • Keyword organization and match types
  • Keyword research
  • Advanced ad features
  • Ad testing and extensions
  • Language targeting
  • Audience reach
  • Display network
  • Bidding and attribution
  • Campaign and ad group organization
  • Quality score
  • PPC strategy
  • Track clicks and ROI
  • Display advertising

Benefits

 

Paid marketing is the most effective way to target digital audiences and accounts for over 40-percent of all Digital Marketing budgets (Source: Marin Software). There is an impressive growth of paid digital spending and a huge global demand for Pay-Per-Click specialists.

  • Designation
  • Annual Salary
  • Hiring Companies
  • PPC Advertising Analyst
    Annual Salary
    $49KMin
    $69KAverage
    $95KMax
    Source: Glassdoor
    Hiring Companies
    Amazon hiring for PPC Advertising Analyst professionals in Boston
    Open Designs hiring for PPC Advertising Analyst professionals in Boston
    Source: Indeed
  • PPC Specialist
    Annual Salary
    $40KMin
    $60KAverage
    $90KMax
    Source: Glassdoor
    Hiring Companies
    Replicon hiring for PPC Specialist professionals in Boston
    EY hiring for PPC Specialist professionals in Boston
    Source: Indeed
  • Paid Search Manager
    Annual Salary
    $36KMin
    $50KAverage
    $63KMax
    Source: Glassdoor
    Hiring Companies
    Skillsoft hiring for Paid Search Manager professionals in Boston
    Source: Indeed

Training Options

online Bootcamp

$ 1,499

  • Everything in Self-Paced Learning, plus
  • 90 days of flexible access to online classes
  • Live, online classroom training by top instructors and practitioners
  • Classes starting in Boston from:-
8th Jul: Weekend Class
Show all classes

Corporate Training

Customized to your team's needs

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

PPC Course Curriculum

Eligibility

PPC skills are ideal for those who seek all types of positions in paid marketing. The roles best suited to become PPC specialists are marketing managers, Digital Marketing executives, marketing and sales professionals, management, engineering, business, and communication graduates, entrepreneurs, and business owners.
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Pre-requisites

Learners need to possess an undergraduate degree or a high school diploma in any discipline, as may be prevalent and accepted in their respective country of residence and/or work. It is also recommended to have basic Digital Marketing knowledge.
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Course Content

  • Advanced Pay Per Click

    Preview

    • Course Introduction

      03:02Preview
      • 0.01 Course Introduction
        03:02

    • Lesson 01 - Psychology of Search

      11:01Preview
      • 1.01 Introduction
        01:13
      • 1.02 The Search Process
        03:27
      • 1.03 How an Advertiser Fits into the Search Process
        05:54
      • 1.04 Key Takeaways
        00:27
      • Knowledge Check

    • Lesson 02 - Buying Funnel

      21:09Preview
      • 2.01 Introduction
        01:29
      • 2.02 Understanding The Buying Funnel
        09:03
      • 2.03 Target Users throughout the Funnel
        07:37
      • 2.04 Channels to Leverage throughout the Buying Funnel
        02:00
      • 2.05 Key Takeaways
        01:00
      • Knowledge Check

    • Lesson 03 - Understanding Keyword Organization

      16:44Preview
      • 3.01 Introduction
        02:06
      • 3.02 How Keywords Change During the Buying Funnel
        08:54
      • 3.03 Types of Keywords
        01:59
      • 3.04 Identify the Primary Searcher
        02:55
      • 3.05 Key Takeaways
        00:50
      • Knowledge Check

    • Lesson 04 - Keyword Match Types

      17:08Preview
      • 4.01 Introduction
        01:24
      • 4.02 Difference Between Semantic and Syntactic Match Types
        01:28
      • 4.03 Using Syntactic Match Types Phrase Match
        02:56
      • 4.04 Using Semantic Match Types
        10:21
      • 4.05 Key Takeaways
        00:59
      • Knowledge Check

    • Lesson 05 - Negative Keywords and Managing Search Terms

      26:57
      • 5.01 Introduction
        01:39
      • 5.02 Search Terms used to Trigger your Keywords
        04:56
      • 5.03 Negative Keyword Match Types Function
        06:51
      • 5.04 How to Use Negative Keywords Throughout your Account
        07:27
      • 5.05 N-Gram Analysis
        04:46
      • 5.06 Key Takeaways
        01:18
      • Knowledge Check

    • Lesson 06 - Keyword Research

      15:31Preview
      • 6.01 Introduction
        01:09
      • 6.02 Examine the Website for Keywords and Keyword Ideas
        01:46
      • 6.03 Utilize the Analytics for Keyword Ideas
        01:03
      • 6.04 Utilize Google Keyword Planner Tool to Gain Keyword Ideas
        10:01
      • 6.05 Key Takeaways
        01:32
      • Knowledge Check

    • Lesson 07 - Creating Compelling Ads

      22:36Preview
      • 7.01 Introduction
        01:18
      • 7.02 Understand Ad Components
        06:41
      • 7.03 Where to Send Traffic
        05:24
      • 7.04 Features and Benefits
        02:48
      • 7.05 Create a Call-to-Action
        02:10
      • 7.06 Craft Ads That Match the Buying Cycle
        02:59
      • 7.07 Key Takeaways
        01:16
      • Knowledge Check

    • Lesson 08 - Advanced Ad Features

      17:35
      • 8.01 Introduction
        01:01
      • 8.02 Dynamically Customize Ads
        12:02
      • 8.03 Prequalify a B2B Audience
        01:15
      • 8.04 Ensure Your Ads Are Complete
        02:27
      • 8.05 Key Takeaways
        00:50
      • Knowledge Check

    • Lesson 09 - Ad Testing

      30:05Preview
      • 9.01 Introduction
        01:24
      • 9.02 Types of Ad Testing
        02:35
      • 9.03 Single and Multi Ad Group Testing
        12:36
      • 9.04 Testing Metrics and Data
        12:31
      • 9.05 Key Takeaways
        00:59
      • Knowledge Check

    • Lesson 10 - Ad Extensions

      22:02Preview
      • 10.01 Introduction
        01:39
      • 10.02 Meaning of Ad Extensions
        02:32
      • 10.03 Utilize Informational Extensions
        04:20
      • 10.04 List Additional Options to Interact with Your Business
        02:38
      • 10.05 Create Special Promotions and Prices for Ads
        02:07
      • 10.06 Use Additional Options
        07:31
      • 10.07 Key Takeaways
        01:15
      • Knowledge Check

    • Lesson 11 - Campaign Types Budget and Reach

      15:30Preview
      • 11.01 Introduction
        01:21
      • 11.02 Choosing the Appropriate Campaign Type
        02:12
      • 11.03 Selecting the Right Networks for Your Ads
        01:32
      • 11.04 Setting and Controlling Your Budgets
        05:24
      • 11.05 Exploring Other Settings
        03:55
      • 11.06 Key Takeaways
        01:06
      • Knowledge Check

    • Lesson 12 - Location and Language Targeting

      13:38Preview
      • 12.01 Introduction
        01:36
      • 12.02 Choosing the Locations for Your Ads
        02:06
      • 12.03 Using Advanced Location
        04:48
      • 12.04 Selecting the Appropriate
        03:54
      • 12.05 Key Takeaways
        01:14
      • Knowledge Check

    • Lesson 13 - Introduction to Audience Types

      17:07Preview
      • 13.01 Introduction
        01:57
      • 13.02 The Remarketing Process
        05:48
      • 13.03 Customer Match with CRM Data
        02:14
      • 13.04 Expand Audiences with Similar Lists
        02:08
      • 13.05 Target Users with In-Market and Affinity Audiences
        01:51
      • 13.06 Demographic Targeting Options
        02:08
      • 13.07 Key Takeaways
        01:01
      • Knowledge Check

    • Lesson 14 - How to Segment Data and Create Lists

      26:23Preview
      • 14.01 Introduction
        01:19
      • 14.02 Segment your data
        12:24
      • 14.03 Creating a Remarketing List
        06:39
      • 14.04 Creating Customer Match
        04:56
      • 14.05 Key Takeaways
        01:05
      • Knowledge Check

    • Lesson 15 - Using the Audience Lists to Reach Customers

      08:45Preview
      • 15.01 Introduction
        01:00
      • 15.02 Comparing Targeting and Observation
        02:43
      • 15.03 Using Audience Bid Modifiers
        02:31
      • 15.04 Analyzing Customer Data Using Audience Insights
        01:26
      • 15.05 Key Takeaways
        01:05
      • Knowledge Check

    • Lesson 16 - Introduction to the Display Network

      17:10Preview
      • 16.01 Introduction
        01:20
      • 16.02 Understanding the Targeting Options
        07:30
      • 16.03 Listing the Display Ad Formats
        05:05
      • 16.04 Choosing the Targeting Method Based on the Funnel
        02:10
      • 16.05 Key Takeaways
        01:05
      • Knowledge Check

    • Lesson 17 - Display Targeting Options

      22:46Preview
      • 17.01 Introduction
        01:39
      • 17.02 Contextual Targeting
        07:54
      • 17.03 Placement Targeting
        06:04
      • 17.04 Layered Targeting
        04:35
      • 17.05 Blocking Inappropriate Content
        00:57
      • 17.06 Key Takeaways
        01:37
      • Knowledge Check

    • Lesson 18 - Display Ad Formats

      17:05Preview
      • 18.01 Introduction
        01:34
      • 18.02 Create Effective Responsive Ads
        07:58
      • 18.03 Upload Image Ads
        05:30
      • 18.04 When to Use Image and Responsive Ads
        00:51
      • 18.05 Key Takeaways
        01:12
      • Knowledge Check

    • Lesson 19 - Setting And Measuring Goals

      29:09
      • 19.01 Introduction
        01:26
      • 19.02 Setting Goals
        09:07
      • 19.03 Measuring Goals
        08:43
      • 19.04 Attribution Methods
        08:56
      • 19.05 Key Takeaways
        00:57
      • Knowledge Check

    • Lesson 20 - Bidding and Attribution

      33:34Preview
      • 20.01 Introduction
        01:03
      • 20.02 Choose a Bid Method
        16:08
      • 20.03 Automate Manual Bidding
        05:20
      • 20.04 Apply Bid Modifiers
        10:26
      • 20.05 Key Takeaways
        00:37
      • Knowledge Check

    • Lesson 21 - Reporting and Testing

      26:59
      • 21.01 Introduction
        01:35
      • 21.02 Customize the Interface
        09:19
      • 21.03 Create Reports and Dashboards
        05:37
      • 21.04 Click Fraud
        02:53
      • 21.05 Drafts and Experiments
        06:02
      • 21.06 Key Takeaways
        01:33
      • Knowledge Check

    • Lesson 22 - Ad group organization

      20:51Preview
      • 22.01 Introduction
        01:08
      • 22.02 Create Tightly Themed Ad Groups
        05:42
      • 22.03 Bulk Ad Group Creation
        12:43
      • 22.04 Key Takeaways
        01:18
      • Knowledge Check

    • Lesson 23 - Campaign Organization

      22:00Preview
      • 23.01 Introduction
        01:34
      • 23.02 When to Create Seperate Campaigns
        09:10
      • 23.03 Organize Campaigns Based on the Goals
        07:49
      • 23.04 Process of Account Organization
        02:18
      • 23.05 Key Takeaways.mp4
        01:09
      • Knowledge Check

    • Lesson 24 - Working with Multiple Accounts

      15:05Preview
      • 24.01 Introduction
        00:59
      • 24.02 Working with Google Ads Manager
        05:41
      • 24.03 Managing Multiple Users Account Access
        02:56
      • 24.04 Making Bulk Changes with the Google Ads Editor
        04:58
      • 24.05 Key Takeaways
        00:31
      • Knowledge Check

    • Lesson 25 - Introduction to Quality Score

      16:36Preview
      • 25.01 Introduction
        01:23
      • 25.02 How Ad Rank Functions
        02:48
      • 25.03 The Quality Score Factors
        10:34
      • 25.04 Difference between Visible vs Auction Quality Scores
        01:06
      • 25.05 Key Takeaways
        00:45
      • Knowledge Check

    • Lesson 26 - Working with Quality Score

      28:40Preview
      • 26.01 Working with Quality Score
        01:12
      • 26.02 Assess Quality Score Data
        12:07
      • 26.03 Improving Your Quality Score
        08:40
      • 26.04 Using Impression Share
        05:13
      • 26.05 keytakeaway
        01:28
      • Knowledge Check

    • Lesson 27 - Quality Score Diagnosis and Pivot Tables

      14:20
      • 27.01 Introduction
        01:05
      • 27.02 Downloading Quality Score Data
        00:51
      • 27.03 Creating Pivot Tables
        11:36
      • 27.04 Key Takeaways
        00:48
      • Knowledge Check

    • Lesson 28 - Setting Up Your PPC Strategy

      21:49Preview
      • 28.01 Introduction
        02:46
      • 28.02 Plan and conduct a strategic Interview
        11:05
      • 28.03 Create a Maketing Plan
        05:22
      • 28.04 Create a checklist to ensure Completion
        01:50
      • 28.05 Key takeways
        00:46
      • Knowledge Check

    • Lesson 29 - Creating Your Account

      25:19
      • 29.01 Introduction
        01:16
      • 29.02 Implementing Account Tracking
        03:17
      • 29.03 Planning Account Creation
        17:33
      • 29.04 Create the Account
        02:04
      • 29.05 Key Takeaways
        01:09
      • Knowledge Check

    • Lesson 30 - Managing Your Account

      15:12Preview
      • 30.01 Introduction
        01:19
      • 30.02 Operate an Active Campaign to Keep It on Target
        03:40
      • 30.03 Refine the Campaigns Targets
        03:29
      • 30.04 Manage a Long-Term PPC Account
        05:33
      • 30.05 Key Takeaways
        01:11
      • Knowledge Check

    • Lesson 31 - Shopping and Video Campaigns

      17:09
      • 31.01 Introduction
        01:15
      • 31.02 Create a Shopping Campaign
        08:27
      • 31.03 Create a Video Campaign
        06:19
      • 31.04 Key Takeaways
        01:08
      • Knowledge Check

    • Lesson 32 - Automation and Other Tools

      18:51Preview
      • 32.01 Introduction
        01:12
      • 32.02 Automating Your Google Ads Account
        09:49
      • 32.03 Other Tools Required for Automation
        06:22
      • 32.04 Key takeways
        01:28
      • Knowledge Check
  • Free Course

  • Advanced Content Marketing

    Preview

    • Section 1 : Introduction to Content Marketing

      47:51Preview
      • 1.1 Introduction
        00:56
      • 1.2 What's In It For Me
        01:18
      • 1.3 What Is Content Marketing
        02:09
      • 1.4 How to Become a Best-in-Class Content Marketer
        01:23
      • 1.5 Develop a Clear Vision
        02:49
      • 1.6 Develop a Business Case
        03:36
      • 1.7 Document your Content Marketing Strategy
        01:36
      • 1.8 Create a Editorial Mission Statement
        02:04
      • 1.9 Target Customers based on their Intent
        03:26
      • 1.10 Target Key Influencers
        02:30
      • 1.11 Produce Help, Hub, and Hero Content
        01:31
      • 1.12 Produce Engaging Content
        01:41
      • 1.13 Use Content Marketing Tactics
        01:42
      • 1.14 Use Social Media Platforms
        01:42
      • 1.15 Help Customers Find the Information
        01:30
      • 1.16 Help Key Influencers Impact the Buyer’s Decision Making Process
        02:51
      • 1.17 Measure Content Effectiveness
        01:53
      • 1.18 Measure ROMI
        03:15
      • 1.19 Improve by Experimenting with New Initiatives
        03:26
      • 1.20 Improve by Becoming Sophisticated and Mature
        02:16
      • 1.21 Key Takeaways
        01:08
      • Shane Snow | Master Content Marketing: Give First
        03:09
      • Knowledge Check

    • Section 2 : Developing a Vision of Content Marketing Success

      33:23Preview
      • 2.1 Introduction
        00:19
      • 2.2 What's In It For Me
        00:59
      • 2.3 Vision for Successful Content Marketing
        02:17
      • 2.4 The Michelin Guide Story
        08:10
      • 2.5 Hindustan Unilever
        05:23
      • 2.6 Volvo Trucks
        07:16
      • 2.7 Dell's Take It Easy
        06:17
      • 2.8 Key Takeaways
        02:42
      • Knowledge Check

    • Section 3 : Developing a Business Case for Content Marketing

      51:10Preview
      • 3.1 Introduction
        00:28
      • 3.2 What's In It For Me
        00:42
      • 3.3 Content Marketing Budget
        01:33
      • 3.4 Objectives and Key Performance Indicators (KPIs)
        12:25
      • 3.5 Challenges and Impact
        10:45
      • 3.6 Best Practices
        10:40
      • 3.7 Benefits and Financial Impact
        06:26
      • 3.8 Build your Business Case
        02:56
      • 3.9 Compare the Value of Content Marketing
        03:21
      • 3.10 Key Takeaways
        01:54
      • Knowledge Check

    • Section 4 : Creating a Successful Content Marketing Strategy

      50:13Preview
      • 4.1 Introduction
        00:16
      • 4.2 What's In It For Me
        01:15
      • 4.3 Creating a Successful Content Marketing Strategy
        03:23
      • 4.4 Model for Creating a Successful Content Marketing Strategy
        08:00
      • 4.5 Content Marketing Strategy - Two-Step Model
        08:29
      • 4.6 Two Step Model - First Phase
        14:22
      • 4.7 Two-Step Model - Second Phase
        10:03
      • 4.8 Benefit of Two-Step flow Model
        02:03
      • 4.9 Key Takeaways
        02:22
      • Knowledge Check

    • Section 5 : Creating a Remarkable Editorial Mission Statement

      37:05Preview
      • 5.1 Introduction
        00:20
      • 5.2 What's In It For Me
        00:44
      • 5.3 Editorial Mission Statements
        12:21
      • 5.4 Create Remarkable Content
        06:53
      • 5.5 Top Global Ad Campaigns
        07:49
      • 5.6 Remarkable Editorial Mission Statement
        07:30
      • 5.7 Key Takeaways
        01:28
      • Knowledge Check

    • Section 6 : Targeting Customer Intent Instead of Demographics

      34:28Preview
      • 6.1 Introduction
        00:17
      • 6.2 What's In It For Me
        00:45
      • 6.3 Target Intent over Demographic
        02:46
      • 6.4 Target Customers on Mobile Devices
        04:56
      • 6.5 Target Intent on YouTube
        03:46
      • 6.6 Know Your Customers' Intent
        10:23
      • 6.7 Have a Mobile-friendly Website
        01:47
      • 6.8 Video are Preferred Over Text
        08:11
      • 6.9 Key Takeaways
        01:37
      • Knowledge Check

    • Section 7 : Targeting Key Influencers

      36:57Preview
      • 7.1 Introduction
        00:18
      • 7.2 What's In It For Me
        00:43
      • 7.3 Importance Of Influencer Marketing
        07:14
      • 7.4 Process Of Augmenting With Influencers
        20:26
      • 7.5 Case Study—Orange France
        06:03
      • 7.6 Key Takeaways
        02:13
      • Knowledge Check

    • Section 8 : Producing Help, Hub, and Hero Content Consistently

      27:45Preview
      • 8.1 Introduction
        00:24
      • 8.2 What's In It For Me
        00:46
      • 8.3 Help Content
        09:10
      • 8.4 Hub Content
        07:45
      • 8.5 Hero Content
        08:43
      • 8.6 Key Takeaways
        00:57
      • Knowledge Check

    • Section 9 : Producing Engaging Content More Frequently

      24:41
      • 9.1 Introduction
        00:22
      • 9.2 What's In It For Me
        00:44
      • 9.3 Producing Engaging Content
        03:24
      • 9.4 Engagement Through Video and Text
        03:49
      • 9.5 Text Vs Video
        03:51
      • 9.6 What to Seek
        08:38
      • 9.7 Checklist - When to Use Video or Text
        02:28
      • 9.8 Key Takeaways
        01:25
      • Knowledge Check

    • Section 10 : Using Effective B2C and B2B Content Marketing Tactics

      01:19:16Preview
      • 10.1 Introduction
        00:24
      • 10.2 What's In It For Me
        01:29
      • 10.3 B2C and B2B Content Marketing Tactics—Usage
        02:47
      • 10.4 B2C and B2B Content Marketing Tactics—Effectiveness
        01:34
      • 10.5 Email Newsletters
        04:33
      • 10.6 In-person Events
        04:00
      • 10.7 Illustrations/Photos
        03:14
      • 10.8 Social Media content
        07:11
      • 10.9 Infographics
        02:41
      • 10.10 Videos—B2C
        03:17
      • 10.11 Videos—B2B
        02:56
      • 10.12 Online Presentations
        03:21
      • 10.13 Microsites
        03:13
      • 10.14 Website Articles
        02:56
      • 10.15 Blogs
        02:40
      • 10.16 Webinars
        02:45
      • 10.17 Case Studies
        02:15
      • 10.18 Mobile Apps
        03:07
      • 10.19 Print Magazines
        03:10
      • 10.20 Digital Magazines
        01:40
      • 10.21 Books
        03:37
      • 10.22 Podcasts
        02:04
      • 10.23 White Papers
        03:58
      • 10.24 Research Reports
        02:32
      • 10.25 E-Books
        02:20
      • 10.26 Branded Content Tools
        01:39
      • 10.27 Virtual Conferences
        02:11
      • 10.28 Key Takeaways
        01:42
      • Knowledge Check

    • Section 11 : Building Successful B2C and B2B Social Media Platforms

      01:09:44Preview
      • 11.1 Introduction
        00:17
      • 11.2 What's In It For Me
        01:07
      • 11.3 Social Media Platforms
        02:24
      • 11.4 Facebook
        15:22
      • 11.5 LinkedIn
        15:02
      • 11.6 YouTube
        05:47
      • 11.7 YouTube - Create Great Content
        08:26
      • 11.8 YouTube - Develop a Programming Strategy
        11:09
      • 11.9 Twitter
        08:12
      • 11.10 Key Takeaways
        01:58
      • Knowledge Check

    • Section 12 : Helping Customers find the Information They Seek

      54:47Preview
      • 12.1 Introduction
        00:17
      • 12.2 What's In It For Me
        00:47
      • 12.3 Optimizing Your Content For Your Web Site
        03:45
      • 12.4 Creating A Google-friendly Web Site
        11:15
      • 12.5 Optimizing Web Pages For Keywords
        12:38
      • 12.6 Optimizing Video Content
        06:37
      • 12.7 Micro-moments
        17:46
      • 12.8 Key Takeaways
        01:42
      • Knowledge Check

    • Section 13 : Helping Key Influencers Impact the Buyer’s Decision-Making Process

      37:28Preview
      • 13.1 Introduction
        00:20
      • 13.2 What's In It For Me
        00:53
      • 13.3 Influencing the Influencers
        04:12
      • 13.4 Schmooze Optimization
        02:57
      • 13.5 Nurture Key Relationships
        01:46
      • 13.6 Example - WineWorld
        03:00
      • 13.7 Four Key Influencers
        03:16
      • 13.8 Engaging Digital Presence
        01:36
      • 13.9 Keys to Success
        05:04
      • 13.10 Work together with influencers
        02:55
      • 13.11 GE with influential YouTube creators
        04:52
      • 13.12 Creations in support with GE
        05:21
      • 13.13 Key Takeaways
        01:16
      • Knowledge Check

    • Section 14 : Measuring Content Effectiveness

      48:22Preview
      • 14.1 Introduction
        00:23
      • 14.2 What's In It For Me
        00:59
      • 14.3 Sales and Sales Lead Quality
        01:03
      • 14.4 Touchpoints in the Customer Journey
        01:12
      • 14.5 Turning Touchpoints into Quality Leads or Sales
        04:12
      • 14.6 Focus on the Right Metrics
        11:51
      • 14.7 Value Your Best Customer
        05:21
      • 14.8 Attribute Value Across the Journey
        14:03
      • 14.9 Prove Marketing Impact
        06:50
      • 14.10 Key Takeaways
        02:28
      • Knowledge Check

    • Section 15 : Measuring Return on Marketing Investment

      38:40Preview
      • 15.1 Introduction
        00:23
      • 15.2 What's In It For Me
        00:52
      • 15.3 Return on Marketing Investment
        06:21
      • 15.4 The Power of the Press Release
        07:23
      • 15.5 Test A - ROMI Revisited
        08:29
      • 15.6 Test B - Impact of a Budget Cut
        06:20
      • 15.7 Test C - Impact of Using Multimedia
        07:24
      • 15.8 Key Takeaways
        01:28
      • Knowledge Check

    • Section 16 : Improving by Experimenting With New Initiatives

      27:21Preview
      • 16.1 Introduction
        00:22
      • 16.2 What's In It For Me
        00:44
      • 16.3 Creating Engaging Content
        14:56
      • 16.4 What is Effective and What is Not
        09:33
      • 16.5 Key Takeaways
        01:46
      • Knowledge Check

    • Section 17 : Improving Effectiveness by Becoming More Sophisticated or Mature

      41:05Preview
      • 17.1 Introduction
        00:21
      • 17.2 What's In It For Me
        00:52
      • 17.3 Content Marketing Maturity
        07:08
      • 17.4 Get Value from Editorial Meetings
        09:15
      • 17.5 Content Marketing in Organizations
        04:33
      • 17.6 Content Marketing with SEO and Social Media
        04:55
      • 17.7 Leverage Paid Advertising
        02:48
      • 17.8 Sophisticated Content Marketers
        03:38
      • 17.9 Analytics Tips
        05:46
      • 17.10 Key Takeaways
        01:49
      • Knowledge Check

    • Section 18 : Content Marketing in the Foreseeable Future

      48:50Preview
      • 18.1 Introduction
        00:15
      • 18.2 What's In It For Me
        00:45
      • 18.3 Content Marketing Forecast
        02:48
      • 18.4 Impact on Content Marketing Strategy
        01:07
      • 18.5 Video Sharing Platforms—Audience Segments
        01:39
      • 18.6 Video Sharing Platforms—Content Genres
        00:57
      • 18.7 YouTube vs Facebook
        05:05
      • 18.8 YouTube Best Practices—Part A
        08:26
      • 18.9 YouTube Best Practices—Part B
        10:07
      • 18.10 Virtual Reality
        04:38
      • 18.11 Facebook Best Practices
        04:45
      • 18.12 Instagram and Twitter Best Practices
        05:36
      • 18.13 Key Takeaways
        02:42
      • Knowledge Check
  • Free Course

  • Advanced Website Conversion Rate Optimization

    Preview

    • Section 1 : Introduction to Website Conversion Rate Optimization

      19:51Preview
      • 1 Introduction to Website Conversion Rate Optimization
        19:51
      • 2 Knowledge Check

    • Section 2 : Conversion Planning

      01:03:12Preview
      • 1 Three Steps to Increase Conversion
        08:35
      • 2 Developing an Optimization Framework
        24:27
      • 3 Getting to Know the Four Key Personas
        12:00
      • 4 Planning with Personas
        18:10
      • 5 Knowledge Check

    • Section 3 : The Design Concepts of Conversion

      45:14
      • 1 Designing for Conversion
        09:46
      • 2 Building the Perfect Landing Page
        16:51
      • 3 Designing for Mobile
        10:42
      • 4 The Two Minute Visitor
        07:55
      • 5 Knowledge Check

    • Section 4 : Creating Conversion Structure

      24:44Preview
      • 1 Discovering The Testing Cycle
        09:01
      • 2 Eye Tracking Heatmaps and Visual Clarity
        08:55
      • 3 Website Conversion Rate Optimization Toolbox
        06:48
      • 4 Knowledge Check

    • Section 5 : Gaining Momentum

      24:39
      • 1 Building Your Credibility
        06:29
      • 2 All About Us
        05:51
      • 3 Build a Consistent Trail
        07:07
      • 4 Attention Interest Desire Action Satisfaction (AIDAS)
        05:12
      • 5 Knowledge Check

    • Section 6 : Starting the Conversation

      23:47
      • 1 Optimizing your Web Copy
        07:43
      • 2 The Voice of the Customer
        03:56
      • 3 Improving Blog Conversions
        06:39
      • 4 Getting Email Marketing Right
        05:29
      • 5 Knowledge Check

    • Section 7 : Web Analytics Analysis and Measurement

      18:40
      • 1 Analytics and Optimization
        08:01
      • 2 Working with KPI
        10:39
      • 3 Knowledge Check

    • Section 8 : Taking Action and Optimizing your Product

      28:40
      • 1 Converting with Social Media Trends
        06:42
      • 2 Dealing with Shopping Cart Abandonment
        10:21
      • 3 The Key Elements of Any Product Page
        11:37
      • Knowledge Check

    • Section 9 : Conversion with PPC

      09:34
      • 1 Conversion with PPC
        09:34
      • 2 Knowledge Check
  • Free Course

  • PPC Foundations

    Preview

    • Lesson 01 Introduction

      05:05Preview
      • Course Introduction
        05:05

    • Lesson 02 Introduction to Pay Per Click

      24:11Preview
      • 2.01 PPC for Various Business Types
        00:28
      • 2.2 Defining the Channels for PPC
        02:56
      • 2.3 Define CPM CPC and CPA
        03:19
      • 2.4 Defining Paid Search Advertising
        00:50
      • 2.5 Search Volume
        01:24
      • 2.6 PPC Extends Beyond Search Engines
        01:08
      • 2.7 Reach of PPC
        01:50
      • 2.8 Auction-based System
        00:35
      • 2.9 Targeting Capabilities
        01:51
      • 2.10 How PPC works For Various Business Types
        00:27
      • 2.11 PPC For E-Commerce
        00:30
      • 2.12 PPC For Lead Generation
        00:34
      • 2.13 PPC For Local Companies
        00:39
      • 2.14 PPC Ads For B2B
        01:04
      • 2.15 PPC Ads for Informational Queries
        00:59
      • 2.16 PPC Ads for Branding
        00:42
      • 2.17 PPC Goals
        01:20
      • 2.18 PPC Cycle
        01:32
      • 2.19 Questions to Ask
        01:05
      • 2.20 Key Takeaways
        00:58
      • Knowledge Check

    • Lesson 03 Psychology of Search

      15:22Preview
      • 3.1 Introduction
        00:42
      • 3.2 The Search Process
        02:36
      • 3.3 The Landing Page
        01:36
      • 3.4 Search Marketing is Not Interruptive
        01:52
      • 3.5 Refine Your Audience
        01:00
      • 3.6 Write Ads Relevant to the Searcher
        01:52
      • 3.7 Choose the Correct Landing Page
        00:34
      • 3.8 Track Conversion
        00:50
      • 3.9 Aligning Goals for Successful Search Engine Marketing
        01:37
      • 3.10 Useful Information is Not Advertising
        01:48
      • 3.11 Key Takeaways
        00:55
      • Knowledge Check

    • Lesson 04 Search Ads and Keyword Targeting

      31:30Preview
      • 4.1 Introduction
        00:31
      • 4.2 Hierarchy of a PPC account
        01:01
      • 4.3 Structuring of Ad Groups
        03:53
      • 4.4 Ad Fundamentals: Purpose of an Ad
        02:02
      • 4.05 Ad Group: Example
        02:35
      • 4.06 Creating Compelling Ads: Features vs. Benefits
        01:13
      • 4.07: Creating Compelling Ads: Call-to-Action
        01:08
      • 4.8 Unique Selling Proposition
        01:01
      • 4.9 Ad Components
        01:31
      • 4.10 Ad Components: Example
        01:52
      • 4.11 Ad Testing
        01:26
      • 4.12 Ad Extensions
        01:27
      • 4.13 Ad Extensions: Example
        01:15
      • 4.14 How Keywords and Search Queries Work Together
        00:36
      • 4.15 Search Intent
        02:28
      • 4.16 User Intent Classification
        01:23
      • 4.17 Types of Keywords
        01:12
      • 4.18 Think About the Searcher
        01:08
      • 4.19 B2B vs B2C Keywords
        01:14
      • 4.20 Ad Group Organization
        01:48
      • 4.21 Key Takeaways
        00:46
      • Knowledge Check

    • Lesson 05 Increasing Reach with Display Network

      13:06Preview
      • 5.1 Introduction
        00:33
      • 5.2 Display Network and its Reach
        01:55
      • 5.3 Targeting Options
        00:59
      • 5.4 Display Network Follows Campaign Settings
        01:05
      • 5.5 Contextual Targeting
        00:41
      • 5.6 Placement Targeting
        00:33
      • 5.7 Audience Targeting
        01:42
      • 5.8 Layer Targeting
        01:30
      • 5.9 Ad Formats
        02:11
      • 5.10 Ad Creation Tips
        01:16
      • 5.11 Key Takeaways
        00:41
      • Knowledge Check

    • Lesson 06 Reaching Target Audiences

      21:45Preview
      • 6.1 Introduction
        00:35
      • 6.2 Who Is the Audience
        01:38
      • 6.3 Remarketing: Conversion Rate Analysis
        01:41
      • 6.4 Customer Touch Points
        02:29
      • 6.5 User Behavior Studies
        01:16
      • 6.6 Remarketing for Display Ads
        00:53
      • 6.7 Remarketing Lists for Search Ads
        02:03
      • 6.8 Customer Match
        01:14
      • 6.9 Reaching New Audience
        01:46
      • 6.10 Segmenting Audience
        02:20
      • 6.11 Email Segmentation
        01:11
      • 6.12 How PPC Affects GDPR
        00:51
      • 6.13 Data Segmentation
        03:07
      • 6.14 Key Takeaways
        00:41
      • Knowledge Check

    • Lesson 07 The Buying Funnel

      22:24Preview
      • 7.1 Introduction
        00:33
      • 7.2 Stages of the Buying Funnel
        01:53
      • 7.3 Advantages of Using the Buying Funnel
        00:34
      • 7.4 Buying Funnel for Inexpensive Products
        02:31
      • 7.5 B2B Buying Funnel
        02:47
      • 7.6 Targeting Users
        01:56
      • 7.7 Search Keywords Throughout the Buying Funnel
        02:43
      • 7.8 Importance of Information in the Purchase Journey
        02:40
      • 7.9 Ads Throughout the Buying Funnel
        02:14
      • 7.10 Landing Pages Throughout the Buying Funnel
        02:21
      • 7.11 Channels to Leverage Throughout the Buying Funnel
        01:24
      • 7.12 Key Takeaways
        00:48
      • Knowledge Check

    • Lesson 08 Setting and Measuring Marketing Goals

      28:51Preview
      • 8.1 Introduction
        00:28
      • 8.2 Setting and Measuring Marketing Goals
        02:39
      • 8.3 Third-Party Tools
        02:43
      • 8.4 Numbers to Obsess Over
        01:12
      • 8.5 Making Data-Driven Decision
        00:50
      • 8.6 Bid Methods
        00:44
      • 8.7 Bid Options
        02:18
      • 8.8 The PPC Auction
        01:03
      • 8.9 Types of Auctions
        03:19
      • 8.10 Automated Bidding
        03:18
      • 8.11 Manual Bidding
        01:47
      • 8.12 Bid Modifiers
        01:06
      • 8.13 Bidding to Goals
        01:35
      • 8.14 Customer Journey and Attribution Management
        02:52
      • 8.15 Attribution Models
        02:19
      • 8.16 Key Takeaways
        00:38
      • Knowledge Check

    • Lesson 09 How PPC Fits into the Digital Strategy

      18:20Preview
      • 9.1 Introduction
        00:37
      • 9.2 PPC and Other Marketing Channels: Customer Aquisition
        01:04
      • 9.3 PPC and Email
        00:47
      • 9.4 PPC and SEO
        01:31
      • 9.5 PPC and Social Marketing
        00:22
      • 9.6 PPC and Conversion Optimization
        00:35
      • 9.7 PPC and Analytics
        00:27
      • 9.8 PPC and Branding
        00:20
      • 9.9 PPC Management in Various Business Types
        03:51
      • 9.10 Account Audits
        01:02
      • 9.11 Increasing Visibility
        01:30
      • 9.12 The Quick Organization Audit
        00:56
      • 9.13 Digging for Outliers
        01:21
      • 9.14 Future of PPC with Big Data and Machine Learning
        01:08
      • 9.15 Future of PPC
        02:24
      • 9.16 Key Takeaways
        00:25
      • Knowledge Check

    • Lesson 10 Reporting and Tracking

      16:58Preview
      • 10.1 Introduction
        00:35
      • 10.2 Reporting and Tracking
        02:01
      • 10.3 Conversion Tracking Mechanisms
        03:15
      • 10.4 UTM Parameters
        04:01
      • 10.5 UTM Parameters: Examples
        01:16
      • 10.6 Different Types of Reports
        01:43
      • 10.7 Reports
        03:16
      • 10.8 Key Takeaways
        00:51
      • Knowledge Check

Contact Us

1-844-532-7688

( Toll Free )

Tools Covered

YouTube AnalyticsGoogle Keyword PlannerGoogle Ads ManagerGoogle Data StudioGoogle Tag ManagerBing Ads MangagerGoogle AdsYoutube Advertising

Industry Project

  • Project 1

    Keyword Research

    Using the keyword planner, complete the initial research on keywords that encompass your target services for the scenario provided.

  • Project 2

    Ad Creation

    Using your researched keywords, create ads for your product or service to reach your target market.

  • Project 3

    Audience Targeting and Strategy

    Create an audience to help you target your ideal customer and maintain the conversion of those who have turned into leads via seeing your ads.

  • Project 4

    Account Organization

    Using the information, organize data to understand the relationship between the layers of your account to help organize your ads, keywords, and ad groups into effective campaigns.

  • Project 5

    Create a Marketing Plan

    Understanding the provided business goals and objectives, plan an effective marketing strategy for promoting your products and services.

prevNext

PPC Exam & Certification

Advanced Pay Per Click (PPC) Certification Training in Boston, United States

  • How to become a PPC Specialist?

    This Advanced PPC training course can help you if you want to become a PPC specialist. This course will help you gain in-depth knowledge of bidding methods, ranking algorithms, performance measurement, ad platforms, lead generation improvement, and search engine marketing, which will help you master PPC and gain a PPC Certificate.

  • How do I become certified in Advanced PPC course?

    Once you have completed the training,  you need to pass the PPC examination to become certified.

  • How do I earn the advanced PPC certificate?

    On completion of the following program requirements, you will be eligible to receive the PPC certificate that will testify to your skillset as a PPC specialist.
    Course Required for the certificate? Simulation Exam Project Certificate
    PPC Foundations Yes   Not required
    Advanced PPC Yes Score>60% Required
    Display Advertising Yes   Not required
    Advanced Content Marketing Yes   Not required
    Advanced Website Conversion Rate Optimization Yes   Not required

     

  • How much salary can I expect once I become a certified PPC professional?

    A certified PPC specialist can earn more than $53,000 per annum.

  • Who should take up this PPC training course?

    This PPC training course is ideal for:

    • Marketing managers
    • Digital Marketing executives
    • Marketing and sales professionals
    • Management, engineering, business, and communication graduates 
    • Entrepreneurs, and business owners

  • Job description of a PPC specialist?

    Here are the job roles of a PPC specialist:

    • Creating and launching PPC campaigns
    • Creating a strategy to use PPC budgets effectively
    • Tracking KPIs
    • Creating reports
    • Using analytics to generate reports

  • Do you provide practice tests as a part of this PPC course?

    Yes, we provide 1 practice test as part of our course to help you prepare for the actual certification exam. You can try this free PPC Exam Questions Practice Test to understand the type of tests that are part of the course curriculum.

  • How will I earn the Google Ads Certification?

     

    Once you’ve completed the Advanced PPC course, you’ll need to register on the Google Academy website. From there, you’ll sign up to take the Google Ads Certification Exam. To be certified, you need to take 2 assessments — the Google Ads Fundamentals and an additional product area assessment. When you take the assessments, you need to pass the Fundamentals assessment before you can access the product area assessment. The additional product assessments are Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.  

    The Google Ads  Fundamental Exam is comprised of 100 questions with an allotment of 120 minutes to complete the examination. The additional exams allot only 70 questions with 90 minutes to complete the examination. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months, after which you’ll need to re-take the exam to maintain your certification status.

  • How will I earn the Bing Ads Certification?

    Once you’ve completed the Advanced PPC course, you’ll need to register on the Microsoft website. From there, you’ll sign up to take the Bing Ads Certification Exam. Only current Bing Ads customers can qualify to become an Accredited Professional. To be certified, visit Bing Ads training section to view the free training materials which focuses on features of Bing Ads, Bing Ads Editor, campaign optimization and budgeting.

    The exam is comprised of 100 multiple-choice questions and takes 90 minutes to complete. To pass the exam, you must receive a minimum score of 80%. The certification is valid for 12 months, after which you’ll need to re-take the exam to maintain your certification status.

  • Is this Advanced PPC course accredited?

    Yes, this Advanced PPC course is certified by OMCP. It is also aligned with Google Ads and Bing Ads Certification exams

  • When is the next Advanced PPC Certification exam?

    Users can choose a convenient date while booking the exam.

  • Do you provide assistance with the OMCP exam application process?

    We don’t provide specific assistance for the application process, but it is very simple. Please refer to the OMCP website: https://omcp.org/register-for-the-omcp-exam/

  • How long does it take to receive the Advanced PPC Certification?

    Upon completion of this online PPC course successfully and passing the exam, it will take about three days to receive your certificate.

  • How many attempts do I have to pass the Advanced PPC Certification exam?

    You have only one attempt to pass this online Advanced PPC Certification exam.

  • How long is the Advanced PPC Certificate valid for?

    There is no validity attached to it. Once you download the certificate, it is valid for a lifetime.

  • How can I learn more about this PPC training program?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.

  • What is PPC Advertising?

    Pay per click marketing is and paid advertising method that allows websites to appear at the top of SERPs. PPC is preferred by all small to large businesses to generate leads in less time. PPC advertisers pay fees to the platform to display their ads. The prices differ from one platform to the other. Google Adwords is one of the most prominent platforms to place ads and generate good quality leads. Brands need a well-researched strategy to make PPC advertising work for them. A PPC course can give you the right exposure to do this job effectively.

  • What is PPC Certificate Online Course Description?

    Become a successful PPC expert with our Advanced Pay Per Click (PPC) Certification Training. Our well-structured course will give you extensive PPC training and exposure to essential PPC  tools. You will master the science of launching high-end campaigns, creating PPC strategy, choosing the right keywords, and much more. Industry experts and PPC specialists have designed our PPC certificate. Platforms covered in our PPC certification are Google Adwords, Youtube Advertisements, and Bing Ads. You will get lifetime access to high-quality self-paced elearning content curated by industry experts. Along with that, you get to work on five hands-on projects to perfect the skills learned. We also provide 24*7 learning support to our learners.

  • What will you learn in PPC Course Online?

    Our Advanced PPC Training Course includes the following topics - 

    • Search psychology

    • Buying funnel 

    • Understand Pay-Per-Click trends

    • Keyword organization and match types

    • Keyword research 

    • Advanced ad features

    • Retarget visitors

    • Analyze click pattern

    • Ad testing and extensions

    • Language targeting

    • Audience reach

    • Display network

    • Bidding and attribution

    • Campaign and ad group organization

    • Quality scorePPC strategy

    • Track clicks and ROI

    • Display advertising

  • What skills are needed to be a PPC Marketer?

    Any individual who wants to be a successful marketer must understand 4Ps -

    Product, Pricing, Placement, and Promotion.

    A PPC advertiser should also have a sound understanding of these terms. Another essential skill for PPC specialists is understanding a user's search intent and psychology. This knowledge will help you make sound judgments while dividing your monthly marketing budget into different segments.

  • What is the difference between PPC & SEO?

    PPC and SEO, are responsible for attracting more visitors to a website and selling targeted products. The only difference is that SEO is organic, and PPC is paid. SEO is a much more diverse and time-consuming process as it organically increases brand visibility. PPC takes less time and delivers accurate results. Both these marketing techniques are essential for growth. A PPC certification teaches students about SEO and keywords as they are involved in placing paid ads.

PPC Course Reviews

  • Jocelyn Altman

    Jocelyn Altman

    Houston

    Vivek is a great instructor. He delivers thorough, interesting, and well-planned sessions. It's just a 4-hour class, but he made it a knowledge-packed session with his teaching style.

  • Jayleen Doyle

    Jayleen Doyle

    New York City

    Really Amazing tricks that you must have. Highly recommended.

  • Mckinley Fitzgerald

    Mckinley Fitzgerald

    New York City

    I learned about some traffic tips. Now it's time for me to apply these methods. Thanks Simplilearn for coming up with this awesome course.

prevNext

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

PPC Course FAQs

  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the PPC course?

    This course is all-inclusive, providing more than 35 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.
     

  • Is the PPC training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.
     

  • How long does the PPC course take to complete?

    You should expect to spend about 40-50 hours to complete the course and take the certification exam.
     

  • Which courses will be available for live instructor led online classes?

    The following course is available for live instructor-led online classes:

    Sl.No Course Name Monthly no. of online classes available
    1 Advanced Pay Per Click (PPC) Certification Program 2

    You will get access to 20+ live instructor-led online classes over the span of a year, giving you the ability to revisit each course as needed, and you will have access to our batch session recordings to complete the entire learning path.
     
     

  • How do I enroll in the advanced PPC training course?

    You can enroll for this PPC course on our website and make an online payment using any of the following options:

    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal 

    Once payment is received you will automatically receive a payment receipt and access information via email.
     

  • What do I get with the advanced PPC course?

    You will gain access to e-learning content for all courses included in the learning path, exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Advanced PPC certificate.

     

  • Where and how can I access the e-learning content for this PPC course?

    Once you register for a course by paying the course fee, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation email will guide you through the process.
     

  • If I am not able to access the Advanced PPC course online, whom do I contact for a solution?

    Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.
     

  • Do you provide a money-back guarantee for this PPC training course?

    Yes. We provide a seven-day money-back guarantee for this course. Refer to our Refund Policy.

  • Is the exam fee included with this PPC course?

    No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for this course.
     

  • Who are our trainers for this PPC training course and how are they selected?

    All of our highly qualified trainers are industry experts with at least 10-12 years of relevant teaching experience.
    Each of them has gone through a rigorous selection process which includes profile screening, technical evaluation, and training demo before they are certified to train for us.  We also ensure that only those trainers with a high alumni rating continue to train for us.

  • What is online classroom training?

    All of the classes are conducted via live online streaming. They are interactive sessions that enable you to ask questions and participate in discussions during class time.

  • What are the system requirements to attend the PPC training sessions?

    You will require a laptop/PC with a good Internet connection and a headset (optional).
     

  • Is this live training or will I watch pre-recorded videos?

    If you enroll for self-paced e-learning, you will have access to pre-recorded videos. If you enroll for the online classroom Flexi-Pass, you will have access to live training conducted online as well as the pre-recorded videos.
     

  • Are the training and course material effective in preparing me for the Advanced PPC Certification exam?

    Yes, Simplilearn’s training and course materials guarantee success with the Advanced PPC certification exam.

  • What is covered under the 24/7 support promise?

    We offer 24/7 support through email, chat, and calls. 
    We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

  • Who provides the PPC certificate?

    Upon completion of Simplilearn’s Advanced PPC training, you will receive a certificate from Simplilearn.

  • What if I miss a session of this PPC Training?

    Simplilearn provides recordings of each class so you can review them as needed before the next session.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.

  • What is the OMCP Exam Fee Refund Policy?

    Please refer to the Exam Fee Refund Policy at: 
    https://omcp.org/frequently-asked-questions-about-omcp/

  • What next after completing this Advanced PPC Training?

    We recommend that you continue your learning after you become well-versed in PPC and achieve the PPC certificate. For your career growth, you can consider taking a Post Graduate Program in Digital Marketing that will make you an expert in this field.

  • How do I become a PPC Specialist?

    You need to be well-versed in many concepts to become a PPC Specialist. Some of the top things to learn are Google Adwords, storytelling, Ad Copywriting Finesse, among others. Our PPC certification can help you understand what it takes to be a PPC Specialist.

  • What is PPC used for?

    Pay-Per-Click, as the name suggests, is a paid digital marketing channel used by businesses to drive traffic to their websites from search engines. Compared to SEO, PPC marketing allows businesses to witness results very quickly. PPC efforts are easily measurable and businesses can track the returns from the ad platform they use. Our PPC course can help you start learning this interesting subject from scratch.

  • Is the PPC course difficult to learn?

    The instructors for this PPC course are highly qualified and explain all the concepts in an easy-to-understand manner. So, you will not find the course materials difficult to follow.

  • Is PPC Specialist a good career option?

    Certainly, digital marketing is one of the fastest-growing career domains these days, and PPC is one of the crucial aspects of it. Today, businesses cannot survive without having an online presence, and it is PPC marketing that helps them reach their target audience instantly and gain new customers. Now is the right to achieve our PPC certification and step into this promising career field.

  • How do beginners learn PPC?

    The best part about PPC is anyone with an interest in this field can get started; there is no specific educational background required. Beginners usually take a PPC training program to gain the right skills and become more marketable.

  • Is a PPC certification worth it?

    Achieving certification is a great way to demonstrate your skills in a specific domain and stay ahead of the competition. A PPC certification can help you build a strong foundation in this field and explore the world of digital marketing. Our PPC training is all you need to get started and achieve this valuable certification.

  • What are the job roles available after getting a PPC certification?

    You shouldn’t be under the impression that a PPC certification is only suitable for the job role of a PPC manager. Knowledge of PPC is helpful in other aspects of digital marketing as well, and one can later explore job roles like SEM specialist, social media marketer, brand marketing expert, and digital marketing manager. Get ready for such lucrative career options with our PPC certification.

  • What does a PPC Specialist do?

    Companies hire PPC specialists to primarily manage their online PPC advertising campaigns. They oversee the PPC strategy, design, implementation, and analysis of the ad performance. They tweak their ad campaigns based on the latest trends, keyword choices, and various performance metrics.  Simplilearn’s PPC certification lets you understand what it takes to be a successful PPC Specialist.

  • What skills should a PPC Specialist know?

    A PPC specialist should possess a number of skills like working knowledge of statistics, copywriting, Google AdWords, design ability, customer journey, and knowledge of PPC tools like Google Keyword Planner, Hootsuite, SEMRush, SpyFu, etc. Our PPC certification can impart you all these skills.

  • What industries use PPC most?

    PPC is crucial to every business seeking the success of their products and services through digital marketing. Industries like eCommerce, media and entertainment, retail, information technology, and online education use PPC widely. Explore working in any of these sectors with our PPC course. 
     

  • Which companies hire PPC Specialists?

    PPC Specialists, especially those with a PPC certification, are in high demand in various companies like ADP, CDK Global, Netflix, Facebook, and Ebix Travels. With our PPC certification, you can become more employable and try your luck in any of these companies.

  • What book do you suggest reading for PPC?

    Our PPC training is enough to prepare you for a career in this field. However, there are certain books you can read for future reference:

    • Paid Search Boxset by Click Consult (ebook)
    • BookBub Ads Expert: A Marketing Guide to Author Discovery by David Gaughran
    • Digital Marketing in an AI World: Futureproofing Your PPC Agency by Frederick Vallaeys
       

  • What is the pay scale of PPC Specialists across the world?

    Professionals with relevant experience and PPC certification earn lucrative salaries working as PPC Specialists. Here are the average annual salaries they earn in different countries (source: Payscale):

    • India - INR 335K
    • The US - $56K
    • Canada - C$59K
    • Singapore - S$41K

Our Boston Correspondence / Mailing address

Simplilearn's Advanced Pay Per Click (PPC) Certification Training in Boston, United States

90 Canal Street, 4th Floor Boston, MA 02114 United States

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