Advanced Pay Per Click (PPC) Certification Training in Dallas, United States

8,986 Learners

Industry Accreditations

Microsoft AlignedGoogleOMCP Approved

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Industry Accreditations

Microsoft AlignedGoogleOMCP Approved

PPC Course Overview

Students enrolled in our PPC certification training in Dallas will learn about web analytics, display advertising, and conversion optimization. Our PPC certification course in Dallas teaches advanced techniques on bidding methods, ranking algorithms, performance measurement, and other techniques that improve ROI.

PPC Course Key Features

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  • 126 live demos of Google Ads, Google Analytics, and YouTube Ads tools
  • Aligned to Google Ads and Bing Ads Certification exams
  • Understand display marketing, remarketing, and content marketing
  • Five industry-specific projects
  • Work with Google Ads, Google Analytics, and learn conversion tracking
  • 126 live demos of Google Ads, Google Analytics, and YouTube Ads tools
  • Five industry-specific projects
  • Aligned to Google Ads and Bing Ads Certification exams
  • Work with Google Ads, Google Analytics, and learn conversion tracking
  • Understand display marketing, remarketing, and content marketing
  • 126 live demos of Google Ads, Google Analytics, and YouTube Ads tools
  • Five industry-specific projects
  • Aligned to Google Ads and Bing Ads Certification exams
  • Work with Google Ads, Google Analytics, and learn conversion tracking
  • Understand display marketing, remarketing, and content marketing

Skills Covered

  • Search psychology
  • Keyword organization and match types
  • Advanced ad features
  • Language targeting
  • Display network
  • Campaign and ad group organization
  • PPC strategy
  • Display advertising
  • Buying funnel
  • Keyword research
  • Ad testing and extensions
  • Audience reach
  • Bidding and attribution
  • Quality score
  • Track clicks and ROI
  • Search psychology
  • Buying funnel
  • Keyword organization and match types
  • Keyword research
  • Advanced ad features
  • Ad testing and extensions
  • Language targeting
  • Audience reach
  • Display network
  • Bidding and attribution
  • Campaign and ad group organization
  • Quality score
  • PPC strategy
  • Track clicks and ROI
  • Display advertising
  • Search psychology
  • Buying funnel
  • Keyword organization and match types
  • Keyword research
  • Advanced ad features
  • Ad testing and extensions
  • Language targeting
  • Audience reach
  • Display network
  • Bidding and attribution
  • Campaign and ad group organization
  • Quality score
  • PPC strategy
  • Track clicks and ROI
  • Display advertising

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Benefits

Our PPC certification training in Dallas prepares you for a role in one of the fastest growing sectors in digital marketing. Paid marketing is an effective method for targeting specific audiences online. Our PPC certification training in Dallas gets you ready for this quickly growing industry.

  • Designation
  • Annual Salary
  • Hiring Companies
  • PPC Advertising Analyst
    Annual Salary
    $49KMin
    $69KAverage
    $95KMax
    Source: Glassdoor
    Hiring Companies
    Amazon hiring for PPC Advertising Analyst professionals in Dallas
    Open Designs hiring for PPC Advertising Analyst professionals in Dallas
    Source: Indeed
  • PPC Specialist
    Annual Salary
    $40KMin
    $60KAverage
    $90KMax
    Source: Glassdoor
    Hiring Companies
    Replicon hiring for PPC Specialist professionals in Dallas
    EY hiring for PPC Specialist professionals in Dallas
    Source: Indeed
  • Paid Search Manager
    Annual Salary
    $36KMin
    $50KAverage
    $63KMax
    Source: Glassdoor
    Hiring Companies
    Skillsoft hiring for Paid Search Manager professionals in Dallas
    Source: Indeed

Training Options

Corporate Training

Upskill or reskill your teams

  • Flexible pricing & billing options
  • Private cohorts available
  • Training progress dashboards
  • Skills assessment & benchmarking
  • Platform integration capabilities
  • Dedicated customer success manager

PPC Course Curriculum

Eligibility

Paid search knowledge is a necessity if you’re looking to work in marketing, or if you want to succeed as a well-rounded digital marketer. Marketing managers, digital marketing professionals, sales professionals, business and communications graduates, engineers, and entrepreneurs are just some examples of the professionals that will benefit from this PPC certification training in Dallas. If you have an interest in digital marketing, working as a PPC professional can also be a good fit for you, regardless of your prior job experience.
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Pre-requisites

Basic digital marketing knowledge is recommended before enrolling in our PPC certification training in Dallas. However, there aren’t any firm requirements or pre-requisites.
Read More

Course Content

  • Advanced Pay Per Click

    Preview

    • Course Introduction

      03:02Preview
      • 0.01 Course Introduction
        03:02

    • Lesson 01 - Psychology of Search

      11:01Preview
      • 1.01 Introduction
        01:13
      • 1.02 The Search Process
        03:27
      • 1.03 How an Advertiser Fits into the Search Process
        05:54
      • 1.04 Key Takeaways
        00:27
      • Knowledge Check

    • Lesson 02 - Buying Funnel

      21:09Preview
      • 2.01 Introduction
        01:29
      • 2.02 Understanding The Buying Funnel
        09:03
      • 2.03 Target Users throughout the Funnel
        07:37
      • 2.04 Channels to Leverage throughout the Buying Funnel
        02:00
      • 2.05 Key Takeaways
        01:00
      • Knowledge Check

    • Lesson 03 - Understanding Keyword Organization

      16:44Preview
      • 3.01 Introduction
        02:06
      • 3.02 How Keywords Change During the Buying Funnel
        08:54
      • 3.03 Types of Keywords
        01:59
      • 3.04 Identify the Primary Searcher
        02:55
      • 3.05 Key Takeaways
        00:50
      • Knowledge Check

    • Lesson 04 - Keyword Match Types

      17:08Preview
      • 4.01 Introduction
        01:24
      • 4.02 Difference Between Semantic and Syntactic Match Types
        01:28
      • 4.03 Using Syntactic Match Types Phrase Match
        02:56
      • 4.04 Using Semantic Match Types
        10:21
      • 4.05 Key Takeaways
        00:59
      • Knowledge Check

    • Lesson 05 - Negative Keywords and Managing Search Terms

      26:57Preview
      • 5.01 Introduction
        01:39
      • 5.02 Search Terms used to Trigger your Keywords
        04:56
      • 5.03 Negative Keyword Match Types Function
        06:51
      • 5.04 How to Use Negative Keywords Throughout your Account
        07:27
      • 5.05 N-Gram Analysis
        04:46
      • 5.06 Key Takeaways
        01:18
      • Knowledge Check

    • Lesson 06 - Keyword Research

      15:31Preview
      • 6.01 Introduction
        01:09
      • 6.02 Examine the Website for Keywords and Keyword Ideas
        01:46
      • 6.03 Utilize the Analytics for Keyword Ideas
        01:03
      • 6.04 Utilize Google Keyword Planner Tool to Gain Keyword Ideas
        10:01
      • 6.05 Key Takeaways
        01:32
      • Knowledge Check

    • Lesson 07 - Creating Compelling Ads

      22:36Preview
      • 7.01 Introduction
        01:18
      • 7.02 Understand Ad Components
        06:41
      • 7.03 Where to Send Traffic
        05:24
      • 7.04 Features and Benefits
        02:48
      • 7.05 Create a Call-to-Action
        02:10
      • 7.06 Craft Ads That Match the Buying Cycle
        02:59
      • 7.07 Key Takeaways
        01:16
      • Knowledge Check

    • Lesson 08 - Advanced Ad Features

      17:35Preview
      • 8.01 Introduction
        01:01
      • 8.02 Dynamically Customize Ads
        12:02
      • 8.03 Prequalify a B2B Audience
        01:15
      • 8.04 Ensure Your Ads Are Complete
        02:27
      • 8.05 Key Takeaways
        00:50
      • Knowledge Check

    • Lesson 09 - Ad Testing

      30:05
      • 9.01 Introduction
        01:24
      • 9.02 Types of Ad Testing
        02:35
      • 9.03 Single and Multi Ad Group Testing
        12:36
      • 9.04 Testing Metrics and Data
        12:31
      • 9.05 Key Takeaways
        00:59
      • Knowledge Check

    • Lesson 10 - Ad Extensions

      22:02Preview
      • 10.01 Introduction
        01:39
      • 10.02 Meaning of Ad Extensions
        02:32
      • 10.03 Utilize Informational Extensions
        04:20
      • 10.04 List Additional Options to Interact with Your Business
        02:38
      • 10.05 Create Special Promotions and Prices for Ads
        02:07
      • 10.06 Use Additional Options
        07:31
      • 10.07 Key Takeaways
        01:15
      • Knowledge Check

    • Lesson 11 - Campaign Types Budget and Reach

      15:30Preview
      • 11.01 Introduction
        01:21
      • 11.02 Choosing the Appropriate Campaign Type
        02:12
      • 11.03 Selecting the Right Networks for Your Ads
        01:32
      • 11.04 Setting and Controlling Your Budgets
        05:24
      • 11.05 Exploring Other Settings
        03:55
      • 11.06 Key Takeaways
        01:06
      • Knowledge Check

    • Lesson 12 - Location and Language Targeting

      13:38
      • 12.01 Introduction
        01:36
      • 12.02 Choosing the Locations for Your Ads
        02:06
      • 12.03 Using Advanced Location
        04:48
      • 12.04 Selecting the Appropriate
        03:54
      • 12.05 Key Takeaways
        01:14
      • Knowledge Check

    • Lesson 13 - Introduction to Audience Types

      17:07Preview
      • 13.01 Introduction
        01:57
      • 13.02 The Remarketing Process
        05:48
      • 13.03 Customer Match with CRM Data
        02:14
      • 13.04 Expand Audiences with Similar Lists
        02:08
      • 13.05 Target Users with In-Market and Affinity Audiences
        01:51
      • 13.06 Demographic Targeting Options
        02:08
      • 13.07 Key Takeaways
        01:01
      • Knowledge Check

    • Lesson 14 - How to Segment Data and Create Lists

      26:23
      • 14.01 Introduction
        01:19
      • 14.02 Segment your data
        12:24
      • 14.03 Creating a Remarketing List
        06:39
      • 14.04 Creating Customer Match
        04:56
      • 14.05 Key Takeaways
        01:05
      • Knowledge Check

    • Lesson 15 - Using the Audience Lists to Reach Customers

      08:45Preview
      • 15.01 Introduction
        01:00
      • 15.02 Comparing Targeting and Observation
        02:43
      • 15.03 Using Audience Bid Modifiers
        02:31
      • 15.04 Analyzing Customer Data Using Audience Insights
        01:26
      • 15.05 Key Takeaways
        01:05
      • Knowledge Check

    • Lesson 16 - Introduction to the Display Network

      17:10
      • 16.01 Introduction
        01:20
      • 16.02 Understanding the Targeting Options
        07:30
      • 16.03 Listing the Display Ad Formats
        05:05
      • 16.04 Choosing the Targeting Method Based on the Funnel
        02:10
      • 16.05 Key Takeaways
        01:05
      • Knowledge Check

    • Lesson 17 - Display Targeting Options

      22:46Preview
      • 17.01 Introduction
        01:39
      • 17.02 Contextual Targeting
        07:54
      • 17.03 Placement Targeting
        06:04
      • 17.04 Layered Targeting
        04:35
      • 17.05 Blocking Inappropriate Content
        00:57
      • 17.06 Key Takeaways
        01:37
      • Knowledge Check

    • Lesson 18 - Display Ad Formats

      17:05Preview
      • 18.01 Introduction
        01:34
      • 18.02 Create Effective Responsive Ads
        07:58
      • 18.03 Upload Image Ads
        05:30
      • 18.04 When to Use Image and Responsive Ads
        00:51
      • 18.05 Key Takeaways
        01:12
      • Knowledge Check

    • Lesson 19 - Setting And Measuring Goals

      29:09Preview
      • 19.01 Introduction
        01:26
      • 19.02 Setting Goals
        09:07
      • 19.03 Measuring Goals
        08:43
      • 19.04 Attribution Methods
        08:56
      • 19.05 Key Takeaways
        00:57
      • Knowledge Check

    • Lesson 20 - Bidding and Attribution

      33:34
      • 20.01 Introduction
        01:03
      • 20.02 Choose a Bid Method
        16:08
      • 20.03 Automate Manual Bidding
        05:20
      • 20.04 Apply Bid Modifiers
        10:26
      • 20.05 Key Takeaways
        00:37
      • Knowledge Check

    • Lesson 21 - Reporting and Testing

      26:59Preview
      • 21.01 Introduction
        01:35
      • 21.02 Customize the Interface
        09:19
      • 21.03 Create Reports and Dashboards
        05:37
      • 21.04 Click Fraud
        02:53
      • 21.05 Drafts and Experiments
        06:02
      • 21.06 Key Takeaways
        01:33
      • Knowledge Check

    • Lesson 22 - Ad group organization

      20:51Preview
      • 22.01 Introduction
        01:08
      • 22.02 Create Tightly Themed Ad Groups
        05:42
      • 22.03 Bulk Ad Group Creation
        12:43
      • 22.04 Key Takeaways
        01:18
      • Knowledge Check

    • Lesson 23 - Campaign Organization

      22:00
      • 23.01 Introduction
        01:34
      • 23.02 When to Create Seperate Campaigns
        09:10
      • 23.03 Organize Campaigns Based on the Goals
        07:49
      • 23.04 Process of Account Organization
        02:18
      • 23.05 Key Takeaways.mp4
        01:09
      • Knowledge Check

    • Lesson 24 - Working with Multiple Accounts

      15:05Preview
      • 24.01 Introduction
        00:59
      • 24.02 Working with Google Ads Manager
        05:41
      • 24.03 Managing Multiple Users Account Access
        02:56
      • 24.04 Making Bulk Changes with the Google Ads Editor
        04:58
      • 24.05 Key Takeaways
        00:31
      • Knowledge Check

    • Lesson 25 - Introduction to Quality Score

      16:36Preview
      • 25.01 Introduction
        01:23
      • 25.02 How Ad Rank Functions
        02:48
      • 25.03 The Quality Score Factors
        10:34
      • 25.04 Difference between Visible vs Auction Quality Scores
        01:06
      • 25.05 Key Takeaways
        00:45
      • Knowledge Check

    • Lesson 26 - Working with Quality Score

      28:40Preview
      • 26.01 Working with Quality Score
        01:12
      • 26.02 Assess Quality Score Data
        12:07
      • 26.03 Improving Your Quality Score
        08:40
      • 26.04 Using Impression Share
        05:13
      • 26.05 keytakeaway
        01:28
      • Knowledge Check

    • Lesson 27 - Quality Score Diagnosis and Pivot Tables

      14:20
      • 27.01 Introduction
        01:05
      • 27.02 Downloading Quality Score Data
        00:51
      • 27.03 Creating Pivot Tables
        11:36
      • 27.04 Key Takeaways
        00:48
      • Knowledge Check

    • Lesson 28 - Setting Up Your PPC Strategy

      21:49Preview
      • 28.01 Introduction
        02:46
      • 28.02 Plan and conduct a strategic Interview
        11:05
      • 28.03 Create a Maketing Plan
        05:22
      • 28.04 Create a checklist to ensure Completion
        01:50
      • 28.05 Key takeways
        00:46
      • Knowledge Check

    • Lesson 29 - Creating Your Account

      25:19Preview
      • 29.01 Introduction
        01:16
      • 29.02 Implementing Account Tracking
        03:17
      • 29.03 Planning Account Creation
        17:33
      • 29.04 Create the Account
        02:04
      • 29.05 Key Takeaways
        01:09
      • Knowledge Check

    • Lesson 30 - Managing Your Account

      15:12Preview
      • 30.01 Introduction
        01:19
      • 30.02 Operate an Active Campaign to Keep It on Target
        03:40
      • 30.03 Refine the Campaigns Targets
        03:29
      • 30.04 Manage a Long-Term PPC Account
        05:33
      • 30.05 Key Takeaways
        01:11
      • Knowledge Check

    • Lesson 31 - Shopping and Video Campaigns

      17:09
      • 31.01 Introduction
        01:15
      • 31.02 Create a Shopping Campaign
        08:27
      • 31.03 Create a Video Campaign
        06:19
      • 31.04 Key Takeaways
        01:08
      • Knowledge Check

    • Lesson 32 - Automation and Other Tools

      18:51Preview
      • 32.01 Introduction
        01:12
      • 32.02 Automating Your Google Ads Account
        09:49
      • 32.03 Other Tools Required for Automation
        06:22
      • 32.04 Key takeways
        01:28
      • Knowledge Check
  • Free Course

  • Content Marketing_SkillUp

    Preview

    • Introduction

      01:48Preview
      • Introduction
        01:48

    • Lesson 1 : What is Content Marketing?

      30:49Preview
      • What is Content Marketing?
        30:49

    • Lesson 2 : Content Writing Basics

      42:20Preview
      • Content Writing Basics
        42:20

    • Lesson 3 : Google Keyword Planner

      31:08Preview
      • Google Keyword Planner
        31:08

    • Lesson 4 : Blogging

      53:30
      • Blogging
        53:30

    • Lesson 5 : Introduction to WordPress

      51:07Preview
      • Introduction to WordPress
        51:07

    • Lesson 6 : Content Marketing Interview Questions

      25:43
      • Content Marketing Interview Questions
        25:43
  • Free Course

  • Advanced Website Conversion Rate Optimization

    Preview

    • Section 1 : Introduction to Website Conversion Rate Optimization

      19:51Preview
      • 1 Introduction to Website Conversion Rate Optimization
        19:51
      • 2 Knowledge Check

    • Section 2 : Conversion Planning

      01:03:12Preview
      • 1 Three Steps to Increase Conversion
        08:35
      • 2 Developing an Optimization Framework
        24:27
      • 3 Getting to Know the Four Key Personas
        12:00
      • 4 Planning with Personas
        18:10
      • 5 Knowledge Check

    • Section 3 : The Design Concepts of Conversion

      45:14
      • 1 Designing for Conversion
        09:46
      • 2 Building the Perfect Landing Page
        16:51
      • 3 Designing for Mobile
        10:42
      • 4 The Two Minute Visitor
        07:55
      • 5 Knowledge Check

    • Section 4 : Creating Conversion Structure

      24:44
      • 1 Discovering The Testing Cycle
        09:01
      • 2 Eye Tracking Heatmaps and Visual Clarity
        08:55
      • 3 Website Conversion Rate Optimization Toolbox
        06:48
      • 4 Knowledge Check

    • Section 5 : Gaining Momentum

      24:39Preview
      • 1 Building Your Credibility
        06:29
      • 2 All About Us
        05:51
      • 3 Build a Consistent Trail
        07:07
      • 4 Attention Interest Desire Action Satisfaction (AIDAS)
        05:12
      • 5 Knowledge Check

    • Section 6 : Starting the Conversation

      23:47
      • 1 Optimizing your Web Copy
        07:43
      • 2 The Voice of the Customer
        03:56
      • 3 Improving Blog Conversions
        06:39
      • 4 Getting Email Marketing Right
        05:29
      • 5 Knowledge Check

    • Section 7 : Web Analytics Analysis and Measurement

      18:40
      • 1 Analytics and Optimization
        08:01
      • 2 Working with KPI
        10:39
      • 3 Knowledge Check

    • Section 8 : Taking Action and Optimizing your Product

      28:40Preview
      • 1 Converting with Social Media Trends
        06:42
      • 2 Dealing with Shopping Cart Abandonment
        10:21
      • 3 The Key Elements of Any Product Page
        11:37
      • Knowledge Check

    • Section 9 : Conversion with PPC

      09:34
      • 1 Conversion with PPC
        09:34
      • 2 Knowledge Check
  • Free Course

  • PPC Foundations

    Preview

    • Lesson 01 Introduction

      05:05Preview
      • Course Introduction
        05:05

    • Lesson 02 Introduction to Pay Per Click

      24:11Preview
      • 2.01 PPC for Various Business Types
        00:28
      • 2.2 Defining the Channels for PPC
        02:56
      • 2.3 Define CPM CPC and CPA
        03:19
      • 2.4 Defining Paid Search Advertising
        00:50
      • 2.5 Search Volume
        01:24
      • 2.6 PPC Extends Beyond Search Engines
        01:08
      • 2.7 Reach of PPC
        01:50
      • 2.8 Auction-based System
        00:35
      • 2.9 Targeting Capabilities
        01:51
      • 2.10 How PPC works For Various Business Types
        00:27
      • 2.11 PPC For E-Commerce
        00:30
      • 2.12 PPC For Lead Generation
        00:34
      • 2.13 PPC For Local Companies
        00:39
      • 2.14 PPC Ads For B2B
        01:04
      • 2.15 PPC Ads for Informational Queries
        00:59
      • 2.16 PPC Ads for Branding
        00:42
      • 2.17 PPC Goals
        01:20
      • 2.18 PPC Cycle
        01:32
      • 2.19 Questions to Ask
        01:05
      • 2.20 Key Takeaways
        00:58
      • Knowledge Check

    • Lesson 03 Psychology of Search

      15:22Preview
      • 3.1 Introduction
        00:42
      • 3.2 The Search Process
        02:36
      • 3.3 The Landing Page
        01:36
      • 3.4 Search Marketing is Not Interruptive
        01:52
      • 3.5 Refine Your Audience
        01:00
      • 3.6 Write Ads Relevant to the Searcher
        01:52
      • 3.7 Choose the Correct Landing Page
        00:34
      • 3.8 Track Conversion
        00:50
      • 3.9 Aligning Goals for Successful Search Engine Marketing
        01:37
      • 3.10 Useful Information is Not Advertising
        01:48
      • 3.11 Key Takeaways
        00:55
      • Knowledge Check

    • Lesson 04 Search Ads and Keyword Targeting

      31:30Preview
      • 4.1 Introduction
        00:31
      • 4.2 Hierarchy of a PPC account
        01:01
      • 4.3 Structuring of Ad Groups
        03:53
      • 4.4 Ad Fundamentals: Purpose of an Ad
        02:02
      • 4.05 Ad Group: Example
        02:35
      • 4.06 Creating Compelling Ads: Features vs. Benefits
        01:13
      • 4.07: Creating Compelling Ads: Call-to-Action
        01:08
      • 4.8 Unique Selling Proposition
        01:01
      • 4.9 Ad Components
        01:31
      • 4.10 Ad Components: Example
        01:52
      • 4.11 Ad Testing
        01:26
      • 4.12 Ad Extensions
        01:27
      • 4.13 Ad Extensions: Example
        01:15
      • 4.14 How Keywords and Search Queries Work Together
        00:36
      • 4.15 Search Intent
        02:28
      • 4.16 User Intent Classification
        01:23
      • 4.17 Types of Keywords
        01:12
      • 4.18 Think About the Searcher
        01:08
      • 4.19 B2B vs B2C Keywords
        01:14
      • 4.20 Ad Group Organization
        01:48
      • 4.21 Key Takeaways
        00:46
      • Knowledge Check

    • Lesson 05 Increasing Reach with Display Network

      13:06Preview
      • 5.1 Introduction
        00:33
      • 5.2 Display Network and its Reach
        01:55
      • 5.3 Targeting Options
        00:59
      • 5.4 Display Network Follows Campaign Settings
        01:05
      • 5.5 Contextual Targeting
        00:41
      • 5.6 Placement Targeting
        00:33
      • 5.7 Audience Targeting
        01:42
      • 5.8 Layer Targeting
        01:30
      • 5.9 Ad Formats
        02:11
      • 5.10 Ad Creation Tips
        01:16
      • 5.11 Key Takeaways
        00:41
      • Knowledge Check

    • Lesson 06 Reaching Target Audiences

      21:45Preview
      • 6.1 Introduction
        00:35
      • 6.2 Who Is the Audience
        01:38
      • 6.3 Remarketing: Conversion Rate Analysis
        01:41
      • 6.4 Customer Touch Points
        02:29
      • 6.5 User Behavior Studies
        01:16
      • 6.6 Remarketing for Display Ads
        00:53
      • 6.7 Remarketing Lists for Search Ads
        02:03
      • 6.8 Customer Match
        01:14
      • 6.9 Reaching New Audience
        01:46
      • 6.10 Segmenting Audience
        02:20
      • 6.11 Email Segmentation
        01:11
      • 6.12 How PPC Affects GDPR
        00:51
      • 6.13 Data Segmentation
        03:07
      • 6.14 Key Takeaways
        00:41
      • Knowledge Check

    • Lesson 07 The Buying Funnel

      22:24Preview
      • 7.1 Introduction
        00:33
      • 7.2 Stages of the Buying Funnel
        01:53
      • 7.3 Advantages of Using the Buying Funnel
        00:34
      • 7.4 Buying Funnel for Inexpensive Products
        02:31
      • 7.5 B2B Buying Funnel
        02:47
      • 7.6 Targeting Users
        01:56
      • 7.7 Search Keywords Throughout the Buying Funnel
        02:43
      • 7.8 Importance of Information in the Purchase Journey
        02:40
      • 7.9 Ads Throughout the Buying Funnel
        02:14
      • 7.10 Landing Pages Throughout the Buying Funnel
        02:21
      • 7.11 Channels to Leverage Throughout the Buying Funnel
        01:24
      • 7.12 Key Takeaways
        00:48
      • Knowledge Check

    • Lesson 08 Setting and Measuring Marketing Goals

      28:51Preview
      • 8.1 Introduction
        00:28
      • 8.2 Setting and Measuring Marketing Goals
        02:39
      • 8.3 Third-Party Tools
        02:43
      • 8.4 Numbers to Obsess Over
        01:12
      • 8.5 Making Data-Driven Decision
        00:50
      • 8.6 Bid Methods
        00:44
      • 8.7 Bid Options
        02:18
      • 8.8 The PPC Auction
        01:03
      • 8.9 Types of Auctions
        03:19
      • 8.10 Automated Bidding
        03:18
      • 8.11 Manual Bidding
        01:47
      • 8.12 Bid Modifiers
        01:06
      • 8.13 Bidding to Goals
        01:35
      • 8.14 Customer Journey and Attribution Management
        02:52
      • 8.15 Attribution Models
        02:19
      • 8.16 Key Takeaways
        00:38
      • Knowledge Check

    • Lesson 09 How PPC Fits into the Digital Strategy

      18:20Preview
      • 9.1 Introduction
        00:37
      • 9.2 PPC and Other Marketing Channels: Customer Aquisition
        01:04
      • 9.3 PPC and Email
        00:47
      • 9.4 PPC and SEO
        01:31
      • 9.5 PPC and Social Marketing
        00:22
      • 9.6 PPC and Conversion Optimization
        00:35
      • 9.7 PPC and Analytics
        00:27
      • 9.8 PPC and Branding
        00:20
      • 9.9 PPC Management in Various Business Types
        03:51
      • 9.10 Account Audits
        01:02
      • 9.11 Increasing Visibility
        01:30
      • 9.12 The Quick Organization Audit
        00:56
      • 9.13 Digging for Outliers
        01:21
      • 9.14 Future of PPC with Big Data and Machine Learning
        01:08
      • 9.15 Future of PPC
        02:24
      • 9.16 Key Takeaways
        00:25
      • Knowledge Check

    • Lesson 10 Reporting and Tracking

      16:58Preview
      • 10.1 Introduction
        00:35
      • 10.2 Reporting and Tracking
        02:01
      • 10.3 Conversion Tracking Mechanisms
        03:15
      • 10.4 UTM Parameters
        04:01
      • 10.5 UTM Parameters: Examples
        01:16
      • 10.6 Different Types of Reports
        01:43
      • 10.7 Reports
        03:16
      • 10.8 Key Takeaways
        00:51
      • Knowledge Check

Contact Us

1-844-532-7688

( Toll Free )

Tools Covered

YouTube AnalyticsGoogle Keyword PlannerGoogle Ads ManagerGoogle Data StudioGoogle Tag ManagerBing Ads MangagerGoogle AdsYoutube Advertising

Industry Project

  • Project 1

    Keyword Research

    Using the keyword planner, complete the initial research on keywords that encompass your target services for the scenario provided.

  • Project 2

    Ad Creation

    Using your researched keywords, create ads for your product or service to reach your target market.

  • Project 3

    Audience Targeting and Strategy

    Create an audience to help you target your ideal customer and maintain the conversion of those who have turned into leads via seeing your ads.

  • Project 4

    Account Organization

    Using the information, organize data to understand the relationship between the layers of your account to help organize your ads, keywords, and ad groups into effective campaigns.

  • Project 5

    Create a Marketing Plan

    Understanding the provided business goals and objectives, plan an effective marketing strategy for promoting your products and services.

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PPC Exam & Certification

Advanced Pay Per Click (PPC) Certification Training in Dallas, United States

  • How can I become a PPC Specialist?

    Our PPC certification training in Dallas is the first step toward becoming a professional PPC specialist. This PPC certification course in Dallas trains students in ranking algorithms, bidding methods, performance measurement, lead generation improvement, ad platforms, and search engine marketing. Upon completion of the program, students earn their certification.

  • How do I become certified in this advanced PPC course?

    Once you complete our PPC certification training in Dallas, you will be eligible to take an examination. After the PPC certification course in Dallas is finished and you’ve passed the exam, you will become certified.

  • How do I earn the advanced PPC certificate?

    Once you complete the following requirements and complete our PPC certification training in Dallas, you will qualify to become certified.
    Course Required for the certificate? Simulation Exam Project Certificate
    PPC Foundations Yes Not required
    Advanced PPC Yes Score>60% Required
    Display Advertising Yes Not required
    Advanced Content Marketing Yes Not required
    Advanced Website Conversion Rate Optimization Yes Not required

  • What is the average salary for a certified PPC professional?

    Upon completion of our PPC certification training in Dallas, you may be eligible for an exciting role as a PPC specialist. Receiving your certification after completing our PPC certification course in Dallas can also help you land a higher-paying job. On average, certified PPC specialists earn a salary of $53,000 annually. 

  • Who should take up this PPC training course?

    Our PPC certification training in Dallas is a great choice for anyone looking to grow in their career. In particular, anyone working in the following roles can especially benefit from our PPC certification training in Dallas:

    • Digital marketing executives
    • Marketing managers
    • Marketing and sales professionals
    • Entrepreneurs
    • Students who graduated in marketing, communications, business, or engineering studies

  • What is the job description of a PPC specialist?

    As a PPC specialist who completed our PPC certification training in Dallas, you may qualify for your first role working in PPC. Our students who graduate from our PPC certification training in Dallas perform some of the following tasks while on the job:

    • Using analytics to create reports
    • Tracking KPIs
    • Creating and launching PPC campaigns
    • Creating a strategy to effectively use PPC budgets 

  • Do you provide practice tests as a part of this PPC course?

    Our PPC certification training in Dallas includes one practice test in the program to help students get ready for the actual certification exam. You can try the Free PPC Exam Questions Practice Test to learn more about the type of exams that are included in our PPC certification course in Dallas.

  • How will I earn the Google Ads Certification?

    After you’ve successfully finished our PPC certification training in Dallas, you’ll need to register on the Google Academy website. The next step is to register for the Google Ads Certification exam. You’ll be required to take and pass two assessments: the Google Ads Fundamentals and one other product area assessment. You’ll be required to pass the fundamentals assessment before moving on to the product area assessment. Options for product assessments include shopping advertising, display advertising, search advertising, mobile advertising, and video advertising

    The Google Ads Fundamental Exam gives students 120 minutes to complete the exam and it consists of 100 questions. The other exams consist of 70 questions and only allow 90 minutes for completion. Students must receive at least an 80 percent score to pass the exam. Once you receive your certification, it is valid for 12 months before you need to retake the exam. Our PPC certification training in Dallas  prepares you for these exams through top instruction. 

  • How will I earn the Bing Ads Certification?

    Students who wish to receive their Bing Ads certification will register for the exam on the Microsoft website after completing our PPC certification training in Dallas. This exam and certification opportunity is only available to current Bing Ads customers. To receive your certification, visit the Bing Ads training section to view the free training materials that focus on the essentials of managing paid ads on Bing. 

    Students will have 90 minutes to complete the 100-question exam. A minimum score of 80 percent is required to pass and become certificated. Students will need to retake the exam 12 months later to ensure their certification stays valid. Our PPC certification training in Dallas teaches you the complete ins and outs of paid ad management, which can adequately prepare you for the Bing certification exam. 

  • Is this advanced PPC course accredited?

    The OMCP has certified our PPC certification training in Dallas. Our PPC certification course in Dallas is also aligned with Google Ads and Bing Ads certification exams, offering the best chance possible at passing the exams and becoming certified. 

  • When is the next Advanced PPC Certification exam?

    Students enrolled in our PPC certification training in Dallas can select a convenient date while registering for the exam. Our PPC certification training in Dallas makes the exam-taking process simple and efficient. 

  • Do you offer help with the OMCP exam application process?

    Although we offer several ways for students enrolled in our PPC certification training in Dallas to succeed, we don’t offer assistance for the application process specifically. However, it is an easy process. Please refer to the OMCP website: https://omcp.org/register-for-the-omcp-exam/ at any time during your enrollment in our PPC certification course in Dallas. 

  • How long does it take to receive the Advanced PPC Certification?

    Upon completion of our PPC certification training in Dallas and passing the exam, students receive their certification in about three days. Enrolling in our PPC certification training in Dallas is the first essential step to your exciting new career. 

  • How many attempts do I have to pass the Advanced PPC Certification exam?

    Students enrolled in our PPC certification training in Dallas have only one attempt to pass the online advanced PPC certification exam. However, most students in our PPC certification course in Dallas are successful at passing and earning their certification on their first attempt. 

  • How long is the advanced PPC certificate valid?

    One benefit to completing our PPC certification training in Dallas is that you receive lifetime certification. You’ll just need to download the certification from the source provided through our PPC certification training in Dallas, and you’ll have it throughout the duration of your career.

  • How can I learn more about this PPC training program?

    Contact us using the form on the right of any page on the Simplilearn website to learn more about our PPC certification training in Dallas, or use the Live Chat feature. Our customer service representatives can give you more information on our PPC certification course in Dallas.

  • What is PPC Advertising?

    Pay per click marketing is and paid advertising method that allows websites to appear at the top of SERPs. PPC is preferred by all small to large businesses to generate leads in less time. PPC advertisers pay fees to the platform to display their ads. The prices differ from one platform to the other. Google Adwords is one of the most prominent platforms to place ads and generate good quality leads. Brands need a well-researched strategy to make PPC advertising work for them. A PPC course can give you the right exposure to do this job effectively.

  • What is PPC Certificate Online Course Description?

    Become a successful PPC expert with our Advanced Pay Per Click (PPC) Certification Training. Our well-structured course will give you extensive PPC training and exposure to essential PPC  tools. You will master the science of launching high-end campaigns, creating PPC strategy, choosing the right keywords, and much more. Industry experts and PPC specialists have designed our PPC certificate. Platforms covered in our PPC certification are Google Adwords, Youtube Advertisements, and Bing Ads. You will get lifetime access to high-quality self-paced elearning content curated by industry experts. Along with that, you get to work on five hands-on projects to perfect the skills learned. We also provide 24*7 learning support to our learners.

  • What will you learn in PPC Course Online?

    Our Advanced PPC Training Course includes the following topics - 

    • Search psychology

    • Buying funnel 

    • Understand Pay-Per-Click trends

    • Keyword organization and match types

    • Keyword research 

    • Advanced ad features

    • Retarget visitors

    • Analyze click pattern

    • Ad testing and extensions

    • Language targeting

    • Audience reach

    • Display network

    • Bidding and attribution

    • Campaign and ad group organization

    • Quality scorePPC strategy

    • Track clicks and ROI

    • Display advertising

  • What skills are needed to be a PPC Marketer?

    Any individual who wants to be a successful marketer must understand 4Ps -

    Product, Pricing, Placement, and Promotion.

    A PPC advertiser should also have a sound understanding of these terms. Another essential skill for PPC specialists is understanding a user's search intent and psychology. This knowledge will help you make sound judgments while dividing your monthly marketing budget into different segments.

  • What is the difference between PPC & SEO?

    PPC and SEO, are responsible for attracting more visitors to a website and selling targeted products. The only difference is that SEO is organic, and PPC is paid. SEO is a much more diverse and time-consuming process as it organically increases brand visibility. PPC takes less time and delivers accurate results. Both these marketing techniques are essential for growth. A PPC certification teaches students about SEO and keywords as they are involved in placing paid ads.

PPC Course Reviews

  • Jocelyn Altman

    Jocelyn Altman

    Houston

    Vivek is a great instructor. He delivers thorough, interesting, and well-planned sessions. It's just a 4-hour class, but he made it a knowledge-packed session with his teaching style.

  • Jayleen Doyle

    Jayleen Doyle

    New York City

    Really Amazing tricks that you must have. Highly recommended.

  • Mckinley Fitzgerald

    Mckinley Fitzgerald

    New York City

    I learned about some traffic tips. Now it's time for me to apply these methods. Thanks Simplilearn for coming up with this awesome course.

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Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

PPC Course FAQs

  • What is digital marketing all about?

    Digital marketing or online marketing uses the internet and email for advertising and marketing purposes. Obtaining leads and sales conversions are the prime focal areas of this field.

  • What are the key highlights of the PPC course?

    This course is all-inclusive, providing more than 35 hours of high-quality eLearning content. You’ll also be able to test your progress with our online quiz and get a feel for the real world with our downloadable workbooks and exercises. And, the practice tests will help prepare you to take the exam, so you can receive your certification.
     

  • Is the PPC training up to date and relevant?

    Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.
     

  • How long does the PPC course take to complete?

    You should expect to spend about 40-50 hours to complete the course and take the certification exam.
     

  • Which courses will be available for live instructor led online classes?

    The following course is available for live instructor-led online classes:

    Sl.No Course Name Monthly no. of online classes available
    1 Advanced Pay Per Click (PPC) Certification Program 2

    You will get access to 20+ live instructor-led online classes over the span of a year, giving you the ability to revisit each course as needed, and you will have access to our batch session recordings to complete the entire learning path.
     
     

  • How do I enroll in the advanced PPC training course?

    You can enroll for this PPC course on our website and make an online payment using any of the following options:

    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal 

    Once payment is received you will automatically receive a payment receipt and access information via email.
     

  • What do I get with the advanced PPC course?

    You will gain access to e-learning content for all courses included in the learning path, exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Advanced PPC certificate.

     

  • Where and how can I access the e-learning content for this PPC course?

    Once you register for a course by paying the course fee, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation email will guide you through the process.
     

  • If I am not able to access the Advanced PPC course online, whom do I contact for a solution?

    Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.
     

  • Do you provide a money-back guarantee for this PPC training course?

    Yes. We provide a seven-day money-back guarantee for this course. Refer to our Refund Policy.

  • Is the exam fee included with this PPC course?

    No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for this course.
     

  • Who are our trainers for this PPC training course and how are they selected?

    All of our highly qualified trainers are industry experts with at least 10-12 years of relevant teaching experience.
    Each of them has gone through a rigorous selection process which includes profile screening, technical evaluation, and training demo before they are certified to train for us.  We also ensure that only those trainers with a high alumni rating continue to train for us.

  • What is online classroom training?

    All of the classes are conducted via live online streaming. They are interactive sessions that enable you to ask questions and participate in discussions during class time.

  • What are the system requirements to attend the PPC training sessions?

    You will require a laptop/PC with a good Internet connection and a headset (optional).
     

  • Is this live training or will I watch pre-recorded videos?

    If you enroll for self-paced e-learning, you will have access to pre-recorded videos. If you enroll for the online classroom Flexi-Pass, you will have access to live training conducted online as well as the pre-recorded videos.
     

  • Are the training and course material effective in preparing me for the Advanced PPC Certification exam?

    Yes, Simplilearn’s training and course materials guarantee success with the Advanced PPC certification exam.

  • What is covered under the 24/7 support promise?

    We offer 24/7 support through email, chat, and calls. 
    We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

  • Who provides the PPC certificate?

    Upon completion of Simplilearn’s Advanced PPC training, you will receive a certificate from Simplilearn.

  • What if I miss a session of this PPC Training?

    Simplilearn provides recordings of each class so you can review them as needed before the next session.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified on your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.

  • What is the OMCP Exam Fee Refund Policy?

    Please refer to the Exam Fee Refund Policy at: 
    https://omcp.org/frequently-asked-questions-about-omcp/

  • What next after completing this Advanced PPC Training?

    We recommend that you continue your learning after you become well-versed in PPC and achieve the PPC certificate. For your career growth, you can consider taking a Post Graduate Program in Digital Marketing that will make you an expert in this field.

  • Is a PPC certification worth it?

    Achieving certification is a great way to demonstrate your skills in a specific domain and stay ahead of the competition. A PPC certification can help you build a strong foundation in this field and explore the world of digital marketing. Our PPC training is all you need to get started and achieve this valuable certification.

Related Programs

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.

This course has been upgraded to

Digital Marketing Specialist

  • Industry recognised Digital Marketing Specialist certificate from Simplilearn
  • Live classes delivered by digital marketing industry experts
  • Learn to Leverage ChatGPT and the latest generative AI tools for digital marketing