SEMrush vs Moz - Which is a Better SEO Tool?

What Is Moz?

Moz SEO Tools

A popular SEO tool that you can use for backlink analysis, site audit, keyword research, and so on. The best part about Moz is that its free version offers substantial features. Following are some of the free tools that can be used to improve the website search visibility: 

• Link Explorer to track your link profile and link building. 
• Keyword Explorer to find the best keywords in your niche
• MozBar or a free Google Chrome extension to check any website's Page Authority (PA) and Domain Authority (DA).

What Is SEMrush?

SEMrush Tools

SEMrush is an in-one SEO tool. When delivering the most accurate keyword search volume data, it is second to none. Relying on SEMrush helps you improve the SEO of your posts and bolster Google Ads campaigns with the most relevant and accurate metrics for target keywords.

SEMrush owes its skyrocketing popularity to the following features:

• Health percentage via Site Audit
• Position Tracking for up to 500 selected keywords
• Identification of toxic backlinks via Backlink Audit
• Downloadable SEO reports

SEMrush vs Moz: Features

Comparing the free tools offered by each platform, both have their limitations and strengths. But when you compare the features offered under paid subscriptions, the two tools have marked differences. 

The following tables compare SEMrush vs Moz for their features.

Keyword Research 

On-Page and Technical SEO

Off-Page SEO

Local SEO

Advertising

Content Marketing

Social Media Marketing

SEMrush vs Moz: Pricing 

Both SEMrush and Moz are quite transparent about their pricing plans. They clearly enlist all details on their websites. Both offer trials and several plans to cater to the needs of digital marketers and enterprises.  

SEMrush

Note: SEMrush also provides a 7-day free trial and money-back guarantee. 

Moz

Note: Moz also provides a 30-day free trial for its medium plan.

SEMrush vs Moz: Data Collection 

Both tools employ extensive data collection algorithms to satisfy their users with accurate data. 

Moz

Moz adopts the following practices for data collection:

• Its Link index data is collected by crawling and indexing links. It uses its crawler Mozscape.
• Data from other third-party sources

SEMrush 

SEMrush uses its machine learning algorithms and trusted data providers. It generates reports & provides data based on:

• Data gathered from third-party sources
• Anonymized behavioral data based on internet users
• Information from clickstream data providers
• Public APIs of social media networks
• Other relevant data sources for each marketing sphere

SEMrush vs Moz: Keyword Analysis 

SEMrush and Moz offer keyword analysis when entering a keyword into their 'keyword overview' tools. They will provide the following key information: 

• Search volume
• keyword difficulty score
• sites currently ranking for it
• list of related keywords

SEMrush Keyword Magic Tool for Keyword Analysis

Both Moz and SEMrush help you spot the keywords that you stand the best chance of ranking for. Moz displays keyword priority scores to simplify the task.

Moz Priority Score

SEMrush's related feature takes this task further by providing an estimate of the number of links you will have to build to rank for the targeted phrase. However, at times it might display vague statements.

SEMrush Keyword Difficulty

What gives SEmrush an upper hand is its search intent data feature that tells if a particular keyword you are researching is 'informational', 'navigational', 'commercial' or 'transactional.' Also, SEMrush's Keyword Magic tool helps you view the trendiest search questions with the specified keyword.

SEMrush vs Moz: Competitor Analysis

A major difference between SEMrush vs Moz is that Moz gives you ranking data based on Google, Bing and Yahoo's search results, while SEMrush only gives access to Google data.

Both the tools are efficient in competitor analysis. SEMrush allows you to check Domain Vs Domain metrics. It helps immensely in competing with your competitors by tracking their strategies, drawing inspiration, and improving your own SEO ranking.

Using SEMrush, you can find all the backlink sources of your competitors too. Additionally, you can spy on their keywords, traffic, backlinks, and ad strategies.

On the other hand, Moz is effective for tracking keywords ranking from over 200 countries to discover your top competitors and easily overtake your competitors via SEO. You can even find unlinked mentions and get site contact information of your competitors' websites. 

SEMrush vs Moz: Social Media Analysis

SEMrush beats Moz in this sphere as Moz doesn't have much to offer in social media analysis. Contrastingly, SEMrush Social Media Tool provides:

• Social media content optimization
• Social media management
• Performance analysis and benchmarking

It delves deeper into the social media pages and brings up crucial details for social strategies. It assists you by revealing your rivals' social media activities, content, posting frequencies, and the practices that enhance engagement.

Conclusion

Both SEMrush and Moz are quite competitive in terms of features. The major differences that will help you decide which one to opt for are as follows:

Conclusion 

Although the SEMrush data can sometimes be overwhelming, it provides excellent training materials to guide you on every step and hone your SEO skills. 

Moz is rather expensive for its features, but the free 30-day trial of Moz helps you decide whether or not to take a plunge. Also, if you are looking for generous crawl limits, you can go with Moz.

Both SEMrush and Moz are important for SEO analysis. Learn all the SEO tools with our Professional Certificate Program in Digital Marketing. Enroll now and start learning!