SEMrush and Moz are the two top-notch SEO tools in the digital industry that help perform competitive analysis, keyword research, and overall search engine optimization. These popular tools help advance your business on digital platforms. 

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What Is Moz?

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Moz SEO Tools

A popular SEO tool that you can use for backlink analysis, site audit, keyword research, and so on. The best part about Moz is that its free version offers substantial features. Following are some of the free tools that can be used to improve the website search visibility: 

  • Link Explorer to track your link profile and link building
  • Keyword Explorer to find the best keywords in your niche
  • MozBar or a free Google Chrome extension to check any website's Page Authority (PA) and Domain Authority (DA).

What Is SEMrush?

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SEMrush Tools

SEMrush is an in-one SEO tool. When delivering the most accurate keyword search volume data, it is second to none. Relying on SEMrush helps you improve the SEO of your posts and bolster Google Ads campaigns with the most relevant and accurate metrics for target keywords.

SEMrush owes its skyrocketing popularity to the following features:

  • Health percentage via Site Audit
  • Position Tracking for up to 500 selected keywords
  • Identification of toxic backlinks via Backlink Audit
  • Downloadable SEO reports

SEMrush vs Moz: Features

Comparing the free tools offered by each platform, both have their limitations and strengths. But when you compare the features offered under paid subscriptions, the two tools have marked differences. 

The following tables compare SEMrush vs Moz for their features.

Keyword Research 

SEMrush

Moz

Keyword overview

YES

YES

Keyword sorting and comparison

YES

YES

Keyword search

YES

YES

Keyword lists

YES

YES

On-Page and Technical SEO

SEMrush

Moz

Website analytics and audit

YES

YES

SEO content template

YES

YES

Competitor benchmarking

YES

YES

Off-Page SEO

SEMrush

Moz

Backlink analytics

YES

YES

Backlinks audit

YES

YES

Link building

YES

YES

Position Tracking

YES

YES

Bulk analysis

YES

YES

Ranks

YES

YES

Sensor

YES

NO

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Local SEO

SEMrush

Moz

Listing management

YES

YES

Review management

YES

YES

Local rankings

YES

YES

Advertising

SEMrush

Moz

Keyword research

YES

YES

Keyword grouping and management

YES

YES

Competitor research

YES

YES

Ad Builder

YES

NO

Content Marketing

Semrush

Moz

Content ideas and topic research

YES

YES

Market research and trends analysis

YES

YES

Content insights 

YES

NO

SEO change tracking

YES

NO

SEO writing assistant

YES

NO

Post tracking

YES

NO

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Social Media Marketing

SEMrush

Moz

Social media management

YES

NO

Social media content optimization

YES

NO

Performance analysis and benchmarking

YES

NO

SEMrush vs Moz: Pricing 

Both SEMrush and Moz are quite transparent about their pricing plans. They clearly enlist all details on their websites. Both offer trials and several plans to cater to the needs of digital marketers and enterprises.  

SEMrush

Plan

Monthly Price

Free

$0

Pro +.Trends

$319

Guru +.Trends

$429

Business +.Trends

$649

Enterprise

Upon Request

Note: SEMrush also provides a 7-day free trial and money-back guarantee. 

Moz

Plan

Monthly Price

Free

$0

Standard

$99.00

Medium

$179.00

Large

$299

Premium

$599

Note: Moz also provides a 30-day free trial for its medium plan.

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SEMrush vs Moz: Data Collection 

Both tools employ extensive data collection algorithms to satisfy their users with accurate data. 

Moz

Moz adopts the following practices for data collection:

  • Its Link index data is collected by crawling and indexing links. It uses its crawler Mozscape.
  • Data from other third-party sources

SEMrush 

SEMrush uses its machine learning algorithms and trusted data providers. It generates reports & provides data based on:

  • Data gathered from third-party sources
  • Anonymized behavioral data based on internet users
  • Information from clickstream data providers
  • Public APIs of social media networks
  • Other relevant data sources for each marketing sphere

SEMrush vs Moz: Keyword Analysis 

SEMrush and Moz offer keyword analysis when entering a keyword into their 'keyword overview' tools. They will provide the following key information: 

  • Search volume
  • keyword difficulty score
  • sites currently ranking for it
  • list of related keywords

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SEMrush Keyword Magic Tool for Keyword Analysis

Both Moz and SEMrush help you spot the keywords that you stand the best chance of ranking for. Moz displays keyword priority scores to simplify the task.

SEMrush_vs_Moz_4.

Moz Priority Score

SEMrush's related feature takes this task further by providing an estimate of the number of links you will have to build to rank for the targeted phrase. However, at times it might display vague statements.

SEMrush_vs_Moz_5.

SEMrush Keyword Difficulty

What gives SEmrush an upper hand is its search intent data feature that tells if a particular keyword you are researching is 'informational', 'navigational', 'commercial' or 'transactional.' Also, SEMrush's Keyword Magic tool helps you view the trendiest search questions with the specified keyword.

SEMrush vs Moz: Competitor Analysis

A major difference between SEMrush vs Moz is that Moz gives you ranking data based on Google, Bing and Yahoo's search results, while SEMrush only gives access to Google data.

Both the tools are efficient in competitor analysis. SEMrush allows you to check Domain Vs Domain metrics. It helps immensely in competing with your competitors by tracking their strategies, drawing inspiration, and improving your own SEO ranking.

Using SEMrush, you can find all the backlink sources of your competitors too. Additionally, you can spy on their keywords, traffic, backlinks, and ad strategies.

On the other hand, Moz is effective for tracking keywords ranking from over 200 countries to discover your top competitors and easily overtake your competitors via SEO. You can even find unlinked mentions and get site contact information of your competitors' websites. 

SEMrush vs Moz: Social Media Analysis

SEMrush beats Moz in this sphere as Moz doesn't have much to offer in social media analysis. Contrastingly, SEMrush Social Media Tool provides:

  • Social media content optimization
  • Social media management
  • Performance analysis and benchmarking

It delves deeper into the social media pages and brings up crucial details for social strategies. It assists you by revealing your rivals' social media activities, content, posting frequencies, and the practices that enhance engagement.

Conclusion

Both SEMrush and Moz are quite competitive in terms of features. The major differences that will help you decide which one to opt for are as follows:

SEMrush 

Moz 

Total Pages to Crawl

100,000

400,000

Scheduled PDF Reports

5

Unlimited

Keywords to Track

500

300

Compare Backlinks

Against 4 others

Against 5 others

Social Profiles for Monitoring

50

NA

Chrome Extension 

No

MozBar

Keyword Access

21 Billion keywords

500 Million

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Conclusion 

Although the SEMrush data can sometimes be overwhelming, it provides excellent training materials to guide you on every step and hone your SEO skills. 

Moz is rather expensive for its features, but the free 30-day trial of Moz helps you decide whether or not to take a plunge. Also, if you are looking for generous crawl limits, you can go with Moz.

Both SEMrush and Moz are important for SEO analysis. Learn all the SEO tools with our Digital Marketing Job Guarantee Program. Enroll now and start learning!

About the Author

SimplilearnSimplilearn

Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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