What's better than getting insights into your competitors' keywords and web traffic? Several tools offer competitor benchmarking by collecting traffic data and processing it. SEMrush and SimilarWeb are popular platforms for performing meaningful analysis. While SEMrush has ruled the industry for a long time, surprisingly, SimilarWeb has emerged to give it tough competition. Checkout the following aspects of SEMrush vs SimilarWeb to understand the primary differences. 

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What Is SimilarWeb?

SimilarWeb.

SimilarWeb Homepage

A popular website analytics platform. SimilarWeb helps you with some aspects of SEO. The key services offered are as follows:

  • Complete website analytics
  • Powerful keyword research
  • A limited-access free plan
  • Estimates the total amount of traffic competitor websites get
  • Allows you to view competitors' top traffic sources

What Is SEMrush?

SEMrush.

SEMrush Homepage

The all-in-one SEO tool and content platform. SEMrush helps one build online visibility across popular channels. The most popular services offered by SEMrush, include

SEMrush vs SimilarWeb: Features

The following tables compare SEMrush vs SimilarWeb for their features.

Keyword Research 

SEMrush

SimilarWeb

Keyword overview

YES

YES

Keyword sorting and comparison

YES

YES

Keyword search

YES

YES

Keyword lists

YES

YES

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On-Page and Technical SEO

SEMrush

SimilarWeb

Website analytics and audit

YES

YES

SEO content template

YES

NO

Competitor benchmarking

YES

YES

Off-Page SEO

SEMrush

SimilarWeb

Backlink analytics

YES

YES

Backlinks audit

YES

NO

Link building

YES

NO

Position tracking

YES

NO

Bulk analysis

YES

NO

Ranks

YES

YES

Sensor

YES

NO

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Local SEO

SEMrush

SimilarWeb

Listing management

YES

NO

Review management

YES

NO

Local rankings

YES

NO

Advertising

SEMrush

SimilarWeb

Keyword research

YES

YES

Keyword grouping and management

YES

NO

Competitor research

YES

YES

Ad Builder

YES

NO

Content Marketing

SEMrush

SimilarWeb

Content ideas and topic research

YES

NO

Market research and trends analysis

YES

NO

Content audit and analytics

YES

NO

SEO writing assistant

YES

NO

Content Optimization

YES

NO

Post Tracking

YES

NO

On-demand content marketplace

YES

NO

Social Media Marketing

SEMrush

SimilarWeb

Social media management

YES

NO

Social media content optimization

YES

NO

Performance analysis and benchmarking

YES

NO

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SEMrush vs SimilarWeb: Pricing 

SEMrush is more transparent towards its pricing plans. It has every detail enlisted clearly on its website.

Contrastingly, SimilarWeb does not mention the price. Its free plan does not offer much and you will have to upgrade to a paid plan to explore its features.

SEMrush

Plan

Monthly Price

Free

$0

Pro +.Trends

$319

Guru +.Trends

$429

Business +.Trends

$649

Enterprise

Upon Request

Note: SEMrush also offers only a 7-day free trial. While SEMrush offers a free trial and money-back guarantee, SimilarWeb does not.

SimilarWeb

Plan

Monthly Price

Free

$0

Enterprise

Custom

SEMrush vs SimilarWeb: Keyword Analysis 

Both websites offer keyword analysis but differ in the following aspects. 

SimilarWeb

SimilarWeb's keyword analysis function helps users in the following ways:

  • Helps identify keywords for optimizing SEO, PPC, and content strategies.
  • Monitors the progress of keywords and their corresponding traffic share
  • Helps discover sites seemingly gaining or losing traffic from a specific set of keywords
  • Allows you to leverage the information in discovering chief competitors or backlink partners
  • Facilitates filtering the results to view top paid and organic competitors via keywords
  • Analyze keywords through the CPC price estimation

A special SimilarWeb feature is the extrapolation of traffic trends from keywords. Using a traffic share graph, you can progressively track the traffic tendencies of five top sites capitalizing on a selected keyword.

SEMrush

SEMrush provides an organic keyword research feature that functions quite similar to SimilarWeb's Keyword research. The primary difference is that SEMrush only delves into organic keywords. So, you will not be able to access information about paid keywords using SEMrush.

SEMrush helps you discover the following:

  • The most strategic keywords for a website. 
  • Analyze keywords based on their respective search volume, overall traffic, CPC, and competitive density. 
  • Other websites capitalize organically on the particular keywords.

Additionally, SEMrush offers a unique tool named “Keyword Magic Tool”. It takes keyword research beyond basic operations and focuses on the real intricacies. It helps you evaluate general keyword difficulty while determining all the ranking parameters initiated by the keywords. The best part is that it lets you view the trendiest search questions containing the specified keyword.

Another unique feature is the SEMrush site audit tool. It crawls through your entire website to figure out possible mistakes in the keywords and SEO elements that might be holding back your rank. So, the winning shot goes to SEMrush as it manages to reinforce everything further via the site audit tool, PPC keyword tool, and Keyword Magic Tool. 

SEMrush vs SimilarWeb: Data Collection

Data collection is the most integral part of generating reports and analyzing websites. 

SimilarWeb

It uses the following data sources:

  • Direct data from website owners
  • Public data sources 
  • Anonymized panel data from browser extensions 
  • From partners and internet providers

SEMrush 

SEMrush generates traffic analytics reports based on:

  • Anonymized data gathered from third-party sources
  • Anonymized behavioral data based on internet users
  • Public APIs of social media networks
  • Other relevant data sources for each marketing sphere

SEMrush vs SimilarWeb: Competitor Analysis

Both systematically compare websites by parameters such as traffic amount, session duration, bounce rate, and more. 

SimilarWeb wins points in deeper website and session analysis as it allows you to discover additional information about competitors' pages as well as their traffic surfing sessions. But SEMrush compensates for this feature by revealing your competitors' social media marketing strategies and ad spending.

Overall the two are at par in terms of competitor analysis. 

SEMrush vs SimilarWeb: Social Media Analysis

While SimilarWeb is not a go-to solution for social media analysis because it does not offer:

  • Social media content optimization
  • Social media management
  • Performance analysis and benchmarking

The farthest SimilarWeb goes in this field is for traffic analysis, i.e., it helps analyze the traffic generated from social media.

Contrastingly, SEMrush wins hands down as it digs deeper into the social media pages and reveals important details for social strategies. It favors its users in tracking their rivals' social media activities, keeping tabs on their content, posting frequencies, and proven engagement practices.

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Conclusion

Although SimilarWeb and SEMrush are similar in terms of accuracy, SEMrush offers better results for startups, small, medium-sized, and large-sized businesses. SimilarWeb is best suited for mid-sized and large businesses. Also, SEMrush offers comprehensive Traffic Analytics tools for online visibility, PPC, SEO, and social media, while SimilarWeb is focused solely on website statistics. Both the tools offer comprehensive web analytics data. You can choose one depending on your preference for particular features. 

Keyword research, analysis, and SEO go hand in hand. You can easily become a digital marketer with our Job Guarantee Program in Digital Marketing and learn the latest SEO tools. Enroll today and start learning! 

About the Author

SimplilearnSimplilearn

Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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