SEO can be hard because you have to adopt a range of practices. From researching keywords to competitor analysis to fixing bugs, creating content, auditing sites, and more. Having an efficient tool to do all that for you is much simpler. The two popular tools, Ubersuggest and SEMrush, offer robust features to improve your SEO performance and strategies. Discover insights into Ubersuggest vs SEMrush to find which one is better. 

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What Is Ubersuggest?

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Ubersuggest Keyword Research 

Ubersuggest is an affordable SEO tool. It offers crucial features such as keyword research, site audits, and domain analysis. Ubersuggest is famous for the following facilities: 

  • Domain Analysis
  • Top SEO Pages
  • Rank Tracking
  • Competitor Research
  • Keyword Suggestions
  • Get alerts about critical issues on your website
  • Content Ideas
  • Backlink Data
  • Monitor your website's SEO health

What Is SEMrush?

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SEMrush Key Features

SEMrush grants access to over 50 tools. It is broken down into five main toolkits: 

  • SEO Toolkit
  • Social Media Toolkit
  • Advertising Toolkit
  • Content Marketing Toolkit
  • Competitive Research Toolkit

Ubersuggest vs SEMrush: Features

 The following table enumerates the key features of Ubersuggest vs SEMrush:

Ubersuggest 

SEMrush

  • Domain Analysis
  • Rank Tracking
  • Competitor Research
  • Top SEO Pages
  • Keyword Suggestions
  • Get alerts about critical issues on your website
  • Content Ideas
  • Monitor your website’s SEO health
  • Backlink Data
  • Keyword Magic Tool 
  • On-Page SEO Checker
  • Site Audit
  • SEO Writing Assistant
  • Brand Monitoring
  • Local SEO
  • Social Media Management
  • Social Media Tracker
  • Rank Tracking Tool
  • Competitor SEO Analysis
  • Backlink Analytics
  • Backlink Gap Analysis
  • Position Tracking

Ubersuggest allows the most basic level of SEO, website audit, and backlink analysis. The site audit features in Ubersuggest are effective if you are a beginner. It lacks some in-depth features for extensive SEO like backlink gap and keyword gap analysis that is offered by SEMrush. 

So, SEMrush is more dynamic. It also offers customizable SEO dashboards. Moreover, SEMrush offers position ranking of keywords and pages, which is not provided within Ubersuggest.

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Ubersuggest vs SEMrush: Pricing 

There is a marked difference between SEMrush and Ubersuggest in terms of price, and so is the difference in terms of features. 

SEMrush

Plan

Monthly Price

Free

$0

Pro +.Trends

$319

Guru +.Trends

$429

Business +.Trends

$649

Enterprise

Upon Request

Note: SEMrush also provides a 7-day free trial and money-back guarantee. 

Ubersuggest

Plan

Monthly Price

Individual 

$12

Business

$20

Enterprise

$40

Note: Ubersuggest also provides a 7-day free trial. 

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Ubersuggest vs SEMrush: Data Collection 

SEMrush employs trusted data providers and its machine learning algorithms. It generates reports and provides data based on:

  • Data gathered from third-party sources
  • Information from clickstream data providers
  • Anonymized behavioral data based on internet users
  • Public APIs of social media networks
  • Other relevant data sources 

Ubersuggest gathers data from the following sources:

  • Third-party sources
  • Anonymized behavioral data based on internet users
  • API for Adwords from Google. 
  • Suggested keywords from Google 

Ubersuggest vs SEMrush: Keyword Analysis 

Both tools are ideal for keyword research but have marked differences. For instance, Ubersuggest provides keyword suggestions based on a seed keyword. It displays CPC, monthly search volume, and competition level for each keyword. 

Contrastingly, SEMrush allows more detailed information about every keyword. It gives you the estimated traffic for a keyword, competition level, and the number of backlinks needed to rank for each keyword. 

Ubersuggest provides the following key metrics on keyword analysis: 

  • Search volume of the keyword
  • SEO difficulty
  • Paid difficulty 
  • List of all the relevant keyword suggestions for the target keyword.
  • The trend for each keyword
  • Volume
  • CPC 

SEMrush's Keyword Magic tool displays the following details: 

  • Broad match keywords
  • Phrase match keywords
  • Extract match keywords
  • Queries related to keywords
  • Volume and Global volume
  • The trend for the keywords
  • Keyword difficulty
  • CPC
  • Related keywords

Additionally, it also provides the intent for each keyword, including;

  • Informative keywords
  • Commercial keywords
  • Navigational keywords
  • Transactional keywords

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Ubersuggest vs SEMrush: Competitor Analysis

SEMrush's backlink analytics tool favors competitor analysis by allowing you to view competitors' backlinks and check where they get their links from. It also allows you to track competitors and find what you must do to bump them out of their ranking.

Similarly, using Ubersuggest's backlink tool, you can access data on the backlink profile of a website and find how your competitors structure their link-building profiles.

You can use Ubersuggest's domain overview tool to get insights into competitors' strategies and learn what helps them drive traffic to their websites. The top SEO pages report allows one to discover competitors' pages that rank high for popular organic keywords. 

Ubersuggest vs SEMrush: Social Media Analysis

SEMrush outshines Ubersuggest with its Social Media Tracker and Social Media Management tool. 

SEMrush's Social Media Tracker takes its competitor research a step further. It lets you track your competitors' social media pages, scrutinize their engagement and growth levels, and review their top content. Contrastingly, Ubersuggest lacks a tool for social media tracking and management. 

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Conclusion

Both Ubersuggest and SEMrush are incredible tools for soaring rankings, measuring performance, and learning from competitors. However, both have their ups and downs.

While Ubersuggest is cheaper and simpler, SEMrush has more marketing features. SEMrush offers comprehensive SEO features, but the in-depth details can be challenging to understand. 

So, Ubersuggest is great for businesses that require simple search marketing tools and have a limited budget. Contrastingly, if marketing is your priority and you have expertise with SEO dashboards, you can opt for SEMrush. It is certainly better to try the free version of both to decide which one caters to your particular needs. 

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About the Author

SimplilearnSimplilearn

Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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