SEO plays an important role in ranking your website pages on SERP. Optimizing your website with the correct keyword can help you save hundreds, if not thousands, of dollars each month. As a result, a good keyword research tool is a worthwhile investment. Ahrefs and Semrush are two popular SEO tools for optimizing your website or specific web pages for search engines. Check out a comparison of two popular SEO tools: Semrush vs Ahrefs, based on different SEO factors. 

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What Is Ahrefs? 

Ahrefs is a tool used in SEO analysis. You can use it to gather all vital information about backlinks while measuring website parameters and link quality.

A dedicated section of Site Explorer allows users to investigate organic traffic by monitoring keywords for which competitors are displayed. Furthermore, you can use Ahrefs to see which websites are linking to sites in a specific industry. Finally, DR or URL rating indicators allow you to check your domain linking profile and URL, which is one of Google's ranking factors. Also, in addition to researching new content ideas, Ahrefs allows you to check for content gaps, compare the content with competitors, and perform website audits.

What Is Semrush?

Semrush is a well-known SEO tool used for keyword research, competitor analysis, and Google Ad optimization. Used by many leading brands, including Booking.com, Quora, HP, and eBay, Semrush can quickly identify patterns and trends in your niche using this advanced SEO tool. In addition, it will allow you to assess your on-page SEO and determine which areas require optimization for more efficient lead generation.

It is an all-in-one software that assists digital marketers in optimizing their websites for increased organic search traffic. You can also see how you compare to your competitors and make more data-driven decisions about which keywords to target for organic search and Google ad campaigns.

Semrush is also one of the best tools for keyword research. You will learn about the keywords that your competitors are using and how they are ranked. As a result, it will be much easier to stay on top of your competition and follow the latest trends with the wealth of data you will receive.

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Ahrefs vs Semrush - Keyword Research

Overall, the keyword research tools of Semrush and Ahrefs are very similar in terms of what they provide. However, Ahrefs has an advantage in one area.

The keyword research feature in Ahrefs not only determines the difficulty of ranking for a given keyword but also tells you how many backlinks you will need to rank on the first page of search results. Because Semrush does not have this feature, Ahrefs wins the battle of keyword research.

The number of backlinks a site has is an important indicator of its performance. Both Semrush and Ahrefs allow you to enter a domain name and get a list of all the backlinks to it.

While Ahrefs helps analyze backlinks, Semrush outperforms it in all three categories: backlink database size, backlink reports and tools, and backlink auditing and building. It makes Semrush a better option to consider.

Ahrefs vs Semrush - Competitor Analysis

Competitor research is a crucial SEO pillar that informs your overall SEO strategy. In addition, it is beneficial for link-building and content marketing strategies. As a result, when it comes to SEO, you must be well-versed in your competitors.

Semrush, in our opinion, is the winner. This is because Semrush's competitive analysis tools provide more insight into competitors than Ahrefs' competitor analysis tools.

Ahrefs vs Semrush - Rank Tracking 

The rank tracking method can accurately determine any SEO efforts' success or failure. Ranking improvements are one of the most important Key Performance Indicators (KPIs) of SEO campaigns because they show how an SEO campaign affects a website's online visibility.

While both Semrush and Ahrefs rank tracking tools are helpful, Ahrefs rank tracker is recommended because it allows you to track everything you need on the same dashboard. Furthermore, it provides more information than Semrush's rank tracking tool.

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Ahrefs vs Semrush - Site Audit

Site auditing is available in both Semrush and Ahrefs. You can use these features to assess your website's performance in terms of on-page SEO and technical SEO.

Both Semrush and Ahrefs offer a plethora of valuable recommendations. However, compared to Ahrefs, Semrush's audit tool is much easier to use and can automatically generate a simple to-do list for you to follow. In the case of Ahrefs, you must manually analyze your site audit reports to create the 'to-do' lists.

Ahrefs vs Semrush - Which One to Choose?

Ahrefs currently does not offer a free trial. Semrush, on the other hand, has a free version. Therefore, if you want to test an SEO tool before using it, Semrush is a better option than Ahrefs.

Semrush offers a 16% discount if you pay in advance for a year. Furthermore, the tool comes with a free trial period. You will receive two months free if you pay for Ahrefs in advance. There is, however, no free trial. Which tool provides the best value for money will be determined by your company's needs and budget.

Although, you really can't go wrong with either tool but Semrush outperforms Ahrefs in these areas:

  • Link characteristics
  • Keyword characteristics
  • Value
  • Assistance and documentation
  • Updates to new features
  • Bugs and issues
  • Overall worth
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