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  • 20+ Hours of quality e-learning
  • 9 Mini projects
  • Downloadable e-book
  • Practice test and assessments
  • Comprehensive, up-to-date content
  • Some of the topics are Measurement, Storytelling, Social Media Selling, Influencer Marketing

Course description

  • What are the course objectives?

    This Advanced Social Media Certification course is designed to give you a comprehensive training in the rapidly-expanding digital marketing field of social media – the collection of Internet-mediated applications where users generate, share or exchange content in the form of information, ideas, pictures or videos in virtual communities and networks. You will learn the latest and most advanced techniques for developing successful social media content and campaigns to drive traffic to your websites and elevate your brand across media channels. The course addresses how sales channels impact your social media goals and how social media has changed the e-commerce landscape and the field of digital marketing.

  • Why Learn Social Media Marketing?

    In today’s day and age, social media is essential to brand building. Done the right way, it is the most effective channel to reach prospective consumers, especially millennials. It helps increase traffic, improve search engine rankings, drive impactful marketing campaigns that keep the target customers engaged and in turn increase chances of lead conversion.

  • What skills will you learn?

    This course will train participants in:
    • Using social media to draw more web traffic and generate visibility and awareness for a brand or product.
    • Advanced social media communication principles and platforms
    • Understanding how the emotions of sharing impact social exposure and why social media strategies must originate from a business goal
    • Identifying potential social media metrics for a campaign by describing the three key areas of business that social media can impact
    • Understanding the subtle and intricate details of effective social media marketing
    • Effectively implementing social media strategies and tactics and creating marketing campaigns
    • Identifying the four ways to motivate consumers by listing the three key benefits of storytelling for consumer engagement
    • Attracting a larger audience and communicating with influencers
    • Deploying the latest strategies to plan, execute and assess a comprehensive and effective social media campaign for corporations, government agencies or non-profit organizations
    • Identifying the four places you need to monitor for conversation about your brand and creating a list of KPIs for measurement based on your existing social media goals
    • Marketing a business through social media

  • Who should take this Social Media Certification Training Course?

    Social media can augment any organization’s marketing efforts. The following professionals are best suited to become social media specialists:
    • Marketing manager
    • Social media marketing manager or specialist
    • Social media consultant or strategies
    • Public relations/brand manager
    • Blogger/social media copywriter
    • Media relations representative
    • Online community engagement manager
    • Public affairs officer
    • Entrepreneur or business owner

  • Industry-leading companies that choose Simplilearn for their Social Media Training

Course preview

    • Section 1 : Introduction to Social Media 49:43
      • 1 How Social Media Has Changed Businesses - Part 114:24
      • 2 How Social Media Has Changed Businesses - Part 208:47
      • 3 How Social Media Has Changed Businesses - Part 307:34
      • 4 How Social Media Has Changed Businesses - Part 407:02
      • 5 How Social Media Has Changed Businesses - Part 511:56
    • Section 2 : Building a Sustainable Social Media Strategy 1:03:43
      • 1 Social Media Challenges10:44
      • 2 Strategy Building Guide15:34
      • 3 Establishing and Benefitting from a Social Media Home Base13:52
      • 4 Creating a Campaign Message11:15
      • 5 Planning and Benefiting from a Diversified Posting Strategy12:18
      • 6 Quiz
    • Project 1 : Building A Social Media Strategy
      • Building A Social Media Strategy
    • Section 3 : Converged Social Media 45:18
      • 1 The Role of Converged Media in Social14:19
      • 2 Understanding Paid, Owned, and Earned Media10:50
      • 3 Putting Converged Media to Work for You - Part 109:52
      • 4 Putting Converged Media to Work for You - Part 210:17
      • 5 Quiz
    • Project 2 : Converged Media
      • Converged Media
    • Section 4 : Content Marketing in a Social Media World 1:33:16
      • 1 The Role of Content Marketing in Social - Part 108:46
      • 2 The Role of Content Marketing in Social - Part 209:01
      • 3 Building a Content Plan - Part 107:47
      • 4 Building a Content Plan - Part 213:36
      • 5 Matching Content to Consumer Intent - Part 114:23
      • 6 Matching Content to Consumer Intent - Part 207:18
      • 7 Generating Content Ideas - Part 110:05
      • 8 Generating Content Ideas - Part 207:45
      • 9 Unlocking Content’s Full Potential14:35
      • 10 Quiz
    • Project 3 : Content Marketing
      • Content Marketing
    • Section 5 : Visual Social Media 51:21
      • 1 Understanding the impact of great visuals11:07
      • 2 Leveraging Images in Social Media - Part 104:22
      • 3 Leveraging Images in Social Media - Part 214:36
      • 4 Leveraging Video in Social Content - Part 107:27
      • 5 Leveraging Video in Social Content - Part 205:23
      • 6 Leveraging Video in Social Content - Part 308:26
      • 7 Quiz
    • Project 4 : Visual Social
      • Visual Social
    • Section 6 : Understanding and Sparking Social Sharing 1:03:42
      • 1 What Makes Social Sharing so Valuable15:44
      • 2 Building Content That is Inherently Shareable15:08
      • 3 Psychology of Social Sharing14:23
      • 4 Brainstorming Your Social Content Ideas - Part 103:45
      • 5 Brainstorming Your Social Content Ideas - Part 214:42
      • 6 Quiz
    • Project 5 : Social Sharing
      • Social Sharing
    • Section 7 : Storytelling An Essential Part of Your Social Narrative 1:01:25
      • 1 Why Storytelling is Essential in Social Marketing12:28
      • 2 Finding Your Focus and Your Story - Part 109:44
      • 3 Finding Your Focus and Your Story - Part 209:57
      • 4 Understanding Consumer Stories and Their Role13:41
      • 5 Matching Customer Story to Motive15:35
      • 6 Quiz
    • Project 6 : Storytelling
      • Storytelling
    • Section 8 : Influencer Marketing and Online Reputation Management 1:19:01
      • 1 The Role of Social Media Listening10:23
      • 2 Reputation Management And Response18:36
      • 3 Finding Influencers and Evangelists14:06
      • 4 Engaging with Influencers and Evangelists14:49
      • 5 Engaging with Paid Influencers and Evangelists - Part 107:48
      • 6 Engaging with Paid Influencers and Evangelists - Part 213:19
      • 7 Quiz
    • Project 7 : Influencer ORM
      • Influencer ORM
    • Section 9 : Social Media Selling 31:59
      • 1 Understanding the Role of Social in the Sales Cycle13:14
      • 2 How Sales and Marketing Function as a Team in Social Selling - Part 108:53
      • 3 How Sales and Marketing Function as a Team in Social Selling - Part 209:52
      • 4 Quiz
    • Project 8 : Social Selling
      • Social Selling
    • Section 10 : Social Media Measurement 33:20
      • 1 The Basics of Social Media Measurement16:21
      • 2 Social Media Specific Metrics16:59
      • 3 Quiz
    • Project 9 : Social Measurement
      • Social Measurement
    • Section 11 : Video and YouTube Marketing 55:39
      • 1 Video and YouTube Marketing - Part 1: Establishing A Video Marketing Strategy14:53
      • 2 Video and YouTube Marketing - Part 2: Gaining Exposure And Measuring Impact14:27
      • 3 Video and YouTube Marketing - Part 3: Leveraging Mobile Video13:21
      • 4 Video and YouTube Marketing - Part 4: Promoting And Measuring Mobile Video12:58
      • 5 Quiz
    • Section 12 : YouTube Advertising 1:02:42
      • 1 YouTube Advertising - Part 1: YouTube for Business12:43
      • 2 YouTube Advertising - Part 2: How To Make A Client Video17:58
      • 3 YouTube Advertising - Part 3: Promote Your Client video16:20
      • 4 YouTube Advertising - Part 4: Data, Metrics, And Analytics15:41
    • Section 13 : Facebook Marketing 2:53:33
      • 1 Understanding Facebook19:18
      • 2 Facebook Presence and The News Feed Alogorithm31:02
      • 3 Visual and Video Content on Facebook28:10
      • 4 Putting Facebook to Work31:27
      • 5 Facebook Messenger16:30
      • 6 Facebook Advertising20:35
      • 7 Walkthrough How to Setup A Facebook Page Demo 106:36
      • 8 Walkthrough Understanding Facebook Posting Style Demo 207:01
      • 9 Walkthrough Calculating Reach of An Existing Facebook Page Demo 304:08
      • 10 Walkthrough Understanding Facebook Settings Demo 408:46
      • Quiz
    • Section 14 : Twitter Marketing 2:33:58
      • 1 Understanding Twitter18:56
      • 2 Using Twitter as a Marketer22:58
      • 3 Customer Service and Engagement Via Twitter32:32
      • 4 Marketing on Twitter20:45
      • 5 Understanding Twitter Advertising15:59
      • 6 Twitter Ad Options12:10
      • 7 Increased Character Limit05:33
      • 8 Walkthrough Retweeting and Retweeting With A Comment Demo 101:32
      • 9 Walkthrough Using Advanced Twitter Search Demo 205:22
      • 10 Walkthrough Joining or Creating Hashtag Conversations Demo 304:04
      • 11 Walkthrough Building a Twitter List Demo 404:56
      • 12 Walkthrough Creating and Curating a Twitter Moment Demo 507:09
      • 13 Walkthrough Adding Location to Tweet Demo 602:02
      • Quiz
    • Section 15 : Pinterest Marketing 1:59:13
      • 1 Understanding Pinterest16:57
      • 2 Pinterest Presence and the Algorithm24:12
      • 3 Marketing with Pinterest25:28
      • 4 Putting Pinterest to Work23:10
      • 5 Pinterest for Pitching and Outreach14:20
      • 6 Walkthrough Creating a Pinterest Board Demo 105:40
      • 7 Walkthrough Moving Pins from One Board to Another Demo 203:05
      • 8 Walkthrough Creating and Uploading a Great Pin Image Demo 303:33
      • 9 Walkthrough Searching for Pins from a Specific URL Demo 402:48
      • Quiz
    • Section 16 : LinkedIn Marketing 55:08
      • 1 Understanding LinkedIn14:57
      • 2 Your LinkedIn Presence24:22
      • 3 LinkedIn Groups and Prospecting15:49
      • Quiz
    • Section 17 : Instagram Marketing 1:13:07
      • 1 Understanding Instagram10:18
      • 2 Setting up Instagram15:42
      • 3 Marketing Through Instagram16:51
      • 4 Leveraging Instagram30:16
      • Quiz
    • Section 18 : Snapchat Marketing 1:13:37
      • 1 Understanding Snapchat19:23
      • 2 Getting Started with Snapchat14:36
      • 3 Marketing with Snapchat21:53
      • 4 Snapchat Advertising and Partnerships17:45
      • Quiz
    • Course Feedback
      • Course Feedback
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Exam & certification

  • How do I become an Advanced Social Media Professional?

    • Complete 85% of the course.
    • Complete 3 projects and 1 simulation test with a minimum score of 60%.

  • What are the prerequisites for the Social Media Certification?

    There are no prerequisites for this course or for the certification; anyone who wants to improve their Social Media skills will benefit from the training received through this course. However, participants may wish to begin with our Social Media Foundations course to gain a better understanding of Social Media before pursuing this course.


Nayeli Singh
Nayeli Singh New York City

Not only do you learn the technical side of setting up social media, this course also teaches how social media relates to your business.

Catalina Stevenson
Catalina Stevenson New York City

The course format is very pleasant. A valuable coverage on the shift of communication trends from mass to social.

Daphne Yang
Daphne Yang New York City

Very concise, clear explanations, great place to start on learning social media.

Stephen Cullen
Stephen Cullen Business Advisor (Marketing) at CEIS, Glasgow

Extensive, relevant, and professionally presented


  • What is Social Media Marketing?

    Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.

  • Why become a Social Media Marketer?

    Social networking is among the most popular online activities—and social media platforms have more than 1.5 billion users interacting, sharing, and engaging with one another. This presents a huge opportunity for brands to reach out to and engage with their target audiences. It is the social media marketer’s responsibility to plan and execute social media marketing campaigns to drive business goals – including customer engagement, brand advocacy, or conversion – across various social media platforms. The increasing adoption of social media by individuals and organizations alike has led to a huge demand for qualified social media specialists.

  • How much salary can I expect once I become a Certified Social Media Professional?

    Social media professionals can earn upwards of $14,000 and can reach upto $116,000. It depends on your experience and skill. Average salary would be ~$60,000

  • Why do Companies hire Social Media Marketing Professionals?

    Social media marketing efforts are essential to the success of most businesses today, regardless of their size. Most people nowadays rely on the Internet to discover new businesses and products that they are interested in. This is where a social media manager with a strong knowledge of marketing can come in handy. Online promotions, campaigns and advertisements are essential ingredients for building brand awareness and not only attracting new customers, but the targeted ones as well.

  • What are the Social Media Marketing tools can I get hands-on exposure through this Social Media Certification training course?

    As part of this course, you will gain insights into tools such as Facebook, Twitter, Instagram, Snapchat, LinkedIn and Pinterest. These are widely used tools with large number of user and also most popular for social media marketing purposes.

  • Is this training course up to date and relevant with the latest Social Media Marketing best practices?

    Yes. Simplilearn strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly updated to reflect current market trends.

  • How long does the course take to complete?

    You should expect to spend about 25 – 30 hours completing the course and preparing to take the certification exam.

  • Are course materials included in the course fee?

    This training course is all-inclusive; all materials are included. The package consists of high-quality video lessons, downloadable workbooks and exercises for practice, end of chapter quizzes and sample projects.

  • Who are the course instructors?

    Our reputed team of expert instructors and authors have a long history in digital marketing and are certified subject matter experts in their respective fields. They are consultants, employees of leading organizations, authors, trainers, and speakers at industry conferences.

  • What do I get with the training program?

    You will gain access to our e-learning content, allowing you to follow the structured pattern of study at your own pace, as well as real-life industry-based projects, downloadable e-book and course assessment to help prepare you for the certification exam.

  • How do I enroll for the online training?

    You can enroll for this training on our website and make an online payment using any of the following options: 

    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal 

    Once payment is received you will automatically receive a payment receipt and access information via email.

  • Can I extend the access period?

    Yes, you can extend the access period by paying an additional fee. Please contact our Help and Support portal for more information.

  • I am not able to access the online course. Who can help me?

    Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.

  • What is Global Teaching Assistance?

    Our teaching assistants are a dedicated team of subject matter experts here to help you get certified in your first attempt. They engage students proactively to ensure the course path is being followed and help you enrich your learning experience, from class onboarding to project mentoring and job assistance. Teaching Assistance is available during business hours.

  • What is covered under the 24/7 Support promise?

    We offer 24/7 support through email, chat, and calls. We also have a dedicated team that provides on-demand assistance through our community forum. What’s more, you will have lifetime access to the community forum, even after completion of your course with us.

  • Do you provide a money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. Refer to our Refund Policy and submit refund requests via our Help and Support portal.

  • How can I learn more about this training program?

    Contact us using the form on the right of any page on the Simplilearn website, or select the Live Chat link. Our customer service representatives can provide you with more details.

    Our San Francisco address

    Simplilearn Americas, Inc, 201 Spear Street, Suite 1100, San Francisco, CA 94105, United States of America, Call us at: +1-844-532-7688

    • Disclaimer
    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.