A big congratulations to everyone who chose to shift online from the fast and pacing offline world. There was a time when people used to use social media only for “presence”. These days, people aim to utilise this powerful media hub in the best way possible. Social media has taken over the market, from offering engaging content to setting up businesses online.

Having stated that, here are some top social media stats you should be aware of in 2023.

Number of people using social media
If we talk about how many users you can find on social media, it’s not in thousands or lakhs but in billions. Approximately 58% of the world's population is active on social media, and the prediction says that the number will keep increasing with time.

It’s not tier 1 cities, but tier 2 & tier 3 cities can also utilise social media. The primary reason is the easy access to the internet and social media almost everywhere.

2. Which is the most used platform?
While social media is all about content, the platform that works the best for the same is Facebook. Facebook is considered the most used platform, with almost 2.94 billion audiences.

3. Who uses it the most?
Social media is an emerging thing that Genz and millennials prefer to explore the most. Approximately 84% of people in the age group 18-29 use it the most. Following that is the 81% contribution given by the 30-39 age group. This is the most active audience that focuses on trending and engaging things.

4. How much time do we spend on social media?
Everyone is becoming a social media addict these days. This is not a general statement but a proven stat. One person spends approximately 2.5 hours daily on social media platforms.

5. It’s about business.
At the time, social media was all about sharing images and happening life events. However, the tables have turned around, and social media is crucial in businesses' and creators' lives. Approximately 73% of companies believe that social media marketing has been effective for them and has helped them grow.

6. Customers choose social media.
There was a time when people used to be dependent on word of mouth or customer reviews to reach the best brand. However, people rely on internet shopping these days and love to buy products after checking them on real customers or influencers. More than 70% of people have replaced window shopping with social media shopping.

7. The power of experience
70% of people tend to recommend the brand to friends or families if they have had good experiences on social media. Hence, people ensure that viewers get the personalised touch and avail the best when they visit the site.

8. Influencer marketing
Social media has become a hub helping create emerging jobs for everyone around. Influencer marketing has taken a significant chunk when it comes to social media. They have got the power to make videos and share genuine feedback about the brands. 50% of customers are solely dependent on influencers' recommendations.

9. Instagram stories
Only some things are post-worthy, but people want to share about their here & about with friends and families. This is why the number of story users is more than that of post users. Approximately 500 million users are daily active users of stories. The main reason is that it’s easy to use and lasts only 24 hours.

10. Mobile users:
90% of users use social media by scrolling through their phones. People find it easy to access social media via mobile instead of through a laptop or tab screen.

FAQs

What is the number 1 social media in the world?
The number one social media platform in the world is Facebook. Approximately 2.94 billion users prefer Facebook over any other platform.

What are the three most popular social media?
The three most popular social media platforms are Facebook, twitter and Instagram.

Who uses social media statistics?
Content creators, businesses or investors consider social media statistics

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