Digital marketing has become a critical component for businesses in the current digital age. As a result, there is a growing demand for skilled professionals in this field. Several digital marketing institutes offer online courses and certifications to cater to this demand. In 2024, numerous top digital marketing institutes will provide high-quality online courses that cover various aspects of digital marketing, including social media marketing, search engine optimization, content marketing, email marketing, and many others. Certification from these institutes can enhance your skills, knowledge, and employment opportunities. This article will discuss the top digital marketing institutes to get certified online in 2024.

What is Digital Marketing?

The concept of digital marketing refers to the application of digital platforms to promote products and services to customers. This kind of marketing uses web pages, smartphones, social networking sites, search engines, and other platforms with a similar function. When the internet took off in the 1990s, online marketing gained popularity.

With the use of a digital marketing strategy, you can interact with current customers and others who are fascinated by your goods or services by using various digital channels, including social networking sites, pay-per-click, search engine optimization, and email marketing. As a result, you may create a strong brand, offer excellent customer service, attract new clients, and more.

Who Should Do Digital Marketing?

The baseline for modern marketing strategies is being set by digital marketing. It has sparked the emergence of a new marketing strategy that is, in its own way, result-oriented, cost-effective, and simple to use. Digital marketing should be considered by everyone who wishes to establish relationships with potential clients or have a significant online presence. The following people should consider doing digital marketing:

Entrepreneurs

Compared to other conventional marketing initiatives, a well-thought-out, and precisely focused digital marketing strategy can more affordably reach the relevant consumers. With the appropriate personalization of your business website, one can have absolute control over spending on internet marketing initiatives.

Students

Technology is still the main force behind business in the twenty-first century, and progress requires a thorough understanding of digital marketing strategies and tactics. Students who are knowledgeable about digital marketing have the potential to become successful business owners who launch new businesses.

Housewives/Mothers

Digital marketing can be the ideal option for women wanting to do something significant, given the increased reliance on the internet to make money and expand a business. Digital marketing is a profession you can learn and earn money from at your personal pace.

Business Owners

Individuals already working in the marketing world benefit from digital marketing programs. It offers them an enormous opportunity to make money and generate revenue with little work and a larger return on investment. With this expertise, business experts can manage their businesses more effectively, making generating profits much simpler.

Importance and Demand for Digital Marketing

Digital marketing is an emerging marketing strategy for businesses with several advantages. The major aspects of importance and increase in demand for digital marketing are:

  1. Reaching the appropriate audience at the right moment is the foundation of digital marketing. So, to increase customer engagement, one needs an appealing online marketplace with simple navigation. Pay Per Click marketing, social media marketing, search engine optimization, content marketing, and other digital marketing strategies can benefit branding during this phase.
  2. Digital marketing benefits companies greatly. Big businesses employ digital marketing to maintain their position in a competitive industry. Online marketing helps small businesses break into a competitive industry and build brand recognition among giant corporations.
  3. The importance of building a solid brand reputation online has increased since its reputation reinforces its capacity to endure in the market. So, it is also essential to note the role that digital marketing plays in this area.
  4. You can analyze online audience behavior and take action to provide the best fulfillment. More traffic is generated when you target the right audience, which leads to more effective marketing campaigns.
  5. In the field of marketing, one can employ a wide range of strategies to achieve commercial success. To increase website traffic, business owners can use Search engine optimization services, PPC services, content marketing services, and even social media campaigns.
  6. If your initiatives are on the proper track, you might get unexpectedly large returns with digital marketing. Businesses can boost their income with digital content by advertising and boosting conversions.
  7. Compared to traditional advertising, digital media requires a much smaller initial investment and offers greater returns.
  8. When it comes to expanding a company's reach internationally, digital marketing plays a significant role. You may communicate with customers internationally and collaborate with them to grow your business globally with the help of online marketing services.

Top Digital Marketing Courses

As more businesses become aware of the necessity of having a digital presence to be visible and relevant, digital marketing will continue to gain importance as the advertising platform of the present and the future. Thus, to be a part of this emerging marketing trend, you should look into some of the best digital marketing courses available to enhance your skills: 

1. Professional Certificate Program In Digital Marketing

A digital marketing program designed by the experts of Purdue university and Simplilearn. This program is designed for professionals who want to make a great career in digital marketing. It includes several features that help develop skills and prepare an individual for the industry. 

Type: Post Graduate Program, Online Bootcamp

Batches details: Weekend batches 

Course Highlights:

  • Masterclasses delivered by expert Purdue faculty.
  • Industry projects from 5 domains and 14+ course-end projects.
  • Certificate of completion from Simplilearn in collaboration with Purdue University.
  • Course aligned to Facebook, Google Ads and Analytics.
  • Harvard Business Publishing case studies of Yahoo, Accor, Tripadvisor, etc.
  • Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer.

Skills Covered:

  • Search Engine Optimization
  • Content Marketing
  • Web Analytics
  • Keyword Management and Research
  • Website Management and Optimization
  • URL Management
  • Search Psychology
  • Keyword Organization and Match Types
  • Keyword Research
  • Advanced Ad Features
  • Ad Testing and Extensions
  • Language Targeting
  • Campaign and Ad Group Organization
  • PPC strategy
  • Social Media Strategy
  • Online Reputation Management

Tools / Software Covered:

  • SE Ranking
  • Hootsuite
  • Google Ads
  • Google Tag Manager
  • Facebook
  • Instagram
  • Linkedin 
  • Twitter
  • Facebook Insights
  • Raven
  • Google Data Studio
  • Feng-GUI
  • LinkedIn Ads
  • Youtube and Youtube Analytics

Curriculum and Syllabus Details:

  • Fundamental Concepts of Digital Marketing
  • Customer Lifecycle
  • Marketing Technology
  • The Future of Digital Marketing
  • SEO Introduction
  • Advanced Search Engine Optimization 
  • Foundation PPC
  • Advanced PPC 
  • Foundation Web Analytics
  • Advanced Web Analytics
  • Social Media Foundations 
  • Advanced Social Media Marketing

Course Duration and Fees: 

Duration: 6 months 

Fees: ₹1,17,700

2. IMT Ghaziabad Digital Marketing Program

This course is designed by the faculty of the Institute of Management Technology, Ghaziabad, in collaboration with Simplilearn. The course gives you a grasp of the fundamentals of the different digital marketing aspects used in the industry. 

Type: Post Graduate Program, Online Bootcamp

Batches details: Weekend batches 

Course Highlights:

  • Live Masterclasses delivered by Top Marketing Industry Experts from Schneider Electric, LEAD School.
  • Capstone projects from 5 domains and 25+ hands-on course end projects.
  • Digital Marketing Certificate of completion from IMT Ghaziabad.
  • Get easy access to Meta Business Coach.
  • Meta Certified Digital Marketing Associate Exam Voucher worth USD $99.
  • Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer.

Skills Covered:

  • Digital Marketing
  • Search Engine Optimization
  • Pay Per Click
  • Content Marketing
  • Marketing Analytics
  • Keyword Research
  • Onpage Optimization
  • Off-page Optimization
  • Social Media Marketing
  • YouTube Marketing
  • Facebook Marketing
  • Mobile Marketing

Tools / Software Covered:

  • SE Ranking
  • Semrush
  • Google Ads
  • Google Tag Manager
  • Facebook Ads
  • Facebook
  • Linkedin 
  • Twitter
  • Facebook Insights
  • Raven
  • Google Ad Manager
  • Feng-GUI
  • LinkedIn Ads
  • Youtube and Youtube Analytics
  • Bing Ad
  • Youtube Advertising
  • Twitter Ads

Curriculum and Syllabus Details: 

  • Introduction to Digital Marketing
  • Search Engine Optimization: Optimize your online visibility 
  • Pay Per Click: An online internet model 
  • Social Media Marketing: Connect with your audience 
  • Web Analytics: Understanding user behavior 
  • Marketing Analytics: Optimize your campaigns 
  • Digital Marketing Capstone Project

Course Duration and Fees: 

Duration: 5 months 

Fees: ₹1,17,700

3. Professional Certificate In Brand Strategy

Start a great career in brand strategy with this course designed by India's leading school of management, S P Jain Institute of Management and Research. The course focuses on customer service and brand management. 

Type: Post Graduate Program, Online Bootcamp

Batches details: Weekend batches 

Course Highlights:

  • Industry-relevant curriculum designed and delivered by SPJIMR faculty members.
  • 50+ hours of live interactive classes delivered by faculty members from SPJIMR to enhance your learning experience.
  • Industry-relevant, case-based learning from brands like Dettol, Saffola, Amazon, Lakme, Shoppers Stop, and Dove.
  • Program Completion Certificate from the prestigious SP Jain Institute of Management and Research.
  • High-level peer interaction with like-minded professionals.
  • Simplilearn's JobAssist helps you get noticed by top hiring companies.

Skills Covered:

  • Brand Strategy
  • Brand Management
  • Brand Positioning
  • Brand Communication
  • Brand Portfolio Management
  • Brand Architecture
  • Brand Equity
  • Brand Loyalty
  • Marketing Strategy

Tools / Software Covered:

  • 5C Analysis
  • Ansoff Matrix
  • BCG Matrix
  • 6M Framework
  • Segmentation and Targeting
  • Brand Equity Model
  • Brand Hierarchy
  • Brand Lifecycle
  • Brand Prism

Curriculum and Syllabus Details:

  • Introduction to Brand Strategy 
  • 5 C analysis
  • Brand Positioning Strategy 
  • Brand Essence and Brand identity 
  • Brand Design
  • Brand Communication 
  • Branding on Social Media 
  • Brand Portfolio Management 
  • Brand Architecture 
  • Managing Brands across Brand Life Cycle
  • Brand Equity and Valuation 
  • Customer Brand Relationships 
  • Capstone Presentation

Course Duration and Fees: 

Duration: 4 months 

Fees: ₹1,25,000

4. Digital Marketing Specialist

This program is designed for professionals who want to become digital marketing specialists. It is designed by the industry experts at Simplilearn to enhance your skills in digital marketing with the help of industry-based teaching methodologies.

Type: Master's Program, Online Bootcamp

Batches details: 12-month access, Weekend batches 

Course Highlights:

  • Expert sessions and AMAs by Facebook trainers
  • Free Facebook Blueprint voucher worth $99
  • 45+ Projects and Case Studies: Industry-aligned capstone project in 5 domains and Harvard case studies
  • Aligned to Top Digital Marketing Certifications: Facebook Blueprint, OMCP, Google Ads and Analytics, Hootsuite, and HubSpot

Skills Covered:

  • Inbound Marketing
  • Paid Marketing
  • Social Media Marketing
  • Web Analytics
  • Planning, Managing and Executing Integrated Multi-Channel Campaigns
  • Lead Digital Marketing Teams 
  • Digital Marketing Initiatives for your Organization
  • Understand how all Digital Marketing Disciplines work together and how to Optimize your use of each one.

Tools / Software Covered:

  • SE Ranking
  • Semrush
  • Google Ads
  • Google Tag Manager
  • Facebook Ads
  • Facebook
  • Linkedin 
  • Twitter
  • Facebook Insights
  • Raven
  • Google Ad Manager
  • Feng-GUI
  • LinkedIn Ads
  • Youtube and Youtube Analytics
  • Bing Ad
  • Youtube Advertising
  • Twitter Ads
  • Moz
  • Majestic
  • SpyFu
  • Buffer
  • Similar Web
  • Hitwise
  • UberSuggest

Curriculum and Syllabus Details:

  • Mastering SEO, Content Marketing, PPC, and Digital Analytics
  • Mastering Social Media, Mobile Marketing, and Digital Strategy
  • Advanced Web Analytics
  • Advanced Search Engine Optimization (SEO)
  • Advanced Pay Per Click (PPC) Program
  • Advanced Social Media (With Facebook Blueprint Voucher)
  • Digital Marketing Capstone
  • Digital Marketing Specialist Facebook Master Session
  • Harvard Business Publishing Case Studies for Digital Marketing
  • Advanced Mobile Marketing
  • Advanced Email Marketing
  • Advanced Content Marketing
  • Advanced Website Conversion Rate Optimization
  • HubSpot Email Marketing Certification Training

Course Duration and Fees: 

Duration: 12 months 

Fees: ₹64,200

Why Should You Learn Digital Marketing?

The world is becoming more digital. Companies in all sectors are working hard to establish reliable online identities. And for that reason, they have hired digital marketers. Digital marketing also offers speedy career advancement. This explains why a large number of individuals select careers in digital marketing. The following are some of the reasons why you should learn digital marketing:

  • A major reason for taking a digital marketing degree after graduation is the high need for digital marketing talents.
  • The demand for and salary potential for digital marketing experts is significant.
  • One of the main benefits of a profession in digital marketing is its flexibility. You may work from any location as long as you have an internet service because many digital marketing positions allow you to work remotely. You can maintain a healthy work-life balance as you have greater control over your schedule and don't have to commute daily.
  • There is constantly something fresh to discover and learn because new platforms and technologies are always being developed. As a result, this makes the field dynamic and thrilling.
  • A digital marketer has extensive knowledge of the different online platforms and applications. As a result, they are qualified to launch their own online business.

Futures of Digital Marketing

New technology and trends are always emerging, which bodes well for the exciting future of digital marketing. Some of the top trends in the future for digital marketing will be as follows:

Personalization

Personalization has emerged as one of the most important themes in digital marketing in recent years. Businesses need to discover strategies to stand out since customers are constantly overwhelmed with advertisements and content. This can be accomplished through personalization, which enables companies to target their marketing to specific customers.

Video Marketing

In recent years, video has grown in popularity as a platform for digital marketing, and this trend is predicted to continue. Video content can be a powerful tool for storytelling and showcasing goods and services since it is more captivating and lasting than words or photographs.

Social Media

We may anticipate that social media will play a bigger role in digital marketing in the future. Businesses will find it simpler to reach their intended demographic on social media platforms thanks to developments in social media marketing, such as more precise targeting and ad formats.

Voice Searches

We can see voice search becoming much more significant in the future. Artificial intelligence (AI) and natural language processing (NLP) developments will make it simpler for virtual assistants to comprehend and reply to more complicated requests. Companies that make their content voice search-friendly will be well-positioned to benefit from this trend.

Career Scope

Digital marketing offers a lot of interesting career opportunities. Some of the well-known career positions in digital marketing are as follows:

  • Digital Marketing Manager
  • Search Engine Optimization Specialist
  • Social Media Manager
  • Content Creator
  • Website Development
  • Data Analyst
  • Email Marketer
  • Content Creator for Virtual Representation

Next Steps

After graduating from college, you can take a digital marketing course to gain the skills and understanding needed to thrive in a quickly expanding industry with great income potential, flexibility, and various opportunities. It is also an interdisciplinary field that is influential and continually expanding. 

Enroll in a course by Simplilearn IMT Ghaziabad Digital Marketing Program and stay ahead of your competition to compete effectively in your business. Connect with existing clients, engage potential customers, and sway decision-making like never before! 

FAQs

1. Which institution is best for digital marketing?

Some of the best digital marketing institutions are Simplilearn, IIDE, Upgrad, DigitalMonk, and Digital Academy 360.

2. Is the Digital Marketing Institute legit?

Yes, the digital marketing institute is a legit institution for people who want a great career in this industry.

3. Who is the CEO of Digital Marketing Institute? 

Ken Fitzpatrick is the CEO of digital marketing institute.

4. Where can I join a course for digital marketing in Bangalore?

You can easily join a Simplilearn course for digital marketing in Bangalore. These courses are online and are easily accessible based on your flexibility.

Our Digital Marketing Courses Duration And Fees

Digital Marketing Courses typically range from a few weeks to several months, with fees varying based on program and institution.

Program NameDurationFees
Post Graduate Program in Digital Marketing

Cohort Starts: 2 May, 2024

8 Months$ 3,000
Digital Marketing Specialist

Cohort Starts: 6 Mar, 2024

8 Months$ 1,649