Bard vs Bing: Finding the Ideal Search Experience

AI-integrated search engines have made searches more user-friendly and easy to perform. Users can get detailed and accurate answers coupled with references. However, switching between the two to figure out the same answer can be overwhelming. To help you understand the dilemma, the article compares the two most talked about AI-integrated search engines: Bard and Bing, so that you can decide which one to use for your next search.  

What is Bard?

Bard is an AI-powered chatbot and conversational tool owned and designed by Google. Alternatively and commonly referred to as Google Bard, the newly launched bot is built on Pathways Language Model 2 (PaLM2) and has a release date of around May 2023. It is capable of simulating human conversations through the use of NLP and Machine Learning. Besides, it also serves search options on integration with Google, websites, applications and messaging platforms. 

It has been trained on huge datasets and uses deep neural network architecture for pattern learning and context recognition in test input. The output thus generated is aimed to seem similar to human-based writing. Excelling in the creative writing part, it finds significant application in generating content for social media posts and websites which aids in increasing the efficiency of the content creators. It also assists in writing in different languages and styles. 

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What is Bing?

Bing is a search engine designed and owned by Microsoft. Launched in June 2009, the company replaced its Live Search, MSN Search offerings and Windows Live Search by Bing. It is also available on Microsoft Edge and Bing mobile apps. It offers refined search results in any form, image, video or text. It also holds information in almost all sectors, such as calculations, flight tracking, finance, sports, translation, etc. 

Bard Vs Bing: Comparison 

The comparison between Bard and Bing in different aspects is as follows: 

User Interface

The target audience for Bing is every user, as they have integrated the AI tool with a search engine. It makes the interface more user-friendly, unlocking features and options on sign-in. The search prompt limits the audience to 2000 words, appropriate enough to summarize the query. Google Bard, however, does not pose such a limitation on word count. 

The option to reset chat eases reviewing the history. Both search engines provide easy access to search the web page or information. Bard requires sign-in compulsorily with a Google account to provide access to its features (which isn’t a problem). At the same time, Bing offers services both with and without sign-in. Bard supports over 1000 languages, while Bing is limited to 40 languages. 




The direct comparison of accuracy scores indicates Bing to be comparatively more reliable than Bard. The room for error remains, and hence both are not completely reliable. Google posted an accuracy score of around 63%, while Bing exhibited an accuracy score of 77.8%. It can be interpreted as an error in the information in ⅓ responses of Bard and ¼ in Bing. 



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Search Capabilities

Bing is more capable of sophisticated tasks and answering questions, while Bard’s capabilities are more suited for poetry and other creative writing. Both exhibit interesting features of providing real-time search and output from the internet. Bing’s ‘chat answers’ and Bard’s ‘large language models’ depend on neural networks and deep learning algorithms trained with vast data. Both provide separate boxes for AI-based searching. The examples of questions for each search engine are as follows:


  • My anniversary is coming up in September, help me plan a trip somewhere fun in Europe, leaving from London.
  • Will the Ikea Klippan loveseat fit into my 2019 Honda Odyssey?


  • Help me understand the pros/cons of buying an electric car.
  • Is piano or guitar easier to learn, and how much practice does each need?

Performance and Speed

The performance comparison indicates better reliability on Bard owing to the LaMDA language model compared to Microsoft’s GPT-4 language model for Bing. The larger information capacity of LaMDA makes it faster and more advantageous than Bing's. Concerning response time, Bard again outperforms. 


Bard performs better in a wide range of tasks such as translating languages, generating creative text formats, writing various contents and answering informative questions. Bing finds itself more specialized in search responses. Bard is trained on text, code and images, while Bard found its training in text. Bard can be described as a ‘just the facts’ information provider while Bing calls itself more friendly with three types of answers: ' More Balanced’, ‘More Creative’ and ‘More Precise’. Bard also excels in providing text, image and voice-based search. 


Bard and Bing both provide output as text. Their creativity, however, varies. On giving the same prompt to both, “Write a poem on topic rain. Be creative and make it interesting”, the results varied considerably. While Bard provided a creatively written poem, Bing came up with the search result. 



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Ease of use

Currently, Bing limits conversation to up to five questions. Though on querying, it states an updated rule, yet, the limit is imposed on five questions. You need to restart the session for more questions. Alternatively, users can sign in for more detailed conversations. Bard does not pose any such limit, making it comparatively easier to use. 


Access to both AI tools is free for all users. The requirement is a Gmail id for Bard search, while an email id for Bing is optional. 

Future Developments

The scope of future development is available in both AI tools. Google is working to improve accuracy and fluency, expand its capabilities and increase integration with Google products. The future development in Bing is more focussed on enhanced visual search capabilities, improved AI-based response, the addition of new features and functionality and expanded integration with Microsoft products. 

Use Cases

The use cases for Bard include:

  • Answering questions
  • Generating text
  • Translating languages 
  • Writing content
  • Helping in research 
  • Personal assistant

The use cases for Bing include:

  • Searching for information 
  • Finding images 
  • Planning trips 
  • Playing games 
  • Learning new things 
  • Shopping 

Next Steps

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1. Does Bard or Bing have more comprehensive search coverage?

The more comprehensive search coverage is seen in Bing, as it is directly linked with Microsoft’s search engine. On the other hand, Bard differs from search engines with no integration between the two. 

2. Are there any unique features or advantages of using Bard over Bing?

Yes, the unique features of Bard are answerability towards a wide range of questions, more personalized answers and the ability to generate creative texts. 

3. How does the search algorithm of Bard differ from that of Bing?

Bard uses LaMDA or Language Model for Dialogue Applications, while Bing uses BERT or Bidirectional Encoder Representations from the Transformers language model. Moreover, the Bard is better oriented for a conversational approach or context of a query, while Bing uses a keyword approach to provide the results. 

4. Can Bard provide more relevant and personalized search results compared to Bing?

 Yes, Bard is capable of providing more personalized results compared to Bing. 

5. Does Bard or Bing offer better language support for different regions?

Yes, Bard can understand various languages along with their translation. Bing is limited to a few languages and can not translate. 

6. Are there any notable limitations or drawbacks of using Bard or Bing?

A few limitations of Bard are its incomplete development, biasedness and repetitive nature. Bing is also coupled with drawbacks like inaccuracy and biasedness. 

About the Author


Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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