The phrase “content is king” has been circulating since 1996, yet confusion about the two vital digital marketing techniques – SEO and content marketing persists. However, SEO for content marketing complement each other naturally for any successful digital marketing campaign. So, let us break them down and learn what they mean individually.

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Understanding SEO and Content Marketing

Ensuring Google takes notice of your effort is critical for posting any content on the website. Thus, marketing your brand is about making your online presence felt. So, what are they?

Content Marketing

Content marketing is the basis of all digital campaigns to gain more traction on social media platforms. 

Search Engine Optimization (SEO)

SEO is the technique that makes content and pages visible to the marketer’s target audience. 

Thus, SEO helps match a particular web page with your search query, fuelling content marketing projects with background work.  

9 Ways To Use SEO For Content Marketing

All digital marketing campaigns thrive on how you enhance the visibility of your excellent content with robust SEO. So, here are some insights into how to blend SEO for content marketing to corner better results. 

#1. Keywords

Keywords are the outcome of your search for words and phrases that direct your readers to meaningful subjects. Moreover, SEO strategy is more about creating content to resonate with the audience seeking beneficial information. Thus, SEO needs to find relevant keywords to use in the content for a higher rank in the search engine result pages (SERPs). And you can achieve a balance with optimization by following a strategic approach. 

#2. Competitor Analysis

Scan social media accounts, blogs, and customer reviews to discover the customers engaging with your business rivals. Look for qualitative and quantitative data to analyze their web page behavior. Identifying the satisfied and the disgruntled is critical to gauge where your prospects are. Accordingly, strategize SEO for content marketing to paint a favorable picture for your target audience.

#3. On-page SEO

It is critical for content marketing to discover on-page elements that make or break your success. Of course, many website elements, like SEO, drive your web page traffic and a higher Google ranking. But, optimizing them right is crucial. Accordingly, the practice of optimizing factors on web pages is on-page SEO and is a fundamental component of everyday SEO.  

#4. Off-page SEO and Backlinks

While an on-page SEO strategy is essential for your content marketing, it is not enough for your website’s higher Google ranking and your brand’s consistent organic traffic. Accordingly, consider off-page SEO and backlinks for a successful SEO strategy, which refers to tactics that do not require publishing on your website. Some popular off-page SEO tactics are:

  • Brand building
  • Citation building
  • Content marketing
  • Social media and more

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#5. Optimization

Keywords optimization of your company’s marketing content is vital for increasing your brand’s visibility on diverse platforms. For example, you can boost content and internet marketing with correctly optimized keywords for additional success in search engines. Therefore, optimization is about making your content more effective by targeting a few keywords to include in different media forms – text, images, videos, and meta-description. 

#6. Keep Information Updates

Information updates are vital to your published content. Since the SEO content strategy relies on helpful information, updates are mandatory to sustain the reader’s trust. Trends and societal preferences are dynamic and soon become outdated. On the other hand, showing your audience that the information is fresh and reliable enhances your standing with your audience and Google. 

#7. Schema

Having a plan before writing content makes it precisely targeted and consistent. So, how do you go about it?

  • To start, build an editorial roadmap determining the content to share, which platforms, when and how frequently. 
  • Tailor your content and fix the frequency depending on the platform. For example, Twitter requires multiple posts daily, while FB is OK with once a week. Likewise, Instagram is for visuals, while TikTok encourages short videos. 
  • So, research well and create a free website report before launching your content.   

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#8. Tracking Success

A well-planned SEO for content marketing strategy involves a significant investment of time and effort. All these are worth it when the marketing strategy starts yielding results. However, you can track your consistent success by monitoring the outcome. In addition, you can make necessary adjustments and tweak your marketing strategy to corner continued success and generate higher traffic volumes. So, what do you monitor? Let us take a look.

  1. Organic Traffic: Use a good analytics tool to determine gain in unpaid search results
  2. Indexed Pages: If search engines certify your content relevantly and valuable
  3. Conversions: Converting leads into sales is a sign of your strategy’s effectiveness
  4. SERPs: Higher Google ranking signifies your content’s success

#9. Improve Traffic

Careful planning, in-depth research, and a thoughtful SEO web content strategy are essential for generating quality inbound leads to drive profitable traffic. Therefore, a content strategy developed over the SEO founding principles ensures organic traffic to your website. Moreover, the quality of your focused research is instrumental in identifying your USP and the resultant audience. Finally, a purposeful insight is the recipe to attract visitors to your website and deliver higher SERPs from Google through an organic search. Consequently, higher traffic nets thousands of quality leads, converting into tons of sales. 

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Conclusion

SEO for content marketing is far from disparate elements. On the contrary, they complement each other. Accordingly, your content marketing strategy is successful only with appropriate SEO usage. Together, they make an explosive concoction to drive successful SERPs on Google and organic traffic to drive quality leads to generate revenues. 

Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with our Content Marketing Certification course. Enroll TODAY and start learning! 

About the Author

SimplilearnSimplilearn

Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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  • *According to Simplilearn survey conducted and subject to terms & conditions with Ernst & Young LLP (EY) as Process Advisors