Lesson 2 of 3By Sana Afreen
Last updated on Mar 24, 20211662Designers are completely unaware of what users feel or how they think. Not even an expert can say what exactly is going on in a certain user’s mind. They can only perform research, observe, question, and surmise. Only when designers take time to understand users better, they can empathize.
After experiencing such user challenges, designers have come up with an effective solution. So what do you think could be the best solution in this case? How do such problems get resolved?
Empathy plays a key role here, which uses the technique of Empathy mapping.
With this technique, you can build rich insight that helps you figure out genuine problems or issues that your client may have right now.
In this article, we will be discussing the following:
Now, let's have a look at the four quadrants.
In Design Thinking, empathy maps are divided into four quadrants. The quadrants are:
Empathy maps are used to gain a 360-degree perspective on what a user says, thinks, feels, and does.
Empathy maps offer a glance into who a user is as a whole, and what they feel is different from what they say, think, or do.
Now, let's understand the four quadrants in detail.
SAY Quadrant:
THINK Quadrant
DOES Quadrant
FEEL Quadrant
Now, look at the examples of the empathy map where there are separately mapped out notes.
First, sketch your users in the center and write the person's name along with their description.
Now, let's talk about the quadrants.
The SAY quadrant has the statements as:
Likewise, each quadrant has a different example, and these examples are different from every quadrant.
Once you have finalized the notes, it's time to work on themes.
Result: Once you complete interviewing your clients and create themes, you will know what questions to focus on and what to not.
Moving onto the next topics, let's see the differences between one-user and multi-user empathy maps.
Empathy maps can be implemented upon either one user or multiple users.
With this, you have successfully come to the end of the article on Empathy Mapping.
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Sana Afreen is a Senior Research Analyst at Simplilearn and works on several latest technologies. She holds a degree in B. Tech Computer Science. She has also achieved certification in Advanced SEO. Sana likes to explore new places for their cultures, traditions, and cuisines.
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