A wealth of information stays hidden behind all your social media activity. What happened to the posts you shared? What interactions did they generate from your followers, and at what time? Measuring social media performance across numerous networks can be time-consuming. Hootsuite Analytics simplifies the process, presenting an easy-to-use tool for accounting for the success of your social media efforts and improvising accordingly. 


Hootsuite Analytics

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What Are the Benefits of Hootsuite Analytics?

Easy-to-read graphs, KPI summaries, and tables present perfect data for results-oriented stakeholders. In addition to helping you save time assessing your social media efforts, Hootsuite Analytics also summarizes your teams' performance. Here are the key benefits of Hootsuite Analytics:

Analyze With Efficiency

You get a complete view of your social platforms from a single Hootsuite dashboard. You can easily set performance benchmarks and assess improvements over time. The platform offers customizable reports for easier distillation, distribution, and comprehension of the facts and figures meaningful to your organization.


You need not dive into heavy data crunching as Hootsuite Analytics guides you on the best time to post. You can follow on-screen tips and actionable insights to build awareness, boost engagement, and drive traffic to your business. 

Discover Your ROI

Hootsuite Impact helps you calculate the return on your social media investment. It is a perfect aid for solidifying your business ventures. Gain details on how your social media campaigns drive leads, conversions, and sales. 

Better Customer Service 

Evaluating how long your team takes to resolve or respond to customer inquiries helps you extend better customer services on all your platforms. You can discover your top performers, analyze and share their techniques, and set examples to upgrade your team's performance.

How to Use Hootsuite Analytics?

The important Hootsuite Analytics features can be accessed directly from the Hootsuite dashboard. Here is how to use the Hootsuite Analytics feature. 

The sidebar presents the analytics icon, clicking on which gives you a myriad of options that help you understand how your campaigns are performing. 


Hootsuite Sidebar on the Dashboard with the Analytics Option

You get to see the data regarding your posts. This data is constantly changing based on your posts and account performance. You can choose from the various options on the sidebar extended menu for what you would like to monitor. 

There are two main sections:

  • Reports
  • Post Performance


My Reports and Post Performance Options

Viewing Reports 

The Reports area allows you to create customizable and shareable reports. You can access the Overview reports of individual networks and the Mixed Overview report that presents aggregated metrics from various social networks.  

You can either access the pre-made report templates for monitoring individual networks or for more advanced reporting needs; you can take advantage of custom reports. This option allows you to build reports using only those metrics that are important to you.  

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How to Access Report Templates in Hootsuite Analytics?

  • Step 1: Click on the Analytics options on the sidebar of Hootsuite. 
  • Step 2: Click on the + sign in the My Reports section to add a new report. 


New Report Option

  • Step 3: A window with various report templates will appear. You can choose a report template by clicking on the Create Report button below it. 


The Create Report Button For Selecting a Template

The various Hootsuite Analytics report template options include

  • Facebook Overview
  • Instagram Overview
  • Twitter Overview
  • LinkedIn Overview
  • Mixed Overview


Mixed Overview Report for Monitoring Performance Across All Networks

  • Step 4: You can also find templates for evaluating the performance of individual networks by clicking on the name of the network below the Performance by Network option in the side menu, as shown in the following image.


Templates for Checking Performance by Network 

Each network has report templates that help monitor a particular aspect, such as

  • Audience
  • Engagement

How to Create a Custom Report in Hootsuite Analytics?

Users with advanced reporting needs should opt for custom reports. They can be built by incorporating only the metrics that are important to your organization. 

  • Step 1: Click on the Analytics options on the sidebar of Hootsuite. 
  • Step 2: Click on the + sign in the My Reports section to add a new report. 
  • Step 3: Scroll down to the menu and click the Custom Report option. 
  • Step 4: Click the Click Report button. 


Custom Report Option

  • Step 4: Select a social media network from the side menu. 
  • Step 5: Several recommended metrics will appear. You can click the Add button to add a metric of your choice. You also search for different metrics in the search bar towards the top. 


Adding a Metric to a Custom Report 

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Evaluating Post Performance

Post Performance displays your published content and presents an overview of how the audience received it. You customize the information display so that they show the most relevant metrics.  

Click the Post Performance option in the side menu of Hootsuite Analytics to access the details. 


The Post Performance Overview

Usually, you get to see the following details:

  • Clicks
  • Comments
  • Hot posts
  • Reach 
  • Shares
  • Video Views

How to Set the Date Range for Performance Analytics?

Once you have the Post Performance window open, you will find a date range option towards the top of the screen. 

  • Step 1: Click the date range and choose the desired range from the calendar. You can either customize the range (as shown in the following image) or select from the available options like the last 7 days, the previous week, and so on. 
  • Step 2: Once you have selected the date range, click the Set button. Your post performance details for the selected range will be displayed. 


Setting the Date Range in Hootsuite Analytics for Post Performance Details

How to Edit Columns for Post Performance?

Hootsuite Analytics allows you to customize your Post Performance window by editing the columns and selecting what’s most relevant to your business. 

  • Step 1: Click the pencil icon on the top. 


The Pencil Icon to Edit the Columns

  • Step 2: A side menu will appear with various options. You can select what should appear on your screen. 


Selecting What Information Appears in the Columns

  • Step 3: Click the Apply button once you have selected all the relevant options.  

Team Metrics 

Depending on your Hootsuite plan, you can access Team and Time Metrics in Hootsuite Analytics. It is available with  Team, Business, and Enterprise Plans.  

Team Metrics allow admins to track their team member productivity. You can customize them too for viewing important measures such as resolution time and first response time. 

You can access time metrics from the side menu by clicking the Best Time to Publish option. It will give you a detailed view of the most appropriate days and times to publish your content on various networks based on what’s served you the best in the past. 


Best Time to Publish Option

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