About the program

  • About the Full-stack Digital Marketer Program

    The Full-stack Digital Marketer Masters Program is designed to transform you into a complete digital marketer with expertise across the digital marketing domain. Fast-track your career by following the clear and structured learning path recommended by industry & faculty experts. Internalize a holistic understanding of digital marketing and gain advanced expertise in SEO, PPC, Social Media, and Web Analytics. Acquire extensive project experience and the capability to manage and strategize digital marketing initiatives.

    The program provides access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions by experts, and other resources which will enable you to master the complete digital marketing skill set.

    Once you have completed this program, you will receive a Masters certificate from Simplilearn stating that you have acquired the skill set of a Full-stack Digital Marketer, and validating your ability to lead marketing efforts in your organization.

  • Why be a Full-stack Digital Marketer?

    Full-stack Digital Marketers have an in-depth understanding of all the main areas in the domain like inbound marketing, paid marketing, social media marketing, and web analytics. They are competent in planning, managing and executing integrated multichannel campaigns. Due to the multiple facets in the domain, there is an enormous demand for digital marketers with an all-round skill set. Full-stack digital marketers are most suitable to head digital marketing teams and lead the digital marketing initiatives for organizations.

    Here are a few facts and figures that prove the high demand for digital marketers around the world:
    • The average salary of a ‘Digital Marketing Head’ is $82,000 on Indeed.com
    • In the USA, there are 49,000+ and in the UK, there are 25,700+ jobs in Digital Marketing on Indeed.com
    • In India, there are 10,000+ jobs for Digital Marketers on Naukri.com

  • Recommended Learning Path for a Full-stack Digital Marketer

  • Who can be a Full-stack Digital Marketer?

    A Full-stack Digital Marketer is the preferred career goal for those seeking leadership positions in the field. The following professionals are best suited to be Full-stack Digital Marketers -
    • Marketing Managers
    • Digital Marketing Specialists
    • Marketing & Sales professionals
    • Management, Engineering, Business & Communication graduates
    • Entrepreneurs & Business Owners

  • How do I earn the Masters Program certificate?

    On completion of the following requirements, you will be eligible to receive the Master’s Program certificate that will testify your skill set as a Full-stack Digital Marketer.
     
    Course Course Completion Certificate Simulation Exam Project Certificate
    DMCA Required Score > 75% Required
    Advanced Web Analytics Required Score > 75% Not required
    Advanced SEO Required Score > 75% Not required
    Advanced PPC Required Score > 75% Not required
    Advanced Social Media Required Score > 75% Not required

    Sample Certificate

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Learning path


Course 1/5
Digital Marketing Certified Associate Training Online

Digital Marketing Certified Associate

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About this course

Digital Marketing Certified Associate (DMCA) is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready to qualify for high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real-life projects. This training will provide you hands-on experience in various Digital Marketing disciplines. It will prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.

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Course 2/5
Advanced Web Analytics Certification Training

Advanced Web Analytics

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About this course

Web Analytics is the measurement, collection, tracking and analyzing internet data to optimize web usage. Businesses are widely using web analytics for business solutions and market research. Simplilearn’s Advanced Web Analytics imparts knowledge on various aspects of Web Data Analysis, Multi-channel Analytics, qualitative search and reports. A certified Web data Analyst would be proficient in the online marketing discipline of Web Analytics. This course will help participants in discovering tools to assess visitor behavior on websites and trains them.

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Course 3/5
Advanced Search Engine Optimization (SEO) Certification Training

Advanced Search Engine Optimization (SEO)

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About this course

Search Engine Optimization is the process of affecting the visibility of a website or a webpage through the Search Engine. It is often referred to as ‘Natural’, ‘Organic’ or “Earned” Results. SEO is of immense help to keep the website on top of the search engine’s list. Simplilearn’s Advanced Search Engine Optimization Course imparts knowledge and helps a professional develop the skill to use keywords, to gain potential viewers to the website. It is crucial for a business to rank well and to grab the attention of search engine visitors.

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Course 4/5
Advanced Pay Per Click (PPC) Certification Training

Advanced Pay Per Click (PPC)

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About this course

Pay Per Click is an effective internet advertising model used to direct traffic to websites, where the advertisers pay the publisher or the website owner when the advertisement is clicked. Simplilearn’s Advanced Pay Per Click (PPC) trains Professionals gain skills in the field of online marketing discipline of PPC and Paid Search. In the Digital world, a Pay Per Click certified professional would be able to display compelling campaigns to the targeted audience based on their expressed interests and demonstrated history.

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Course 5/5
Advanced Social Media Certification Training

Advanced Social Media

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About this course

Social Media is a collection of internet-mediated applications where users generate, share or exchange content in the form of information, ideas, pictures or videos in virtual communities and networks. Simplilearn’s Advanced Social Media Course is aimed at educating and training participants in the rapidly-expanding field of Social Media. Professionals will be trained on the latest and most advanced techniques, and help develop skills to attract traffic to the websites, promote and protect the online reputation with the latest techniques and strategies. Social Media attracts the attention of viewers more than any other websites. The Advanced Social Media course would be beneficial to professionals who are looking forward to execute effective social media campaigns.

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Electives

  • Advanced Content Marketing
  • Advanced Conversion Optimization
  • Advanced Mobile Marketing
  • Advanced Email Marketing

Reviews

  • Mckinley Fitzgerald
  • Jayleen Doyle
  • Macie Rojas

FAQs

  • How do I enroll for the Masters Program?

    You can register for the Masters Program on our website. You can make an online payment using any of the following options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once the online payment is done, you will automatically receive a payment receipt and access information, via email.

  • What can I expect from the Master’s Program?

    • Access to e-learning content for all the courses included in the learning path
    • Access to exclusive forums, moderated by faculty and industry experts
    • Monthly mentoring sessions by faculty and industry experts
    • The Masters Certification upon completing the Program requirements of the learning path

  • Where and how can I access the e-learning content?

    Once you registered for the course, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail, sent by us, will guide you through the process.

  • I am not able to access the online courses. Whom should I contact for a solution?

    Please raise a request through Help & Support. You can also chat with us for an instant solution.

  • Do you provide money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

  • Is exam fee included with this course?

    No. Exam fees are not included in any of the courses. However, you will receive course completion certificates upon successfully completing the courses, and the Masters Program certificate upon successfully completing the program requirements.

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