Simplilearn partners with global universities and companies to offer marketing courses covering digital marketing, social media, content marketing, SEO, PPC, and more. Expert-led training and practical projects ensure comprehensive learning for career development.
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Marketing certifications typically range from a few weeks to several months, with fees varying based on program and institution.
Program Name | Duration | Fees |
---|---|---|
Post Graduate Program in Digital Marketing Cohort Starts: 19 Oct, 2023 | 8 Months | $ 3,000 |
Jinsuh Lee teaches various marketing classes at Purdue. A Ph.D. in quantitative marketing, Lee puts the premium on the power of big data in marketing. He has developed data-driven marketing solutions such as loyalty and demand forecasting programs for top corporates like Samsung Electronics
Twitter LinkedInDr. Bindu Gupta, Professor of OB and HRM at IMT Ghaziabad has more than 20 years of experience in teaching, research, and training. She has conducted training programs in conflict management, digital leadership, change management, etc., for organizations such as Maruti, NHPC, NTPC, ONGC.
Twitter LinkedInSandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.
Twitter LinkedInProf. Subhojit is a Ph.D. from Vinod Gupta School of Management, Indian Institute of Technology, Kharagpur. He specializes in Marketing and has been teaching various marketing subjects, including Digital Marketing, at IMT to
PGDM and PGDM ExP.
It was a very useful class where Hubert helped us analyze our own situations while integrating these examples in to the course material. I read a lot about scrum practices before taking this course but I learned new things from examples and exercises discussed in the class. Also, it was refreshing to interact with other people from the same boat.
I had scrum training before, and we use scrum at my company. I appreciate the question-answer sessions about how we apply scrum, and possible solutions to problems we encounter. I think this feed back will really help us. Also I appreciated the pragmatism of this class, it was helpful to not just stick to pure idealized theory.
Some of the key factors to consider when choosing the best marketing courses include the quality of the curriculum, the expertise of the instructors, and the flexibility of the course format.
Simplilearn’s marketing certification ourses cover social media, content, email, digital marketing, and more, with self-paced learning and hands-on projects. Plus, we offer industry-recognized certifications from Google, Hubspot, and OMCP, along with resume assistance, career mentoring, and job portal access. Enroll today!
While some marketing courses require prior knowledge in business or marketing to earn certification, Simplilearn's courses are designed to cater to a diverse audience and do not require prior knowledge in these areas.
Simplilearn’s marketing certification courses are designed to provide a foundational understanding of marketing concepts and principles, and are suitable for anyone interested in learning about marketing. However, some advanced level courses may require some basic understanding of business and marketing concepts.
The cost of Simplilearn's digital marketing certifcations vary depending on the course and format chosen, as well as currency exchange rates. However, as of April 18, 2023, the approximate range of prices for Simplilearn's digital marketing courses in Indian rupees is from Rs. 37,000 to Rs. 1,48,000 or more. It is important to note that exchange rates may fluctuate, so it is recommended to check the current prices on Simplilearn's website for accurate information.
In general, the prerequisites for marketing certifications may vary depending on the course content and level of expertise required.
The prerequisites for Simplilearn's marketing courses vary depending on the specific course and level of expertise. Some courses may require prior knowledge or experience in digital marketing or related fields, while others are designed for beginners with no prior experience. It is recommended to check the specific course requirements on the website to ensure that you meet the prerequisites for the course. Additionally, some advanced-level courses may have more stringent prerequisites than others, so it is important to review the course details carefully before making a decision to enroll.
Business marketing courses, such as those offered by Simplilearn, can provide learners with a range of skills and knowledge to help them succeed in the field of marketing. These skills may include understanding key marketing concepts and principles, conducting market research, creating effective marketing strategies, developing and executing successful advertising campaigns, leveraging social media and digital marketing channels, and measuring the success of marketing initiatives.
Additionally, learners may also develop skills related to data analysis, consumer behavior, communication, and project management, which are all valuable skills in the marketing field. The specific skills and knowledge gained from a marketing course may depend on the course content and focus, as well as the level of expertise of the learner.
Online marketing certifications, like the ones offered by Simplilearn, can be just as effective as in-person courses, and in some cases, even more so.
While in-person courses may offer the advantage of face-to-face interaction with instructors and peers, online courses offer the flexibility of self-paced learning, the ability to learn from anywhere with an internet connection, and access to a wealth of resources and tools to support learning. Simplilearn’s online marketing courses leverage interactive elements such as live webinars and master classes by industry experts from top universities and companies, group discussions, and online assignments to engage learners and promote collaboration.
Additionally, online marketing courses are also time-efficient, making them a popular choice for learners who want to enhance their skills while balancing work and other commitments.
Yes, learners who complete Simplilearn's business marketing courses are eligible to receive a certificate of completion from top universities and companies such as IMT Ghaziabad, Purdue University, and Facebook. These certificates, awarded after successful completion of all course requirements, hold the logos and names of the partnering universities or companies, which can add further credibility and value to the credential. It can be shared digitally, making it easy to include on resumes, LinkedIn profiles, or other professional profiles.
Business marketing courses can open up a range of job opportunities for learners. Some common job roles in marketing include digital marketing specialist, social media marketing manager, marketing analyst, marketing manager, advertising manager, and brand manager. These roles involve developing and implementing marketing strategies to promote products or services, conducting market research to understand consumer behavior and preferences, creating and executing advertising campaigns, and measuring the success of marketing initiatives.
Learners may also find opportunities in diverse fields such as healthcare, finance, technology, and more. It is important to note that job opportunities and requirements may vary depending on factors such as location, industry, and level of experience.
Simplilearn offers a range of marketing certification courses, including short-term courses that can be completed in as little as a few hours to more comprehensive courses that may take several months to complete. For example, Simplilearn's Digital Marketing Specialist course is a 90-day course that requires an average of 5-10 hours of study per week, while their Advanced Social Media Marketing course can be completed in 180 days and requires an average of 6-8 hours of study per week. It is important to note that the duration of the course may also depend on the learner's individual pace of learning and the amount of time they can dedicate to studying each week.
Yes, Simplilearn offers a refund policy for their marketing certification courses. Learners who are not satisfied with their course can request a refund within 7 days of the course start date. To be eligible for a refund, learners must not have completed more than 25% of the course content and must provide a valid reason for their request. Simplilearn's refund policy may vary depending on the course, so learners should review the course page or contact Simplilearn's customer support team for specific details. Additionally, learners may want to consider reading reviews and researching the course content before enrolling to ensure that the course meets their expectations and needs.
The rising demand for marketing specialists doesn't seem to decline in the upcoming years. According to the Bureau of Labor Statistics, a marketing specialist can make up to $65,810 annually. There is an expectation of 163,600 new vacancies in the industry, which is almost twice the labor market average.
On the other hand, a marketing manager can earn up to $141,490 annually, which translates to $68.03 per hour. Overall, the demand for digital marketing specialists has increased by 19.6% since 2006.
The payscale for marketing specialists with and without marketing certifications can vary from $116,500 to $67,000 per year. That's a whopping $43,000 per year difference!
The difference widens for Digital Marketing Specialist positions. While entry-level positions pay up to $47,750 annually, experienced, certified specialists have an almost double salary— approximately $94,000 per year.
The certifications range from a few hundred to a few thousand dollars. But they carry the immense potential to offer a substantial increase in earnings.
Academic courses focus on the fundamentals of digital marketing. Some advanced courses are designed to augment further the understanding of people working in marketing-related positions.
Contrastingly, digital marketing certification courses focus on specific tools. Often these certifications are prerequisites for employment. So, if you're seeking a marketing position at a company, get marketing certifications from Google and top institutes to level up your career.
Simplilearn's Advanced Search Engine Optimization course transforms you into a full-stack SEO professional providing in-depth knowledge that helps drive sustained growth to your website's critical marketing channels.
Self-Paced Learning: ? 34,999
Online Bootcamp: ? 39,999
Corporate Training: Customized To Your Team's Needs
This SEO certification validates your skills related to keyword research, link building, technical SEO, analytics, competitive analysis, on-page optimization, off-page optimization, and more. These skills are highly valuable and rewarding in the digital marketing industry.
You also develop proficiency in the top marketing tools, including SEMrush, Moz, Majestic, and SpyFu.
If you possess an undergraduate degree/ high school diploma and find interest in the SEO field, you can enroll in the course. To obtain your SEO certification, you must:
Complete 85% of the course
Attend all the sessions within one live virtual batch
Complete the projects
Complete a simulation test with at least 75%
This course certification is a must-have for any aspiring Social Media Marketer, and seasoned professionals can polish their skills too. The Advanced Social Media Certification course program is designed to help you master social media marketing, including strategy formation, influencer marketing, reputation management, web analytics, and content marketing.
Self-Paced Learning: ? 34,999
Online Bootcamp: ? 39,999
Corporate Training: Customized To Your Team's Needs
This marketing certification combines the disciplines of advanced social media, advanced web analytics, and advanced content marketing to enable you to elevate your brand and execute successful social campaigns. It provides extensive project experience, and on completion of the course, you will be able to utilize popular platforms including Facebook, Twitter, and LinkedIn like a pro.
Anyone with basic digital marketing knowledge can enroll for the course online and get lifetime access to self-paced learning. Complete 85% of the course, take the self-assessment simulation exam and get certified.
Paid marketing is among the most effective ways to target digital audiences. It accounts for over 40% of all Digital Marketing budgets. The Advanced PPC Training Course curated by industry experts fast-tracks your career by transforming you into an able paid marketing professional.
Self-Paced Learning: ? 34,999
Online Bootcamp: ? 39,999
Corporate Training: Customized To Your Team's Needs
The certification course promotes learning the nuances of Pay-Per-Click, conversion optimization, display advertising, and web analytics. It provides in-depth knowledge of bidding methods, ranking algorithms, and ad platforms and covers the following skills:
Performance measurement
Lead generation improvement
Buying funnel
Keyword organization
Keyword research
Ad testing and extensions
Display network
Track clicks and ROI
Visit the website and select the training option. Click the enroll now button and enter the details required. Get lifetime access to high-quality self-paced e-learning content and start learning the top PPC tools.
The Postgraduate Digital Marketing Program co-created with Facebook in association with Purdue University has been ranked the no.1 Digital Marketing Course by Marketing Land & Search Engine Journal.
Total fee: ? 1,17,700
Financing option: ? 3,907/month
You get to learn the best digital marketing tools and strategies from industry experts. The marketing course features Masterclasses from Facebook and Purdue. Additionally, you enjoy the following perks:
Purdue Advantage: 6-credit transfer for the Purdue Online MS in Communication program
Meta Exam Voucher of $99 and expert sessions with trainers from Meta Blueprint
Level up sessions with Dorie Clark and Mollie Spilman
Job Assistance and career mentoring
Salary hike
You can complete this certification program while you work.
The program has a six months duration. Visit the website and check the starting date for the next cohort. Fill out the application form and begin your journey.
IMT Ghaziabad, in collaboration with Simplilearn, offers Digital Marketing Expert Professional Certificate to facilitate a holistic understanding of digital marketing topics like SEO, Web Analytics, Social Media, PPC, and Marketing Analytics. The course program has a five months duration.
Total fee: ? 1,17,700
Financing option: ? 3,907/month
Candidates who enroll on the program get the following benefits:
Live classes by IMT faculty
IMT Ghaziabad Certificate and Associate Alumni Membership.
Meta exam voucher of $99
Expert sessions by Meta Blueprint trainers
LevelUp sessions by the leading industry experts like Dorie Clark and Mollie Spilman
Job assistance and career mentoring
25+ hands-on projects
The prerequisites are:
At least two years of work experience
A bachelor's degree in any discipline
A digital marketing background is desirable but not essential
The application process comprises three simple steps.
Submit an online application: Tell about yourself and why you wish to pursue the program.
The admission panel will review the application and shortlist candidates.
If selected, you can begin the program within 1-2 weeks.
One of the highly sought-after marketing certifications offered by Microsoft —Microsoft Advertising Certification is completely free. It helps you learn how to make the most of your advertising dollars and optimize ad campaigns.
Free
Once you complete the certification, you get placed in the member directory so potential employers can confirm your certification status. It polishes your existing skills and teaches you the best practices that would help you get started in the marketing world.
Visit the Microsoft learning lab and choose from the three free certifications:
Search Advertising Learning Path
Native & Display Advertising Learning Path
Shopping Advertising Learning Path
Click the Start button to begin the course. To earn the certification, you will have to pass an online multiple-choice exam of 50 questions. Achieve at least 80% or more.
Those who pass all 3 certified courses receive the highest-level certification–the Microsoft Advertising Certified Professional (MACP).
Google Analytics is a must-learn tool for any marketer. The Google Analytics Individual Qualification certification is highly specialized. It transforms you into a well-trained marketing expert who can effectively use Google Analytics to recognize ad strategy's weaknesses and strengths.
Free
A strong understanding of Google Analytics is sure to push you one step closer to building profitable digital marketing campaigns.
Enroll and take a 90-minutes long exam in a single session to get certified. You require a minimum score of 80% to pass. If you do not make it to 80%, you will have to wait a week before trying again.
YouTube is a promising platform in the marketing world. A YouTube certification introduces candidates to the compelling video marketing journey and assists them in advancing their careers.
Free
It helps in learning the tips and tricks to creating engaging video content. It allows learners to take up all the building blocks of digital marketing and apply them to the YouTube platform. It provides four in-depth courses on:
Content Ownership
Asset monetization
Music course
Music rights management
First of all, you need to check if you're eligible. The certified courses are only for creators and partners with a partner manager/ Content ID. Also, you must possess a Google Account and be in ongoing compliance with all YouTube policies.
If you are eligible, enroll in a course by contacting your partner manager. Complete your course and take the exam for a 2-hour duration. You must score at least 75% or higher. If you do not pass on the first attempt, you may retake the exam after 24 hours.
The HubSpot Content Marketing Certification comprises 12 courses that help you build a strong content marketing foundation. The course covers everything from guest blogging strategies to content promotion.
Free
The course is ideal for beginners, Marketing Professionals, Inbound Professionals, and Content Producers who wish to learn a content creation framework to consistently produce effective content for both humans and search engines.
Visit the HubSpot academy, sign up, and start your course.
Utilize Facebook's massive reach to generate traffic and conversions by learning top practices taught in Facebook's two unique marketing certifications:
Facebook Certified Planning Professional
Facebook Certified Buying Professional
$150 per certification
Meta certification bears testimony to your advanced-level proficiency in various aspects of digital marketing with Meta products.
Sign up and choose an exam. Prepare well and take the exam. Demonstrate your understanding of planning successful campaigns, targeting the right audiences, and maximizing your reach via Pixels and Facebook Pages.
The SEO Toolkit Course by SEMrush helps you dive into the world of SEO and takes up only three hours of your time. Completing the course will make you ready to handle keyword research, campaign building, and metric measurement.
Free
The course is free and has a shorter duration. You get to learn proven tactics from digital marketing experts.
Visit the website and enroll for free in a course that suits your needs. Start your eLearning journey and prove your potential to prospective employers.
There are several marketing certifications for students to choose from. Among them the best ones are:
There are several marketing certifications for students to choose from. Among them the best ones are:
Marketing certifications aim to introduce learners to the fundamental concepts of marketing, its key areas, and the marketing skills that a professional must possess. These certifications cover theory and practical skills that give learners a comprehensive learning experience. In other words, marketing certifications cover everything a learner needs to know to become a demanded professional in the marketing industry.
For students willing to get established in the marketing industry, learning digital marketing can help them secure a significant job position as a digital marketer. Digital marketing certification courses introduce students to the fundamentals of digital marketing and its relations with social media marketing, email marketing, and Search Engine Optimization or SEO.
These certifications teach everything to become a certified digital marketing professional and help students acquire the mandatory skills. For instance, they are introduced to marketing tools, various functions of social media in marketing, the importance of Google Ads, content marketing, mobile marketing, video marketing, and so much more.
The job of a marketing professional is to implement new strategies into a business to help them reach the target audience and boost their sales. A marketing professional looks after various significant domains and serves many important roles, such as:
Video Advertising, Email Marketing
Digital Marketing
Plan Digital Marketing Strategies
Social Media Marketing
Digital Marketing Content And Overall Content Marketing
Optimize Search Engines
Google Ads Display
Online Marketing
Managing Customer Relationships
Running Successful Campaigns To Attract New Customers
Emphasize Digital Advertising And Paid Search
Explore Marketing Analytics
Marketing has several specialization areas, and all are interconnected to each other. The significant areas of marketing are:
Digital Marketing
Search Engine Optimization SEO Marketing
Content Marketing
Email Marketing
Video Marketing
Social Media Marketing
Online Marketing
Product Marketing
Influencer Marketing
Visual Marketing
Brand Management Marketing
To become a professional digital marketer, students must acquire a bachelor’s degree and attend digital marketing certifications that teach real skills. A digital marketing certification is the easiest pathway for students to become marketing professionals. These courses can give them insights into the roles of a digital marketing expert and how they plan digital marketing strategy or any other type of marketing strategy and use several marketing tools to bring the best solutions.
Learners come across various skills while attending marketing certifications. Some of the major skills they learn in these courses are as follows:
Digital Marketing Skills
Ability To Handle Various Social Media Platforms
Optimize Search Engines
Display Advertising Skills
Working With Content Creation Framework
Advanced Web Analytics Skills
Social Media Marketing Skills
Running Successful Marketing Campaigns
Creating Digital Marketing Channels
Marketing Analytics Skills
Using Paid Search As A Marketing Tool
Plan New Marketing Strategy
Working With Google Ads
Content Marketing Skills
Video And Email Marketing Skills
Google Analytics Skills
According to various reliable sources, the average payscale of digital marketers is about USD 94,294. Depending on the experience, the payscale of digital marketers can range up to USD 115,000.
A Google Ads certification is an excellent choice if a professional in marketing wants to work more with advertising or wishes to enhance their marketing skills. Google Ads certification helps professionals learn how to use Google Ads most efficiently to help a business reach an audience worldwide. This certification can add value to the resume and help secure highly-paying advertising jobs.
Simplilearn is one of the leading platforms for exploring marketing certifications. Here, you can explore the best digital marketing certification programs, content marketing and email marketing programs, free courses covering the fundamentals of digital marketing and how to become a certified digital marketer, and much more. Simplilearn’s online marketing certification courses cover every skill necessary to become a professional.
HubSpot is a platform much like Simplilearn but less popular. The HubSpot content marketing certification is a course that introduces learners to the fundamentals of inbound marketing and its importance in businesses.
To get established in the marketing industry, digital marketing certificate programs are necessary. These comprehensive online courses give a brief overview of the digital marketing industry and introduce learners to the skills necessary to become professional digital marketers, online marketing certified professionals, or fulfill similar roles.
After attending marketing online courses, learners can fulfill the following job positions:
Digital Marketing Expert
Google Analytics Expert
Search Engine Optimization SEO Specialist
Social Media Marketing Expert
Google Ads Manager
Mobile Marketing Expert
Digital Marketing Strategy Planner Or Digital Marketing Specialist
Social Media Manager
Content Marketing Specialist
Email Marketing Expert
Web Designer
A Microsoft Advertising Certification is a highly advantageous option for marketing professionals who aim to expand their expertise in the realm of digital advertising, including platforms like Google Ads and comparable tools. These certification programs carry greater significance than standard digital marketing courses, enhancing the value of a candidate's resume and elevating their potential in the job market.
Undoubtedly, marketing is a lucrative career path with a plethora of opportunities. Marketing is a huge domain with several specialization areas, including digital marketing, content marketing, social media, email marketing, and many others. Online marketing certifications open doors to many career opportunities, and professionals can switch their careers anytime. The best part about becoming a professional certified marketer is working for reputed marketing and digital marketing agencies and leading them toward more success.