2018 - The Year in Review for Google Ads

  • Thu, December 6, 2018
  • 11:00 AM PST

About the Webinar

2018 saw many changes from Google AdWords, including changing their name to Google Ads. They also made another large ad format change and a major update to device targeting. 

Join Google Adwords expert Brad Geddes for a webinar on December 6, 2018, at 11 AM Pacific Time. We'll cover these and other changes that were made throughout the year. In addition, you'll see stats on how some of these changes are performing (or learn how to do the diagnostic work yourself) to understand how to take advantage of all the changes Google Ads made throughout the year. Topics covered include:

  1. Responsive search ads
  2. Third headline added to text ads
  3. Exact match changed (yet again)
  4. Why the name change to Google Ads
  5. Changes to device/app targeting
  6. Mobile-friendly speed update

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Profile

Brad Geddes

Brad Geddes is the author of "Advanced Google AdWords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice. Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

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