2018 saw many changes from Google AdWords, including changing their name to Google Ads. They also made another large ad format change and a major update to device targeting.
Join Google Adwords expert Brad Geddes for a webinar on December 6, 2018, at 11 AM Pacific Time. We'll cover these and other changes that were made throughout the year. In addition, you'll see stats on how some of these changes are performing (or learn how to do the diagnostic work yourself) to understand how to take advantage of all the changes Google Ads made throughout the year. Topics covered include:
- Responsive search ads
- Third headline added to text ads
- Exact match changed (yet again)
- Why the name change to Google Ads
- Changes to device/app targeting
- Mobile-friendly speed update