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Course Overview
Course Curriculum
Course Content
Section_1_Introduction_to_SEO
PreviewLesson 1 - What You'll Learn in this Course
11:39Preview1.001 What You will Learn in this Course
11:39
Lesson 2 - The Business Impact of SEO
14:30Preview2.001 The Business Impact of SEO
14:30
Lesson 3 - SEO Terms and Definitions
10:06Preview3.001 SEO Terms and Definitions
10:06
Lesson 4 - SEO Business Concepts
10:594.001 SEO Business Concepts
10:59
Section_3_Keyword_Research
PreviewLesson 1 - Keywords the Foundation
11:38Preview1.001 Keywords The Foundation
11:38
Lesson 2 - Keyword Research Research Tool Overview
11:42Preview2.001 Keyword Research Research Tool Overview
11:42
Lesson 3 - Build a Keyword List
09:37Preview3.001 Build a Keyword List
09:37
Lesson 4 - Analyze Your Keywords Long Tail and Short Tail Keywords
14:104.001 Analyze Your Keywords Long Tail and Short Tail Keywords
14:10
Lesson 5 - Exploring Keyword Opportunities
16:52Preview5.001 Exploring Keyword Opportunities
16:52
Lesson 6 - Keyword Plan for Trends and Cycles
13:296.001 Keyword Plan for Trends and Cycles
13:29
Lesson 7 - Group and Manage keywords
16:077.001 Group and Manage keywords
16:07
Section_4_On-Page_Optimization
PreviewLesson 1 - Key On-Page Elements
09:12Preview1.001 Key On-Page Elements
09:12
Lesson 2 - Content Hierarchy
15:10Preview2.001 Content Hierarchy
15:10
Lesson 3 - Optimize Content
17:22Preview3.001 Optimize Content
17:22
Lesson 4 - Optimize Content with HTML5
11:57Preview4.001 Optimize Content with HTML5
11:57
Lesson 5 - Optimize for Mobile
16:22Preview5.001 Optimize for Mobile
16:22
Section_5_Website_Management_and_Optimzation
PreviewLesson 1 - Domain Signals for SEO
09:57Preview1.001 Domain Signals for SEO
09:57
Lesson 2 - Manage Website URLs
14:39Preview2.001 Manage Website URLs
14:39
Lesson 3 - Identify and Remove Duplicate Content
10:56Preview3.001 Identify and Remove Duplicate Content
10:56
Lesson 4 - Additional Optimization and Management
19:234.001 Additional Optimization and Management
19:23
Lesson 5 - Webmaster Tools
09:585.001 Webmaster Tools
09:58
Lesson 6 - Moving to a New Domain or a Redesign
13:376.001 Moving to a New Domain or a Redesign
13:37
Lesson 7 - Googles History of Major Algorithm Updates
16:337.001 Googles History of Major Algorithm Updates
16:33
Section_6_Off_Page_SEO
PreviewLesson 1 - The Importance of Links
34:55Preview1.001 The Importance of Links Part 1
15:401.001 The Importance of Links Part 2
19:15
Lesson 2 - Evaluating Backlinks
11:25Preview2.001 Evaluating Backlinks
11:25
Lesson 3 - Build Links with Social Networks and Media Sites
16:37Preview3.001 Seven Methods of Link Building
16:37
Lesson 4 - Build Links through Social Networks and Social Media Sites
10:21Preview4.001 Build Links Through Social Networks and Social Media Sites
10:21
Lesson 5 - Advanced Concepts and Best Practices for Linking
15:115.001 Advanced Concepts and Best Practices for Linking
15:11
Section_8_Market_Your_Optimized_Website
PreviewLesson 1 - Conducting Competitive Audit
21:01Preview1.001 Conducting Competitive Audit
21:01
Lesson 2 - Why You Should Not Rely on Rankings
13:05Preview2.001 Why You Should Not Rely on Rankings
13:05
Lesson 3 - Create a Marketing Plan
22:07Preview3.001 Create a Marketing Plan
22:07
Lesson 4 - SEO and Marketing Teams
17:534.001 SEO and Marketing Teams
17:53
Lesson 5 - Claim and Manage Your Business Listing
06:355.001 Claim and Manage Your Business Listing
06:35
Section_9_Local_Business_SEO
PreviewLesson 1 - Intro to Measurement
09:49Preview1.001 Intro to Measurement
09:49
Lesson 2 - Analytics Terms and Concepts
10:25Preview2.001 Analytics Terms and Concepts
10:25
Lesson 3 - Measuring Goals and Goal Values
09:53Preview3.001 Measure Goals and Goal Values
09:53
Lesson 4 - Measure and Analyze the Bounce Rate
08:234.001 Measure and Analyze the Bounce Rate
08:23
Lesson 5 - Critical Reports to Improve Your SEO
10:05Preview5.001 Critical Reports to Improve Your SEO
10:05
Why Online Bootcamp
- Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
- Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
- Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
- Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts
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- Disclaimer
- PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.