All You Need to Know About Digital Marketing Course

Digital Marketing Course Details 

The following table consists of the basic information regarding a digital marketing course: 

What is a Digital Marketing Course?

The digital marketing course covers the strategies and technologies required to effectively grow a business through digital marketing. The goal of digital marketing is to create a digital campaign that will advertise a company on the web and social media platforms. A digital marketing course allows students to efficiently promote and advertise their products and services online through various digital channels and strategies. 

Digital marketing courses have become one of the educational institutions' most popular course categories these days. Students are taught about the numerous specializations and purposes of such courses. However, selecting the finest from them is a challenge for each individual. 

Eligibility for a Digital Marketing Course

The eligibility criteria for a digital marketing course are as follows:

• Individuals with a marketing, advertising, and content creation degree can easily sign up for a digital marketing course.
• For a basic digital marketing certification course, a person must have graduated from high school (10+2) with 50% total marks in any stream, science, commerce, and arts.
• If an individual wants to get a diploma in digital marketing, they need to have an aggregate of 50% marks in their class 12th. 
• If an individual wants to pursue a postgraduate diploma in digital marketing, you need to have 50% marks of a good grade point average in graduation from any discipline. 
• To get a BBA degree in digital marketing, a person needs to get 50% total marks in 12th standard in any stream (science, commerce, or arts) from a recognized board. 
• If a person wants to get an MSc or MBA in digital marketing, they need to have 50% marks overall in their graduation from any discipline from a recognized college or university.

Did You Know? 🔍

Global Digital Advertising and Marketing Market to Reach $786.2 Billion by 2026. (Source)

Digital Marketing Course Duration 

Digital marketing course duration: It may vary depending on the level of the course. The basic course starts with a 3 months long program. The advanced courses can be for 6 months duration. Some courses are designed for individuals who want to become digital marketing specialists. The digital marketing course duration for such courses is 8-12 months. 

Digital Marketing Course Fees

Digital marketing course fees: It is according to the level and skills provided by the course. 

The digital marketing course fees for a basic course range from ₹15,000 to ₹20,000. 

The advanced courses have a higher fee range because they are longer and provide more skills and tools than the basic courses. The digital marketing course fees for these courses range from ₹30,000 to ₹80,000. 

Certain courses have a longer duration and higher fees, and their course structure is also designed to make you an expert in the field.

Digital Marketing Syllabus, Modules, Outline, Curriculum

Digital marketing programs can include a variety of topics, from the fundamentals to more advanced tactics and techniques. The following subjects are generally covered in a digital marketing course syllabus:

• Basics of digital marketing: This covers a summary of the many digital platforms, the technologies and techniques utilized in online marketing, and the overall picture of digital marketing.
• Search engine optimization (SEO): It refers to making a website more visible and user-friendly for search engines.
• Pay-per-click (PPC) marketing: This section covers the development and administration of PPC campaigns, such as the selection of keywords, development of ads, setting bids, and strategy optimization.
• Social media marketing: This section uses sites like Facebook, Twitter, and Instagram to represent a brand, interact with consumers, and boost website traffic.
• Email marketing: This section includes list development, categorization, and automation, in addition to how to design and send efficient email advertising campaigns.
• Content marketing: this part is related to the creation and distribution of high-quality content, like blog articles, films, and infographics, to entice and start engaging customers.
• Web analytics: This section describes how to monitor and assess website traffic and digital marketing statistics using packages like Google Analytics.
• Digital strategy: This addresses developing a thorough digital marketing plan aligned with company goals and objectives.

The digital marketing course duration determines the level and complexity of the module. The modules are commonly made in the following way:

Digital Marketing Courses 

With the growing expansion of the digital marketing industry, many educational sites and institutions have started creating online courses for digital marketing. This digital marketing course duration is short, and they are certified by well-known universities and market experts. The live classes are given by industry experts. The course is well-structured to cover all the skills and topics required by an individual to excel in this domain. The digital marketing course fees are nominal so that every person can easily afford them. The following are some of the best courses for which one can sign up to:

1. Professional Certification in Digital Marketing

The Professional Digital Marketing Program by Simplilearn, in collaboration with SP Jain School of Global Management, is an 8-month certification course designed to equip learners with comprehensive digital marketing skills. The curriculum covers essential topics such as SEO, SEM, social media marketing, mobile marketing, marketing analytics, and the application of Generative AI in marketing. Participants will engage in hands-on learning with over 35 digital marketing tools, and 10+ case studies.

The program also offers live online classes delivered by digital marketing experts and masterclasses by top faculties from SP Jain Global. Upon completion, learners receive a certificate from SP Jain School of Global Management and Simplilearn, enhancing their employability in the digital marketing field.

Duration of the program: 8 months 

Fees of the program: ₹1,01,999 (inclusive taxes)

Note: This program is for Indian Learners only.

2. Digital Marketing Specialist

The Digital Marketing Specialist program by Simplilearn is an 8-month online course designed to equip professionals with comprehensive digital marketing skills. The curriculum covers key areas such as SEO, SEM, social media marketing, mobile marketing, content strategy, and digital analytics. Upon completion, learners receive a globally recognized Digital Marketing Specialist certificate from Simplilearn, enhancing their employability in the digital marketing field.

Duration of the course: 8 months

Fees of the course: ₹54,000 (inclusive taxes)

Digital Marketing Salaries Around the World 

The increasing demand for digital marketing professionals is increasing day by day. Large organizations, start-ups, or even small private organizations are hiring people to increase their online presence. 

The average salary for a marketing executive starts at $40k per annum as you gain experience and become a digital marketing specialist. The salary increases and ranges upto $55k per annum. The salary of a digital marketing manager ranges from $70k - $97k per annum. The average salary for freelance digital marketing professionals is around $50-$250 per hour.

Learn Digital Marketing With Simplilearn 

In the current digital era, digital marketing is a crucial component of any business plan. Digital marketing is a powerful tool for companies of all sizes due to its ability to reach a global audience, precise targeting, cost-effectiveness, and flexibility. Organizations can efficiently sell their goods or services, increase brand recognition, and interact with clients in a more targeted and focused manner by implementing some of the most effective digital marketing strategies. A digital marketing course can be a fantastic investment for individuals seeking to enhance their digital marketing skills and expertise. 

The Digital Marketing Specialist Program can help individuals gain the knowledge they need to thrive in the modern digital environment and develop a thorough understanding of the digital marketing ecosystem. Enroll today and kickstart your fruitful journey!