Course description

Course preview

    • Section 1 : Introduction to SEO

      • 1.001 What You will Learn in this Course
        11:39
      • 2.001 The Business Impact of SEO
        14:30
      • 3.001 SEO Terms and Definitions
        10:06
      • 4.001 SEO Business Concepts
        10:59
      • Knowledge Check
    • Section 2 : How Search Engines Work

      • 1.001 The Search Engine Landscape
        10:39
      • 2.001 Analyzing Search Results
        14:44
      • 3.001 The Search Engine Index
        13:58
      • Knowledge Check
    • Section 3 : Keyword Research

      • 1.001 Keywords The Foundation
        11:38
      • 2.001 Keyword Research Research Tool Overview
        11:42
      • 3.001 Build a Keyword List
        09:37
      • 4 Analyze Your Keywords: Long tail and Short tail
        14:10
      • 5.001 Exploring Keyword Opportunities
        16:52
      • 6.001 Keyword Plan for Trends and Cycles
        13:29
      • 7.001 Group and Manage keywords
        16:07
      • Knowledge Check
    • Section 4 : On-Page Optimization

      • 1.001 Key On-Page Elements
        09:12
      • 2.001 Content Hierarchy
        15:10
      • 3.001 Optimize Content
        17:22
      • 4.001 Optimize Content with HTML5
        11:57
      • 5.001 Optimize for Mobile
        16:22
      • Knowledge Check
    • Section 5 : Website Management and Optimization

      • 1.001 Domain Signals for SEO
        09:57
      • 2.001 Manage Website URLs
        14:39
      • 3.001 Identify and Remove Duplicate Content
        10:56
      • 4.001 Additional Optimization and Management
        19:23
      • 5.001 Webmaster Tools
        09:57
      • 6.001 Moving to a New Domain or a Redesign
        13:37
      • 7.001 Googles History of Major Algorithm Updates
        16:33
      • Knowledge Check
    • Section 6 : Off-Page SEO

      • 1.001 The Importance of Links Part A
        15:40
      • 1.001 The Importance of Links Part B
        19:15
      • 2.001 Evaluating Backlinks
        11:25
      • 3.001 Seven Methods of Link Building
        16:37
      • 4.001 Build Links through Social Networks and Social Media Sites
        10:21
      • 5.001 Advanced Concepts and Best Practices for Linking
        15:11
      • Knowledge Check
    • Section 7 : Planning A New Website

      • 1.001 Choose a domain name
        12:45
      • 2.001 Organize Content Structure
        17:55
      • 3.001 Develop URL Structure
        14:47
      • Knowledge Check
    • Section 8 : Market Your Optimized Website

      • 1.001 Conducting Competitive Audit
        21:01
      • 2.001 Why You Should Not Rely on Rankings
        13:05
      • 3.001 Create a Marketing Plan
        22:07
      • 4.001 SEO and Marketing Teams
        17:53
      • 5.001 Claim and Manage Your Business Listing
        06:35
      • Knowledge Check
    • Section 9 : Analytics and Measurement

      • 1.001 Intro to Measurement
        09:49
      • 2.001 Analytics Terms and Concepts
        10:25
      • 3.001 Measure Goals and Goal Values
        09:53
      • 4.001 Measure and Analyze the Bounce Rate
        08:23
      • 5.001 Critical Reports to Improve Your SEO
        10:04
      • Knowledge Check
    • Section 10 : What's Next-Learning Path

      • 1.001 Your Learning Path
        06:36
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    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.