When it comes to promoting and developing your business, it is necessary to be where your customers are. Email use is booming, with four billion users using the services as of 2020. In fact, it is common that people check their email many times a day. Using email marketing to promote your content, products and services is an excellent method to increase traffic to your website and is a powerful tool for nurturing leads through the purchase cycle. And before we move into the amazing benefits of email marketing, let us know what exactly is email marketing!
What is Email Marketing?
Email marketing is a strong marketing channel that uses email to advertise your company's products or services. By incorporating it into your marketing automation efforts, it can effectively help in making your consumers aware of your new goods and offers. It will also play an important part in your marketing strategy by generating leads, increasing brand recognition, creating connections, and keeping customers engaged between purchases via various forms of marketing emails. Next up, let us find out the major benefits of email marketing!
Top Benefits of Email Marketing
Targeted and Personalized Content
Email marketing allows you to segregate your consumers into multiple lists based on their interests in order to offer highly tailored information. Email is the ideal channel for driving interaction, from creating an effective subject line to pictures that resonate with your customers and relevant information that benefits your audience.
It allows you to tailor your communications to diverse audiences, ensuring that your emails are constantly engaging, and it leads to the formation of a solid foundation of trust between your business and the receiver.
Collecting Feedback and Surveys
It is highly useful to have a check on your customer experience if you want people to interact, engage and to buy from your brand.
Email marketing can benefit you in achieving this. For example, you may send customer satisfaction surveys via email campaigns to gather feedback from customers.
This is one of the greatest methods for calculating your Net Promoter Score (NPS). This score allows you to determine the percentage of consumers who are brand supporters against those who are brand detractors. With this knowledge, you can devise tactics to improve your client experience.
Collecting Testimonials and Reviews
In addition to surveys, email marketing may also be used to promote your testimonials and reviews. Both are tremendous social evidence that you can utilise to leverage increased sales.
Many websites use testimonials on their website to seem more trustworthy. This is a frequent technique, as customers usually do not buy from brands that they do not have credibility. But when they realise that in the past other people have already purchased products from, they're more assured.
Moreover, you may send an email to your customers to post a review on third-party sites such as Google My Business.
Because of the promptness of emails, a company is able to observe the statistics within minutes of email being sent. A 24-hour sale is a great marketing effort, which can be used through email, because it generates a feeling of urgency and persuades users to take immediate steps.
Companies often have to wait for weeks for sales to occur as a result of printing or broadcasting campaigns, but with the use of email the sales are executed much faster.
Increasing Traffic to Your Website
Emails are an excellent approach to get clients to see your website. Within your email message, you may add relevant links to your site. You may also utilise your email marketing to enable clients to communicate with other major content on your website or blog.
A local design school, for example, may send an email to inform people about their new design class having a limited number of seats. Many of its clients and potential participants may have lost this opportunity to participate in the class without revisiting the website in time. Instead of waiting for bookings to go in, the design school may then fill all seats faster.
You may also include buttons for social media handles of your brand, as it encourages your clients to share your work and products in their own network.
Creating Seasonal and Time-Sensitive Campaigns
Even though traditional marketing campaigns and strategies include time and place, it takes months to organize and implement such events. And, still it is unsure if people would be attracted to the campaign at that time.
However, you may build a whole campaign using email marketing in a shorter time, because it doesn't require so much time to plan. You may also ensure that your email is viewed by your audience at the correct moment.
You may, for example, ensure that you provide information to your audience at the appropriate time by segregating your customers.
The dreaded abandoned cart is familiar to every e-commerce brand. Consumers visit your site, place products in the cart and then depart without a final transaction.
It is crucial to take advantage of this opportunity to re-engage whether your customers are busy with something else or wish to take time for thinking about the purchase.
You may send these customers an automatic email message with email automation.Therefore, encourage them to return to your site and complete their transaction.
Looking forward to leverage email as a marketing tool to drive more traffic, sales, and conversions? Then check out the Advanced Email Marketing Course now.
Master Email Marketing Today
As you can see, the benefits of email marketing are never ending! This efficient digital marketing approach enables companies of all sizes to contact their audiences anywhere and anytime.
And now that you know the top benefits of email marketing, you must be keen to learn more about it in detail. To learn more about email marketing and the different techniques and strategies you could implement to grow your business, checkout Simplilearn’s Email Marketing Certification Training and start building your brand today!