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Course description

  • What’s the focus of this course?

    Website Conversion Rate Optimization is the methodology of converting traffic to revenue, and this course is designed to train participants in the fundamental concepts of Website Conversion Rate Optimization. The course not only gives participants a solid understanding of the different conversion optimization techniques and framework, but also introduces the exciting concepts like  AIDAS- the buying process, customer persona , landing page design, copywriting optimization, and more. After successfully completing the course, participants will have a thorough understanding of the conversion process, enabling them to become a better digital marketers capable of getting greater ROI for their digital marketing efforts.

  • What are the learning benefits of this course?

    The Website Conversion Rate Optimization Foundation training course provides essential knowledge in CRO techniques. By the end of the course, participants will be able to:
    • Identify how conversion optimization can impact a business
    • Explore the concepts of AIDAS and information scent
    • Identify the types of website visitor behavior and create personas to model their behavior
    • Create effective website copy and optimize its design for conversion
    • Understand the main factors that affects conversion
    • Understand how website management comply with Website Conversion Rate Optimization
    • Understand how Website Conversion Rate Optimization works with SEO, Social Media, Paid Search, Email and Analytics

  • Who should take this course?

    The Website Conversion Rate Optimization Foundation course is ideal for those who wish to begin their career in Digital Marketing with Website Conversion Rate Optimization. However, the course is also well-suited for:
    • Business Owners
    • Entrepreneurs
    • Online Marketers
    • Professionals early in their career
    • Marketing Professionals
    • Bloggers
    • New Graduates

  • These industry-leading organizations trust our training

Course preview

  • Lesson 1 - Introducing Website Conversion Rate Optimization
    • Introducing Conversion Optimization 15:15
      • 1.1 Introduction 00:44
      • 1.2 What's In It For Me 00:43
      • 1.3 Objectives 00:18
      • 1.4 Introducing Website Conversion Rate Optimization 02:51
      • 1.5 The Traits of Success 02:10
      • 1.6 The Amazon Example 02:50
      • 1.7 What Should You Test 02:23
      • 1.8 Robert Cialdini’s Principles of Persuasion 02:42
      • 1.9 Key Takeaways 00:34
    • Quiz
      • Quiz
  • Lesson 2 - Laying the Foundations of Conversion
    • Laying the Foundations of Conversion 07:15
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:30
      • 1.3 Objectives 00:08
      • 1.4 Understanding AIDAS 01:46
      • 1.5 Understanding Information Scent 03:06
      • 1.6 Maintaining the Scent Examples 01:00
      • 1.7 Key Takeaways 00:25
    • Quiz
      • Quiz
  • Lesson 3 - Getting to Know Your Customers
    • Getting to Know Your Customers 07:43
      • 1.1 Introduction 00:23
      • 1.2 What's In It For Me 00:35
      • 1.3 Objectives 00:12
      • 1.4 Identify Your Visitors Goals 02:20
      • 1.5 Modeling Your Customers 03:54
      • 1.6 Key Takeaways 00:19
    • Quiz
      • Quiz
  • Lesson 4 - Creating the Message
    • Creating the Message 11:57
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:14
      • 1.3 Objectives 00:13
      • 1.4 Identify Your Message 01:06
      • 1.5 Sell More Effectively 03:07
      • 1.6 Microcopy 04:08
      • 1.7 What if Your Copy Still Doesn't Convert 02:21
      • 1.8 Key Takeaways 00:28
    • Quiz
      • Quiz
  • Lesson 5 - Anatomy of a Landing Page
    • Anatomy of a Landing Page 07:01
      • 1.1 Introduction 00:20
      • 1.2 What's In It For Me 00:09
      • 1.3 Objectives 00:10
      • 1.4 Landing Pages 02:04
      • 1.5 Elements of a Great Landing Page 04:00
      • 1.6 Key Takeaways 00:18
    • Quiz
      • Quiz
  • Lesson 6 - Why Design Matters
    • Why Design Matters 07:08
      • 1.1 Introduction 00:25
      • 1.2 What's In It For Me 00:08
      • 1.3 Objectives 00:10
      • 1.4 The Elements of Design 02:08
      • 1.5 Fitting Your Page Together 02:44
      • 1.6 Technical Considerations 01:09
      • 1.7 Key Takeaways 00:24
    • Quiz
      • Quiz
  • Lesson 7 - Testing for Conversions
    • Testing for Conversions 06:59
      • 1.1 Introduction 00:18
      • 1.2 What's In It For Me 00:10
      • 1.3 Objectives 00:07
      • 1.4 Three Key Factors of Conversion 04:35
      • 1.5 The Three Factors in Action 01:31
      • 1.6 Key Takeaways 00:18
    • Quiz
      • Quiz
  • Lesson 8 - Seeing the Bigger Picture
    • Seeing the Bigger Picture 08:25
      • 1.1 Introduction 00:24
      • 1.2 What's In It For Me 00:08
      • 1.3 Objectives 00:22
      • 1.4 Website Conversion Rate Optimization and SEO 00:58
      • 1.5 Website Conversion Rate Optimization and Social Media 00:55
      • 1.6 Website Conversion Rate Optimization and Paid Search 01:37
      • 1.7 Website Conversion Rate Optimization and Email Lists 01:27
      • 1.8 Website Conversion Rate Optimization and Analytics 00:56
      • 1.9 Website Conversion Rate Optimization in the Mobile World 00:58
      • 1.10 Key Takeaways 00:40
    • Quiz
      • Quiz
  • Free Course
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Exam & certification

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

Course advisor

Lilach Bullock
Lilach Bullock Forbes Top Women Social Media Influencer

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She was listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.

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    • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
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