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Course description

  • What’s the focus of this course?

    Website Conversion Rate Optimization is the methodology of converting traffic to revenue, and this course is designed to train participants in the fundamental concepts of Website Conversion Rate Optimization. The course not only gives participants a solid understanding of the different conversion optimization techniques and framework, but also introduces the exciting concepts like  AIDAS- the buying process, customer persona , landing page design, copywriting optimization, and more. After successfully completing the course, participants will have a thorough understanding of the conversion process, enabling them to become a better digital marketers capable of getting greater ROI for their digital marketing efforts.

  • What are the learning benefits of this course?

    The Website Conversion Rate Optimization Foundation training course provides essential knowledge in CRO techniques. By the end of the course, participants will be able to:
    • Identify how conversion optimization can impact a business
    • Explore the concepts of AIDAS and information scent
    • Identify the types of website visitor behavior and create personas to model their behavior
    • Create effective website copy and optimize its design for conversion
    • Understand the main factors that affects conversion
    • Understand how website management comply with Website Conversion Rate Optimization
    • Understand how Website Conversion Rate Optimization works with SEO, Social Media, Paid Search, Email and Analytics

  • Who should take this course?

    The Website Conversion Rate Optimization Foundation course is ideal for those who wish to begin their career in Digital Marketing with Website Conversion Rate Optimization. However, the course is also well-suited for:
    • Business Owners
    • Entrepreneurs
    • Online Marketers
    • Professionals early in their career
    • Marketing Professionals
    • Bloggers
    • New Graduates

  • These industry-leading organizations trust our training

Course preview

  • Lesson 1 - Introducing Website Conversion Rate Optimization

    • Introducing Conversion Optimization

      15:15
      • 1.1 Introduction
        00:44
      • 1.2 What's In It For Me
        00:43
      • 1.3 Objectives
        00:18
      • 1.4 Introducing Website Conversion Rate Optimization
        02:51
      • 1.5 The Traits of Success
        02:10
      • 1.6 The Amazon Example
        02:50
      • 1.7 What Should You Test
        02:23
      • 1.8 Robert Cialdini’s Principles of Persuasion
        02:42
      • 1.9 Key Takeaways
        00:34

    • Quiz

      • Quiz

  • Lesson 2 - Laying the Foundations of Conversion

    • Laying the Foundations of Conversion

      07:15
      • 1.1 Introduction
        00:20
      • 1.2 What's In It For Me
        00:30
      • 1.3 Objectives
        00:08
      • 1.4 Understanding AIDAS
        01:46
      • 1.5 Understanding Information Scent
        03:06
      • 1.6 Maintaining the Scent Examples
        01:00
      • 1.7 Key Takeaways
        00:25

    • Quiz

      • Quiz

  • Lesson 3 - Getting to Know Your Customers

    • Getting to Know Your Customers

      07:43
      • 1.1 Introduction
        00:23
      • 1.2 What's In It For Me
        00:35
      • 1.3 Objectives
        00:12
      • 1.4 Identify Your Visitors Goals
        02:20
      • 1.5 Modeling Your Customers
        03:54
      • 1.6 Key Takeaways
        00:19

    • Quiz

      • Quiz

  • Lesson 4 - Creating the Message

    • Creating the Message

      11:57
      • 1.1 Introduction
        00:20
      • 1.2 What's In It For Me
        00:14
      • 1.3 Objectives
        00:13
      • 1.4 Identify Your Message
        01:06
      • 1.5 Sell More Effectively
        03:07
      • 1.6 Microcopy
        04:08
      • 1.7 What if Your Copy Still Doesn't Convert
        02:21
      • 1.8 Key Takeaways
        00:28

    • Quiz

      • Quiz

  • Lesson 5 - Anatomy of a Landing Page

    • Anatomy of a Landing Page

      07:01
      • 1.1 Introduction
        00:20
      • 1.2 What's In It For Me
        00:09
      • 1.3 Objectives
        00:10
      • 1.4 Landing Pages
        02:04
      • 1.5 Elements of a Great Landing Page
        04:00
      • 1.6 Key Takeaways
        00:18

    • Quiz

      • Quiz

  • Lesson 6 - Why Design Matters

    • Why Design Matters

      07:08
      • 1.1 Introduction
        00:25
      • 1.2 What's In It For Me
        00:08
      • 1.3 Objectives
        00:10
      • 1.4 The Elements of Design
        02:08
      • 1.5 Fitting Your Page Together
        02:44
      • 1.6 Technical Considerations
        01:09
      • 1.7 Key Takeaways
        00:24

    • Quiz

      • Quiz

  • Lesson 7 - Testing for Conversions

    • Testing for Conversions

      06:59
      • 1.1 Introduction
        00:18
      • 1.2 What's In It For Me
        00:10
      • 1.3 Objectives
        00:07
      • 1.4 Three Key Factors of Conversion
        04:35
      • 1.5 The Three Factors in Action
        01:31
      • 1.6 Key Takeaways
        00:18

    • Quiz

      • Quiz

  • Lesson 8 - Seeing the Bigger Picture

    • Seeing the Bigger Picture

      08:25
      • 1.1 Introduction
        00:24
      • 1.2 What's In It For Me
        00:08
      • 1.3 Objectives
        00:22
      • 1.4 Website Conversion Rate Optimization and SEO
        00:58
      • 1.5 Website Conversion Rate Optimization and Social Media
        00:55
      • 1.6 Website Conversion Rate Optimization and Paid Search
        01:37
      • 1.7 Website Conversion Rate Optimization and Email Lists
        01:27
      • 1.8 Website Conversion Rate Optimization and Analytics
        00:56
      • 1.9 Website Conversion Rate Optimization in the Mobile World
        00:58
      • 1.10 Key Takeaways
        00:40

    • Quiz

      • Quiz
  • Free Course

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Exam & certification

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

Course advisor

Lilach Bullock
Lilach Bullock Forbes Top Women Social Media Influencer

Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She was listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.

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