Course Overview

Key Features

  • 3+ hours of high quality e-learning content
  • Topics on landing pages and copywriting
  • Case studies with B2B examples
  • Progress quizzes
  • Covers 59 Website Conversion Rate Optimization concepts
  • Course completion certificate

Training Options

Self-Paced Learning

$ 99

  • Lifetime access to high-quality self-paced e-learning content curated by industry experts
  • 24x7 learner assistance and support

Corporate Training

Customized to your team's needs

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

Course Curriculum

Course Content

  • Lesson 1 - Introducing Website Conversion Rate Optimization

    Preview
    • Introducing Conversion Optimization

      15:15Preview
      • 1.1 Introduction
        00:44
      • 1.2 What's In It For Me
        00:43
      • 1.3 Objectives
        00:18
      • 1.4 Introducing Website Conversion Rate Optimization
        02:51
      • 1.5 The Traits of Success
        02:10
      • 1.6 The Amazon Example
        02:50
      • 1.7 What Should You Test
        02:23
      • 1.8 Robert Cialdini’s Principles of Persuasion
        02:42
      • 1.9 Key Takeaways
        00:34
    • Quiz

      • Quiz
  • Lesson 2 - Laying the Foundations of Conversion

    Preview
    • Laying the Foundations of Conversion

      07:15Preview
      • 1.1 Introduction
        00:20
      • 1.2 What's In It For Me
        00:30
      • 1.3 Objectives
        00:08
      • 1.4 Understanding AIDAS
        01:46
      • 1.5 Understanding Information Scent
        03:06
      • 1.6 Maintaining the Scent Examples
        01:00
      • 1.7 Key Takeaways
        00:25
    • Quiz

      • Quiz
  • Lesson 3 - Getting to Know Your Customers

    Preview
    • Getting to Know Your Customers

      07:43Preview
      • 1.1 Introduction
        00:23
      • 1.2 What's In It For Me
        00:35
      • 1.3 Objectives
        00:12
      • 1.4 Identify Your Visitors Goals
        02:20
      • 1.5 Modeling Your Customers
        03:54
      • 1.6 Key Takeaways
        00:19
    • Quiz

      • Quiz
  • Lesson 4 - Creating the Message

    Preview
    • Creating the Message

      11:57Preview
      • 1.1 Introduction
        00:20
      • 1.2 What's In It For Me
        00:14
      • 1.3 Objectives
        00:13
      • 1.4 Identify Your Message
        01:06
      • 1.5 Sell More Effectively
        03:07
      • 1.6 Microcopy
        04:08
      • 1.7 What if Your Copy Still Doesn't Convert
        02:21
      • 1.8 Key Takeaways
        00:28
    • Quiz

      • Quiz
  • Lesson 5 - Anatomy of a Landing Page

    Preview
    • Anatomy of a Landing Page

      07:01Preview
      • 1.1 Introduction
        00:20
      • 1.2 What's In It For Me
        00:09
      • 1.3 Objectives
        00:10
      • 1.4 Landing Pages
        02:04
      • 1.5 Elements of a Great Landing Page
        04:00
      • 1.6 Key Takeaways
        00:18
    • Quiz

      • Quiz
  • Lesson 6 - Why Design Matters

    Preview
    • Why Design Matters

      07:08Preview
      • 1.1 Introduction
        00:25
      • 1.2 What's In It For Me
        00:08
      • 1.3 Objectives
        00:10
      • 1.4 The Elements of Design
        02:08
      • 1.5 Fitting Your Page Together
        02:44
      • 1.6 Technical Considerations
        01:09
      • 1.7 Key Takeaways
        00:24
    • Quiz

      • Quiz
  • Lesson 7 - Testing for Conversions

    Preview
    • Testing for Conversions

      06:59Preview
      • 1.1 Introduction
        00:18
      • 1.2 What's In It For Me
        00:10
      • 1.3 Objectives
        00:07
      • 1.4 Three Key Factors of Conversion
        04:35
      • 1.5 The Three Factors in Action
        01:31
      • 1.6 Key Takeaways
        00:18
    • Quiz

      • Quiz
  • Lesson 8 - Seeing the Bigger Picture

    Preview
    • Seeing the Bigger Picture

      08:25Preview
      • 1.1 Introduction
        00:24
      • 1.2 What's In It For Me
        00:08
      • 1.3 Objectives
        00:22
      • 1.4 Website Conversion Rate Optimization and SEO
        00:58
      • 1.5 Website Conversion Rate Optimization and Social Media
        00:55
      • 1.6 Website Conversion Rate Optimization and Paid Search
        01:37
      • 1.7 Website Conversion Rate Optimization and Email Lists
        01:27
      • 1.8 Website Conversion Rate Optimization and Analytics
        00:56
      • 1.9 Website Conversion Rate Optimization in the Mobile World
        00:58
      • 1.10 Key Takeaways
        00:40
    • Quiz

      • Quiz

Course Advisor

  • Lilach Bullock

    Lilach Bullock

    Forbes Top Women Social Media Influencer

    Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She was listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.

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Exam & Certification

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.
    • Complete 1 simulation test with a minimum score of 60%.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.