The digital marketing experts are looking at a tremendous growth curve ahead. With the meteoric rise in demand for various skills in the field, the future seems bright for these market influencers. An analysis of the statistics in the Dubai market gives a great insight into the current state of affairs and the future of digital marketers.
According to a detailed survey conducted by salaryexplorer, a digital marketing professional at a managerial level will earn approximately 330,000 AED per annum, which comes to 7,000,000 INR or 90,000 USD. To be more specific, a Digital Marketing Manager will have a yearly package ranging between 180,000 AED & 500,000 AED.
Digital Marketing Salary in Dubai for Top Roles
As you go up in the hierarchy in Dubai, the salary increase is quite significant. The phenomenal rise in salary manifests owing to much bigger bonuses to quite an extent. Also, the rewards become more frequent.
The top roles in the field of digital marketing include Social Media Specialist or Manager, Marketing Specialist or Manager, Content Creator or Manager, etc. The various skills of value in Dubai include SEO, Social Media Marketing, Search Engine Marketing, Web Analytics & Designing, Content Marketing, etc.
The two most important factors that affect the salary package one gets in Dubai in the field of digital marketing are education and experience.
Benefits of Being a Digital Marketer in Dubai
- High demand for digital marketing skills: With the rapid growth of technology and digital media, the need for digital marketers in Dubai is increasing.
- High salaries: Digital marketing is a well-paying field in Dubai, and professionals in this field can earn attractive salaries and benefits.
- Career growth opportunities: Digital marketing is a dynamic field that offers many opportunities for growth and advancement.
- Remote work: Many digital marketing jobs in Dubai offer the option to work remotely, which provides a flexible work-life balance.
- Access to cutting-edge technology: Dubai is a hub for technology and innovation, and digital marketers have access to the latest tools and technologies.
- Cultural diversity: Dubai is a culturally diverse city, and working as a digital marketer provides opportunities to interact with people from different cultures and backgrounds.
- Possibility to work with international brands: Dubai is a global business hub, and digital marketers have the opportunity to work with international brands and organizations.
Variation in Digital Marketing Salary in Dubai Due to Academic Qualification
As mentioned before, the most crucial factor that affects your employability in digital marketing senior positions in Dubai is, quite obviously, your skillset. You need to have qualifications that prove beyond doubt that you are qualified to handle the responsibility.
Let’s examine how digital marketing salary in Dubai varies with qualification.
Average Salary in Dubai
Credits - Salary Explorer
Salaries in Digital Marketing Concerning Experience
Experience is the single most crucial factor that brings about a significant difference in digital marketing salary Dubai.
According to the same salaryexplorer.com survey, if you have been a Digital Marketing Manager for less than two years, you can hope to get a package near 200,000 AED p.a.
Average Salary in Dubai
˂ 2 years
2 – 5 years
5 – 10 years
10 – 15 years
15 – 20 years
˃ 20 years
Credit - Salary Explorer
On comparing the hike in salary with respect to experience in other fields, we find that when your experience jumps from less than two years to 2 – 5 years, there is a hike of 32%, which goes up to 36% when your expertise falls in the range of 5 – 10 years. The hike becomes 21% & 14% when you reach 10 – 15 years and 15 – 20 years, respectively. Finally, there is a hike of 9% when the experience crosses 20 years.
If we compare the salary hike with the increase in the amount of experience, we see that the hike in the last 15 years of service is more in the field of digital marketing. We can safely conclude that the more experience you get in the latter area, your salary growth becomes better than the average of all other professions.
However, we must also note that in the initial years, the growth in remuneration is comparatively sluggish in the field of digital marketing. If you consider the average salary hike with respect to experience in other jobs, you will see that the initial growth in digital marketing salary Dubai is slow. The more experience you gain, the bigger your CTC gets.
But who wants to wait? To enter this money train now, you will need a qualification that proves to your potential employer that your skill-set compensates for what you may lack in your experience.
Top 10 Digital Marketing Job Profiles in Dubai
- Digital Marketing Manager: Responsible for overseeing and executing a company's digital marketing strategy.
- SEO Specialist: Focuses on improving a website's search engine ranking and visibility through optimization techniques.
- Social Media Manager: Manages a company's social media presence and creates and implements social media campaigns.
- Paid Advertising Specialist (PPC): Plans and executes paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and others.
- Content Marketing Manager: Develops and implements content strategies to engage and inform target audiences.
- Email Marketing Specialist: Designs and implements email campaigns to promote products or services and build customer relationships.
- Web Analytics Manager: Analyzes and reports on website traffic and user behavior to inform optimization and marketing efforts.
- E-commerce Marketing Specialist: Develops and implements marketing strategies to drive sales on e-commerce platforms.
- Influencer Marketing Manager: Collaborates with influencers to promote a brand and reach new audiences.
- Mobile Marketing Specialist: Focuses on marketing to mobile users through SMS, mobile apps, and other mobile channels.
Become a Digital Marketer in 2023
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1. How much does a digital marketer earn in Dubai?
The salary for a digital marketer in Dubai can vary widely based on factors such as experience, skills, and job title. On average, a digital marketer in Dubai can expect to earn anywhere from AED 10,000 to AED 25,000 per month. More senior roles such as Digital Marketing Manager or Director can command salaries over AED 50,000 per month. It is important to note that the industry sector, company size, and location can also influence salaries in Dubai.
2. Is digital marketing a good career in Dubai?
Yes, digital marketing can be a good career in Dubai. The city is a hub for technology and innovation, and there is a high demand for digital marketing skills in the region. Digital marketing offers attractive salaries, career growth opportunities, access to cutting-edge technology, and the possibility to work with international brands. Dubai is also a culturally diverse city, providing opportunities for digital marketers to work with people from different backgrounds and cultures. Overall, digital marketing can be a fulfilling and lucrative career choice in Dubai.
3. Is digital marketing a high paying job?
Digital marketing can be high-paying, depending on experience, skills, job title, and location. In the United States, digital marketing salaries can range from $40,000 to $100,000 or more per year. Senior-level roles such as Digital Marketing Manager or Director can command salaries over $120,000 per year. In addition to salaries, many digital marketing jobs also offer attractive benefits and bonuses. However, it's important to note that the pay for a digital marketer can vary widely based on many factors and may be lower in some regions and industries.
4. Is digital marketing good in UAE?
Yes, digital marketing is a thriving industry in the UAE, particularly in cities such as Dubai and Abu Dhabi. The UAE is a hub for technology and innovation, and the government has made significant investments in the digital sector. As a result, there is a high demand for digital marketing skills in the region, with many international and local brands looking to reach consumers through digital channels. Digital marketing offers attractive salaries, career growth opportunities, access to cutting-edge technology, and the possibility to work with international brands in the UAE. Additionally, Dubai and Abu Dhabi are culturally diverse cities, providing opportunities for digital marketers to work with people from different backgrounds and cultures. Overall, digital marketing is a growing and promising field in the UAE.
5. How can I start digital marketing in Dubai?
Develop a solid understanding of digital marketing concepts: Familiarize yourself with the basics of digital marketing, such as search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and content marketing. You can sign up for an online course to sharpen your skills. Once you are done with the course, you will be ready to take up Digital Marketing roles.