|Course||Required for the certificate?||Simulation Exam||Project Certificate|
|DMCA||Yes||Score > 75%||Required|
|Advanced PPC||Yes||Score > 75%||Not required|
|Display Advertising||Yes||Score > 75%||Not required|
|Advanced Web Analytics||Yes||Score > 75%||Not required|
|Advanced Conversion Optimization||Yes||Score > 75%||Not required|
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Digital Marketing Certified Associate (DMCA) is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready to qualify for high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real-life projects. This training will provide you hands-on experience in various Digital Marketing disciplines. It will prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.
Pay Per Click is an effective internet advertising model used to direct traffic to websites, where the advertisers pay the publisher or the website owner when the advertisement is clicked. Simplilearn’s Advanced Pay Per Click (PPC) trains Professionals gain skills in the field of online marketing discipline of PPC and Paid Search. In the Digital world, a Pay Per Click certified professional would be able to display compelling campaigns to the targeted audience based on their expressed interests and demonstrated history.
Display advertising has quickly become an amazing opportunity for online marketers. It is a phenomenal method for building Brand Affinity. The ability to track customer tendencies, provides a massive amount of data to drive decisions and in recent times targeted web based advertising has proved to be effective. Simplilearn’s course on Display Advertising, provides insight on everything a participant needs to know, starting with which ad options are best suited for a campaign to the utilization of cookies. The course offers a comprehensive insight into this amazing opportunity for digital advertisers and enhances the ability of the professional to remarket campaigns. Display advertising Primer is a vital course for Display advertisers to learn how to work with and manage, third party agencies for Display campaigns.
Web Analytics is the measurement, collection, tracking and analyzing internet data to optimize web usage. Businesses are widely using web analytics for business solutions and market research. Simplilearn’s Advanced Web Analytics imparts knowledge on various aspects of Web Data Analysis, Multi-channel Analytics, qualitative search and reports. A certified Web data Analyst would be proficient in the online marketing discipline of Web Analytics. This course will help participants in discovering tools to assess visitor behavior on websites and trains them.
Conversion Rate Optimization (CRO) is an effective framework that helps the professional to tap the traffic that a site receives and convert them to leads or sales. It is vital to understand the real reason why the visitors to the sites are not converting to sales and work around it to persuade customers. Simplilearn’s Advanced Conversion Optimization Course teaches the participant the art of a systematic, repeatable framework that consistently increases conversion rates on landing pages, micro-sites, and entire websites. Certified professionals now know how to generate revenue for a business by persuading visitors on the website.
“My goal was to learn a general overview of conversions. This course, therefore, was exactly what I was looking for. I recommend this course highly to those like me, seeking to gain a basic understanding of conversion optimization.”
“This course delivered more than I expected. The content is clear enough for beginners but detailed enough for more advanced people like me.”
“The in-depth and practical understanding offered in this course is just incomparable with any other course.”