Simplilearn Masters Programs now come with an iPad Mini to help you learn on the go.

*Use the code USMINI to avail an iPad Mini.

About the program

  • What is the focus of this course?

    The PPC Specialist Masters program is designed to transform you into an effective and industry ready paid marketing professional. Fast-track your career by following the clear, structured learning path recommended by industry and faculty experts. Master the facets of paid marketing including PPC, display advertising, conversion optimization, and web analytics. You’ll acquire extensive project experience and the capability to manage and strategize paid marketing initiatives.

    The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. This course also gives you access to high-quality eLearning content, simulation exams, an expert-moderated community, monthly expert mentoring sessions, and other resources to enable you to master the skills you’ll need to become a complete PPC Specialist in an effective and efficient manner.

  • Why be a PPC Specialist?

    Paid marketing is the most effective way of targeting the digital audience and accounts for 40+% of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals like brand awareness, lead generation, sales conversion etc. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization, search engine marketing, etc. to manage campaigns that are effective and ROI driven. Given the impressive year on year growth of paid digital spending, there is a huge global demand for PPC specialists.

    Here are a few facts and figures that prove the high demand for PPC specialists around the world:
    • PPC is among the top 6 job roles listed on Indeed.com.
    • In USA, there are 5000+ jobs and in UK, there are 4,600+ jobs that require SEM skills
    • In India, there are 2400+ jobs on Naukri.com for PPC specialists

  • Recommended Learning Path

  • Who can be a PPC specialist?

    Becoming a PPC Specialist is the best career goal for those seeking leadership positions in paid marketing. The following professionals are best suited to be PPC Specialists:
    • Marketing Managers
    • Digital Marketing Executives
    • Marketing and Sales professionals
    • Management, Engineering, Business, and Communication graduates
    • Entrepreneurs and Business Owners

  • How do I earn the Masters Program certificate?

    On completion of the following program requirements, you will be eligible to receive the Masters Program certificate that will testify your skill set as a PPC Specialist.
     
    Course Required for the certificate? Simulation Exam Project Certificate
    DMCA Yes Score > 75% Required
    Advanced PPC Yes Score > 75% Not required
    Display Advertising Yes Score > 75% Not required
    Advanced Web Analytics Yes Score > 75% Not required
    Advanced Conversion Optimization Yes  Score > 75% Not required

    Sample Certificate

  • Our Program Director

    Brad Geddes is the author of "Advanced Google Adwords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

    Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

    Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

Request more information

For individuals
For business
Name*
Email*
Phone Number*
Your Message (Optional)
We are looking into your query.
Our consultants will get in touch with you soon.

A Simplilearn representative will get back to you in one business day.

First Name*
Last Name*
Email*
Phone Number*
Company*
Job Title*

Course Advisor

  • Brad Geddes Expert PPC Marketer, Founder of Certified Knowledge, Author

    Brad Geddes is the author of Advanced Google AdWords, and the founder of Certified Knowledge. He frequently writes columns for Search Engine Land and co-moderates the AdWords forum on Webmaster World. He has led more than 60 AdWords seminars.

  • Lilach Bullock Forbes Top Women Social Media Influencer

    Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She was listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.

  • Matt Bailey Expert Internet Marketer, President of SiteLogic, Author

    Matt Bailey is the founder and president of SiteLogic, and the author of Internet Marketing: An Hour A Day. Matt also serves on the Advisory Board for Incisive Media’s Search Engine Strategies Conferences, and is one of the conference’s highest-rated speakers.

  • Stéphane Hamel Google Product Strategy Expert, Expert Data Analyst

    Stéphane Hamel is a Google Product Strategy/Expert and is named the Most Influential Industry Contributor by the Digital Analytics Association. He has made significant contributions to the industry, including creating the Digital Analytics Maturity Model.

Learning path

Course 1
Digital Marketing Certified Associate Training Online

Digital Marketing Certified Associate

Digital Marketing Certified Associate (DMCA) is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready t qualify for high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real-life projects. This training will provide you hands-on experience in various Digital Marketing disciplines. It will prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing. ...Know More Less

Accredited By OMCP®

Classroom Schedule Course Content
Class schedule All Batches
  • Mar 04 - Apr 09 Weekend classes 08:00 - 12:00 CST 12 sessions
    • Mar
    • Sat 04
    • Sun 05
    • Sat 11
    • Sun 12
    • Sat 18
    • Sun 19
    • Sat 25
    • Sun 26
    • Apr
    • Sat 01
    • Sun 02
    • Sat 08
    • Sun 09
  • Mar 13 - Apr 03 Weekday classes 09:30 - 12:30 CST 16 sessions
    • Mar
    • Mon 13
    • Tue 14
    • Wed 15
    • Thu 16
    • Fri 17
    • Mon 20
    • Tue 21
    • Wed 22
    • Thu 23
    • Fri 24
    • Mon 27
    • Tue 28
    • Wed 29
    • Thu 30
    • Fri 31
    • Apr
    • Mon 03
  • Mar 17 - Apr 22 Weekday classes 22:30 - 02:30 CST 12 sessions
    • Mar
    • Fri 17
    • Sat 18
    • Fri 24
    • Sat 25
    • Fri 31
    • Apr
    • Sat 01
    • Fri 07
    • Sat 08
    • Fri 14
    • Sat 15
    • Fri 21
    • Sat 22
  • Mar 25 - Apr 30 Weekend classes 09:00 - 13:00 CST 12 sessions
    • Mar
    • Sat 25
    • Sun 26
    • Apr
    • Sat 01
    • Sun 02
    • Sat 08
    • Sun 09
    • Sat 15
    • Sun 16
    • Sat 22
    • Sun 23
    • Sat 29
    • Sun 30
  • Mar 26 - Apr 16 Weekday classes 19:30 - 22:30 CST 16 sessions
    • Mar
    • Sun 26
    • Mon 27
    • Tue 28
    • Wed 29
    • Thu 30
    • Apr
    • Sun 02
    • Mon 03
    • Tue 04
    • Wed 05
    • Thu 06
    • Sun 09
    • Mon 10
    • Tue 11
    • Wed 12
    • Thu 13
    • Sun 16
  • Apr 01 - May 07 Weekend classes 09:00 - 13:00 CST 12 sessions
    • Apr
    • Sat 01
    • Sun 02
    • Sat 08
    • Sun 09
    • Sat 15
    • Sun 16
    • Sat 22
    • Sun 23
    • Sat 29
    • Sun 30
    • May
    • Sat 06
    • Sun 07
  • Apr 10 - May 01 Weekday classes 09:30 - 12:30 CST 16 sessions
    • Apr
    • Mon 10
    • Tue 11
    • Wed 12
    • Thu 13
    • Fri 14
    • Mon 17
    • Tue 18
    • Wed 19
    • Thu 20
    • Fri 21
    • Mon 24
    • Tue 25
    • Wed 26
    • Thu 27
    • Fri 28
    • May
    • Mon 01
  • Apr 14 - May 20 Weekday classes 22:30 - 02:30 CST 12 sessions
    • Apr
    • Fri 14
    • Sat 15
    • Fri 21
    • Sat 22
    • Fri 28
    • Sat 29
    • May
    • Fri 05
    • Sat 06
    • Fri 12
    • Sat 13
    • Fri 19
    • Sat 20
  • Apr 29 - Jun 04 Weekend classes 09:00 - 13:00 CST 12 sessions
    • Apr
    • Sat 29
    • Sun 30
    • May
    • Sat 06
    • Sun 07
    • Sat 13
    • Sun 14
    • Sat 20
    • Sun 21
    • Sat 27
    • Sun 28
    • Jun
    • Sat 03
    • Sun 04

Download schedule

Course Content
Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

Course 2
Advanced Pay Per Click (PPC) Certification Training

Advanced Pay Per Click (PPC)

Pay Per Click is an effective internet advertising model used to direct traffic to websites, where the advertisers pay the publisher or the website owner when the ad ertisement is clicked. Simplilearn’s Advanced Pay Per Click (PPC) trains Professionals gain skills in the field of online marketing discipline of PPC and Paid Search. In the Digital world, a Pay Per Click certified professional would be able to display compelling campaigns to the targeted audience based on their expressed interests and demonstrated history. ...Know More Less

Accredited By Market Motive

Course Content
Course Content
Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

Course 3
Display Advertising Certification Training Online | Simplilearn

Display Advertising

Display advertising has quickly become an amazing opportunity for online marketers. It is a phenomenal method for building Brand Affinity. The ability to track custo er tendencies, provides a massive amount of data to drive decisions and in recent times targeted web based advertising has proved to be effective. Simplilearn’s course on Display Advertising, provides insight on everything a participant needs to know, starting with which ad options are best suited for a campaign to the utilization of cookies. The course offers a comprehensive insight into this amazing opportunity for digital advertisers and enhances the ability of the professional to remarket campaigns. Display advertising Primer is a vital course for Display advertisers to learn how to work with and manage, third party agencies for Display campaigns. ...Know More Less

Accredited By Market Motive

Course Content
Course Content
Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

Course 4
Advanced Web Analytics Certification Training

Advanced Web Analytics

Web Analytics is the measurement, collection, tracking and analyzing internet data to optimize web usage. Businesses are widely using web analytics for business solu ions and market research. Simplilearn’s Advanced Web Analytics imparts knowledge on various aspects of Web Data Analysis, Multi-channel Analytics, qualitative search and reports. A certified Web data Analyst would be proficient in the online marketing discipline of Web Analytics. This course will help participants in discovering tools to assess visitor behavior on websites and trains them. ...Know More Less

Accredited By Market Motive

Course Content
Course Content
Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

Course 5
Advanced Conversion Optimization Certification Training

Advanced Conversion Optimization

Conversion Rate Optimization (CRO) is an effective framework that helps the professional to tap the traffic that a site receives and convert them to leads or sales. t is vital to understand the real reason why the visitors to the sites are not converting to sales and work around it to persuade customers. Simplilearn’s Advanced Conversion Optimization Course teaches the participant the art of a systematic, repeatable framework that consistently increases conversion rates on landing pages, micro-sites, and entire websites. Certified professionals now know how to generate revenue for a business by persuading visitors on the website. ...Know More Less

Accredited By Market Motive

Course Content
Course Content
Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

Master Program Certificate

FAQs

  • What course will be available for live instructor led online classes?

    The course that will be available for live instructor led online classes under this Masters course is:
     
    Srl No Course Name Monthly no. of online classes availability
    1 Digital Marketing Certified Associate 3

    So you get access to 35+ live instructor led online classes over the span of a year. The advantage of this is that you may come and revisit each and every course as you please. While you still get access to our batch session recordings you get the advantage of completing the entire learning path that empowers you to reach dream destination of becoming an all-round PPC Specialist.

  • How do I enroll for the Masters Program?

    You can enroll for the Masters Program on our website. You can make an online payment using any of the following options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once the online payment is done, you will automatically receive a payment receipt and access information, via email.

  • What will I get along with the Master’s Program?

    • Access to e-learning content for all the courses included in the learning path
    • Access to exclusive forums, moderated by faculty and industry experts
    • Monthly mentoring sessions by faculty and industry experts
    • The Masters Certification upon completing the Program requirements of the learning path

  • Where and how can I access the e-learning content?

    Once you are registered, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail, sent by us, will guide you through the process.

  • I am not able to access the online courses. Whom should I contact for a solution?

    Please raise a request through Help & Support. You can also chat with us for an instant solution.

  • Do you provide money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

  • Is exam fee included with this course?

    No. Exam fees are not included in any of the courses. However, you will receive course completion certificates upon successfully completing the courses and the Master’s Program certificate upon successfully completing the program requirements.

/index/hidden/ - Never remove this line