About the Program

  • What are the course objectives?

    The PPC Specialist Master’s program is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.
     
    The program provides access to more than 35 live, instructor-led online classes conducted by an expert training team. You’ll gain access to high-quality e-learning content, simulation exams, a community moderated by experts, monthly mentoring sessions and other resources to enable you to master the skills you’ll need to become a complete PPC specialist.

  • Why become a PPC Specialist?

    Paid marketing is the most effective way to target digital audiences and accounts for 40+ percent of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals such as brand awareness, lead generation and sales conversion. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization and search engine marketing to manage campaigns that drive real ROI.
     
    There is impressive year over year growth of paid digital spending and a huge global demand for pay per click specialists. A few supporting facts and figures: 
    • PPC is among the top six job roles listed on Indeed.com
    • There are 5000+ jobs in the USA and 4,600+ jobs in the UK that require PPC skills
    • In India, there are 2400+ jobs on Naukri.com for PPC specialists

  • Who can become a PPC specialist?

    PPC skills are ideal for those who seek leadership positions in paid marketing. The following roles are best suited to be PPC specialists:
    • Marketing managers
    • Digital marketing executives
    • Marketing and sales professionals
    • Management, engineering, business, and communication graduates
    • Entrepreneurs and business owners

  • How do I earn the Master’s Program certificate?

    On completion of the following program requirements, you will be eligible to receive the master’s program certificate that will testify to your skillset as a PPC specialist.
     
    Course Required for the certificate? Simulation Exam Project Certificate
    DMCA Yes Score > 75% Required
    Advanced PPC Yes Score > 75% Not required
    Display Advertising Yes Score > 75% Not required
    Advanced Web Analytics Yes Score > 75% Not required
    Advanced Conversion Optimization Yes  Score > 75% Not required

  • Our Program Director

    Brad Geddes is the author of "Advanced Google Adwords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

    Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

    Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

Program Advisor

  • Lilach Bullock

    Lilach Bullock

    Forbes Top Women Social Media Influencer

    Highly regarded on the world speaker circuit, Lilach Bullock has graced Forbes and Number 10 Downing Street with her presence! She was listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle.

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Learning Path

  • Course 1

    Digital Marketing Certified Associate

    The Digital Marketing Certified Associate (DMCA) course is designed to help you master the essential disciplines in digital marketing, including search engine optimization (SEO), social media, pay-per-click (PPC), conversion optimization, web analytics, content marketing, email and mobile marketing. Digital marketing is one of the world’s fastest growing disciplines, and this certification will raise your value in the marketplace and prepare you for a career in digital marketing.

    Read More
  • Course 2Online Classroom Flexi Pass

    Advanced Pay Per Click (PPC) Program

    The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career. You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.

    Read More
  • Course 3

    Display Advertising

    Display advertising has quickly become an amazing opportunity for online marketers. It is a phenomenal method for building Brand Affinity. The ability to track customer tendencies, provides a massive amount of data to drive decisions and in recent times targeted web based advertising has proved to be effective.

    Read More
  • Course 4

    Advanced Web Analytics

    This Advanced Web Analytics certification training course helps you master the critical elements of social media, web, mobile, and content analytics. Learn how to optimize your organization’s ability to make highly informed business decisions based on data analytics. Become an expert at collecting and working with multi-channel data sources, performing quantitative and qualitative analysis and more. Enroll now to become a data wizard and give your company a competitive edge!

    Read More
  • Course 5

    Advanced Website Conversion Rate Optimization

    Become an expert in conversion optimization through this Advanced Website Conversion Rate Optimization Certification Training course. Learn how you can use an effective framework to help convert your website’s visitors into sales leads and gain a firm understanding of online marketing.

    Read More
  • Master's Program Certificate

Get Ahead with Simplilearn's Master Certificate

Get Ahead with Simplilearn's Master Certificate

Earn your certificate

Our Masters program is exhaustive and this certificate is proof that you have taken a big leap in mastering the domain.

Differentiate yourself with a Masters Certificate

The knowledge and skills you've gained working on projects, simulations, case studies will set you ahead of competition.

Share your achievement

Talk about it on Linkedin, Twitter, Facebook, boost your resume or frame it - tell your friends and colleagues about it.

PPC Specialist

Why Online Bootcamp

  • Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
  • Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
  • Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
  • Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts

FAQs

  • Which courses will be available for live instructor led online classes?

    The following course is available for live instructor led online classes:
     
    Srl No Course Name Monthly no. of online classes available
    1 Digital Marketing Certified Associate 3

    You will get access to 35+ live instructor led online classes over the span of a year, giving you the ability to revisit each course as needed, and you will have access to our batch session recordings to complete the entire learning path.

  • How do I enroll in the Master’s program?

    You can enroll for this Master’s Program on our website and make an online payment using any of the following options:
    • Visa Credit or Debit Card
    • MasterCard
    • American Express
    • Diner’s Club
    • PayPal 
    Once payment is received you will automatically receive a payment receipt and access information via email.

  • What do I get with the master’s program?

    You will gain access to e-learning content for all courses included in the learning path, exclusive forums moderated by faculty and industry experts, and monthly mentoring sessions by faculty and industry experts. Upon completing the program requirements, you will receive the Master’s certification.

  • Where and how can I access the e-learning content?

    Once you register for a course by paying the course fee, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation email will guide you through the process.

  • I am not able to access the online courses. Whom should I contact?

    Contact us using the form on the right of any page on the Simplilearn website, select the Live Chat link or contact Help & Support.

  • Do you provide a money-back guarantee?

    Yes. We provide a seven-day money-back guarantee for our master’s programs. Refer to our Refund Policy and submit refund requests via our Help and Support portal.

  • Is the exam fee included with this course?

    No. Exam fees are not included for any of the courses. However, you will receive course completion certificates for each course and a master’s program certificate upon successfully completing the full program requirements.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
  • *According to Simplilearn survey conducted and subject to terms & conditions with Ernst & Young LLP (EY) as Process Advisors