About the program

  • What is the focus of this course?

    The PPC Specialist Masters program is designed to transform you into an effective and industry ready paid marketing professional. Fast-track your career by following the clear, structured learning path recommended by industry and faculty experts. Master the facets of paid marketing including PPC, display advertising, conversion optimization, and web analytics. You’ll acquire extensive project experience and the capability to manage and strategize paid marketing initiatives.

    The program provides access to more than 35 live, instructor-led batches conducted by an expert training team. This course also gives you access to high-quality eLearning content, simulation exams, an expert-moderated community, monthly expert mentoring sessions, and other resources to enable you to master the skills you’ll need to become a complete PPC Specialist in an effective and efficient manner.

  • Why be a PPC Specialist?

    Paid marketing is the most effective way of targeting the digital audience and accounts for 40+% of all digital marketing budgets. PPC specialists are responsible for planning, managing, and executing paid marketing campaigns on various media to achieve business goals like brand awareness, lead generation, sales conversion etc. This role requires a blend of marketing and analytical skills and an in-depth understanding of bidding methods, performance measurement, ad platforms, conversion optimization, search engine marketing, etc. to manage campaigns that are effective and ROI driven. Given the impressive year on year growth of paid digital spending, there is a huge global demand for PPC specialists.

    Here are a few facts and figures that prove the high demand for PPC specialists around the world:
    • PPC is among the top 6 job roles listed on Indeed.com.
    • In USA, there are 5000+ jobs and in UK, there are 4,600+ jobs that require SEM skills
    • In India, there are 2400+ jobs on Naukri.com for PPC specialists

  • Recommended Learning Path

  • Who can be a PPC specialist?

    Becoming a PPC Specialist is the best career goal for those seeking leadership positions in paid marketing. The following professionals are best suited to be PPC Specialists:
    • Marketing Managers
    • Digital Marketing Executives
    • Marketing and Sales professionals
    • Management, Engineering, Business, and Communication graduates
    • Entrepreneurs and Business Owners

  • How do I earn the Masters Program certificate?

    On completion of the following program requirements, you will be eligible to receive the Masters Program certificate that will testify your skill set as a PPC Specialist.
     
    Course Required for the certificate? Simulation Exam Project Certificate
    DMCA Yes Score > 75% Required
    Advanced PPC Yes Score > 75% Not required
    Display Advertising Yes Score > 75% Not required
    Advanced Web Analytics Yes Score > 75% Not required
    Advanced Conversion Optimization Yes  Score > 75% Not required

    Sample Certificate

  • Our Program Director

    Brad Geddes is the author of "Advanced Google Adwords", and founder of Certified Knowledge, an online source where the Paid Search community comes together for PPC training, tools, and advice.

    Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. He frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, has spoken at more than 35 conferences, and has led more than 60 AdWords seminars.

    Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

Request more information

For individuals
For business
Name*
Email*
Phone Number*
Your Message (Optional)
We are looking into your query.
Our consultants will get in touch with you soon.

A Simplilearn representative will get back to you in one business day.

First Name*
Last Name*
Email*
Phone Number*
Company*

Learning path


Course 1/5
Digital Marketing Certified Associate Training Online

Digital Marketing Certified Associate

LEARN MORE

About this course

Digital Marketing Certified Associate (DMCA) is designed to ensure that you are a complete Digital Marketer. You will learn digital marketing and be industry ready to qualify for high quality digital marketing team, or execute your own digital marketing campaigns. You will acquire requisite skillsets in digital marketing, as well as gain work experience in executing effective campaigns via implementation of real-life projects. This training will provide you hands-on experience in various Digital Marketing disciplines. It will prepare you for certification exams like OMCA (from OMCP), Google Analytics, Google AdWords, Facebook marketing and YouTube marketing.

LEARN MORE
Course preview
Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

LESS

Course 2/5
Advanced Pay Per Click (PPC) Certification Training

Advanced Pay Per Click (PPC)

LEARN MORE

About this course

Pay Per Click is an effective internet advertising model used to direct traffic to websites, where the advertisers pay the publisher or the website owner when the advertisement is clicked. Simplilearn’s Advanced Pay Per Click (PPC) trains Professionals gain skills in the field of online marketing discipline of PPC and Paid Search. In the Digital world, a Pay Per Click certified professional would be able to display compelling campaigns to the targeted audience based on their expressed interests and demonstrated history.

LEARN MORE
Course preview
Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

LESS

Course 3/5
Display Advertising Certification Training Online | Simplilearn

Display Advertising

LEARN MORE

About this course

Display advertising has quickly become an amazing opportunity for online marketers. It is a phenomenal method for building Brand Affinity. The ability to track customer tendencies, provides a massive amount of data to drive decisions and in recent times targeted web based advertising has proved to be effective. Simplilearn’s course on Display Advertising, provides insight on everything a participant needs to know, starting with which ad options are best suited for a campaign to the utilization of cookies. The course offers a comprehensive insight into this amazing opportunity for digital advertisers and enhances the ability of the professional to remarket campaigns. Display advertising Primer is a vital course for Display advertisers to learn how to work with and manage, third party agencies for Display campaigns.

LEARN MORE
Course preview
Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

LESS

Course 4/5
Advanced Web Analytics Certification Training

Advanced Web Analytics

LEARN MORE

About this course

Web Analytics is the measurement, collection, tracking and analyzing internet data to optimize web usage. Businesses are widely using web analytics for business solutions and market research. Simplilearn’s Advanced Web Analytics imparts knowledge on various aspects of Web Data Analysis, Multi-channel Analytics, qualitative search and reports. A certified Web data Analyst would be proficient in the online marketing discipline of Web Analytics. This course will help participants in discovering tools to assess visitor behavior on websites and trains them.

LEARN MORE
Course preview
Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

LESS

Course 5/5
Advanced Conversion Optimization Certification Training

Advanced Conversion Optimization

LEARN MORE

About this course

Conversion Rate Optimization (CRO) is an effective framework that helps the professional to tap the traffic that a site receives and convert them to leads or sales. It is vital to understand the real reason why the visitors to the sites are not converting to sales and work around it to persuade customers. Simplilearn’s Advanced Conversion Optimization Course teaches the participant the art of a systematic, repeatable framework that consistently increases conversion rates on landing pages, micro-sites, and entire websites. Certified professionals now know how to generate revenue for a business by persuading visitors on the website.

LEARN MORE
Course preview
Loading...
    • {{childObj.title}}
      • {{childObj.childSection.chapter_name}}
        • {{lesson.title}}
      • {{lesson.title}}

    View More

    View Less

LESS

Reviews

  • Everly Simon
  • Lia Oconnor
  • Jazmin Dennis

FAQs

  • What course will be available for live instructor led batches?

    The course that will be available for live instructor led batches under this Masters course is:
     
    Srl No Course Name Monthly no. of batches availability
    1 Digital Marketing Certified Associate 3

    So you get access to 35+ live instructor led batches over the span of a year. The advantage of this is that you may come and revisit each and every course as you please. While you still get access to our batch session recordings you get the advantage of completing the entire learning path that empowers you to reach dream destination of becoming an all-round PPC Specialist.

  • How do I enroll for the Masters Program?

    You can enroll for the Masters Program on our website. You can make an online payment using any of the following options:
    • Visa debit/credit card
    • American Express and Diners Club cards
    • Master Card
    • PayPal
    Once the online payment is done, you will automatically receive a payment receipt and access information, via email.

  • What will I get along with the Master’s Program?

    • Access to e-learning content for all the courses included in the learning path
    • Access to exclusive forums, moderated by faculty and industry experts
    • Monthly mentoring sessions by faculty and industry experts
    • The Masters Certification upon completing the Program requirements of the learning path

  • Where and how can I access the e-learning content?

    Once you are registered, you will have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail, sent by us, will guide you through the process.

  • I am not able to access the online courses. Whom should I contact for a solution?

    Please raise a request through Help & Support. You can also chat with us for an instant solution.

  • Do you provide money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

  • Is exam fee included with this course?

    No. Exam fees are not included in any of the courses. However, you will receive course completion certificates upon successfully completing the courses and the Master’s Program certificate upon successfully completing the program requirements.

Contact Us

+1-844-532-7688(Toll Free)

/index/hidden/ - Never remove this line