Course Overview

Training Options

Corporate Training

Customized to your team's needs

  • Blended learning delivery model (self-paced eLearning and/or instructor-led options)
  • Flexible pricing options
  • Enterprise grade Learning Management System (LMS)
  • Enterprise dashboards for individuals and teams
  • 24x7 learner assistance and support

Course Curriculum

Course Content

  • Microblogging and Twitter Marketing

    Preview
    • Lesson 1 - Leveraging Twitter, Part 1: Understanding Twitter

      11:01Preview
      • 1.1 Overview
      • 1.2 Introduction
        00:15
      • 1.3 What is Twitter?
        01:28
      • 1.4 Twitter Then & Now
        01:07
      • 1.5 Popularity in the USA
        01:04
      • 1.6 Popularity Internationally
        02:42
      • 1.7 Twitter Demographics
        02:15
      • 1.8 Marketing Impact
        01:44
      • 1.9 Coming Up
        00:26
    • Lesson 2 - Leveraging Twitter, Part 2: Twitter Marketing Foundations

      26:11Preview
      • 2.1 Overview
      • 2.2 Introduction
        00:16
      • 2.3 Twitter Looking Like Facebook
        00:37
      • 2.4 Twitter Profile Dimensions
        01:53
      • 2.5 Designing Your Header
        01:26
      • 2.6 Image Post Tips
        02:32
      • 2.7 Twitter Video
        02:09
      • 2.8 Embeddable Tweets
        01:25
      • 2.9 URL Shorteners
        01:47
      • 2.10 How Many Accounts?
        01:32
      • 2.11 What Are Hashtags?
        02:48
      • 2.12 Joining Existing Hashtags
        01:50
      • 2.13 Understanding Hashtags
        02:13
      • 2.14 Why Retweets Matter
        01:43
      • 2.15 Creating a Twitter List
        01:45
      • 2.16 Leveraging Twitter Lists
        01:54
      • 2.17 Coming Up
        00:21
    • Lesson 3 - Leveraging Twitter, Part 3: Twitter Search & Twitter Cards

      14:12Preview
      • 3.1 Overview
      • 3.2 Introduction
        00:15
      • 3.3 Advanced Search
        02:34
      • 3.4 Twitter Search Campaign Prep
        01:29
      • 3.5 Other Uses for Search
        01:04
      • 3.6 Twitter Cards Overview
        00:38
      • 3.7 Summary Cards
        01:00
      • 3.8 Large Photo & Product Cards
        01:07
      • 3.9 Player Cards
        00:49
      • 3.10 Enabling Twitter Cards on Your Site
        01:00
      • 3.11 Conversion & Campaign Cards
        03:09
      • 3.12 More Ways to Leverage Cards
        01:07
    • Lesson 4 - Leveraging Twitter, Part 4: Define a Goal & Create a Strategy

      30:16Preview
      • 4.1 Overview
      • 4.2 Introduction
        00:16
      • 4.3 Twitter Strategy
        01:40
      • 4.4 Twitter's Marketing Impact
        01:03
      • 4.5 Build a Strategy
        02:53
      • 4.6 Goals and Team Define Strategy
        03:58
      • 4.7 Brand Building
        03:51
      • 4.8 Credibility Boosting
        02:58
      • 4.9 Reputation Management
        05:09
      • 4.10 JetBlue Example: Reputation Management
        02:44
      • 4.11 Driving Conversions
        03:19
      • 4.12 Automation Advice
        02:03
      • 4.13 Coming Up
        00:22
    • Lesson 5 - Leveraging Twitter, Part 5: Twitter Tools

      22:50Preview
      • 5.1 Overview
      • 5.2 Introduction
        00:15
      • 5.3 Client & Tool Considerations
        02:34
      • 5.4 Tools for Team Management
        01:47
      • 5.5 Tools for Content Research
        01:33
      • 5.6 Tools for Influencer Research
        01:56
      • 5.7 Native Analytics
        02:05
      • 5.8 Top Twitter Items
        03:08
      • 5.9 In-Depth Analytics
        04:00
      • 5.10 Tracking Conversation
        02:28
      • 5.11 Goal Tracking
        03:04
  • Twitter Advertising

    Preview
    • Lesson 1 - Twitter Advertising, Part 1: Understanding the Options

      15:06Preview
      • 1.1 Overview
      • 1.2 Introduction
        00:16
      • 1.3 Twitter Advertising Space
        01:27
      • 1.4 Understanding Twitter Ads
        00:48
      • 1.5 Understanding Promoted Accounts
        01:16
      • 1.6 Reasons for Promoted Accounts
        03:04
      • 1.7 Understanding Promoted Tweets
        01:02
      • 1.8 Reasons for Promoted Tweets
        02:23
      • 1.9 Understanding Promoted Trends
        01:41
      • 1.10 Reasons for Promoted Trends
        02:46
      • 1.11 Coming Up
        00:23
    • Lesson 2 - Twitter Advertising, Part 2: Understanding Targeting & Bids

      11:40
      • 2.1 Overview
      • 2.2 Introduction
        00:09
      • 2.3 Start with Twitter Ads
        00:57
      • 2.4 Marketing Platform Partners
        01:44
      • 2.5 Certified Partner Program
        01:27
      • 2.6 Ad Targeting
        02:42
      • 2.7 Promoted Tweets
        02:23
      • 2.8 Keep in Mind
        01:50
      • 2.9 Coming Up
        00:28
    • Lesson 3 - Twitter Advertising, Part 3: Advanced Twitter Targeting with TV Ads

      11:50Preview
      • 3.1 Overview
      • 3.2 Introduction
        00:13
      • 3.3 Two-Screen Popularity & Behaviors
        03:06
      • 3.4 Nielsen Twitter TV Ratings
        02:16
      • 3.5 Twitter Amplify Potential
        02:18
      • 3.6 Twitter Amplify
        02:17
      • 3.7 TV Conversation Targeting
        01:17
      • 3.8 Coming Up
        00:23
    • Lesson 4 - Twitter Advertising, Part 4: Increased Ad Engagement with Twitter Cards

      10:25Preview
      • 4.1 Overview
      • 4.2 Introduction
        00:08
      • 4.3 Challenge of Twitter Marketing
        01:05
      • 4.4 Introducing Twitter Cards
        01:17
      • 4.5 Types of Twitter Cards
        01:02
      • 4.6 Setting Up Twitter Cards
        01:39
      • 4.7 Tailored Audiences
        02:13
      • 4.8 CRM Targeting
        03:01

Exam & Certification

  • What do I need to do to unlock my Simplilearn certificate?

    • Complete 85% of the course.

FAQs

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  • What will I get along with this training?

    In this training, you will have access to online e-learning.

  • Do you provide money back guarantee for the training programs?

    Yes. We do offer a money-back guarantee for many of our training programs. You can refer to the Refund Policy and raise refund requests via our Help and Support portal.

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    Yes, you can extend the access period by paying an additional fee. Please raise a request via our Help and Support portal.

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    Once you register with us for a course by paying the course fee, you can have 24/7 access to the e-learning content on our website. An automated course purchase confirmation mail from our side will guide you through the process.

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  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.