Facebook Ads Skills you will learn

  • Facebook Marketing
  • Facebook Advertising
  • Facebook targeting
  • Facebook Algorithm
  • Facebook Privacy and Security

What you will learn in this free Facebook Ads course?

  • Facebook Marketing and Advertising

    • Lesson 01 - Course Introduction

      02:07
      • 1.01 Course Introduction
        02:07

    • Lesson 02 - Understanding Facebook

      13:59
      • 2.01 Introduction
        01:30
      • 2.02 Role of Marketing in the Future
        01:07
      • 2.03 Social Media Landscape
        02:33
      • 2.04 Facebook Introduction
        03:53
      • 2.05 Starting Your Facebook Journey
        02:00
      • 2.06 Facebook Options for Business
        02:13
      • 2.07 Key Takeaways
        00:43
      • Knowledge Check

    • Lesson 03 - Understanding the Facebook Algorithm

      16:31
      • 3.01 Introduction
        01:47
      • 3.02 The Facebook News Feed and Organic Reach
        04:58
      • 3.03 The Facebook Algorithm Today
        04:21
      • 3.04 Top Ranking Factors in the Facebook Algorithm
        03:44
      • 3.05 The Future of the Facebook News Feed
        01:03
      • 3.06 Key Takeaways
        00:38
      • Knowledge Check

    • Lesson 04 - Groups, Pages, Messenger, and Facebook Live

      01:04:04
      • 4.01 Introduction
        01:41
      • 4.02 Facebook Groups Set Up and Business Use
        13:06
      • 4.03 Facebook Pages Setup, Business Use, and Best Practices
        06:19
      • 4.04 Anatomy of a Facebook Page
        23:23
      • 4.05 Facebook Pages Best Practices
        02:57
      • 4.06 Facebook Messenger: How to Use for Business
        08:38
      • 4.07 Facebook Live: Set Up and How to Use for Business
        07:10
      • 4.08 Key Takeaways
        00:50
      • Knowledge Check

    • Lesson 05 - Managing Facebook

      25:57
      • 5.01 Managing Facebook
        01:50
      • 5.02 Facebook Business Manager
        05:38
      • 5.03 Publishing, Scheduling, and Moderation
        09:39
      • 5.04 Facebook Page Insights
        04:02
      • 5.05 Demo: Facebook Productivity Tools
        02:12
      • 5.06 Facebook Pages, Groups, and Events Policies
        01:53
      • 5.07 Key Takeaways
        00:43
      • Knowledge Check

    • Lesson 06 - Facebook Marketing Tools

      17:01
      • 6.01 Introduction
        01:53
      • 6.02 Facebook's Social Plugins
        03:06
      • 6.3 Facebook Rights Manager
        01:52
      • 6.04 Set Up Facebook Local and Facebook Place
        05:19
      • 6.05 Facebook and Non-Facebook Marketing Tools
        04:10
      • 6.06 Key Takeaways
        00:41
      • Knowledge Check

    • Lesson 07 - Understanding Facebook Ads

      20:11
      • 7.01 Introduction
        01:44
      • 7.02 Global Advertising Spend by Media
        02:04
      • 7.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting
        06:59
      • 7.04 Facebook Ad Placements, Ad Formats, and Budgeting
        05:33
      • 7.05 Facebook Ad Performance, Testing, and Tools
        03:06
      • 7.06 Key Takeaways
        00:45
      • Knowledge Check

    • Lesson 08 - Creating Your Facebook Ad

      24:03
      • 8.01 Introduction
        01:49
      • 8.02 Facebook Ad Manager
        00:52
      • 8.03 Demo: Create Your Facebook Ad Campaign
        05:06
      • 8.04 Demo: Create Your Facebook Ad Set
        06:41
      • 8.05 Demo: Create Your Facebook Ad
        05:44
      • 8.06 Facebook Ad Images and Text
        01:37
      • 8.07 Facebook Ad Review Process
        01:39
      • 8.08 Key Takeaways
        00:35
      • Knowledge Check

    • Lesson 09 - Facebook Targeting

      15:28
      • 9.01 Introduction
        01:48
      • 9.02 Targeting in Facebook Pre and Post GDPR
        12:55
      • 9.03 Key Takeaways
        00:45
      • Knowledge Check

    • Lesson 10 - Facebook Tracking and Reporting

      11:22
      • 10.01 Introduction
        01:42
      • 10.02 Facebook Conversion Tracking and Facebook Pixel
        07:25
      • 10.03 Facebook Analytics
        01:35
      • 10.04 Key Takeaways
        00:40
      • Knowledge Check

    • Lesson 11 - Facebook Commerce

      16:04
      • 11.01 Introduction
        01:35
      • 11.02 Setting up Your Facebook Shop
        08:59
      • 11.03 Creating Your Facebook Catalog
        03:42
      • 11.04 Using Facebook Dynamic Ads
        01:11
      • 11.05 Key Takeaways
        00:37
      • Knowledge Check

    • Lesson 12 - Facebook Best Practices

      16:47
      • 12.01 Introduction
        01:40
      • 12.02 Optimize Your Facebook Page
        03:42
      • 12.03 Best Practices in Pages Posts and Ads
        05:05
      • 12.04 Facebook Ads in the Sales Funnel
        03:32
      • 12.05 Best Practices Facebook Images and Ad Copies
        02:11
      • 12.06 Key Takeaways
        00:37
      • Knowledge Check

    • Lesson 13 - Facebook Privacy and Security

      06:24
      • 13.01 Introduction
        01:44
      • 13.02 Facebook Ad Policies
        01:54
      • 13.03 Data Use Restrictions
        00:26
      • 13.04 Facebook Ads Post GDPR
        01:14
      • 13.05 Ads Politics or Issues of National Importance
        00:31
      • 13.06 Key Takeaways
        00:35
      • Knowledge Check

    • Lesson 14 - Facebook Blueprint Examinations

      04:12
      • 14.01 Introduction
        01:30
      • 14.02 Certifications and Badges
        00:46
      • 14.03 Exam Process and Fees
        00:43
      • 14.04 Facebook Planning Professional Certification
        00:17
      • 14.05 Facebook Buying Professional Certification
        00:17
      • 14.06 Key Takeaways
        00:39
      • Knowledge Check

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Course Advisors

  • Marc Campman

    Marc Campman

    Expert Social Media Marketer, Founder of socialmediaplaymaker.com, Author

    Marc Campman is the author of Flirtonomics and the founder of socialmediaplaymaker.com. He is an elite global marketing and business professional and has advised business organizations on the implementation of social media in sales, marketing, and services.

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Why you should learn Facebook Ads?

USD 94.69 billion in 2021

Ad revenues to be generated via FB marketing  

$52,177

Average annual salary for Facebook marketing professional

About the Course

Your shortcut to success on the biggest social media network in the world is our free Facebook Marketing course. Discover how to identify your audience successfully, develop an appealing business page, and write interesting content. Take data analysis seriously, get the hang of consumer involvement, and watch your business grow. 

Topics Covered

  1. Facebook Marketing and Adve

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FAQs

  • Is there a cost associated with this free Facebook ads course course?

    No, this is a free Facebook ads course and does not require any fees.

  • What are the prerequisites to learn this free course on Facebook ads?

    There are no prerequisites. The course isbeginner-friendly.

  • When can I expect to receive my certificate?

    You will receive your certificate as soon as you complete the free Facebook course.

  • What is the duration of my access to the course?

    You’ll have 90 days of access to the course.

  • How difficult is this free Facebook ads course?

    This course is not difficult at all and is made specifically for beginners.

  • Is learning this Facebook ads course enough to get a job?

    The free Facebook ads course alone isn't enough, although it gives you an upper hand over other candidates.

  • How long does it usually take to learn Facebook ads?

    You can master the basics in less than a month.
     

  • Which Job Roles Are Available After Taking this free Facebook ads course?

    You can do many jobs like social media marketer, digital marketing specialist, digital marketing manager, content manager etc.

Learner Review

  • Neha Mandviya

    Neha Mandviya

    B.Y.K. Sinnar College of Commerce

    I liked the way the course covered all the important points related to Facebook marketing and advertising. This is great platform to learn many courses for free.

  • Mukesh Ishanpur

    Mukesh Ishanpur

    I had a great learning experience with the Facebook Advertising course! It was well-structured and easy to follow, offering valuable insights into targeting, budgeting, and campaign optimization. The practical approach made it even more impactful. I highly recommend this course to anyone looking to master Facebook ads!

  • JANNATUL NAEEM

    JANNATUL NAEEM

    This course covers all the essential aspects of Facebook marketing including strategy development, ad creation, audience targeting and performance analytics. It's perfect for beginners and intermediate marketers who want to sharpen their skills. this course is both informative and practical, making it a great learning experience!

  • Raahym Abbasi

    Raahym Abbasi

    I recently completed the Facebook Ads course, and it has truly been a game-changer for my social media marketing skills. The course offered a thorough understanding of how to create, manage, and optimize Facebook ad campaigns for optimal results. It was insightful and practical, equipping me with the tools needed to elevate my advertising strategy.

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