Skills you will learn

  • Facebook Marketing
  • Facebook Advertising
  • Facebook targeting
  • Facebook Algorithm
  • Facebook Privacy and Security

What you will learn

  • Facebook Marketing and Advertising

    • Lesson 01 - Course Introduction

      02:07
      • 1.01 Course Introduction
        02:07
    • Lesson 02 - Understanding Facebook

      13:59
      • 2.01 Introduction
        01:30
      • 2.02 Role of Marketing in the Future
        01:07
      • 2.03 Social Media Landscape
        02:33
      • 2.04 Facebook Introduction
        03:53
      • 2.05 Starting Your Facebook Journey
        02:00
      • 2.06 Facebook Options for Business
        02:13
      • 2.07 Key Takeaways
        00:43
      • Knowledge Check
    • Lesson 03 - Understanding the Facebook Algorithm

      16:31
      • 3.01 Introduction
        01:47
      • 3.02 The Facebook News Feed and Organic Reach
        04:58
      • 3.03 The Facebook Algorithm Today
        04:21
      • 3.04 Top Ranking Factors in the Facebook Algorithm
        03:44
      • 3.05 The Future of the Facebook News Feed
        01:03
      • 3.06 Key Takeaways
        00:38
      • Knowledge Check
    • Lesson 04 - Groups, Pages, Messenger, and Facebook Live

      01:04:04
      • 4.01 Introduction
        01:41
      • 4.02 Facebook Groups Set Up and Business Use
        13:06
      • 4.03 Facebook Pages Setup, Business Use, and Best Practices
        06:19
      • 4.04 Anatomy of a Facebook Page
        23:23
      • 4.05 Facebook Pages Best Practices
        02:57
      • 4.06 Facebook Messenger: How to Use for Business
        08:38
      • 4.07 Facebook Live: Set Up and How to Use for Business
        07:10
      • 4.08 Key Takeaways
        00:50
      • Knowledge Check
    • Lesson 05 - Managing Facebook

      25:57
      • 5.01 Managing Facebook
        01:50
      • 5.02 Facebook Business Manager
        05:38
      • 5.03 Publishing, Scheduling, and Moderation
        09:39
      • 5.04 Facebook Page Insights
        04:02
      • 5.05 Demo: Facebook Productivity Tools
        02:12
      • 5.06 Facebook Pages, Groups, and Events Policies
        01:53
      • 5.07 Key Takeaways
        00:43
      • Knowledge Check
    • Lesson 06 - Facebook Marketing Tools

      17:01
      • 6.01 Introduction
        01:53
      • 6.02 Facebook's Social Plugins
        03:06
      • 6.3 Facebook Rights Manager
        01:52
      • 6.04 Set Up Facebook Local and Facebook Place
        05:19
      • 6.05 Facebook and Non-Facebook Marketing Tools
        04:10
      • 6.06 Key Takeaways
        00:41
      • Knowledge Check
    • Lesson 07 - Understanding Facebook Ads

      20:11
      • 7.01 Introduction
        01:44
      • 7.02 Global Advertising Spend by Media
        02:04
      • 7.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting
        06:59
      • 7.04 Facebook Ad Placements, Ad Formats, and Budgeting
        05:33
      • 7.05 Facebook Ad Performance, Testing, and Tools
        03:06
      • 7.06 Key Takeaways
        00:45
      • Knowledge Check
    • Lesson 08 - Creating Your Facebook Ad

      24:03
      • 8.01 Introduction
        01:49
      • 8.02 Facebook Ad Manager
        00:52
      • 8.03 Demo: Create Your Facebook Ad Campaign
        05:06
      • 8.04 Demo: Create Your Facebook Ad Set
        06:41
      • 8.05 Demo: Create Your Facebook Ad
        05:44
      • 8.06 Facebook Ad Images and Text
        01:37
      • 8.07 Facebook Ad Review Process
        01:39
      • 8.08 Key Takeaways
        00:35
      • Knowledge Check
    • Lesson 09 - Facebook Targeting

      15:28
      • 9.01 Introduction
        01:48
      • 9.02 Targeting in Facebook Pre and Post GDPR
        12:55
      • 9.03 Key Takeaways
        00:45
      • Knowledge Check
    • Lesson 10 - Facebook Tracking and Reporting

      11:22
      • 10.01 Introduction
        01:42
      • 10.02 Facebook Conversion Tracking and Facebook Pixel
        07:25
      • 10.03 Facebook Analytics
        01:35
      • 10.04 Key Takeaways
        00:40
      • Knowledge Check
    • Lesson 11 - Facebook Commerce

      16:04
      • 11.01 Introduction
        01:35
      • 11.02 Setting up Your Facebook Shop
        08:59
      • 11.03 Creating Your Facebook Catalog
        03:42
      • 11.04 Using Facebook Dynamic Ads
        01:11
      • 11.05 Key Takeaways
        00:37
      • Knowledge Check
    • Lesson 12 - Facebook Best Practices

      16:47
      • 12.01 Introduction
        01:40
      • 12.02 Optimize Your Facebook Page
        03:42
      • 12.03 Best Practices in Pages Posts and Ads
        05:05
      • 12.04 Facebook Ads in the Sales Funnel
        03:32
      • 12.05 Best Practices Facebook Images and Ad Copies
        02:11
      • 12.06 Key Takeaways
        00:37
      • Knowledge Check
    • Lesson 13 - Facebook Privacy and Security

      06:24
      • 13.01 Introduction
        01:44
      • 13.02 Facebook Ad Policies
        01:54
      • 13.03 Data Use Restrictions
        00:26
      • 13.04 Facebook Ads Post GDPR
        01:14
      • 13.05 Ads Politics or Issues of National Importance
        00:31
      • 13.06 Key Takeaways
        00:35
      • Knowledge Check
    • Lesson 14 - Facebook Blueprint Examinations

      04:12
      • 14.01 Introduction
        01:30
      • 14.02 Certifications and Badges
        00:46
      • 14.03 Exam Process and Fees
        00:43
      • 14.04 Facebook Planning Professional Certification
        00:17
      • 14.05 Facebook Buying Professional Certification
        00:17
      • 14.06 Key Takeaways
        00:39
      • Knowledge Check

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Course Advisors

  • Marc Campman

    Marc Campman

    Expert Social Media Marketer, Founder of socialmediaplaymaker.com, Author

    Marc Campman is the author of Flirtonomics and the founder of socialmediaplaymaker.com. He is an elite global marketing and business professional and has advised business organizations on the implementation of social media in sales, marketing, and services.

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Why you should learn

USD 94.69 billion in 2021

Ad revenues to be generated via FB marketing  

$52,177

Average annual salary for Facebook marketing professional

FAQs

  • What are the prerequisites to learn Facebook marketing?

    There are no prerequisites to learn Facebook marketing. This Facebook marketing course has been designed to cater to beginners.
     

  • How do beginners learn Facebook marketing?

    Beginners who want to learn Facebook marketing can start with the basics first. Once you have mastered the Facebook marketing basics you can move on to advanced topics.

  • How long does it take to learn a free Facebook marketing course?

    This free Facebook marketing course consists of 5 hours of video content that will help you understand the concepts thoroughly.
     

  • Are Facebook ads for beginners easy to learn?

    The videos that you find as a part of this free Facebook marketing course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.

  • Can I complete this free Facebook marketing course in 90 days?

    Yes, you can complete this free Facebook marketing course within 90 days.

  • Will I get a certificate after completing the free Facebook marketing course?

    If you finish any free course on SkillUp within 90 days from the date of enrollment, you are eligible to receive a Course Completion Certificate for the same. Therefore, you will receive a shareable certificate on completing the free Facebook marketing course too. To unlock it, log in to your SkillUp account and click unlock. You will soon receive a mail with a link to the view and download the certificate. You can add the SkillUp certificate to your resume and share it on Facebook, LinkedIn etc.

  • What are my next best learning options after completing this free Facebook marketing course course?

    After completing this free Facebook marketing course, you can opt for the Digital Marketing Specialist course. provided by Simplilearn.

Learner Review

  • Neha Mandviya

    Neha Mandviya

    B.Y.K. Sinnar College of Commerce

    I liked the way the course covered all the important points related to Facebook marketing and advertising. This is great platform to learn many courses for free.

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  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.