Free Facebook Marketing and Advertising Training Course

Facebook Marketing and Advertising

• Lesson 01 - Course Introduction

  02:07

  • 1.01 Course Introduction

    02:07

• Lesson 02 - Understanding Facebook

  13:59

  • 2.01 Introduction

    01:30

  • 2.02 Role of Marketing in the Future

    01:07

  • 2.03 Social Media Landscape

    02:33

  • 2.04 Facebook Introduction

    03:53

  • 2.05 Starting Your Facebook Journey

    02:00

  • 2.06 Facebook Options for Business

    02:13

  • 2.07 Key Takeaways

    00:43

  • Knowledge Check

• Lesson 03 - Understanding the Facebook Algorithm

  16:31

  • 3.01 Introduction

    01:47

  • 3.02 The Facebook News Feed and Organic Reach

    04:58

  • 3.03 The Facebook Algorithm Today

    04:21

  • 3.04 Top Ranking Factors in the Facebook Algorithm

    03:44

  • 3.05 The Future of the Facebook News Feed

    01:03

  • 3.06 Key Takeaways

    00:38

  • Knowledge Check

• Lesson 04 - Groups, Pages, Messenger, and Facebook Live

  01:04:04

  • 4.01 Introduction

    01:41

  • 4.02 Facebook Groups Set Up and Business Use

    13:06

  • 4.03 Facebook Pages Setup, Business Use, and Best Practices

    06:19

  • 4.04 Anatomy of a Facebook Page

    23:23

  • 4.05 Facebook Pages Best Practices

    02:57

  • 4.06 Facebook Messenger: How to Use for Business

    08:38

  • 4.07 Facebook Live: Set Up and How to Use for Business

    07:10

  • 4.08 Key Takeaways

    00:50

  • Knowledge Check

• Lesson 05 - Managing Facebook

  25:57

  • 5.01 Managing Facebook

    01:50

  • 5.02 Facebook Business Manager

    05:38

  • 5.03 Publishing, Scheduling, and Moderation

    09:39

  • 5.04 Facebook Page Insights

    04:02

  • 5.05 Demo: Facebook Productivity Tools

    02:12

  • 5.06 Facebook Pages, Groups, and Events Policies

    01:53

  • 5.07 Key Takeaways

    00:43

  • Knowledge Check

• Lesson 06 - Facebook Marketing Tools

  17:01

  • 6.01 Introduction

    01:53

  • 6.02 Facebook's Social Plugins

    03:06

  • 6.3 Facebook Rights Manager

    01:52

  • 6.04 Set Up Facebook Local and Facebook Place

    05:19

  • 6.05 Facebook and Non-Facebook Marketing Tools

    04:10

  • 6.06 Key Takeaways

    00:41

  • Knowledge Check

• Lesson 07 - Understanding Facebook Ads

  20:11

  • 7.01 Introduction

    01:44

  • 7.02 Global Advertising Spend by Media

    02:04

  • 7.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting

    06:59

  • 7.04 Facebook Ad Placements, Ad Formats, and Budgeting

    05:33

  • 7.05 Facebook Ad Performance, Testing, and Tools

    03:06

  • 7.06 Key Takeaways

    00:45

  • Knowledge Check

• Lesson 08 - Creating Your Facebook Ad

  24:03

  • 8.01 Introduction

    01:49

  • 8.02 Facebook Ad Manager

    00:52

  • 8.03 Demo: Create Your Facebook Ad Campaign

    05:06

  • 8.04 Demo: Create Your Facebook Ad Set

    06:41

  • 8.05 Demo: Create Your Facebook Ad

    05:44

  • 8.06 Facebook Ad Images and Text

    01:37

  • 8.07 Facebook Ad Review Process

    01:39

  • 8.08 Key Takeaways

    00:35

  • Knowledge Check

• Lesson 09 - Facebook Targeting

  15:28

  • 9.01 Introduction

    01:48

  • 9.02 Targeting in Facebook Pre and Post GDPR

    12:55

  • 9.03 Key Takeaways

    00:45

  • Knowledge Check

• Lesson 10 - Facebook Tracking and Reporting

  11:22

  • 10.01 Introduction

    01:42

  • 10.02 Facebook Conversion Tracking and Facebook Pixel

    07:25

  • 10.03 Facebook Analytics

    01:35

  • 10.04 Key Takeaways

    00:40

  • Knowledge Check

• Lesson 11 - Facebook Commerce

  16:04

  • 11.01 Introduction

    01:35

  • 11.02 Setting up Your Facebook Shop

    08:59

  • 11.03 Creating Your Facebook Catalog

    03:42

  • 11.04 Using Facebook Dynamic Ads

    01:11

  • 11.05 Key Takeaways

    00:37

  • Knowledge Check

• Lesson 12 - Facebook Best Practices

  16:47

  • 12.01 Introduction

    01:40

  • 12.02 Optimize Your Facebook Page

    03:42

  • 12.03 Best Practices in Pages Posts and Ads

    05:05

  • 12.04 Facebook Ads in the Sales Funnel

    03:32

  • 12.05 Best Practices Facebook Images and Ad Copies

    02:11

  • 12.06 Key Takeaways

    00:37

  • Knowledge Check

• Lesson 13 - Facebook Privacy and Security

  06:24

  • 13.01 Introduction

    01:44

  • 13.02 Facebook Ad Policies

    01:54

  • 13.03 Data Use Restrictions

    00:26

  • 13.04 Facebook Ads Post GDPR

    01:14

  • 13.05 Ads Politics or Issues of National Importance

    00:31

  • 13.06 Key Takeaways

    00:35

  • Knowledge Check

• Lesson 14 - Facebook Blueprint Examinations

  04:12

  • 14.01 Introduction

    01:30

  • 14.02 Certifications and Badges

    00:46

  • 14.03 Exam Process and Fees

    00:43

  • 14.04 Facebook Planning Professional Certification

    00:17

  • 14.05 Facebook Buying Professional Certification

    00:17

  • 14.06 Key Takeaways

    00:39

  • Knowledge Check