Facebook Marketing & Advertising
Free Facebook Marketing and Advertising Training Course
The free Facebook marketing course is one of the best for learning Facebook Ads for beginners. By the end of this course, you will learn how to establish an online presence, create engaging posts, build a growing Facebook community, and manage social media accounts efficiently. Become a skilled Facebook marketer who knows how to make the most out of both paid and organic Facebook efforts.
(Watch Intro Video)- 5 HoursOf self-paced video lessons
- Completion Certificateawarded on course completion
- 90 Days of AccessTo your Free Course
Skills you will learn
- Facebook Marketing
- Facebook Advertising
- Facebook targeting
- Facebook Algorithm
- Facebook Privacy and Security
What you will learn
Facebook Marketing and Advertising
Lesson 01 - Course Introduction
02:071.01 Course Introduction
02:07
Lesson 02 - Understanding Facebook
13:592.01 Introduction
01:302.02 Role of Marketing in the Future
01:072.03 Social Media Landscape
02:332.04 Facebook Introduction
03:532.05 Starting Your Facebook Journey
02:002.06 Facebook Options for Business
02:132.07 Key Takeaways
00:43Knowledge Check
Lesson 03 - Understanding the Facebook Algorithm
16:313.01 Introduction
01:473.02 The Facebook News Feed and Organic Reach
04:583.03 The Facebook Algorithm Today
04:213.04 Top Ranking Factors in the Facebook Algorithm
03:443.05 The Future of the Facebook News Feed
01:033.06 Key Takeaways
00:38Knowledge Check
Lesson 04 - Groups, Pages, Messenger, and Facebook Live
01:04:044.01 Introduction
01:414.02 Facebook Groups Set Up and Business Use
13:064.03 Facebook Pages Setup, Business Use, and Best Practices
06:194.04 Anatomy of a Facebook Page
23:234.05 Facebook Pages Best Practices
02:574.06 Facebook Messenger: How to Use for Business
08:384.07 Facebook Live: Set Up and How to Use for Business
07:104.08 Key Takeaways
00:50Knowledge Check
Lesson 05 - Managing Facebook
25:575.01 Managing Facebook
01:505.02 Facebook Business Manager
05:385.03 Publishing, Scheduling, and Moderation
09:395.04 Facebook Page Insights
04:025.05 Demo: Facebook Productivity Tools
02:125.06 Facebook Pages, Groups, and Events Policies
01:535.07 Key Takeaways
00:43Knowledge Check
Lesson 06 - Facebook Marketing Tools
17:016.01 Introduction
01:536.02 Facebook's Social Plugins
03:066.3 Facebook Rights Manager
01:526.04 Set Up Facebook Local and Facebook Place
05:196.05 Facebook and Non-Facebook Marketing Tools
04:106.06 Key Takeaways
00:41Knowledge Check
Lesson 07 - Understanding Facebook Ads
20:117.01 Introduction
01:447.02 Global Advertising Spend by Media
02:047.03 Facebook Ad Campaign Structure, Ad Objectives, and Targeting
06:597.04 Facebook Ad Placements, Ad Formats, and Budgeting
05:337.05 Facebook Ad Performance, Testing, and Tools
03:067.06 Key Takeaways
00:45Knowledge Check
Lesson 08 - Creating Your Facebook Ad
24:038.01 Introduction
01:498.02 Facebook Ad Manager
00:528.03 Demo: Create Your Facebook Ad Campaign
05:068.04 Demo: Create Your Facebook Ad Set
06:418.05 Demo: Create Your Facebook Ad
05:448.06 Facebook Ad Images and Text
01:378.07 Facebook Ad Review Process
01:398.08 Key Takeaways
00:35Knowledge Check
Lesson 09 - Facebook Targeting
15:289.01 Introduction
01:489.02 Targeting in Facebook Pre and Post GDPR
12:559.03 Key Takeaways
00:45Knowledge Check
Lesson 10 - Facebook Tracking and Reporting
11:2210.01 Introduction
01:4210.02 Facebook Conversion Tracking and Facebook Pixel
07:2510.03 Facebook Analytics
01:3510.04 Key Takeaways
00:40Knowledge Check
Lesson 11 - Facebook Commerce
16:0411.01 Introduction
01:3511.02 Setting up Your Facebook Shop
08:5911.03 Creating Your Facebook Catalog
03:4211.04 Using Facebook Dynamic Ads
01:1111.05 Key Takeaways
00:37Knowledge Check
Lesson 12 - Facebook Best Practices
16:4712.01 Introduction
01:4012.02 Optimize Your Facebook Page
03:4212.03 Best Practices in Pages Posts and Ads
05:0512.04 Facebook Ads in the Sales Funnel
03:3212.05 Best Practices Facebook Images and Ad Copies
02:1112.06 Key Takeaways
00:37Knowledge Check
Lesson 13 - Facebook Privacy and Security
06:2413.01 Introduction
01:4413.02 Facebook Ad Policies
01:5413.03 Data Use Restrictions
00:2613.04 Facebook Ads Post GDPR
01:1413.05 Ads Politics or Issues of National Importance
00:3113.06 Key Takeaways
00:35Knowledge Check
Lesson 14 - Facebook Blueprint Examinations
04:1214.01 Introduction
01:3014.02 Certifications and Badges
00:4614.03 Exam Process and Fees
00:4314.04 Facebook Planning Professional Certification
00:1714.05 Facebook Buying Professional Certification
00:1714.06 Key Takeaways
00:39Knowledge Check
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Course Advisors
Marc Campman
Expert Social Media Marketer, Founder of socialmediaplaymaker.com, AuthorMarc Campman is the author of Flirtonomics and the founder of socialmediaplaymaker.com. He is an elite global marketing and business professional and has advised business organizations on the implementation of social media in sales, marketing, and services.
Why you should learn
USD 94.69 billion in 2021
Ad revenues to be generated via FB marketing
$52,177
Average annual salary for Facebook marketing professional
This free Facebook Marketing training provides a comprehensive introduction to the world of Facebook marketing. This course covers popular topics in Facebook marketing, from creating a marketable presence to advertising on the platform. With a focus on practical skills and hands-on experience, this course is perfect for beginners and aspiring marketing professionals. Popular topics the course explores include: ? Facebook marketing ? Facebook advertising ? Facebook targeting ? Facebook algorithm ? Facebook privacy and security Free Facebook Marketing Fundamentals: Get Certified for Free Acquiring the necessary skills is essential for success in today's competitive job market. The cos
Read MoreFAQs
What are the prerequisites to learn Facebook marketing?
There are no prerequisites to learn Facebook marketing. This Facebook marketing course has been designed to cater to beginners.
How do beginners learn Facebook marketing?
Beginners who want to learn Facebook marketing can start with the basics first. Once you have mastered the Facebook marketing basics you can move on to advanced topics.
How long does it take to learn a free Facebook marketing course?
This free Facebook marketing course consists of 5 hours of video content that will help you understand the concepts thoroughly.
Are Facebook ads for beginners easy to learn?
The videos that you find as a part of this free Facebook marketing course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.
Can I complete this free Facebook marketing course in 90 days?
Yes, you can complete this free Facebook marketing course within 90 days.
Will I get a certificate after completing the free Facebook marketing course?
If you finish any free course on SkillUp within 90 days from the date of enrollment, you are eligible to receive a Course Completion Certificate for the same. Therefore, you will receive a shareable certificate on completing the free Facebook marketing course too. To unlock it, log in to your SkillUp account and click unlock. You will soon receive a mail with a link to the view and download the certificate. You can add the SkillUp certificate to your resume and share it on Facebook, LinkedIn etc.
Learner Review
Neha Mandviya
B.Y.K. Sinnar College of CommerceI liked the way the course covered all the important points related to Facebook marketing and advertising. This is great platform to learn many courses for free.
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