Skills you will learn

  • Youtube Marketing
  • Video Marketing Strategy
  • Instagram Marketing
  • Social Media Promotions
  • Digital Marketing Strategy

What you will learn

  • YouTube and Video Marketing

    • Lesson 1 - Course Introduction

      02:26
      • 1.01 Course Introduction
        02:26
    • Lesson 2 - Establishing a Video Marketing Strategy

      25:29
      • 2.01 Lesson Introduction
        02:11
      • 2.02 Introduction to Video Marketing
        02:42
      • 2.03 Crafting Your Video Marketing Strategy
        02:49
      • 2.04 Videos Storytelling
        01:13
      • 2.05 Making videos people want to watch
        02:34
      • 2.06 Optimum Length for Videos
        01:38
      • 2.07 Optimizing your videos
        00:36
      • 2.08 Keyword Research
        01:49
      • 2.09 Creating Amazing Videos
        01:41
      • 2.10 Optimizing Videos for Search- Google and YouTube
        02:04
      • 2.11 Building Authority with YouTube Channel
        01:38
      • 2.12 Promoting Your videos
        00:25
      • 2.13 Episodic Videos
        01:26
      • 2.14 Creating Tent Pole Events Videos
        01:08
      • 2.15 Scheduling Your Videos
        00:46
      • 2.16 Key Takeaways
        00:49
      • Knowledge Check
    • Lesson 3 - Gaining Exposure and Measuring Impact

      21:50
      • 3.01 Lesson Introduction
        01:58
      • 3.02 Introduction to Media Platforms
        02:13
      • 3.03 Promoting Owned Videos
        01:26
      • 3.04 YouTube Channels
        01:59
      • 3.05 Social Media Promotion
        01:51
      • 3.06 Promoting Earned Video
        01:53
      • 3.07 Video Influencers Vloggers
        02:36
      • 3.08 Promoting Paid Media
        01:53
      • 3.09 Using Customer Journey Models
        02:06
      • 3.10 Measuring Impact
        02:31
      • 3.11 YouTube Analytics
        00:46
      • 3.12 Key Takeaways
        00:38
      • Knowledge Check
    • Lesson 4 - YouTube Advertising

      19:19
      • 4.1 Lesson Introduction
        01:58
      • 4.2 YouTube Advertising Key Players
        01:48
      • 4.3 YouTube Video Ad Formats
        02:33
      • 4.4 Scheduling, Targeting, and Remarketing Video Ads
        03:51
      • 4.5 Placing Reserved Media
        00:41
      • 4.6 Key Performance Metrics
        03:01
      • 4.7 Optimizing YouTube Ads
        02:31
      • 4.8 YouTube Ads: Best Practices
        01:56
      • 4.09 Key Takeaways
        01:00
      • Knowledge Check
    • Lesson 5 - Leveraging Mobile Video

      14:15
      • 5.01 Lesson Introduction
        01:40
      • 5.02 Mobile Video and Live Streaming
        01:53
      • 5.03 Mobile Video and Digital Marketing Strategy
        02:11
      • 5.04 Mobile Videos: Target Audience
        02:50
      • 5.05 Videos People Watch and Share
        01:50
      • 5.06 Vertical Videos
        01:25
      • 5.07 When To Make Mobile Videos
        01:28
      • 5.08 Key Takeaways
        00:58
      • Knowledge Check
    • Lesson 6 - Promoting and Measuring Mobile Video

      15:45
      • 6.01 Lesson Introduction
        02:02
      • 6.02 What Makes Mobile Videos Unique
        02:15
      • 6.03 Mobile Video Opportunities for Brands
        01:52
      • 6.04 Where and How to Promote Mobile Videos
        01:44
      • 6.05 Mobile Video Advertising
        01:14
      • 6.06 Mobile Video Ads: YouTube
        01:54
      • 6.07 Mobile Video Ads: Facebook and Instagram
        00:41
      • 6.08 Mobile Video Ads: Case Studies
        01:09
      • 6.09 Measuring the Success of Mobile Videos
        02:06
      • 6.10 Key Takeaways
        00:48
      • Knowledge Check
    • Lesson 7 - Youtube: How-Tos

      42:42
      • 7.01 Lesson Introduction
        01:54
      • 7.02 Demo: Uploading a Video to YouTube—Desktop
        02:13
      • 7.03 Demo: Using Youtube Studio--Mobile
        01:51
      • 7.04 Demo: Using Youtube Studio Beta--Desktop
        05:41
      • 7.05 Demo: Using YouTube Studio—Mobile
        01:55
      • 7.06 Demo: Editing a Video on YouTube
        02:52
      • 7.07 Demo: Optimizing a Video on YouTube Studio
        06:20
      • 7.08 Demo: Creating a YouTube Channel
        03:21
      • 7.09 Demo: Checking the YouTube Channel Settings
        03:26
      • 7.10 Demo: Optimizing a YouTube Channel
        05:46
      • 7.11 YouTube Channel: Views and Subscribers
        02:06
      • 7.12 Factors that Make a Great Video
        03:02
      • 7.13 Monetizing Your YouTube Channel
        01:39
      • 7.14 Key Takeaways
        00:36
      • Knowledge Check
    • Lesson 8 - Instagram: How-Tos

      17:18
      • 8.01 Lesson Introduction
        01:53
      • 8.02 Shooting and Editing a Great Video
        02:30
      • 8.03 Editing in External Apps
        01:03
      • 8.04 Video Categories
        01:27
      • 8.05 Video Types
        01:20
      • 8.06 Demo: Instagram’s Video Editing Options
        04:26
      • 8.07 Demo: Instagram’s Video Filters
        02:14
      • 8.08 Monetizing Your Instagram Videos
        01:32
      • 8.09 Key Takeaways
        00:53
      • Knowledge Check
    • Lesson 9 - Video Ads on Different Social Media Channels

      14:35
      • 9.01 Lesson Introduction
        02:27
      • 9.02 Video Ads on Facebook and Instagram
        03:08
      • 9.03 Video Ads on LinkedIn
        01:38
      • 9.04 Video Ads on Twitter
        02:52
      • 9.05 Video Ads on Snapchat
        02:17
      • 9.06 Video Ads on Pinterest
        01:15
      • 9.07 Key Takeaways
        00:58
      • Knowledge Check
    • Lesson 10 - Impact of GDPR on YouTube Advertising

      06:48
      • 10.01 Lesson Introduction
        02:02
      • 10.02 GDPR's Effect on YouTube Advertising
        02:24
      • 10.03 GDPR’s Impact on the Video Advertising Ecosystem
        00:41
      • 10.04 GDPR and Audience Targeting in YouTube Advertising
        00:52
      • 10.05 Key Takeaways
        00:49
      • Knowledge Check
    • Lesson 11- Video Advertising for B2B Marketeers

      09:07
      • 11.01 Lesson Introduction
        01:54
      • 11.02 Impact of Video Advertising in B2B
        01:56
      • 11.03 Video Advertising in B2B Examples
        01:06
      • 11.04 Best Channels for B2B Videos
        02:05
      • 11.05 Challenges B2B Marketeers Face in Video Advertising
        01:24
      • 11.06 Key Takeaways
        00:42
      • Knowledge Check
    • Lesson 12 - The Future of Video Marketing

      10:13
      • 12.01 Lesson Introduction
        02:21
      • 12.02 Future Trends in Video Marketing
        01:35
      • 12.03 Three-Sixty-Degree Video
        01:21
      • 12.04 Augmented Reality
        01:15
      • 12.05 Virtual Reality
        02:55
      • 12.06 Key Takeaways
        00:46
      • Knowledge Check

Why you should learn

342.3 million by 2021

Estimated number of YouTube viewers, globally.

$145,000

Average annual salary of a YouTube video marketer.

FAQs

  • What are the prerequisites to learn YouTube marketing?

    There are no prerequisites to learn YouTube marketing. This free YouTube marketing course has been designed to cater to beginners.

  • How do beginners learn YouTube marketing?

    Beginners who want to learn YouTube marketing can start with the basics first. Once you have mastered the basics you can move on to the advanced topics.
     

  • How long does it take to learn YouTube marketing?

    The free YouTube marketing course consists of 4 hours of video content that will help you understand the concepts thoroughly.

  • What should I learn first in the free YouTube Marketing course?

    It is recommended that you always start with the basics first. For a better understanding, watch the learning videos in sequence without skipping any. 

  • Are YouTube marketing fundamentals easy to learn?

    The videos in this free YouTube Marketing course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.

  • Can I complete the free YouTube Marketing course in 90 days?

    Yes, you can complete the free YouTube Marketing course within 90 days.

  • Will I get a certificate after completing the YouTube Marketing course?

    You will not receive a course completion certificate after completing the free YouTube Marketing course. However, you can upgrade and enroll for the paid version of the course to earn your certificate.

  • What are my next best learning options after completing the free programming course?

    After completing this free programming course, you can opt for the Digital Marketing Specialist course provided by Simplilearn.

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.