Congratulations! You’ve done it! You’ve studied the course material, passed the exam with flying colors, and can officially call yourself a Digital Marketing Certified Associate. So, what’s next?
If you are looking for a new job, it’s time to update your resume.
Simplilearn’s DMCA course has exposed you to a lot of relevant industry keywords as well as practical experiences through Mimic Pro (a platform that enables marketing students to run lifelike campaigns with artificial “budgets”) and project competition. Use this information to guide your resume in the desired direction. Building a quality resume is the perfect example of content marketing.
If you enjoyed and excelled at email marketing, you might add some of the following information to your resume.
Through the Simplilearn DMCA Program, I learned to:
If social media is your strong suit, your resume may look like this:
Tip - For a job in social media, most employers also want to know your personal social media platforms and quantity of friends, contacts or followers as well as activity. Facebook, LinkedIn, and Twitter are a must. Keep it clean!
If SEO ignites your interest, your resume may read:
Tip – For SEO positions, it is highly recommended that you have some knowledge of HTML and CSS.
Once you have created the perfect resume, it is time to update your LinkedIn profile. Make sure to add your certification. Share your changes with your contacts by selecting ‘Share profile changes’ before you save. Also, as a digital marketing professional, it is incredibly important to have a professional-looking profile picture and background image for your LinkedIn profile.
Additionally, for any position, make sure that you are using the industry keywords and match those to the job description. Here are a few examples:
If you are already employed and looking to advance or increase your responsibilities, it is time to brand you. Start by updating your LinkedIn profile; add your DMCA certificate and either add or edit the summary area to reflect your new skills and make sure you have a profile picture and background image. As mentioned above, share these changes with all contacts by selecting YES "Share profile changes" at the bottom of the edit dialog box. Additionally, if the office has a newsletter celebrating employee achievements, get yourself in the next addition. Shout it out!
Next, go after what you want. Use the skills you learned through the DMCA course to analyze the current digital marketing strategy and look for opportunities.
Some questions to ask (without access to any analytics):
Finally, communicate. Knowing how to connect with decision-makers is a great skill in itself. Whether it is your manager or a stakeholder, learn their desired method of communication; some people want statistics and some prefer a visual presentation.
If you’re able to prove to managers that you can identify opportunities and gaps in the marketing team’s strategies and are willing to take risks to stand out from the crowd, you’re also going to stand out among your peers when the topic of promotion comes up.
Regardless of your employment situation, it is important to stay on top of what’s new. Digital marketing is constantly changing. That’s what makes it so exciting. Keep yourself up-to-date through blogs, newsletter subscriptions, research, etc. Most importantly stay curious, there is a solution for everything! Some of the best marketing blogs to regularly read up on and/or subscribe to their newsletters for the newest marketing research, case studies and content include HubSpot, Simplilearn, Search Engine Land, Marketo and Digital Marketer.
Becky is a digital marketing consultant who truly loves what she does. A knowledgeable marketing professional with years of progressive experience in digital marketing, communications, design and training, she possesses an inquiring, creative mind combined with analytical insight that deliver measurable results and a competitive edge. Becky is invigorated by the never ending search for the perfect digital medium. She is accomplished at creative development, website operations, social media management, online advertising and collaborating effectively with stakeholders, vendors and clients. An instructor for Simplilearn, Becky comes to us with over twenty years of agency experience specializing in helping businesses develop a digital marketing strategy consistent with staying relevant in this ever changing online world. She is also an expert technical trainer with years of experience in course development, delivering effective presentations, and teaching in a variety of settings from physical classrooms to video courses.
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