Email Marketing is a famous digital marketing technique used to inform your customers about the latest products, services and discounts. It helps in building a relationship with customers. Email marketers have a good understanding of their target audience and industry trends. Creating regular newsletters, emailers and product journeys is not an easy task, hence, email marketers are paid well. In this article, we will cover the best Email Marketing salary across the world!

Factors Defining Email Marketing Salary

A salary is a set sum of money or other payment that employees get from their employer annually in exchange for their labor. An email marketer's salary is influenced by several variables, including their education level, work history, and essential talents. A candidate can expect to earn more money if they have more education and experience. Additionally, geography and, more significantly, the cost of housing have a significant role in establishing the cost of living, an important consideration when determining salary. Last but not least, when comparing job titles to calculate salary, necessary talents may be an even more reliable criterion. After all, the same job title may mean very different things to different firms. The essential qualities required to become a successful email marketer are listed below:

  • Technical skills
  • Improving deliverability 
  • Understanding segmentation and personalization  
  • Knowledge of compliances.
  • Analytical mindset

Also Read:The Many Roles of Email Marketing

Email Marketing Salary in India

An email marketing salary indeed depends upon geographic area besides many other things. However, employees with knowledge of email marketing make an average salary of INR 19 LPA, with most earnings between INR 15 - 50 LPA in India.

  • Email Marketing Executive Salary

The primary responsibility of an email marketing executive is to maximize email communication to raise brand recognition. The job of the email marketing executive includes developing and building HTML email templates, creating email campaigns, monitoring email quality, and testing templates and emails to ensure they are responsive to various email clients and devices.

The typical annual salary of an entry-level email marketing executive with under 3 years of experience is INR 2.7LPA. However, a mid-career email marketing executive with 4 to 9 years of experience gets an average pay of INR 3.8LPA. In contrast, a seasoned email marketing executive with 10-20 years of experience makes an average pay of INR 4.8 - 10  LPA.

  • Email Marketing Specialist Salary 

The term "email marketing specialist" refers to a marketing employee who plays a very specialized job and uses email as a medium for communicating with both current and new clients. The goal of this person's employment is to produce engaging emails for recipients to open and possibly respond to them. Growing a company's email list for such outreach is typically another responsibility assigned to the email marketing specialist. They may also aid in concentrating and classifying email recipients.

With less than 3 years of experience, an entry level email marketing specialist can expect to make an annual income of INR 3.9 LPA. A mid-career email marketing specialist with 4 to 9 years of experience earns an average pay of INR 18.7 LPA, while an experienced email marketing specialist with 10 to 20 years of experience makes an average pay of INR 7.2 LPA.

  • Email Marketing Manager Salary

Managers of email marketing are in charge of teams of workers who design and carry out marketing programs across various internet channels. Their staff must constantly research prospects and potential clients to improve their product marketing and advertising.

An entry level email marketing manager makes an average income of INR 3.8 LPA with fewer than 3 years of experience. A mid-career email marketing manager with 4 to 9 years of experience makes an average pay of INR 8.2 LPA. In contrast, an experienced email marketing manager having 10 to 20 years of experience earns an average salary of INR 8.1 LPA.

Email Marketing Salary in the USA

Over the past several years, an increase in open rates and engagement has made email marketing one of the pandemic's success stories. In 2021, 80.0% of US citizens were email users. The market for email marketing is anticipated to be worth US$ 12.4 billion in 2022 and US$ 59.8 billion by 2032.

Job Title



Marketing Executive

$66,342 - 92,746


Marketing Specialist

$54,954 - 90,481


Marketing Manager

$89,500 - 117,000


Email Marketing Salary in Dubai

Email marketing in Dubai is a highly successful digital and online marketing tactic for companies looking to connect with current clients and attract new ones globally. Numerous organizations have employed email marketing in Dubai and the United Arab Emirates to produce high-quality leads and business.

Job Title



Marketing Manager

AED 27k - 300k

AED 120,000

Marketing Executive

AED 24k - 179k

AED 80,733

Marketing Specialist

AED 8k - 141k

AED 54,938

Email Marketing Salary in Canada

The field of digital marketing is expanding quickly in Canada due to commercial globalization. However, this trend is anticipated to last for a very long time. Therefore marketers should be aware of prospects for digital marketing in Canada.

Job Title



Marketing Executive

C$48k - 82k


Marketing Specialist

C$44k - 68k


Marketing Manager

C$42k - 118k


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