It seems we have hit critical mass with Facebook Live.

Recent statistics show the number of people in the U.S. watching Facebook Live has risen by 50 percent, and that’s just between January and March of this year.

In response, brands are increasing their live streaming videos to meet an audience that’s more tuned-in than ever before. 

Yet with a platform that’s becoming crowded with video content, how do you make yours stand out?

Creativity is the name of the game here, and these Facebook Live video ideas can help inspire your future footage.

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Team up With a Client

Gary Vaynerchuk is no stranger to video content—he regularly publishes vlogs about his personal views and experiences on business and life. This recent Facebook Live stream from “Gary Vee”, however, was different because it featured one of his very first clients. 

Not only is teaming up with a client a good way to keep content fresh and interesting, but it also gives your viewers third-party insight on what it’s like to work with your brand.

Bonus: This video also gives tips on types of video content businesses can work on right now.


Source: Facebook

Interview Leaders in Your Field

With industries that experience rapid change—such as technology, in this case—live videos are a great way to engage viewers with the latest opinions and perspectives from leaders in the field. Hewlett Packard Enterprise took this approach by including four women business leaders in various technology areas speaking on the current disruption to their organizations.

Why are interviews a valuable Facebook Live video idea for brands? Because they help other businesses learn how others in their industry are handling familiar challenges. Plus, it brings like-minded professionals together at a time when in-person events are being sidelined.


Source: Facebook

Show How to Do Something Interesting 

Adobe Students recognizes its core audience loves to take selfies, so why not do a live video on this favorite pastime? How-to videos are perfect live video content because they educate viewers and raise brand awareness at the same time. Plus, if you’re like Adobe, you can show how to do something interesting using your own products.


Source: Facebook

Entertain Your Audience

Entertainment is perhaps an obvious idea for Facebook live videos, but right now it seems even more helpful as people have limited places to go for it. DuPage Children’s Museum hosts regular storytime on streaming video to delight children and keeps them engaged while at home. This particular video invites the storyteller’s friend to listen as she reads the book, making it more interesting than if just one person were on screen the entire time.


Source: Facebook

Before You Go Live on Facebook

Using Facebook Live is a brilliant way to connect with your audience and raise brand awareness. Before you begin, it can be helpful to learn a few tips on going live successfully and then plan a video content strategy going forward.

Learn More About Video Marketing

Check out Simplilearn’s YouTube and Video Marketing Certification Training Course or the Advanced Social Media Certification Training. You’ll learn how to make the best use of video to promote a business and advertise using YouTube, Facebook, and other social media platforms. This comprehensive online corporate training program will help get your team up to speed on creating a highly effective video marketing strategy.

About the Author

Rob SandersRob Sanders

Rob Sanders is a digital marketing veteran with over 20 years of experience. During that time, Rob has helped a wide range of companies utilize new and emerging technologies to increase sales and profitability. As founder of RSO Consulting, Rob helps clients maximize their digital marketing efforts via SEO, SEM, SMO, and Web Analytics. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad. As a contributor for Simplilearn, Rob creates expert thought leadership content on a variety of digital marketing and analytics topics.

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