If your website isn’t ranking organically in search, you may want to consider gear up your game with Google Ads. Why not use the world's top search-engine platform to reach specific audiences quickly and cost-effectively while simultaneously enhancing your brand?
Launched in October 2000, Google Ads–formerly Google AdWords–offers pay-per-click (PPC) advertising, a business model in which companies place their ads on a website and pay when users click on them. On any given Google search engine results page (SERP), these paid search results will appear above organic ones. To ensure the highest ranking possible (positions 1-3 are ideal), it's a good idea to complement organic with a paid search using Google Ads.
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Advertising this way can help increase visibility and enhance brand awareness through Google's vast display network and millions of daily users. It can help you retarget potential customers who are aware of your brand but who haven't made a purchase. And it can let you track and analyze audience data, measure keyword performance and website traffic, and take advantage of SEO.
The article is based on the following video:
Google Ads are available in a variety of formats. They include:
Because there are many websites within the Google search network, there are many places where ads can place your ads. These include:
Before creating the ad, determine a campaign goal. Are you trying to drive sales, leads, website traffic, or something else? Then, decide on your strategy to meet that goal. For instance, If it's to drive traffic or generate brand awareness, a display network is ideal. If it's to encourage action or direct response, Google search or search partners will work better.
Now it's time to set up the campaign. With Google, you’ll always have at least one ad group, which is made up of relevant, similar keywords. A general rule of thumb is to set up at least two ads so you can run them against each other. The one that ends up performing better will eventually be displayed more.
You can create up to three headlines and up to two descriptions, which will appear in the SERP link. You can also include a display path that shows up in expanded text ads. These can help improve search performance and give potential customers more context, so include information about your brand, product, or service. It’s also a good idea to create ad extensions, which let you add site links underneath ads that link to specific pages.
Fundamentals of Google Ads with Paid Marketing: A Step-by-Step Guide
Once it's approved, Google will publish your ad. But, your work isn’t over. You should track the performance of your campaign through metrics the Google Ads platform provides. They include (but aren’t limited to):
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If you’re not getting conversions or if your Google quality score is too low, don’t panic! There are things you can do to up your score so you can rank higher and have a lower PPC (between 7 and 10 is ideal; if it’s four or below, try a new keyword):
For more details about Google Ads, take a look at the video below -
There’s no shortage of opportunity to get your products and brand in front of the right audience at the right time with Google Ads. Give it a try and see how far your business can reach.
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Advanced Pay Per Click (PPC) Program | 5 Jun -20 Jun 2021, Weekend batch | Your City | View Details |
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