Skills you will learn

  • Pay Per Click
  • Conversion Tracking
  • Keyword Targeting
  • Search Ads
  • Buying Funnel
  • Attribution Management

What you will learn

  • PPC Foundations

    • Lesson 01 Introduction

      05:05
      • Course Introduction
        05:05
    • Lesson 02 Introduction to Pay Per Click

      24:11
      • 2.01 PPC for Various Business Types
        00:28
      • 2.2 Defining the Channels for PPC
        02:56
      • 2.3 Define CPM CPC and CPA
        03:19
      • 2.4 Defining Paid Search Advertising
        00:50
      • 2.5 Search Volume
        01:24
      • 2.6 PPC Extends Beyond Search Engines
        01:08
      • 2.7 Reach of PPC
        01:50
      • 2.8 Auction-based System
        00:35
      • 2.9 Targeting Capabilities
        01:51
      • 2.10 How PPC works For Various Business Types
        00:27
      • 2.11 PPC For E-Commerce
        00:30
      • 2.12 PPC For Lead Generation
        00:34
      • 2.13 PPC For Local Companies
        00:39
      • 2.14 PPC Ads For B2B
        01:04
      • 2.15 PPC Ads for Informational Queries
        00:59
      • 2.16 PPC Ads for Branding
        00:42
      • 2.17 PPC Goals
        01:20
      • 2.18 PPC Cycle
        01:32
      • 2.19 Questions to Ask
        01:05
      • 2.20 Key Takeaways
        00:58
      • Knowledge Check
    • Lesson 03 Psychology of Search

      15:22
      • 3.1 Introduction
        00:42
      • 3.2 The Search Process
        02:36
      • 3.3 The Landing Page
        01:36
      • 3.4 Search Marketing is Not Interruptive
        01:52
      • 3.5 Refine Your Audience
        01:00
      • 3.6 Write Ads Relevant to the Searcher
        01:52
      • 3.7 Choose the Correct Landing Page
        00:34
      • 3.8 Track Conversion
        00:50
      • 3.9 Aligning Goals for Successful Search Engine Marketing
        01:37
      • 3.10 Useful Information is Not Advertising
        01:48
      • 3.11 Key Takeaways
        00:55
      • Knowledge Check
    • Lesson 04 Search Ads and Keyword Targeting

      31:30
      • 4.1 Introduction
        00:31
      • 4.2 Hierarchy of a PPC account
        01:01
      • 4.3 Structuring of Ad Groups
        03:53
      • 4.4 Ad Fundamentals: Purpose of an Ad
        02:02
      • 4.05 Ad Group: Example
        02:35
      • 4.06 Creating Compelling Ads: Features vs. Benefits
        01:13
      • 4.07: Creating Compelling Ads: Call-to-Action
        01:08
      • 4.8 Unique Selling Proposition
        01:01
      • 4.9 Ad Components
        01:31
      • 4.10 Ad Components: Example
        01:52
      • 4.11 Ad Testing
        01:26
      • 4.12 Ad Extensions
        01:27
      • 4.13 Ad Extensions: Example
        01:15
      • 4.14 How Keywords and Search Queries Work Together
        00:36
      • 4.15 Search Intent
        02:28
      • 4.16 User Intent Classification
        01:23
      • 4.17 Types of Keywords
        01:12
      • 4.18 Think About the Searcher
        01:08
      • 4.19 B2B vs B2C Keywords
        01:14
      • 4.20 Ad Group Organization
        01:48
      • 4.21 Key Takeaways
        00:46
      • Knowledge Check
    • Lesson 05 Increasing Reach with Display Network

      13:06
      • 5.1 Introduction
        00:33
      • 5.2 Display Network and its Reach
        01:55
      • 5.3 Targeting Options
        00:59
      • 5.4 Display Network Follows Campaign Settings
        01:05
      • 5.5 Contextual Targeting
        00:41
      • 5.6 Placement Targeting
        00:33
      • 5.7 Audience Targeting
        01:42
      • 5.8 Layer Targeting
        01:30
      • 5.9 Ad Formats
        02:11
      • 5.10 Ad Creation Tips
        01:16
      • 5.11 Key Takeaways
        00:41
      • Knowledge Check
    • Lesson 06 Reaching Target Audiences

      21:45
      • 6.1 Introduction
        00:35
      • 6.2 Who Is the Audience
        01:38
      • 6.3 Remarketing: Conversion Rate Analysis
        01:41
      • 6.4 Customer Touch Points
        02:29
      • 6.5 User Behavior Studies
        01:16
      • 6.6 Remarketing for Display Ads
        00:53
      • 6.7 Remarketing Lists for Search Ads
        02:03
      • 6.8 Customer Match
        01:14
      • 6.9 Reaching New Audience
        01:46
      • 6.10 Segmenting Audience
        02:20
      • 6.11 Email Segmentation
        01:11
      • 6.12 How PPC Affects GDPR
        00:51
      • 6.13 Data Segmentation
        03:07
      • 6.14 Key Takeaways
        00:41
      • Knowledge Check
    • Lesson 07 The Buying Funnel

      22:24
      • 7.1 Introduction
        00:33
      • 7.2 Stages of the Buying Funnel
        01:53
      • 7.3 Advantages of Using the Buying Funnel
        00:34
      • 7.4 Buying Funnel for Inexpensive Products
        02:31
      • 7.5 B2B Buying Funnel
        02:47
      • 7.6 Targeting Users
        01:56
      • 7.7 Search Keywords Throughout the Buying Funnel
        02:43
      • 7.8 Importance of Information in the Purchase Journey
        02:40
      • 7.9 Ads Throughout the Buying Funnel
        02:14
      • 7.10 Landing Pages Throughout the Buying Funnel
        02:21
      • 7.11 Channels to Leverage Throughout the Buying Funnel
        01:24
      • 7.12 Key Takeaways
        00:48
      • Knowledge Check
    • Lesson 08 Setting and Measuring Marketing Goals

      28:51
      • 8.1 Introduction
        00:28
      • 8.2 Setting and Measuring Marketing Goals
        02:39
      • 8.3 Third-Party Tools
        02:43
      • 8.4 Numbers to Obsess Over
        01:12
      • 8.5 Making Data-Driven Decision
        00:50
      • 8.6 Bid Methods
        00:44
      • 8.7 Bid Options
        02:18
      • 8.8 The PPC Auction
        01:03
      • 8.9 Types of Auctions
        03:19
      • 8.10 Automated Bidding
        03:18
      • 8.11 Manual Bidding
        01:47
      • 8.12 Bid Modifiers
        01:06
      • 8.13 Bidding to Goals
        01:35
      • 8.14 Customer Journey and Attribution Management
        02:52
      • 8.15 Attribution Models
        02:19
      • 8.16 Key Takeaways
        00:38
      • Knowledge Check
    • Lesson 09 How PPC Fits into the Digital Strategy

      18:20
      • 9.1 Introduction
        00:37
      • 9.2 PPC and Other Marketing Channels: Customer Aquisition
        01:04
      • 9.3 PPC and Email
        00:47
      • 9.4 PPC and SEO
        01:31
      • 9.5 PPC and Social Marketing
        00:22
      • 9.6 PPC and Conversion Optimization
        00:35
      • 9.7 PPC and Analytics
        00:27
      • 9.8 PPC and Branding
        00:20
      • 9.9 PPC Management in Various Business Types
        03:51
      • 9.10 Account Audits
        01:02
      • 9.11 Increasing Visibility
        01:30
      • 9.12 The Quick Organization Audit
        00:56
      • 9.13 Digging for Outliers
        01:21
      • 9.14 Future of PPC with Big Data and Machine Learning
        01:08
      • 9.15 Future of PPC
        02:24
      • 9.16 Key Takeaways
        00:25
      • Knowledge Check
    • Lesson 10 Reporting and Tracking

      16:58
      • 10.1 Introduction
        00:35
      • 10.2 Reporting and Tracking
        02:01
      • 10.3 Conversion Tracking Mechanisms
        03:15
      • 10.4 UTM Parameters
        04:01
      • 10.5 UTM Parameters: Examples
        01:16
      • 10.6 Different Types of Reports
        01:43
      • 10.7 Reports
        03:16
      • 10.8 Key Takeaways
        00:51
      • Knowledge Check

Why you should learn

$28.62 billion by 2027

Projected growth rate of the Pay-Per-Click (PPC) industry.

$54341

Average annual salary of a PPC manager.

FAQs

  • What are the prerequisites to learn PPC?

    There are no prerequisites to learn PPC. The Introduction to PPC course has been designed to cater to beginners.
     

  • How do beginners learn PPC?

    Beginners who want to learn PPC can start with the basics first. Once you have mastered the PPC basics you can move on to more advanced topics.

  • How long does it take to learn PPC?

    The free PPC course consists of 4 hours of video content that will help you understand the concepts thoroughly.

  • What should I learn first in the Introduction to PPC course?

    It is recommended that you always start with PPC basics first. For a better understanding, watch the learning videos in sequence without skipping any. 

  • Are PPC basics easy to learn?

    The videos that you find as a part of this Introduction to PPC course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.

  • Can I complete the free PPC course in 90 days?

    Yes, you can complete the free PPC course within 90 days.

  • Will I get a certificate after completing the free PPC course?

    You will not receive a course completion certificate after completing the free PPC course. However, you can upgrade and enroll for the paid version of the course to earn your certificate.
     

  • What are my next best learning options after completing the Introduction to PPC course?

    After completing this Introduction to PPC course, you can opt for the Digital Marketing Specialist. provided by Simplilearn.
     

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.