Free PPC Course: Boost Your Marketing Efforts

PPC Foundations

• Lesson 01 Introduction

  05:05

  • Course Introduction

    05:05

• Lesson 02 Introduction to Pay Per Click

  24:11

  • 2.01 PPC for Various Business Types

    00:28

  • 2.2 Defining the Channels for PPC

    02:56

  • 2.3 Define CPM CPC and CPA

    03:19

  • 2.4 Defining Paid Search Advertising

    00:50

  • 2.5 Search Volume

    01:24

  • 2.6 PPC Extends Beyond Search Engines

    01:08

  • 2.7 Reach of PPC

    01:50

  • 2.8 Auction-based System

    00:35

  • 2.9 Targeting Capabilities

    01:51

  • 2.10 How PPC works For Various Business Types

    00:27

  • 2.11 PPC For E-Commerce

    00:30

  • 2.12 PPC For Lead Generation

    00:34

  • 2.13 PPC For Local Companies

    00:39

  • 2.14 PPC Ads For B2B

    01:04

  • 2.15 PPC Ads for Informational Queries

    00:59

  • 2.16 PPC Ads for Branding

    00:42

  • 2.17 PPC Goals

    01:20

  • 2.18 PPC Cycle

    01:32

  • 2.19 Questions to Ask

    01:05

  • 2.20 Key Takeaways

    00:58

  • Knowledge Check

• Lesson 03 Psychology of Search

  15:22

  • 3.1 Introduction

    00:42

  • 3.2 The Search Process

    02:36

  • 3.3 The Landing Page

    01:36

  • 3.4 Search Marketing is Not Interruptive

    01:52

  • 3.5 Refine Your Audience

    01:00

  • 3.6 Write Ads Relevant to the Searcher

    01:52

  • 3.7 Choose the Correct Landing Page

    00:34

  • 3.8 Track Conversion

    00:50

  • 3.9 Aligning Goals for Successful Search Engine Marketing

    01:37

  • 3.10 Useful Information is Not Advertising

    01:48

  • 3.11 Key Takeaways

    00:55

  • Knowledge Check

• Lesson 04 Search Ads and Keyword Targeting

  31:30

  • 4.1 Introduction

    00:31

  • 4.2 Hierarchy of a PPC account

    01:01

  • 4.3 Structuring of Ad Groups

    03:53

  • 4.4 Ad Fundamentals: Purpose of an Ad

    02:02

  • 4.05 Ad Group: Example

    02:35

  • 4.06 Creating Compelling Ads: Features vs. Benefits

    01:13

  • 4.07: Creating Compelling Ads: Call-to-Action

    01:08

  • 4.8 Unique Selling Proposition

    01:01

  • 4.9 Ad Components

    01:31

  • 4.10 Ad Components: Example

    01:52

  • 4.11 Ad Testing

    01:26

  • 4.12 Ad Extensions

    01:27

  • 4.13 Ad Extensions: Example

    01:15

  • 4.14 How Keywords and Search Queries Work Together

    00:36

  • 4.15 Search Intent

    02:28

  • 4.16 User Intent Classification

    01:23

  • 4.17 Types of Keywords

    01:12

  • 4.18 Think About the Searcher

    01:08

  • 4.19 B2B vs B2C Keywords

    01:14

  • 4.20 Ad Group Organization

    01:48

  • 4.21 Key Takeaways

    00:46

  • Knowledge Check

• Lesson 05 Increasing Reach with Display Network

  13:06

  • 5.1 Introduction

    00:33

  • 5.2 Display Network and its Reach

    01:55

  • 5.3 Targeting Options

    00:59

  • 5.4 Display Network Follows Campaign Settings

    01:05

  • 5.5 Contextual Targeting

    00:41

  • 5.6 Placement Targeting

    00:33

  • 5.7 Audience Targeting

    01:42

  • 5.8 Layer Targeting

    01:30

  • 5.9 Ad Formats

    02:11

  • 5.10 Ad Creation Tips

    01:16

  • 5.11 Key Takeaways

    00:41

  • Knowledge Check

• Lesson 06 Reaching Target Audiences

  21:45

  • 6.1 Introduction

    00:35

  • 6.2 Who Is the Audience

    01:38

  • 6.3 Remarketing: Conversion Rate Analysis

    01:41

  • 6.4 Customer Touch Points

    02:29

  • 6.5 User Behavior Studies

    01:16

  • 6.6 Remarketing for Display Ads

    00:53

  • 6.7 Remarketing Lists for Search Ads

    02:03

  • 6.8 Customer Match

    01:14

  • 6.9 Reaching New Audience

    01:46

  • 6.10 Segmenting Audience

    02:20

  • 6.11 Email Segmentation

    01:11

  • 6.12 How PPC Affects GDPR

    00:51

  • 6.13 Data Segmentation

    03:07

  • 6.14 Key Takeaways

    00:41

  • Knowledge Check

• Lesson 07 The Buying Funnel

  22:24

  • 7.1 Introduction

    00:33

  • 7.2 Stages of the Buying Funnel

    01:53

  • 7.3 Advantages of Using the Buying Funnel

    00:34

  • 7.4 Buying Funnel for Inexpensive Products

    02:31

  • 7.5 B2B Buying Funnel

    02:47

  • 7.6 Targeting Users

    01:56

  • 7.7 Search Keywords Throughout the Buying Funnel

    02:43

  • 7.8 Importance of Information in the Purchase Journey

    02:40

  • 7.9 Ads Throughout the Buying Funnel

    02:14

  • 7.10 Landing Pages Throughout the Buying Funnel

    02:21

  • 7.11 Channels to Leverage Throughout the Buying Funnel

    01:24

  • 7.12 Key Takeaways

    00:48

  • Knowledge Check

• Lesson 08 Setting and Measuring Marketing Goals

  28:51

  • 8.1 Introduction

    00:28

  • 8.2 Setting and Measuring Marketing Goals

    02:39

  • 8.3 Third-Party Tools

    02:43

  • 8.4 Numbers to Obsess Over

    01:12

  • 8.5 Making Data-Driven Decision

    00:50

  • 8.6 Bid Methods

    00:44

  • 8.7 Bid Options

    02:18

  • 8.8 The PPC Auction

    01:03

  • 8.9 Types of Auctions

    03:19

  • 8.10 Automated Bidding

    03:18

  • 8.11 Manual Bidding

    01:47

  • 8.12 Bid Modifiers

    01:06

  • 8.13 Bidding to Goals

    01:35

  • 8.14 Customer Journey and Attribution Management

    02:52

  • 8.15 Attribution Models

    02:19

  • 8.16 Key Takeaways

    00:38

  • Knowledge Check

• Lesson 09 How PPC Fits into the Digital Strategy

  18:20

  • 9.1 Introduction

    00:37

  • 9.2 PPC and Other Marketing Channels: Customer Aquisition

    01:04

  • 9.3 PPC and Email

    00:47

  • 9.4 PPC and SEO

    01:31

  • 9.5 PPC and Social Marketing

    00:22

  • 9.6 PPC and Conversion Optimization

    00:35

  • 9.7 PPC and Analytics

    00:27

  • 9.8 PPC and Branding

    00:20

  • 9.9 PPC Management in Various Business Types

    03:51

  • 9.10 Account Audits

    01:02

  • 9.11 Increasing Visibility

    01:30

  • 9.12 The Quick Organization Audit

    00:56

  • 9.13 Digging for Outliers

    01:21

  • 9.14 Future of PPC with Big Data and Machine Learning

    01:08

  • 9.15 Future of PPC

    02:24

  • 9.16 Key Takeaways

    00:25

  • Knowledge Check

• Lesson 10 Reporting and Tracking

  16:58

  • 10.1 Introduction

    00:35

  • 10.2 Reporting and Tracking

    02:01

  • 10.3 Conversion Tracking Mechanisms

    03:15

  • 10.4 UTM Parameters

    04:01

  • 10.5 UTM Parameters: Examples

    01:16

  • 10.6 Different Types of Reports

    01:43

  • 10.7 Reports

    03:16

  • 10.8 Key Takeaways

    00:51

  • Knowledge Check