Digital Marketing Tutorial for Beginners
  • Intermediate
  • 13 Lessons
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Tutorial Highlights

Digital marketing is the process of promoting products and services online with the help of tactics such as social media marketing, affiliate marketing, email marketing, etc. It offers a chance for brands to focus clearly on marketing to the right audience.

In this digital marketing tutorial, you will learn about the basics of digital marketing, the tools, and skills required to become a digital marketer and some of the top digital marketing interview questions and answers.

This digital marketing tutorial will also help you understand some critical aspects like Google Ads, GDN, and Google Data Studio. Start learning our digital marketing tutorial and get one step closer to becoming a marketing maven.

Skills Covered

  • Google Ads
  • Google Data Studio
  • Google Display Network
  • Affiliate Marketing
  • Mailchimp and other Marketing Tools

Topics Covered

The topics covered in the Digita Marketing tutorial are:

Why Learn Digital Marketing?

Digital marketing is growing at a rapid pace because companies of all sizes and sectors are focusing more and more on developing a robust online presence. It is an ever-changing and engaging field, and there is always something new to learn.

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Applications of Digital Marketing

Digital marketing is the only way for companies to reach their clients most efficiently. The main applications of digital marketing are:

1. Build Brand Reputation

It is important to have an online presence in this digital world. Digital marketing can help you build an audience and create a trust factor with them.

2. Lead Generation

The biggest goal of any digital marketing campaign is to generate new leads that will ultimately become customers or clients. A strong digital marketing strategy is a great way to reach your audience and gain new ones.

3. Ensure Business Survival

Digital marketers can come up with a number of innovative ways to entice customers. This can help companies take the necessary steps for the success and betterment of their business.

4. Provide Better Data Analytics

Digital marketing can help you analyze traffic information to plan better marketing strategies. You can get greater insight on customer preferences and create campaigns based on their buying patterns.

Who Should Learn Digital Marketing?

Digital marketing is beneficial to everyone. If you are seeking for better jobs with a higher salary package, digital marketing is the next big thing. If you have a keen interest in digital marketing, you can also apply for the digital marketing certification courses which will be highlighted throughout this digital marketing tutorial.


There are no special prerequisites for anyone to start learning digital marketing. Even people with little to no knowledge of digital marketing can use this digital marketing tutorial to scale their career in the right direction. 

Digital Marketing Tutorial: Table of Contents

1. What is Digital Marketing?

As customers and clients spend an increasing amount of time online, they expect their favorite companies to be online, too. Traditional marketers are struggling to keep up with the ever-changing world of digital marketing while their clients have become more adept in this new landscape. This digital marketing tutorial will help you learn about the basics of digital marketing and the various terminologies used in digital marketing. 

2. Digital Marketing Tools

There is a vast number of digital marketing tools, applications, and resources that you can use to help you grow and improve your online presence and your digital media campaigns. This digital marketing tutorial will provide you with the 24 must-have digital marketing tools that will make your digital media campaigns as efficient and effective as possible.

3. Digital Marketing Skills

There are a number of statistics and critical areas of focus that you need to look at when it comes to digital marketing. This digital marketing tutorial focuses on the top ten digital marketing skills that you will need to learn in 2020. 

4. What is Affiliate Marketing?

Affiliate marketing is a domain of digital marketing that has seen significant growth in the last few years.  It is a form of digital marketing where merchants pay commissions to other third parties to advertise their products. This digital marketing tutorial will help you understand the basics of affiliate marketing, how you can succeed as a merchant, how you can become an affiliate, and the benefits of being an affiliate.

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5. What is Email Marketing?

Email marketing is a decade-old marketing strategy that is still hailed as one of the most effective digital marketing techniques. It serves as a cost-effective way of delivering messages to convert leads into sales by sending personalized emails to targeted customers. This digital marketing tutorial will provide you with a walkthrough of how to get started with email marketing.

6. What is Google Data Studio?

Google Data Studio is used by every digital marketer to conduct data analysis. It is a web-based data visualization tool that helps users build reports and customized dashboards. This digital marketing tutorial will help you learn what Google Data Studio is and provide you with a step-by-step process on how to use it.

7. How to Become a Digital Marketer?

There are a number of paths that you can take to become a digital marketer. However, it is best to specialize in one field, if not all of them. This digital marketing tutorial will explain to you the four specialized paths of digital marketing you can take to start your digital marketing career - SEO specialist, PPC specialist, social media marketing specialist, and digital marketing specialist.

8. Digital Marketing Interview Questions and Answers

Digital marketing as a career is rising in demand, both for entry-level and experienced job candidates. However, a high job demand does not guarantee a job and you still need to go through the harrowing interview process to become a digital marketer. This digital marketing tutorial will provide you with the top digital marketing interview questions that you can expect from employers and how you can answer every one of them.

Digital Marketing as a Career

Companies are putting more of their focus on digital marketing than ever before. At this rate, the demand for experienced, knowledgeable digital marketing professionals is set to widen and will create more jobs in the market. This digital marketing tutorial by Simplilearn will provide you with all the tools and skills necessary to help you jumpstart your digital marketing career.

You can also enroll in our Digital Marketing Certification Course to learn more about the fundamentals of digital marketing and dive deeper into the specialized paths of digital marketing.

About the Author


Simplilearn is one of the world’s leading providers of online training for Digital Marketing, Cloud Computing, Project Management, Data Science, IT, Software Development, and many other emerging technologies.

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