Want to learn about one of the most reliable ways of website monetization? Boost traffic and make money with pay per click. This online advertising model allows advertisers to advance their marketing by paying each time a user clicks on their online ads. One of the most common types of PPC is the paid search ad, wherein the advertisement appears when people search for keywords using a search engine like Google. Here are some best ways to make money with pay per click advertising. 

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How Could You Make Money With PPC?

There are various platforms for employing PPC, including Google Ads, Microsoft Advertising, Yandex.Direct, and other social networks ad platforms. Also, an advertiser has multiple options to make money with pay per click, from running ads for their clients as freelancers to participating in affiliate programs. While some ways best suit newcomers, others require advanced skills. Learn about the six most promising ways to make money with pay per click. 

6 Ways of Making Money Using PPC 

The following different ways to make money with pay per click help create a steady income when paired with strategies including new market trends. 

  • Make Money With Pay Per Click Using Google Adsense 

Advertising networks such as Google AdSense are some of the easiest ways to make money with pay per click. Website owners only register with an advertising network and place the code provided by them on their website. Google AdSense is one of the best choices, but it requires approval once you register. The more traffic your website attracts, the higher will be your earnings. 


Ad in Google Search Result

Earning: You can earn up to $30 for 1000 visitors. If the advertiser's company belongs to web hosting, insurance, or affiliate marketing niches, you will be able to make $3 to $5 per click.  

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2. Make Money With Pay Per Click Ads as a Freelancer 

Several freelancing sites like Fiverr, Upwork, and Freelancer can help find high-paying clients. However, this method requires good reviews and ratings on the freelancing platform. You can also propose your services to locals and friends or ask for recommendations. However, you will require some industry experience to gauge how much effort and time will be needed for a particular project. 

Earning: A freelancer can charge a certain percentage of the client's ad budget or charge a price based on their performance and value.  

3. Develop Landing Pages for PPC

A seamless combination of advertisements and landing pages is vital for consistent outcomes. You can make money with pay per click by creating converting landing pages for PPC advertisers. Sound knowledge of the use of the landing page constructors is required, such as- 

  • Unbounce
  • Hubspot
  • Leadpages
  • Instapage

Earning: A landing page builder can earn up to $25 to $100 per hour. The earnings can vary depending on the page's complexity and the developer's expertise. 

4. Create Ad Copies for PPC Advertisers

PPC ad copies impact quality scores, click-through rates, and other metrics. One must be adept at creating a decent copy and following the rules and ad formats. 

Writing good ad copy requires thorough research, transparency, and consistent use of proper keywords. 

Earning: Ad copy freelancers can make up to an average of $40-60/hour. The fees can vary depending on an individual's experience. 

5. Work as an In-House Pay-Per-Click Professional

You can make money with pay per click by becoming a part of the marketing department of a company. An in-house PPC professional works with a team and coordinates with other marketing departments to get ads approved faster, test landing pages, create campaigns, monitor existing campaigns, and suggest optimizations. The profession demands expertise in FB, Microsoft, Google ads, and often a PPC certification. Unlike other options on this page, this option guarantees a fixed salary topped with medical insurance and other bonuses.

Earning: A PPC professional earns up to $50,000 per annum in the United States. 

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6. Write Articles to Make Money With Pay Per Click

Several top websites pay content creators a certain percentage of the ad revenue. So, a good writer will be able to earn a passive income by leveraging just good writing skills in a marketing and sales role. The industry requires content that drives traffic to the advertiser's website. When the website progresses, there is also an increase in the website's advertising revenue. 

Earning: This niche's average price per word is $0.05-0.15. An experienced author in the US can earn up to $300-500 per article.

Discover the best ways and make money with pay per click advertisements. The field is lucrative but requires the ability to adapt and align with new market trends. A healthy experience and certifications can help advance from a supplemental income to a full-fledged career within a short period.


1. How much money can I expect to make with pay per click Ads?

The amount differs depending on what ad is being displayed. Usually, a site makes about $0.10 to $1 per click, while high-paying advertisers can offer up to $6 to $7 per click. 

2. Do Facebook Ads work on PPC?

Facebook serves as a pay-per-click marketing channel. So, an advertiser pays every time someone clicks on their ads. Charges also apply to video views, ad impressions, and other crucial metrics.

3. What are some good PPC affiliate programs?

Some of the best pay per click affiliate programs are-

  • Media.net
  • RevenueHits
  • Skimlinks
  • Infolinks
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