Google Ads Skills you will learn

  • AdWords Fundamentals
  • Keyword Research
  • Creating Search Ads
  • Campaign Management
  • Performance Indicators
  • Bidding Tactics
  • Improved Quality Score

Who should learn this free Google Ads course?

  • Marketing Beginners
  • Business Owners
  • Students
  • Career Switchers
  • Freelancers

What you will learn in this free Google Ads course?

  • Google Ads_SkillUp

    • Introduction

      01:34
      • Introduction
        01:34
    • Lesson 1 : What is Google Ads?

      51:49
      • What is Google Ads?
        51:49
    • Lesson 2 : Google Search Ads

      34:28
      • Google Search Ads
        34:28
    • Lesson 3 : Keyword Planner

      34:39
      • Keyword Planner
        34:39

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

Why you should learn Google Ads?

88% of companies

Use digital marketing as their primary advertisement tactic.

96% of brands worldwide

Spend money on Google Ads
 

Career Opportunities

About the Course

This free Google Ads course was created by SkillUP for learners who like learning by doing. You receive 3 hours of step-by-step video instructions that you can go through at your own pace. They build naturally from setting up your first campaign to the advanced optimization tactics that successful marketers employ.

How is this different from other regular Google Ads free training? Campaign examples and practical exercises. You’ll perform keyword selection, write real ads, and you’ll learn to read performance d

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FAQs

  • Is this Google Ads certification free?

    Yes! This Google Ads certification course is completely free. You’ll get full access to all videos, exercises, and learning materials, with no hidden fees.

  • Do I need any experience to enroll?

    Not at all. The course is built for total beginners. All you need are basic computer skills and an internet connection to get started.

  • Is it beginner-friendly?

    Absolutely. This training was designed with newcomers in mind. It starts with the basics and gradually moves into more advanced concepts, making it easy to follow even if you've never run an ad before.

  • What’s the format of the Google Ads free course?

    It includes 3 hours of on-demand video lessons, broken into short, easy-to-follow modules. You’ll have 90 days of access, so you can learn at your own pace and earn a certificate when you finish.

  • What skills will I gain from this course?

    You’ll learn how to set up ad campaigns, do keyword research, write compelling ads, manage bidding strategies, analyze performance data, and optimize your campaigns for better results. It’s all about practical skills you can use right away.

  • What topics are included in the free Google Ads certification course?

    You’ll cover AdWords basics, account structure, keywords and match types, ad creation, extensions, display advertising, campaign management, performance metrics, bidding strategies, and optimization techniques.

  • Is the content up to date with Google Ads' latest features?

    Yes, the course is regularly updated to match the newest tools, features, and best practices in Google Ads, so you’re learning what’s relevant today.

  • Does the course include real-world examples?

    Yes. You'll learn how to run campaigns for different types of businesses, interpret actual performance data, and adjust strategies based on your specific goals and industry.

  • How does this help my career?

    Google Ads skills are in high demand. Whether you’re aiming for a digital marketing role, looking to improve your current position, or planning to go freelance, this course gives you valuable, job-ready skills.

  • Who should take this free Google AdWords course?

    It’s ideal for marketing beginners, small business owners, students, freelancers, career changers, basically anyone who wants to understand how online advertising works today.

  • Are these skills in demand in the job market?

    Very much so. Companies of all sizes need help with online ads. Roles such as PPC specialist, digital marketing coordinator, and performance marketer are consistently in high demand.

  • What does the certificate do for me?

    It shows employers and clients that you’ve learned real, practical Google Ads skills and are serious about professional development.

  • Will I receive a certificate upon completing the course?

    Yes, you’ll receive a course completion certificate. You can add it to your resume, LinkedIn, or portfolio to showcase your new expertise.

  • What should I do after completing the course?

    You can build on your skills with our advanced, paid programs focused on PPC strategy, conversion optimization, and advertising across platforms. You can also explore certifications in tools like Google Analytics or Facebook Ads.

  • How can I find more free courses from SkillUP?

    Just head over to the SkillUP homepage. You’ll find a full library of free online courses with certificates, covering everything from digital marketing and data analysis to project management and more.

Learner Review

  • Shraddha Khose

    Shraddha Khose

    I completed the Google Ads course online and found it both insightful and practical! The modules on keywords, bidding, and optimization were clear and well-paced, making the concepts easy to follow. The hands-on exercises made learning a fantastic, enhancing the learning experience. i highly recommend this!!

  • Nitin

    Nitin

    The Google Ads course was incredibly insightful and well-organized. It provided a clear understanding of campaign creation and targeting strategies, and now I feel much more confident managing ads. The real-world examples were particularly helpful in bringing the concepts to life. Highly recommended for beginners aiming to master Google Ads!

  • hussain raza

    hussain raza

    The video lectures were both informative and engaging, offering practical insights into creating effective ad campaigns. I especially appreciated the real-world examples that brought key concepts to life. The quizzes and assignments were also valuable for reinforcing what I learned and applying it in a hands-on manner. a highly recommended course!!

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  • Acknowledgement
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, OPM3 and the PMI ATP seal are the registered marks of the Project Management Institute, Inc.