Skills you will learn

  • Adwords
  • Keywords and match types
  • Search ads and ad extensions
  • Display targetting
  • Campaign types and settings
  • Advertising metrics
  • Bidding and bid modifiers
  • Quality score

What you will learn

  • Google AdWords Fundamentals

    • Lesson 01 - Introduction to AdWords

      10:55
      • 1.1 Introduction to AdWords
        00:54
      • 1.2 What is AdWords?
        01:53
      • 1.3 How AdWords Works
        03:56
      • 1.4 Google's Networks
        01:27
      • 1.5 Targeting Options
        01:05
      • 1.6 Key Takeaways
        01:40
    • Lesson 02 - Account Structure

      14:44
      • 2.1 AdWords Account Structure
        00:41
      • 2.2 Overview of the AdWords Account Structure
        04:04
      • 2.3 Campaign Type Uses
        02:22
      • 2.4 Campaign Organization
        02:05
      • 2.5 Ad Group Organization
        03:01
      • 2.6 Key Takeaways
        02:31
    • Lesson 03 - Keywords and Match Types

      10:49
      • 3.1 Keywords and Match Types
        00:45
      • 3.2 Overview of Match Types
        00:56
      • 3.3 The Match Types
        02:42
      • 3.4 Negative Keywords
        02:42
      • 3.5 Search Terms Report
        01:21
      • 3.6 Key Takeaways
        02:23
    • Lesson 04 - Creating Text and Search Ads

      12:08
      • 4.1 Creating Text and Search Ads
        00:42
      • 4.2 Text Ads
        07:43
      • 4.3 Other Search Ads
        01:40
      • 4.4 Key Takeaways
        02:03
    • Lesson 05 - Ad Extensions

      10:19
      • 5.1 Ad Extensions
        00:44
      • 5.2 Ad Extensions
        07:18
      • 5.3 Key Takeaways
        02:17
    • Lesson 06 - Display Ads

      06:03
      • 6.1 Display Ads
        00:30
      • 6.2 Display Ad Formats
        04:05
      • 6.3 Key Takeaways
        01:28
    • Lesson 07 - Display Targeting

      11:16
      • 7.1 Display Targeting
        00:41
      • 7.2 Contextual Targeting
        02:08
      • 7.3 Audience Targeting
        03:44
      • 7.4 Placement Targeting
        01:22
      • 7.5 Key Takeaways
        03:21
    • Lesson 08 - Campaign Types and Settings

      21:14
      • 8.1 Campaign Types and Settings
        00:52
      • 8.2 Location Targeting
        03:12
      • 8.3 Language Targeting
        01:44
      • 8.4 Daily Budgets and Bidding
        03:46
      • 8.5 Ad Scheduling
        02:30
      • 8.6 Other Targeting
        02:35
      • 8.7 Campaign Types
        04:13
      • 8.8 Key Takeaways
        02:22
    • Lesson 09 - Advertising Metrics

      16:10
      • 9.1 Advertising Metrics
        00:42
      • 9.2 AdWords Metrics and Jargon
        06:39
      • 9.3 Sale Metrics
        02:10
      • 9.4 Measurement Based on Goals
        04:04
      • 9.5 Key Takeaways
        02:35
    • Lesson 10 - Bidding and Bid Modifiers

      16:24
      • 10.1 Bid Methods and Bid Modifiers
        00:34
      • 10.2 Bid Methods
        06:30
      • 10.3 Bid Modifiers
        05:14
      • 10.4 Where to Set Bids
        01:59
      • 10.5 Key Takeaways
        02:07
    • Lesson 11 - Quality Score

      12:22
      • 11.1 Quality Score
        00:38
      • 11.2 What is Quality Score?
        01:55
      • 11.3 Ad Rank
        04:40
      • 11.4 Improving Quality Score
        03:21
      • 11.5 Key Takeaways
        01:48
    • Lesson 12 - AdWords Reports

      11:33
      • 12.1 AdWords Reports
        00:56
      • 12.2 The AdWords Interface
        02:39
      • 12.3 Reporting Segments
        01:43
      • 12.4 Dimensions Tab
        01:50
      • 12.5 Other Useful Reports
        02:20
      • 12.6 Key Takeaways
        02:05
    • Lesson 13 - AdWords Tools

      12:04
      • 13.1 AdWords Tools
        00:57
      • 13.2 Tracking Conversions
        02:11
      • 13.3 Campaign Planning Tools
        03:35
      • 13.4 Management Tools
        01:14
      • 13.5 Other Tools
        02:32
      • 13.6 Key Takeaways
        01:35
    • Lesson 14 - Optimizing Your Account

      14:27
      • 14.1 Optimizing Your Account
        00:40
      • 14.2 Improving ROI
        10:56
      • 14.3 Branding Goals
        00:51
      • 14.4 Key Takeaways
        02:00
  • AdWords Search Advertising

    • Lesson 01 - Introduction to Search

      09:56
      • 1.1 Lesson 01 - Introduction to Search
        00:37
      • 1.2 The Search Process
        08:21
      • 1.3 Key Takeaways
        00:58
    • Lesson 02 - Keywords and Match Types

      20:18
      • 2.1 Lesson 02 - Keywords and Match Types
        00:48
      • 2.2 Topic 1 - Overview of Match Types
        00:48
      • 2.3 Topic 2 - The Match Types
        12:50
      • 2.4 Topic 3 - Negative Keywords
        02:13
      • 2.5 Topic 4 - Search Terms Report
        01:32
      • 2.6 Key Takeaways
        02:07
    • Lesson 03 - Creating Search Ads

      21:11
      • 3.1 Lesson 03 - Creating Search Ads
        00:46
      • 3.2 Topic 1 - Text Ads
        12:10
      • 3.3 Topic 2 - Other Search Ads
        05:50
      • 3.4 Key Takeaways
        02:25
    • Lesson 04 - Ad Extensions

      11:41
      • 4.1 Lesson 04 - Ad Extensions
        00:47
      • 4.2 Ad Extensions
        08:41
      • 4.3 Key Takeaways
        02:13
    • Lesson 05 - Account Structure

      14:50
      • 5.1 Lesson 05 - Account Structure
        00:44
      • 5.2 Topic 1 - Overview of Account Structure
        03:35
      • 5.3 Topic 2 - Search Campaign Types
        02:07
      • 5.4 Topic 3 - Search Campaign Organization
        03:18
      • 5.5 Topic 4 - Ad Group Organization
        03:06
      • 5.6 Key Takeaways
        02:00
    • Lesson 06 - Campaign Settings

      14:46
      • 6.1 Lesson 06 - Campaign Settings
        01:05
      • 6.2 Topic 1 - Location Targeting
        05:00
      • 6.3 Topic 2 - Language Targeting
        01:34
      • 6.4 Topic 3 - Daily Budgets and Bidding
        02:47
      • 6.5 Topic 4 - Ad Rotation
        02:15
      • 6.6 Key Takeaways
        02:05
    • Lesson 07 - Advertising Metrics

      14:46
      • 7.1 Lesson 07 - Advertising Metrics
        00:48
      • 7.2 Topic 1 - AdWords Metrics and Jargon
        05:34
      • 7.3 Topic 2 - Sale Metrics
        06:33
      • 7.4 Key Takeaways
        01:51
    • Lesson 08 - Bid Methods and Bid Modifiers

      17:48
      • 8.1 Lesson 08 - Bid Methods and Bid Modifiers
        00:32
      • 8.2 Topic 1 - Bid Methods
        07:40
      • 8.3 Topic 2 - Bid Modifiers
        06:35
      • 8.4 Topic 3 - Set Bids
        01:03
      • 8.5 Key Takeaways
        01:58
    • Lesson 09 - Quality Score

      12:31
      • 9.1 Lesson 09 - Quality Score
        00:36
      • 9.2 Topic 1 - Quality Score
        01:47
      • 9.3 Topic 2 - Ad Rank
        04:10
      • 9.4 Topic 3 - Improving Quality Score
        04:15
      • 9.5 Key Takeaways
        01:43
    • Lesson 10 - AdWords Reports

      15:04
      • 10.1 Lesson 10 - AdWords Reports
        00:48
      • 10.2 Topic 1 - The AdWords Interface
        02:20
      • 10.3 Topic 2 - Reporting Segments
        01:01
      • 10.4 Topic 3 - Useful Reports
        09:20
      • 10.5 Key Takeaways
        01:35
    • Lesson 11 - AdWords Tools

      13:34
      • 11.1 Lesson 11 - AdWords Tools
        00:49
      • 11.2 Topic 1 - Tracking Conversions
        04:13
      • 11.3 Topic 2 - Scaling Your Account
        03:15
      • 11.4 Topic 3 - Other Tools
        02:56
      • 11.5 Key Takeaways
        02:21
    • Lesson 12 - Optimizing Your Account

      13:47
      • 12.1 Lesson 12 - Optimizing Your Account
        00:41
      • 12.2 Topic 1 - Goal Setting
        03:27
      • 12.3 Topic 2 - Managing Ad Groups
        04:17
      • 12.4 Topic 3 - Managing Bids and Budget
        01:37
      • 12.5 Topic 4 - Ongoing Monitoring
        02:15
      • 12.6 Key Takeaways
        01:30
  • AdWords Display Advertising

    • Lesson 01 - Introduction to Display

      07:56
      • 1.1 Lesson 01 - Introduction to Display
        00:42
      • 1.2 What is Display Advertising
        05:40
      • 1.3 Key Takeaways
        01:34
    • Lesson 02 - Account Structure

      09:54
      • 2.1 Lesson 02 - Account Structure
        00:34
      • 2.2 Topic 1 - Overview of Account Structure
        03:21
      • 2.3 Topic 2 - Campaign Type Uses
        04:30
      • 2.4 Key Takeaways
        01:29
    • Lesson 03 - Campaign Settings

      11:09
      • 3.1 Lesson 03 - Campaign Settings
        01:02
      • 3.2 Topic 1 - Location and Language Targeting
        02:28
      • 3.3 Topic 2 - Daily Budgets and Bidding
        02:14
      • 3.4 Topic 3 - Ad Scheduling
        01:06
      • 3.5 Topic 4 - Ad Display Options
        02:50
      • 3.6 Key Takeaways
        01:29
    • Lesson 04 - Introducing Display Targeting

      10:58
      • 4.1 Lesson 04 - Introducing Display Targeting
        00:35
      • 4.2 Topic 1 - Contextual Targeting
        02:13
      • 4.3 Topic 2 - Audience Targeting
        04:32
      • 4.4 Topic 3 - Placement Targeting
        02:05
      • 4.5 Key Takeaways
        01:33
    • Lesson 05 - Advanced Display Targeting

      19:31
      • 5.1 Lesson 05 - Advanced Display Targeting
        00:31
      • 5.2 Topic 1 - Flexible Targeting
        04:37
      • 5.3 Topic 2 - Exclusions
        06:14
      • 5.4 Topic 3 - Ad Group Organization
        07:00
      • 5.5 Key Takeaways
        01:09
    • Lesson 06 - Display Text Ads

      11:39
      • 6.1 Lesson 06 - Display Text Ads
        00:34
      • 6.2 Topic 1 - Text Ads
        07:42
      • 6.3 Topic 2 - Ad Extensions
        01:26
      • 6.4 Key Takeaways
        01:57
    • Lesson 07 - Rich Media Ads

      12:31
      • 7.1 Lesson 07 - Rich Media Ads
        00:35
      • 7.2 Topic 1 - Rich Media Ads
        07:56
      • 7.3 Topic 2 - Ad Gallery
        02:28
      • 7.4 Key Takeaways
        01:32
    • Lesson 08 - YouTube and Video Ads

      07:14
      • 8.1 Lesson 08 - YouTube and Video Ads
        00:32
      • 8.2 Topic 1 - YouTube Pages
        01:46
      • 8.3 Topic 2 - Video Ads
        02:03
      • 8.4 Topic 3 - Video Targeting Research
        01:02
      • 8.5 Key Takeaways
        01:51
    • Lesson 09 - Bidding and Ad Rank

      24:55
      • 9.1 Lesson 09 - Bidding and Ad Rank
        00:32
      • 9.2 Topic 1 - Bid Methods
        09:24
      • 9.3 Topic 2 - Bid Modifiers
        04:45
      • 9.4 Topic 3 - Ad Rank
        06:41
      • 9.5 Key Takeaways
        03:33
    • Lesson 10 - Display Report

      09:06
      • 10.1 Lesson 10 - Display Reports
        00:35
      • 10.2 Topic 1 - The AdWords Interface
        01:23
      • 10.3 Topic 2 - Useful Reports
        05:42
      • 10.4 Key Takeaways
        01:26
    • Lesson 11 - Display Tools

      09:40
      • 11.1 Lesson 11 - Display Tools
        00:28
      • 11.2 Topic 1 - Tracking Conversions
        05:26
      • 11.3 Topic 2 - Scaling Your Account
        01:04
      • 11.4 Topic 3 - Ad Research and Creation
        01:03
      • 11.5 Key Takeaways
        01:39
    • Lesson 12 - Optimizing Your Account

      10:09
      • 12.1 Lesson 12 Optimizing Your Account
        00:33
      • 12.2 Topic 1 - Goal Setting
        02:56
      • 12.3 Topic 2 - Overall Goals
        03:04
      • 12.4 Topic 3 - Managing Bids and Budget
        02:19
      • 12.5 Key Takeaways
        01:17
  • AdWords Mobile Advertising

    • Lesson 01 - Introduction to Mobile Advertising

      17:15
      • 1.1 Introduction to Mobile Advertising
        00:48
      • 1.2 Topic 1 - The Mobile Advertising Exam
        03:06
      • 1.3 Topic 2 - Mobile Advertising Overview
        12:21
      • 1.4 Key Takeaways
        01:00
    • Lesson 02 - Using Mobile Ads to Drive Business

      19:37
      • 2.1 Introduction
        00:46
      • 2.2 Mobile Ads for Business
        17:11
      • 2.3 Key Takeaways
        01:40
    • Lesson 03 - Google Offerings and Mobile Insights

      17:06
      • 3.1 Introduction
        00:48
      • 3.2 Topic1 Advantages of Google Advertising
        03:35
      • 3.3 Topic2 Mobile Site and App
        11:06
      • 3.4 Key Takeaways
        01:37
    • Lesson 04 - Targeting and Bid Strategies

      14:07
      • 4.1 Targeting and Bid Strategies
        00:46
      • 4.2 Topic 1 - Mobile Bid and Targeting Options
        11:44
      • 4.3 Key Takeaways
        01:37
    • Lesson 05 - Google Networks and Ad Formats

      17:58
      • 5.1 Lesson 5 - Google Networks and Ad Formats
        01:32
      • 5.2 Topic 1 - Google Ad Networks
        05:51
      • 5.3 Topic 2 - Type of Ad Formats
        09:35
      • 5.4 Key Takeaways
        01:00
    • Lesson 06 - Types of Mobile Ads

      18:11
      • 6.1 Types of Mobile Ads
        00:51
      • 6.2 Topic 1 - Mobile Ads Across Networks
        11:21
      • 6.3 Topic 2 - Deep Links
        04:32
      • 6.4 Key Takeaways
        01:27
    • Lesson 07 - Measurement

      13:53
      • 7.1 Lesson 7 - Measurement
        00:48
      • 7.2 Conversion Tracking for Measurement
        11:42
      • 7.3 Key Takeaways
        01:23
    • Lesson 08 - Measurement Continued

      11:08
      • 8.1 Lesson 8 - Measurement Continued
        00:49
      • 8.2 Call Conversion Tracking for Measurement
        08:43
      • 8.3 Key Takeaways
        01:36
  • AdWords Video Advertising

    • Lesson 01 - YouTube Advertising Basics

      15:49
      • 1.1 Lesson 01 - YouTube Advertising Basics
        00:44
      • 1.2 Topic 1 - AdWords and TrueView Ads
        07:05
      • 1.3 Topic 2 - YouTube and Google
        06:46
      • 1.4 Key Takeaways
        01:14
    • Lesson 02 - Video Campaign Overview

      14:20
      • 2.1 Lesson 02 - Video Campaign Overview
        00:41
      • 2.2 Topic 1 - Creation of Campaign
        03:45
      • 2.3 Topic 2 - TrueView Ads
        05:44
      • 2.4 Topic 3 - Targeting Groups and Bulk Management
        03:10
      • 2.5 Key Takeaways
        01:00
    • Lesson 03 - Video Ad Formats

      16:11
      • 3.1 Lesson 03 - Video Ad Formats
        00:41
      • 3.2 Topic 1 - Overview of TrueView Ads
        07:11
      • 3.3 Topic 2 - Targeting Ads and Exclusions
        06:32
      • 3.4 Key Takeaways
        01:47
    • Lesson 04 - Video Remarketing

      14:06
      • 4.1 Lesson 04 - Video Remarketing
        00:42
      • 4.2 Topic 1 - Video Remarketing Process and Best Practices
        06:23
      • 4.3 Topic 2 - Getting Your Ad Approved
        05:32
      • 4.4 Key Takeaways
        01:29
    • Lesson 05 - Reservation Video Ads

      14:21
      • 5.1 Lesson 5 - Reservation Video Ads
        01:04
      • 5.2 Reservation Media and Campaign Overview
        11:54
      • 5.3 Key Takeaways
        01:23
    • Lesson 06 - Improving and Optimizing Campaigns

      13:49
      • 6.1 Lesson 06 - Improving and Optimizing Video Ad Campaigns
        01:07
      • 6.2 Video Ads Optimization Overview
        10:38
      • 6.3 Key Takeaways
        02:04
    • Lesson 07 - Tracking and Measurement Part 1

      19:52
      • 7.1 Lesson 07 - Tracking and Measurement Part 1
        00:58
      • 7.2 Strategies for YouTube Video Content
        17:17
      • 7.3 Key Takeaways
        01:37
    • Lesson 08 - Tracking and Measurement Part 2

      20:39
      • 8.1 Lesson 08 - Tracking and Measurement Part 2
        00:45
      • 8.2 Creating Video Ads
        17:32
      • 8.3 Key Takeaways
        02:22

Why you should learn

88% of companies

Use digital marketing as their primary advertisement tactic.

96% of brands worldwide

Spend money on Google Ads
 

Career Opportunities

FAQs

  • What are the prerequisites to learn Google Ads?

    There are no prerequisites to learn Google Ads. This Google Ads Basics course has been designed to cater to the understanding level of beginners.
     

  • How do beginners learn Google Ads?

    Beginners who want to learn Google Ads can start with the basics first. Once you have mastered the fundamentals you can move on to the advanced topics in Google Ads.

  • How long does it take to learn Google Ads fundamentals?

    This Google Ads fundamentals course consists of 13 hours of video content that will help you understand the concepts thoroughly.

  • What should I learn first in a free Google Ads course?

    It is recommended that you always start with Google Ads basics first. For a better understanding, watch the learning videos in sequence without skipping any. 
     

  • Are Google Ads basics easy to learn?

    The videos that you find as a part of this Google Ads Basics course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.

  • Can I complete this Google Ads basics course in 90 days?

    Yes, you can complete this Google Ads Basics course within 90 days.

  • Will I get a certificate after completing the Google Ads Basics course?

    You will not receive a course completion certificate after completing the Google Ads Basics course. However, you can upgrade and enroll for the paid version of the course to earn your certificate.

  • What are my next best learning options after completing this Google Ads Basics course?

    After completing this Google Ads Basics course, you can opt for any of the Digital Marketing courses provided by Simplilearn.
     

  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.