Marketing for nonprofits can be especially challenging.
For one, you don’t have anything to sell like a typical business. There are no transactions like you have with, say, going to a coffee shop or subscribing to a streaming service.
Two, you have the responsibility of keeping enough funds in reserve. But marketing costs money, so being judicial with spending is critical.
Thankfully, there are unique marketing opportunities for nonprofits that aren’t available to other organizations.
Google Ad Grants
Google Ad Grants is a highly valuable marketing opportunity for nonprofits that want to reach their audience across Google’s search network. Search ads help people find you when they’re searching for organizations like yours, whether they’re looking to volunteer or offer support in some other way.
Qualified nonprofits receive up to $10,000 per month in search ads shown on Google, which can go a long way in supporting your paid advertising strategies. You can use these ads to help you achieve several different goals, like driving awareness, attracting donations, and recruiting volunteers.
To see how this program might work for you, check out how these organizations experienced success: DonorsChoose.org, We Care Animal Rescue, and Samaritans.
Free Monthly Emails
Like Google Ad Grants, there are email marketing opportunities available for nonprofits that need to stretch their budgets. In particular, Vertical Response has an incredible offer for nonprofits: send up to 10,000 free emails per month. Depending on your email list, this could free up all your email marketing dollars for another channel.
Social Media Tools
Of course, social media is a major form of communication for nonprofits looking to drive awareness, build a community, and encourage donations. Yet, creating ongoing content demands considerable resources, which is why no- or low-cost tools are especially useful.
In our experience, both Adobe Express and Canva provide high-quality templates and images you can customize. Best of all, they are both free, so nonprofits can save funds for specific programs and activities.
Another great social media tool? The “Donate now” button for your Facebook page and posts. It’s a simple way to make it possible for your audience to act right away instead of making them navigate to another site. Plus, setting it up only takes a few extra minutes and gives your Facebook content more mileage.
Nonprofit Marketing Donations
You’re used to asking for donations, but did you know there are some organizations out there donating to you? That’s right. In fact, some of these organizations — like Chicago Cause — do this on a yearly basis.
Chicago Cause has donated more than $700,000 in marketing services like new websites, digital marketing services, and SEO and content strategies to local nonprofits.
To locate services like this in your area, try searching for “marketing service donations.”
Tap Into Influencer Marketing
Ok, normally you hear “influencer marketing” and you immediately think of all the money you’ll have to give to that individual. But in nonprofit land, there’s a marketing opportunity to reach out to those in your innermost circle for help. Many people will be more than willing to create content (or share some you create for them) with their audiences if it helps your cause.
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There’s hope for nonprofits with lean budgets and big goals. In fact, the nonprofit marketing opportunities we shared in this article can become a part of your overall marketing strategy at any time.
Try picking one or two options from this list and see how it works. Then, try another one or swap it out for something new. It could mean the difference between just getting by or growing your organization beyond expectations.
Ready to Boost Your Digital Marketing Acumen?
Digital marketers are in high demand in any industry, including nonprofit organizations. To ensure that you and your team are up to speed in the latest tools and trends in this exciting field, check out Simplilearn’s wide array of digital marketing courses and bootcamps today!