As brands and businesses around the globe adjust to the new normal, the shift to digital is one of the most perceptible changes happening across countries. And, if the last 11 months are any indication, the pace of digital transformation is staggering and is likely to accelerate further in the coming year.
Digital marketing is one of the careers that has seen massive growth, even in this slow economy. If you seek to advance your career in digital marketing or planning to break into this fast-evolving, lucrative field, this article will cover the following topics that will give you an overview of the salary trends of a digital marketer in 2021:
- The Rising Demand for Digital Marketing Roles in 2021
- SEO and Digital Marketing Specialist Salary
- Social Media Manager Salary
- Content Strategist Salary
- E-commerce Specialist Salary
- Digital Marketing Analyst Salary
The Rising Demand for Digital Marketing Roles in 2021
With a rapid rise in ecommerce and remote work, digital has become an overnight reality for millions of businesses. Consumers in most parts of the world have been staying indoors, while most businesses had to shut their physical doors and get their employees to work from their homes. This means that brands and consumers alike are now faced with online being the top, if not the only option to transact. According to the latest CMO Survey, 56% of businesses are changing their go-to-businesses models to capitalize on digital opportunities.
Clearly, traditional marketing is taking a backseat, with brands relying more than ever on their digital strategies. This shift has put enormous demands on digital marketing. How is this change impacting the digital marketing career?
As an industry teeming with opportunities, digital marketing has been creating career options that didn’t even exist ten years ago. But today, with businesses thrust into this new environment, the demand for professionals with digital skills who can help them successfully navigate this new landscape is soaring. According to a report by Burning Glass Technologies, four out of 10 job positions in marketing demand professionals to have digital marketing skills.
As such, the future outlook for careers in digital marketing is extremely bright, especially for those with the expertise and background in marketing or those willing to invest the time and effort into learning new skills.
Digital Marketing Salary Trends for 2021
When it comes to pay, many companies are deciding the pay hikes based on the employee’s digital skills.
It’s not hard to see why professionals with digital skills are commanding higher salaries. Another report by Burning Glass Technologies found that job roles that list digital skills as a requirement pay 29% more than those that do not.
Even with the current year putting a dampener on increments, reports find digital marketing to be one of the skills for which employers are willing to pay a premium.
Undoubtedly, the career opportunities in digital marketing look promising in the coming year.
That said, let’s take a look at some digital marketing jobs that are expected to be the hottest in the industry and are showing positive salary trends in the coming years. We’ll breakdown digital marketing salary by job role as well as by geography.
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1. SEO/Digital Marketing Specialist
LinkedIn has listed ‘digital marketing specialist’ as one of the top 10 most in-demand jobs, identifying SEO as one of the most desired skills.
A digital marketing specialist wears multiple hats and must possess skills to perform techniques like search engine optimization (SEO), pay-per-click (PPC), social media, conversion optimization, digital analytics, content, mobile, and email marketing. The job involves driving search results, managing online campaigns, tapping into various digital channels, and ensuring a company’s digital marketing initiatives are aligned to their overall strategies and objectives.
An SEO specialist is more laser-focused on getting clients to rank high in search results to drive more traffic to a website through organic as well as paid strategies.
Digital marketing specialists and those specializing in SEO are some of the highest earners in this field. One of the reasons is that the search engine algorithms and best practices change faster than seasons. Staying on top of these changes requires constant learning and keeping up with the trends while generating results takes knowledge, skill, and persistence.
Digital Marketing Specialist Salary by Geography:
In the United States, the average digital marketing specialist salary is $50,139 /year.
In the UK, the average salary of a digital marketing specialist is £25,755/year.
A digital marketing specialist’s average salary in India is ₹4, 69,000/year.
2. Social Media Manager
Social media usage is growing in leaps and bounds, and it shows no signs of slowing. With buyers hanging around in social media platforms more than ever (over 3 billion social media users are predicted by 2021), there’s a massive incentive for businesses to strengthen their social media presence. Today, businesses use social media channels to engage their audience, expand their network, generate awareness about their products and services, and build their brands, in general.
Social media managers help businesses reach fans and followers on social media platforms with the aim to gain traction and build revenues.
Social media managers are not only highly paid professionals but also enjoy the opportunity to quickly ride up the ladder to reach sought-after positions like that of a communications manager.
Social Media Manager Salary by Geography:
In the United States, the average salary of a social media manager is $44,160/year.
In the UK, the average salary of a social media manager is £32,310 / year.
A social media manager’s average salary in India is ₹5,00,000/year.
3. Content Strategist
Content is an integral part of the digital strategy for all types of businesses as nearly every level of marketing these days requires content in some form or another. After all, it is content that buyers consume, and brands compete over.
Content strategists not only have the skills to create compelling content themselves but play a much bigger role by managing teams of writers, developing editorial calendars, contributing to online campaigns, using analytics to determine the effectiveness of campaigns, and more.
As professionals who carry out a whole gamut of activities related to content strategy, they are valuable assets for companies that hire them.
Content Strategist Salary by Geography:
In the United States, the average salary of a content strategist is $61,289 /year.
The average salary of a content strategist in the UK is £40,369 / year.
In India, a content strategist’s average salary is ₹7,43,000 / year.
4. E-commerce Specialist
E-commerce Marketing Specialists are in charge of managing the overall development and maintenance of e-commerce websites and portals to maximize their sales and revenues. It’s also a part of their job to establish standards for product and content management, collaborate with sales and marketing teams, and identify growth opportunities using web analytics, among others.
With a boom in e-commerce and online purchases taking over in-store shopping, e-commerce specialists have become indispensable for the retail businesses. Hence, it is not surprising that it is one of the most well-compensated roles in digital marketing.
E-Commerce Specialist Salary by Geography:
The average salary of an e-commerce specialist in the US is $56,482 / year.
An ecommerce specialist in the UK has an average salary of £40,369 / year.
In India, an ecommerce specialist gets an average salary of ₹6,64,000 / year.
5. Digital Marketing Analyst
There’s hardly an industry untouched by big data and the Internet of Things (IoT), and digital marketing is not an exception. With an emerging focus on customer data and personalization to drive sales, delight customers, and reduce costs, this field is ripe for professionals skilled in analytics.
A digital marketing analyst is responsible for performing market analysis, identifying online marketing trends, and extracting value from customer data to develop strategies that match business goals. They also work closely with the sales and marketing teams to help them drive more leads and revenues using data-driven insights.
Not surprisingly, data and web analytics are some of the highest-paid employees in organizations.
Digital Marketing Analyst Salary by Geography:
The average salary of a digital marketing analyst in the US is $52,166/ year.
In the UK, digital marketing analysts earn an average salary of £ 32,930 / year.
For a digital marketing analyst in India, the average salary is ₹4,12,000 / year.
Get Started Today to Earn a Handsome Digital Marketing Salary in Your Dream Job!
Businesses are rushing to ride the digital wave. To rise above in this competitive landscape, they have recognized the need for marketers with digital skills and are paying premiums to get these professionals onboard. Act now to become one of these sought-after candidates that companies across the world are scrambling to hire.
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