Digital Marketing Strategy
Free Digital Marketing Strategy Training Course
This free digital marketing strategy course will help you develop the skills needed to create a winning strategy for any business. This course serves as an introduction to digital marketing strategy and will familiarize you with the digital marketing landscape. By the end of this free course you will know how to use digital technologies to help identify opportunities at a minimum risk.
(Watch Intro Video)- 2 HoursOf self-paced video lessons
- Completion Certificateawarded on course completion
- 90 Days of AccessTo your Free Course
Digital Marketing Strategy Skills you will learn
- Digital Marketing Strategy
- Customer Segment and Persona
- Market Research
- Customer Lifetime Value
What you will learn in Digital Marketing Strategy
Digital Marketing Strategy
Lesson 01 Course Introduction
04:441.1 Course Introduction
04:44
Lesson 02 Digital Marketing Strategy Overview
09:221 Digital Marketing Strategy Overview
00:592 What is a digital marketing strategy?
00:593 Obstacles to Strategy
02:304 Integrated Process
02:365 Case Study: Dive Rite
01:586 Key Takeaways
00:20Knowledge Check
Lesson 03 Create Narratives
06:361 Create a Narrative
01:022 Define Objective
02:083 Internal Narrative: Overview
01:084 Internal Narrative Example
01:485 Key Takeaways
00:30Knowledge Check
Lesson 04 Customer Needs
12:311 Positioning Customer Needs
01:072 Customer Needs
01:213 Basic Customer Needs
02:204 Customer Experience
03:255 Describe Customer Segments and Personas
03:436 Key Takeaways
00:35Knowledge Check
Lesson 05 Market Research
24:341 Market Research
00:572 Keyword Categorization
02:063 Keyword Research Tools
02:064 Research Customers
03:005 Define Trends
02:166 Mapping The Customer Journey-Identification
03:207 Mapping The Customer Journey-Evaluation
03:208 Market Research: Plan Your Strategic Approach
01:359 Tactics
03:4510 Case Study: Loreal
01:2811 Key Takeaways
00:41Knowledge Check
Lesson 06 Marketing Calendar
22:161 Marketing Calendar
01:052 Map Content Demand
01:053 Create a Visual Organizer
02:454 Create a Content Calendar
01:025 Assess Your Resources
01:356 Create Videos
00:577 Develop Process
01:158 Plan the Right Channel Mix
00:419 Publish the Content
02:5010 Multi-Device Engagement
01:1411 Contextualization
02:0412 Plan for Success: CRM framework
03:1813 Case Study: O2
01:4714 Key Takeaways
00:38Knowledge Check
Lesson 07 Measurement and Management
11:351 Measurement and Management
00:502 Analytics: Measure What Matters
03:253 Customer Lifetime Value
02:324 Measure Content Drivers
03:005 Case study: Eloqua
01:196 Key Takeaways
00:29Knowledge Check
Digital Marketing Strategy Quiz
Knowledge Check
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Why you should learn Digital Marketing Strategy
Over 88%
Businesses that invest in digital marketing
$57220
Average annual salary for a Digital Marketer
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Read MoreFAQs
What are the prerequisites to learn digital marketing strategy?
There are no prerequisites to learn digital marketing strategy. This free digital marketing strategy course is designed to cater to beginners.
How do beginners learn digital marketing strategy?
Beginners who want to learn digital marketing strategy can start with the basics first. Once you have mastered the basics you can move on to advanced topics.
How long does it take to learn this free digital marketing strategy course?
This introduction to digital marketing strategy course consists of 2 hours of video content that will help you understand the concepts thoroughly.
What should I learn first in a free digital marketing strategy course?
It is recommended that you always start with the basics first. For a better understanding, watch the learning videos in sequence without skipping any.
Is digital marketing strategy for beginners easy to learn?
The videos that you find as a part of this free digital marketing strategy course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.
Can I complete this free digital marketing strategy course in 90 days?
Yes, you can complete this free digital marketing strategy course within 90 days.
Learner Review
Pooja Konde
I would like to thank Simplilearn for such a great learning experience ,the Digital Marketing certification course was amazing.
Ncha-ochang
I took my first course from Simplilearn and it's the most insightful easy to understand and impactful short course I have taken.Thanks Simplilearn for such a great resource.
- Disclaimer
- PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.
- *According to Simplilearn survey conducted and subject to terms & conditions with Ernst & Young LLP (EY) as Process Advisors