Digital Marketing Strategy
Free Digital Marketing Strategy Course - Enroll Today!
Explore the core concepts of digital marketing in this digital marketing strategy course free. Develop skills to craft a winning strategy suitable for any business. Dive into the digital marketing landscape and leverage technology to identify opportunities with minimal risk. Whether you're new to digital marketing or seeking to enhance your strategy skills, this course is tailored to your needs.
(Watch Intro Video)- 2 HoursOf self-paced video lessons
- Completion Certificateawarded on course completion
- 90 Days of AccessTo your Free Course
Digital Marketing Strategy Skills you will learn
- Digital Marketing Strategy
- Customer Segment and Persona
- Market Research
- Customer Lifetime Value
What you will learn in this free Digital Marketing course?
Digital Marketing Strategy
Lesson 01 Course Introduction
04:441.1 Course Introduction
04:44
Lesson 02 Digital Marketing Strategy Overview
09:221 Digital Marketing Strategy Overview
00:592 What is a digital marketing strategy?
00:593 Obstacles to Strategy
02:304 Integrated Process
02:365 Case Study: Dive Rite
01:586 Key Takeaways
00:20Knowledge Check
Lesson 03 Create Narratives
06:361 Create a Narrative
01:022 Define Objective
02:083 Internal Narrative: Overview
01:084 Internal Narrative Example
01:485 Key Takeaways
00:30Knowledge Check
Lesson 04 Customer Needs
12:311 Positioning Customer Needs
01:072 Customer Needs
01:213 Basic Customer Needs
02:204 Customer Experience
03:255 Describe Customer Segments and Personas
03:436 Key Takeaways
00:35Knowledge Check
Lesson 05 Market Research
24:341 Market Research
00:572 Keyword Categorization
02:063 Keyword Research Tools
02:064 Research Customers
03:005 Define Trends
02:166 Mapping The Customer Journey-Identification
03:207 Mapping The Customer Journey-Evaluation
03:208 Market Research: Plan Your Strategic Approach
01:359 Tactics
03:4510 Case Study: Loreal
01:2811 Key Takeaways
00:41Knowledge Check
Lesson 06 Marketing Calendar
22:161 Marketing Calendar
01:052 Map Content Demand
01:053 Create a Visual Organizer
02:454 Create a Content Calendar
01:025 Assess Your Resources
01:356 Create Videos
00:577 Develop Process
01:158 Plan the Right Channel Mix
00:419 Publish the Content
02:5010 Multi-Device Engagement
01:1411 Contextualization
02:0412 Plan for Success: CRM framework
03:1813 Case Study: O2
01:4714 Key Takeaways
00:38Knowledge Check
Lesson 07 Measurement and Management
11:351 Measurement and Management
00:502 Analytics: Measure What Matters
03:253 Customer Lifetime Value
02:324 Measure Content Drivers
03:005 Case study: Eloqua
01:196 Key Takeaways
00:29Knowledge Check
Digital Marketing Strategy Quiz
Knowledge Check
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Why you should learn Digital Marketing Strategy?
Over 88%
Businesses that invest in digital marketing
$57220
Average annual salary for a Digital Marketer
In this digital marketing strategy course free, you will learn how to develop the skills needed to create a winning digital marketing strategy for any business. Additionally, you will discover how to leverage digital technologies effectively to identify opportunities while minimizing risks. By the end of this digital marketing strategy course free, you'll gain the confidence to navigate the dynamic world of digital marketing and drive meaningful results for your business endeavors.
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FAQs
What can I expect to learn in a free digital marketing strategy course?
In this digital marketing strategy course free, you'll learn the fundamentals of digital marketing strategy, including creating compelling narratives, understanding customer needs, conducting market research, and managing marketing campaigns effectively.
Are there any interactive elements like quizzes or projects in the course?
Yes, the digital marketing strategy course free includes interactive elements such as quizzes to reinforce learning and ensure understanding of key concepts.
What are the benefits of completing a digital marketing course for free?
Completing this digital marketing strategy course free allows you to gain valuable skills and knowledge without any financial investment. It provides an opportunity to enhance your resume, advance your career, or explore new areas of interest at no cost.
Is the content in the free course updated regularly to stay relevant?
Yes, the digital marketing strategy course free content is regularly updated to reflect the latest trends, best practices, and developments in digital marketing, ensuring its relevance and usefulness to learners.
What tools and software will I get introduced to in this free digital marketing course?
You'll be introduced to various digital marketing tools and software, including analytics platforms, social media management tools, and marketing automation software.
Will I get tips on using social media for marketing in this course?
Yes, the digital marketing strategy course free covers social media marketing strategies, providing tips and best practices for effectively leveraging social media platforms to reach and engage with your target audience.
Learner Review
Pooja Konde
I would like to thank Simplilearn for such a great learning experience ,the Digital Marketing certification course was amazing.
Ncha-ochang
I took my first course from Simplilearn and it's the most insightful easy to understand and impactful short course I have taken.Thanks Simplilearn for such a great resource.
- Disclaimer
- PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.