Skills you will learn

  • Digital Marketing Strategy
  • Customer Segment and Persona
  • Market Research
  • Customer Lifetime Value

What you will learn

  • Digital Marketing Strategy

    • Lesson 01 Course Introduction

      04:44
      • 1.1 Course Introduction
        04:44

    • Lesson 02 Digital Marketing Strategy Overview

      09:22
      • 1 Digital Marketing Strategy Overview
        00:59
      • 2 What is a digital marketing strategy?
        00:59
      • 3 Obstacles to Strategy
        02:30
      • 4 Integrated Process
        02:36
      • 5 Case Study: Dive Rite
        01:58
      • 6 Key Takeaways
        00:20
      • Knowledge Check

    • Lesson 03 Create Narratives

      06:36
      • 1 Create a Narrative
        01:02
      • 2 Define Objective
        02:08
      • 3 Internal Narrative: Overview
        01:08
      • 4 Internal Narrative Example
        01:48
      • 5 Key Takeaways
        00:30
      • Knowledge Check

    • Lesson 04 Customer Needs

      12:31
      • 1 Positioning Customer Needs
        01:07
      • 2 Customer Needs
        01:21
      • 3 Basic Customer Needs
        02:20
      • 4 Customer Experience
        03:25
      • 5 Describe Customer Segments and Personas
        03:43
      • 6 Key Takeaways
        00:35
      • Knowledge Check

    • Lesson 05 Market Research

      24:34
      • 1 Market Research
        00:57
      • 2 Keyword Categorization
        02:06
      • 3 Keyword Research Tools
        02:06
      • 4 Research Customers
        03:00
      • 5 Define Trends
        02:16
      • 6 Mapping The Customer Journey-Identification
        03:20
      • 7 Mapping The Customer Journey-Evaluation
        03:20
      • 8 Market Research: Plan Your Strategic Approach
        01:35
      • 9 Tactics
        03:45
      • 10 Case Study: Loreal
        01:28
      • 11 Key Takeaways
        00:41
      • Knowledge Check

    • Lesson 06 Marketing Calendar

      22:16
      • 1 Marketing Calendar
        01:05
      • 2 Map Content Demand
        01:05
      • 3 Create a Visual Organizer
        02:45
      • 4 Create a Content Calendar
        01:02
      • 5 Assess Your Resources
        01:35
      • 6 Create Videos
        00:57
      • 7 Develop Process
        01:15
      • 8 Plan the Right Channel Mix
        00:41
      • 9 Publish the Content
        02:50
      • 10 Multi-Device Engagement
        01:14
      • 11 Contextualization
        02:04
      • 12 Plan for Success: CRM framework
        03:18
      • 13 Case Study: O2
        01:47
      • 14 Key Takeaways
        00:38
      • Knowledge Check

    • Lesson 07 Measurement and Management

      11:35
      • 1 Measurement and Management
        00:50
      • 2 Analytics: Measure What Matters
        03:25
      • 3 Customer Lifetime Value
        02:32
      • 4 Measure Content Drivers
        03:00
      • 5 Case study: Eloqua
        01:19
      • 6 Key Takeaways
        00:29
      • Knowledge Check

    • Digital Marketing Strategy Quiz

      • Knowledge Check

Why you should learn

Over 88%

Businesses that invest in digital marketing

$57220 

Average annual salary for a Digital Marketer

FAQs

  • What are the prerequisites to learn digital marketing strategy?

    There are no prerequisites to learn digital marketing strategy. This digital marketing strategy 101 course is designed to cater to beginners.

  • How do beginners learn digital marketing strategy?

    Beginners who want to learn digital marketing strategy can start with the basics first. Once you have mastered the basics you can move on to advanced topics.

  • How long does it take to learn this introduction to digital marketing strategy course?

    This introduction to digital marketing strategy course consists of 2 hours of video content that will help you understand the concepts thoroughly.

  • What should I learn first in a digital marketing strategy 101 course?

    It is recommended that you always start with the basics first. For a better understanding, watch the learning videos in sequence without skipping any. 

  • Is digital marketing strategy for beginners easy to learn?

    The videos that you find as a part of this digital marketing strategy 101 course are created by mentors who are industry leaders with vast experience in the field. They are aware of the needs of different learners and have designed the course to be easy to learn.

  • Can I complete this digital marketing strategy 101 course in 90 days?

    Yes, you can complete this digital marketing strategy 101 course within 90 days.

  • Will I get a certificate after completing the digital marketing strategy 101 course?

    You will not receive a course completion certificate after completing the digital marketing strategy 101 course. However, you can upgrade and enroll for the paid version of the course to earn your certificate.

  • What are my next best learning options after completing this digital marketing strategy for beginners course?

    After completing this digital marketing strategy for beginners course, you can opt for the Digital Marketing Specialist course. provided by Simplilearn.  

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  • Disclaimer
  • PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.