Category: Digital Marketing Reviews

I have 26 years of experience with market-leading multinational organizations where I played diverse, successful roles in sales, distribution, marketing, product development, and customer experience. I am a Mechanical Engineer and received my MBA (PGDM) from IIM Calcutta in 1994. After various senior managerial roles in global marketing at Philips Health Systems, Gillette, and Ranbaxy, I wanted to start my own med-tech company and website. 

Since the market was changing rapidly and going through a digital transformation, I needed to ensure I was up-to-date with current trends. I felt it was the right time to upskill in digital marketing. I enrolled in Simplilearn’s Post Graduate Program in Digital Marketing offered in partnership with Purdue University to get acquainted with current practices in the field.

Comprehensive curriculum sealed the deal

I found Simplilearn through social media and liked that their approach included both classroom and online instruction. I felt it was important to have the opportunity to learn in a classroom setting. The courses available on YouTube were in bits and pieces without a proper structure. Simplilearn’s learning consultant walked me through the entire curriculum and helped me make the decision to enroll. 

The content in the classroom setting as well as in the LMS was very rich. The lessons were very engaging. Simplilearn’s instructors were very knowledgeable and taught with real-life examples, which helped me understand the concepts. The six-month program format also worked well for me. I took weekend classes and did self-study during my breaks from work. Class recordings were conveniently posted in the LMS and accessible at any time. They were very helpful in reviewing topics.

I am the co-founder of Transform Automation India Pvt. Ltd., an IT firm which makes software for chartered accountants. I have an MSc. in Computer Science and have taught for 12 years+ at the Senior Secondary level. Teaching is my passion, and I still teach whenever I get the chance. 

In the early days, my company largely depended on digital marketing agencies for our marketing needs. Collaborating with these agencies was tough, due to their lack of product knowledge as well as differences in opinion. Often, these agencies could not market the product properly. Since I knew the product very well, I decided the best way forward was to market it myself. However, I wanted formal training in digital marketing.

Initially, I searched for digital marketing courses on free platforms like YouTube, but the content seemed disorganized. Eventually, I decided to enroll in Simplilearn’s Post Graduate Program in Digital Marketing. The main reason for my choice was the program’s teaching pedagogy. I was highly impressed by the well-defined curriculum and the live interactive classes. Getting certified by Purdue University was another appealing factor.

I was a little skeptical at first, but the course instructor and course materials were all amazing. Upskilling went great! I found the live classes extremely helpful, and the support team always promptly resolved any questions I had. I used my company’s website and social media to perform and complete various course projects, which was valuable practical experience. Also, the option for weekend classes allowed me to manage work and studying side-by-side.

As documented by, Mireille Davis

It is often said that the journey to success often begins with one step, and mine was the decision to attend a Simplilearn program that got me started on my entrepreneurial journey that changed my life for the better.

As documented by Ewort Atkinson

Like many of us, I pursued a formal education while young, earning my bachelor’s and master’s degrees—but that education didn’t stay current. Just like a doctor must learn new medical theories and procedures, an IT specialist must master new software, as a marketing professional, I realized that I must learn new skills and tactics to stay relevant, and keep on learning throughout my career to remain successful.

I earned my MBA from the University of Leicester, with a focus on Marketing and General Management, but that was back in 2010. the knowledge I gained then was no longer enough. In fact, with the increased importance of digital marketing, almost everything that I learned in 2010 was now obsolete. I decided not to get left behind in my career and give my career a huge boost, so I choose to earn a Digital Marketing Specialist Master’s certification from Simplilearn.

Knowing When It’s Time to Upskill

Having realized that I wasn’t in a position to properly create and execute digital marketing strategies, I began searching for a way to acquire skills that didn’t even exist when I was earning my degrees. Marketing had changed dramatically since I completed my MBA program, and I knew I needed a new skill set to keep my career moving forward. This led me to research options for online learning. I wanted practical learning, not theoretical, and it seemed Simplilearn offered the types of skills and expertise I was looking for.

Simplilearn offers both virtual and online learning which was perfect for my learning style. I chose to do the online courses because I have the self-discipline to do so and because I’m the type of student who likes self-paced learning. I don’t like to be in a classroom or a structured setting. With the self-paced option, I was able to do the courses on my own time. For me, the only downside was not being able to ask a question of the instructor in real-time.

Simplilearn’s certification program fit both my desire to learn and the kind of high-quality and relevant education I was seeking. Not only were the instructors really good, they made it easy for me to learn. More importantly, the curriculum wasn’t just theory: I received hands-on practice and could apply what I was learning immediately. I also appreciated the prompt customer service. Every time I needed assistance, I sent an email and got feedback right away.

The instructors’ cutting-edge industry experience made it possible for me to learn best practices that are current for today’s marketing professionals. And even though we learned about the latest in digital marketing, the program offered a broad education. It wasn’t all about social media marketing, PPC, or other trendy marketing topics. We covered everything that has to do with digital marketing. So once I graduated, I felt confident that I knew every single aspect of what it entails.

Technology is transforming industries and jobs like never before. Professionals need to pay attention to these changes to make sure they are keeping their skill sets current. Ramneek Sharma recognized that his industry was going through a transformation and that he needed to be proactive about his career. A product development lead at Indique Technologies, Ramneek was leading a team of four user interface (UI) designers. With an advanced degree from Arena Multimedia and a Bachelor’s in Computer Application (BCA) from Punjab Technical University, Ramneek had a solid educational background as well as 15 years of experience designing and developing thousands of B2B and B2C websites. But he recognized that website development was no longer a critical skill as website development tools and platforms would soon replace employees like him. He knew it was time to change his career path.

I used to be a franchisee owner at CertaPro Painters and was running my business out of Las Vegas. Things were going well until the economic crisis hit in 2008. By 2009, remaining in that business was not an option, so I headed for San Francisco to start over.

I was looking for opportunities when another paint franchisee owner asked me for help with their website. As I began looking at their online marketing challenges, I realized there was a huge opportunity to build a service business in online marketing. I knew what the business owners did on a daily basis, what their clients’ questions were, and what their marketing strategy was. I realized I was in a unique position to be able to speak to any potential client about their business and not just about their website. I ended up working with the franchisee’s company for about a year and a half. Then my previous contacts at CertaPro sought my help to create an online presence for that company as well.

I had the skills and experience working as a webmaster, but lacked an understanding of SEO and digital marketing—what they really were, what they could do, and how to do them correctly. That’s when I found Market Motive (now part of Simplilearn) and signed up for their guided online marketing courses. I compared a few training companies, read industry blogs, and researched Simplilearn’s course instructors. I read their books and blogs, and liked that they were industry leaders.

I found I really liked the course structure. The learning path offers a 360 degree perspective into digital marketing, with foundational courses in SEO, mobile marketing, PPC, email marketing and website analytics. I also needed the freedom to learn at my own pace, on my own schedule, and from anywhere. Simplilearn offers that flexibility.