Content marketing is a powerful digital marketing tool that helps businesses grow exponentially. If you are a content marketer who is looking for more ideas and strategies to boost your business, then you must have a look at some content marketing case studies. They give a fair idea of how organizations aced this domain in their business interest and acclaimed great success.
7 Impact Creating Content Marketing Case Studies
Here are 7 content marketing case studies that can help you create real impact in 2023.
#1. Marvel Origins
Though Marvel Comics started its journey in 1939, it was not until 1961 that the Marvel era arrived. The brand captured the imagination of the masses with the launch of the Fantastic Four and other superhero titles. Accordingly, Marvel boasts iconic comic characters like Spiderman, Ironman, Thor, Captain America, and many more.
The Mapping Marvel Origins campaign for Movoto Real Estate focused on highlighting the backgrounds of famous comic characters. Accordingly, the map infographic connected the popular Marvel characters to their native lands and worldwide birthplaces.
The campaign’s immediate outcome was 9000 shares. The central focus on the famous Marvel comic characters and the superhero teams paid dividends to feature in 365 stories. Consequently, the creative graphics appealed to the comic book fans while projecting the client and their core business – real estate. Moreover, placement in Yahoo, MTV, Mashable, and Nerdist was the icing on the cake.
#2. Average Faces
The Average Faces of Drug Abuse campaign used graphics in a big way to expose the dangers of drug abuse, where more than 100 curated mugshots featuring drug or alcohol-related arrests make a single image. A photo series using six such images highlighted the pitfalls of drug and alcohol abuse with information, facts and supporting stats.
The campaign relied on visuals being far more eye-catching than texts to convey the message. Accordingly, the strong graphics depicted emotionally stirring visual content with educational tidbits to draw the reader’s attention.
The client seeking authority in the drug treatment industry gained traction through the campaign. In addition, the theme resonated with hotshot publishers who were eager to contribute. The outcome was 9000 shares and 250 story features, helping the brand corner the desired exposure.
BuzzStream is a leading authority in the SEO space but intends to expand upon the existing recognition. And its USP is attending to an ever-increasing content volume as more and more companies join the content marketing bandwagon. Thus, thousands of marketers are in good company tapping BuzzStream’s expertise to build influencer relationships, drive traffic, improve awareness, and enhance search performance.
The marketing campaign plan was to position BuzzStream as a niche thought leader. Accordingly, the original research-based campaign focused on increasing search engine visibility to create a lasting relationship with the target audience.
BuzzStream capitalized on the campaign’s success with 320 featured stories to achieve industry authority. The research-driven campaign generated nearly 66K shares, and the online-content improved website conversions resulting in record-breaking new sign-ups.
Salesforce is a US-based software company specializing in CRM (Customer Relation Management), applications focused on marketing automation, customer service, analytics, and application development. Moreover, they create web series besides other live-streaming initiatives. In addition, Salesforce produces extensively researched reports for sales and marketing insights into industries.
Salesforce campaign theme aims to maximize organic viewership and engagement with the audiences. In addition, the company looks to reach the right people at the right time and get noticed. So, it is imperative to position Salesforce as a trusted and authoritative data source.
The global success of Salesforce is evident in the significant spikes in Linkedin engagement and 20% higher report downloads. Thus, the company has cemented its position above their competitors with the power to convert.
SAP is a Germany-based software company focusing on enterprise software to manage business and customer relations. It enjoys a global presence with customers spread over 190 countries. Accordingly, SAP intended industry-specific content to reach out to their international clients.
The campaign theme was the digital transformation to rise above the noisy marketplace and reach out to people with valuable content. The challenge was to prevent the colossal campaign from spinning out of control. Accordingly, the promotion campaign emerged from writing specific content and related themes.
The complement of business-specific content reached 19 industries besides developing digital hubs. The campaign’s lasting impact included white papers, videos, infographics, blogs, surveys, and email promotions.
Walmart is the world’s largest retail company operating since 1962, aiming to provide consistent discounts and friendly customer service. One of the vital company targets is expanding in large cities and retail stores worldwide. As of today, nearly 100 million customers patronize Walmart Stores.
Walmart’s marketing strategies evolved according to its signature theme of everyday low prices. Therefore, the company generates substantial profits following a cost-leadership model. Consequently, Walmart offers customers low prices through bulk purchases. Moreover, it goes well with the company’s “customer is the king” theme.
Thus, Walmart sold products directly to customers and services to other businesses. In addition, Walmart has 28 acquisitions, including Flipkart in India. Moreover, the acquisition allows Walmart to tap its leadership in lucrative sections, besides accessing its payment platform and talent pool, turning the Indian e-commerce industry more competitive than ever.
Microsoft is a technology company based in the USA dealing in software development, cloud computing, and related services. However, its leadership in operating systems has been undeniable since its inception in 1975. Accordingly, their new slogan, “Your potential our passion,” finds traction to be the third highest global brand valuation.
Microsoft’s marketing strategy revolves around the STP model to its benefit. Segmentation, Targeting, and Positioning help the company divide the market for targeted promotion of their products. Accordingly, Microsoft promotes their products in the digital world with a significant social media presence.
Microsoft’s social media foray is a successful strategy targeting the urban population. And it is here that the company finds a vast captive audience. Accordingly, they have 3.2 million followers and more than 14 million followers on Instagram and Facebook, respectively. In addition, the social media algorithms keep posting images and videos to increase the reach and the consequent new followers.
These were some impact-generating content marketing case studies. If you want to learn more about content and digital marketing, signing up for our Professional Certificate Program in Digital Marketing is the best option. Enroll now and start learning!