Professional Certificate in Digital Marketing
Become a Digital Marketing expert with the help of the professional certificate, offered by IMT Ghaziabad in collaboration with Simplilearn. Get a holistic understanding of the digital marketing field by exploring topics like SEO, Social Media, PPC, Web Analytics, and Marketing Analytics.
- Self-Paced LearningLearning Format
World’s #1 Online Bootcamp
Why Join this Program
IMT Ghaziabad Advantage
IMT Ghaziabad Certificate and Associate Alumni Membership + Live classes by IMT faculty
Meta Alignment
Meta Exam Voucher worth $99; Expert sessions and AMAs by Meta Blueprint trainers
LevelUp Sessions
Attend sessions by the world’s leading experts like Mollie Spilman and Dorie Clark
Job Assistance
Resume assistance, career mentoring, and job portal access
Program Overview
The Professional Certificate in Digital Marketing by IMT Ghaziabad grooms you to become a Digital Marketing expert through a comprehensive curriculum exploring all the different facets of digital marketing. It trains you on the latest digital marketing tools, and how to apply them for maximum results.
KEY FEATURES
- Digital Marketing certificate from IMT Ghaziabad
- IMT Ghaziabad Associate Alumni status
- Live classes delivered by IMT faculty
- Meta Certified Digital Marketing Associate Exam Voucher worth USD $99
Program Advantage
This Professional Certificate in Digital Marketing leverages IMT Ghaziabad’s academic excellence and Simplilearn’s unique bootcamp approach.
Collaborating with IMT Ghaziabad
The Professional Certificate in Digital Marketing is in collaboration with IMT Ghaziabad — AACSB accredited B-school often counted amongst the finest in the country. Its focus is designed to develop future leaders of the business world through innovation, execution, and social responsibility.
- Digital Marketing certificate from IMT Ghaziabad
- IMT Ghaziabad Associate Alumni status
- Live classes and interaction with IMT’s top faculty
In collaboration with Meta
Meta builds technologies that help people connect, find communities, and grow businesses. Facebook changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like AR and VR to help build the next evolution in social technology.
- Master sessions and Ask Me Anything sessions by Meta Blueprint Trainer
- Free Meta Certified Digital Marketing Associate voucher worth $99
- Learn foundational advertising concepts on Facebook, Instagram, and Messenger
Program Details
Explore different concepts of Digital Marketing like Search Engine Optimization (SEO), Social Media, Pay-Per-Click (PPC), Website Conversion Optimization, Web Analytics, Marketing Analytics, Content, Email and Mobile Marketing in this course.
LEARNING PATH
Get started with the Digital Marketing Professional Certificate program with IMT Ghaziabad and Simplilearn. Kickstart your professional digital marketing journey with a foundational course.
Begin your journey towards reinventing digital marketing strategies for a business to get better engagement and attract customers through this course. Learn the skills, insights, and digital know-how to become a high-performance digital marketer.
Increase your online visibility with our advanced SEO course. Explore the different facets of SEO and learn topics like SEO optimization, keyword management, and research, on-page and off-page optimization, link building, URL building, and SEO analytics to increase engagement for your business.
This Pay-Per-Click course will show you how you can develop and execute an advanced PPC strategy that will drive results for the businesses you are representing. Also get hands-on experience in managing paid marketing initiatives.
Become a social media marketing expert with help of this course. Master the various aspects of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.
Study online user behavior and activities to generate valuable marketing intelligence with this web analytics course. This course will help you improve your organization’s ability to make highly-informed business decisions based on data analytics.
This course introduces you to the essentials of analyzing unstructured social media data and its applications in marketing and managerial decision-making. You will learn to make use of social media text and network data to understand consumer behaviour, sentiment, and attitude. It will also provide an initial foundation for pursuing your career in the analytics and data science domains, in addition to its application in the digital marketing domain.
The Digital Marketing Capstone project will give you an opportunity to implement the concepts and skills you learned in the Professional Certificate in Digital Marketing. Through dedicated mentoring sessions from IMT Ghaziabad faculty, you’ll learn how to solve real-world, industry-aligned case studies.
Electives:
Understand the principles and concepts of brand management. It will help you build brands for companies, implement marketing strategies, plan and execute branding campaigns, and successfully manage them.
Become an expert in using mobile as a means of marketing communications. Master the art of mobile advertising, responsive designs, and integrated social media marketing to become an industry-ready mobile marketer through this mobile marketing course.
This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.
Attend online interactive masterclasses from Meta and get insights about advancements in the digital marketing field.
Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.
Become an expert in conversion optimization through this Advanced Website Conversion Rate Optimization Certification Training course. Learn how you can use an effective framework to help convert your website’s visitors into sales leads and gain a firm understanding of online marketing.
SKILLS COVERED
- Digital Marketing
- Search Engine Optimization
- Pay Per Click
- Content Marketing
- Marketing Analytics
- Keyword Research
TOOLS COVERED
CASE STUDIES
- Project 1
Enhancing Visitor Experience at ISKCON Using Text Analytics
[Harvard Case Study] Step into shoes of Division Head, Information Technology at ISKCON to understand the visitor feedback to improve the visitor experience at ISKCON.
- Project 2
Tech with a Side of Pizza How Dominos Rose to the Top
[Harvard Case Study] In 2020, as much of the world remained in lockdown learn how Domino's become the world's leading restaurant.
- Project 3
Volkswagen India Das Auto Digitally
[Harvard Case Study] Learn how Volkswagen India became the buzziest brand online and increased its brand awareness with digital marketing.
- Project 4
GiveIndia On the Net for a Cause
[Harvard Case Study] Create a strategic approach for social media communication for GiveIndia, a web-based donation platform.
- Project 5
Tech Talk Creating a Social Media Strategy
[Harvard Case Study] Step into shoes of co-founder of Tech Talk and develop a growth strategy to create a larger social media presence to in order to increase traffic.
- Project 6
Measuring ROI on Sponsored Search Ads
[Harvard Case Study] Perform ROI analysis in this scenario based case study on Sponsored Search Ads.
- Project 7
Capstone Project
Choose one of the domains to create a Facebook page and drive customer engagement and increase the number of likes in an effort to increase brand awareness.
Disclaimer - The projects have been built leveraging real publicly available data-sets of the mentioned organizations.
Program Advisor
Prof. Sandip Mukhopadhyay (Program Director)
Associate Professor- Marketing Management, IMT GhaziabadSandip Mukhopadhyay received his FPM from MDI, Gurgaon and MBA from IIM-Calcutta, India. His research interests include digital platforms and ecosystems, application of analytics in marketing and sales, and marketing of technology.
Prof. Bindu Gupta (Program Director)
Professor- OB & HRM, IMT GhaziabadDr. Bindu Gupta, Professor of OB and HRM at IMT Ghaziabad has more than 20 years of experience in teaching, research, and training. She has conducted training programs in conflict management, digital leadership, change management, etc., for organizations such as Maruti, NHPC, NTPC, ONGC.
Prof. Shubhalakshmi Bezbaruah
Faculty of Marketing, IMT GhaziabadProf. Subhalakshmi is a Fellow of MICA, India, and an educator and researcher in the Marketing area at IMT Ghaziabad. She is also a Visiting Research Fellow at the Curtin School of Business, Curtin University, Australia.
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Learner's Profile
This program caters to working professionals from a variety of industries and backgrounds; the diversity of our students adds richness to class discussions and interactions.
- The class consists of learners from excellent organizations and diverse industriesIndustryConsumer Service - 37%BFSI - 9%Healthcare - 20%IT - 15%Marketing - 11%Other - 8%Companies
Why Online Bootcamp
- Develop skills for real career growthCutting-edge curriculum designed in guidance with industry and academia to develop job-ready skills
- Learn from experts active in their field, not out-of-touch trainersLeading practitioners who bring current best practices and case studies to sessions that fit into your work schedule.
- Learn by working on real-world problemsCapstone projects involving real world data sets with virtual labs for hands-on learning
- Structured guidance ensuring learning never stops24x7 Learning support from mentors and a community of like-minded peers to resolve any conceptual doubts
Admission Details
APPLICATION PROCESS
The application process consists of three simple steps. An offer of admission will be made to the selected candidates and accepted by the candidates by paying the admission fee.
Tell us a bit about yourself and why you want to do this program
An admission panel will shortlist candidates based on their application
Selected candidates can begin the program within 1-2 weeks
ELIGIBLE CANDIDATES
For admission to this Digital Marketing program, candidates should have:
Atleast 2 years of work experience
A bachelor's degree in any discipline
A digital marketing background is desirable but not required
ADMISSION COUNSELORS
We have a team of dedicated admissions counselors who are available to guide you as you apply to the program. They are available to:
- Address questions related to your application
- Provide guidance regarding financial aid (if required)
- Help answer questions and understand the program
Apply Now
PROGRAM BENEFITS
- Digital Marketing Certificate by IMT Ghaziabad
- IMT Ghaziabad Associate Alumni status
- Live classes by IMT Ghaziabad faculty
- Master sessions by Meta
- Meta Certified DMA exam voucher
FAQs
What are the eligibility criteria for this Professional Digital Marketing Program by IMT Ghaziabad?
For admission to this Professional Digital Marketing course, candidates must possess the following criteria:
- At least 2 years of work experience
- A bachelor's degree in any discipline
- Digital marketing background is desirable but not required
What is the admission process for this Professional Digital Marketing Program in partnership with the IMT Ghaziabad?
The admission process for this Professional Digital Marketing program consists of three easy steps:
- Interested candidates will need to apply by submitting the application form online
- Candidates will be shortlisted by an admission panel based on the application submitted
- Selected candidates will be awarded an offer of admission that they can accept by paying the program fee
Will financial aid be provided for this Professional Certificate in Digital Marketing?
To ensure money is not a limiting factor in learning, we offer various financing options to help make this Professional Digital Marketing program financially manageable. For more details, please refer to our "Admissions Fee and Financing" section.
What should I expect from the Professional Certificate in Digital Marketing?
As a part of this Professional Digital Marketing Certificate Program, you will receive the following:
- Professional Certificate in Digital Marketing by IMT Ghaziabad
- IMT Ghaziabad Associate Alumni status
- Live classes delivered by IMT faculty
- Lifetime access to all core elearning content created by Simplilearn
What certificate will I receive?
Upon completion of this Digital Marketing program, you will be awarded a Professional Certificate in Digital Marketing by IMT Ghaziabad. You will also receive industry-recognized certifications from Simplilearn for the courses included in the learning path.
Will any preparation material be provided as part of this Digital Marketing program to help me get started?
As soon as you make the payment for the program fee’s first installment, you will gain access to a preparatory course. You are expected to go through the assigned course before attending your first class. The Professional Digital Marketing course will have eight to ten hours of self-paced learning content in the form of videos.
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- Disclaimer
- PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc.