Experiential websites are an adventure for the human senses. They go beyond the typical transactional website to deliver a delight for the visitor — whether that’s through sight, sound, or not too far in the future, scent. The overarching function for these sites, though, is exactly what you think it is — an experience. In this article, we’re going to explore exactly what it is that makes a website experiential, why it matters, and explore a few examples of this fun, off-the-beaten-path approach to website design.

What is an Experiential Website?

An experiential website is an online property designed to allow visitors to experience the brand, its services, or its products, rather than just reading about or viewing them through text, images, or video. The website may use parallax, 3D content, augmented reality (AR), virtual reality (VR), or artificial intelligence (AI) to create the experience of what it would be like to interact with the products or services through storytelling and interactive design.

Why Experiential Matters for Website Design

When you want to transcend the look and feel of a traditional website, experiential design can take your visitors to new places. Instead of focusing solely on increasing orders or generating new leads, experiential websites bring the audience closer to the brand by offering a more engaging experience through visuals, sound, and user controls (like the insanely fun game on this page that definitely keeps visitors on the page longer) that are unexpected, surprising, and wonderful.

Where it benefits brands is the opportunity to increase buyer confidence. Think how much more likely someone is to buy eyeglasses when they can use the AR technology to “try them on” from their computer or apply the same technology to see how new furniture would look in one of their rooms. Similarly, check out the storytelling approach this well-known apparel brand uses to help visitors imagine the excitement and suspense of an outdoor adventure, while subtly incorporating its products from the sidelines.

Examples of Awesome Experiential Websites 

Now for the fun part. Here are some examples of experiential websites that may give you some ideas of what’s possible with extraordinary design elements and technologies. 

Titan Sinkware

Titan_Sinkware.

You might think there’s no way to turn a website of sinkware products into a fun experience and make someone want to buy a new sink immediately. But when it comes to Titan Sinkware, you would be incorrect. That’s because the Australian-based company has created an experiential website that gives you the feeling of being as close as possible to the product without actually touching the product. The website delivers a sense of effortless movement as you scroll through some seriously attractive kitchen hardware. 

Stanley Kubrick Experience

StanleyKubrickExperience

You don’t have to be marketing products or services to make a website feel like an event. The Stanley Kubrick Experience takes you on a trip through the life and work of the American-born filmmaker in a fully immersive way. Even if you’re not a fan of the artist, you can still have a lot of good fun scrolling through this site.

Gucci

Gucci

It’s no surprise the luxury fashion brand went all out on an experiential design for its website. But where the previous examples utilize a scrolling and parallax design (where background images move slower than images placed in front of it), the Gucci site applies a highly interactive environment where users choose where to go next. In particular, check out the holiday gift giving guide, which is presented as an office setting where you can virtually shop products by clicking various areas of the workspace.

Considering Experiential Website Design

If you’re thinking about ways to make your brand’s website stand out, maintain the visitor’s attention, and get them to respond, then experiential design could be the path forward. Consider your audience, your purpose, and your goals in order to determine if creating an experience online will help you tell a story in a way that’s meaningful and exciting for the end user.

Do you want to master the essential disciplines in digital marketing? Check out the Digital Marketing Specialist course now!

Take Your Brand and Career to New Heights by Upskilling

Digital marketing skills are some of the most sought after by companies in all industries. To make sure you have the right skills to seize these opportunities, check out Simplillearn’s wide variety of digital marketing online bootcamps and courses. Choose the course that works best for you based on where you are on your professional journey.

Our Digital Marketing Courses Duration And Fees

Digital Marketing Courses typically range from a few weeks to several months, with fees varying based on program and institution.

Program NameDurationFees
Post Graduate Program in Digital Marketing

Cohort Starts: 2 May, 2024

8 Months$ 3,000
Digital Marketing Specialist

Cohort Starts: 24 Apr, 2024

8 Months$ 1,649

Get Free Certifications with free video courses

  • Introduction to Digital Marketing Fundamentals Course

    Digital Marketing

    Introduction to Digital Marketing Fundamentals Course

    2 hours4.520K learners
  • Website UI/UX Designing using ChatGPT: Become a UI UX designer

    Software Development

    Website UI/UX Designing using ChatGPT: Become a UI UX designer

    1 hours4.415K learners
prevNext

Learn from Industry Experts with free Masterclasses

  • The Top 10 AI Tools You Need to Master Marketing in 2024

    Digital Marketing

    The Top 10 AI Tools You Need to Master Marketing in 2024

    17th Apr, Wednesday9:00 PM IST
  • Unlock Digital Marketing Career Success Secrets for 2024 with Purdue University

    Digital Marketing

    Unlock Digital Marketing Career Success Secrets for 2024 with Purdue University

    13th Feb, Tuesday9:00 PM IST
  • Your Gateway to Game-changing Digital Marketing Careers in 2024 with Purdue University

    Digital Marketing

    Your Gateway to Game-changing Digital Marketing Careers in 2024 with Purdue University

    16th Jan, Tuesday9:00 PM IST
prevNext